Wiser Retail Strategies
It's our goal to help retailers and brands drive revenue, reduce costs, and improve marketing efficiency. https://blog.wiser.com

Wiser Retail Strategies's articles

  1. Merchandising

Win the Digital Shelf with Digital Shelf Optimization

In eCommerce, winning the digital shelf isn’t just about being visible; it’s about mastering the art of digital shelf optimization. This strategy is pivotal for sustainable, profitable growth in the online marketplace. But what does digital shelf optimization really entail and how can it make a difference to your brand? The Cost of Ignoring Digital […]
3 min read
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  1. Data & Insights

Elevating the Retail Omni-Experience with Strategic In-Store Enhancements

As retail continues to evolve, the demand for an integrated omnichannel experience has become a staple expectation among consumers. Digital advancements have significantly improved online shopping, spotlighting the in-store experience as a pivotal element for fostering trust and loyalty. Efforts are intensifying among brands to establish dedicated teams and invest in resources aimed at ensuring […]
2 min read
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  1. Media & Marketing

Reimagining Retail Loyalty Programs for the Future

In the fiercely competitive retail landscape, loyalty programs stand as a pivotal point of differentiation. The 2024 outlook underscores a strategic pivot toward crafting loyalty programs that not only incentivize but also personalize the shopping experience, drawing on trust and engagement as key drivers. Incorporating the latest feedback from Wiser customers, we delve deeper into […]
2 min read
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  1. Data & Insights

The Power of Storytelling to Increase Retail Market Share

In the world of retail, storytelling emerges not just as a method of engagement but as a potent strategy to captivate buyers and significantly influence their purchasing decisions. The essence of storytelling transcends mere facts, harnessing a narrative-driven approach to forge a deeper connection with the audience and their strategy. When brands adeptly intertwine storytelling […]
2 min read
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  1. Data & Insights

Key Takeaways From the Wiser Industry Leaders Retail Panel: Retail Innovation and Strategy

With the global pandemic acting as a catalyst for change, retailers have been thrust into a new realm of challenges and opportunities. The acceleration in the adoption of digital tools and strategies has become a lifeline for many, enabling them not only to survive but to thrive amidst unprecedented conditions.   A recent panel hosted by […]
5 min read
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  1. Data & Insights

Key Takeaways from the Wiser Industry Leaders Brand Panel: Challenges and Adaptations

Navigating the current retail landscape presents a unique set of challenges that retailers and brand manufacturers must face. One crucial theme addressed during a recent Customer Panel hosted by Wiser Solutions concerned the deficit of labor resources within the retail sector. Panelists highlighted the frustration with labor scarcity in an environment where consumer demands and […]
6 min read
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  1. Channel: Ecommerce & Digital

Navigating the Amazon Buy Box: Strategies for Success

Amazon’s Buy Box is more than just a ‘Buy Now’ button—it’s a gateway to a marketplace serving millions of customers worldwide. As one of the world’s largest online retailers, Amazon holds massive potential for businesses of all sizes seeking to tap into its broad and diverse consumer base. The Buy Box, also called the “Featured […]
9 min read
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  1. Shopper & Customer

Holiday Retail Trends 2023: Essential Insights for Online Brands & Retailers

Analyzing the holiday retail trends of 2023 can illuminate the path forward for brands and retailers and clarify the steps they need to take to stay competitive. Data can help identify the promotional strategies that resonated with consumers, the products that flew off the virtual shelves, and the ones that didn’t. With this knowledge, brands […]
4 min read
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  1. Shopper & Customer

Understanding and Overcoming eCommerce Cart Abandonment

eCommerce cart abandonment is a pervasive challenge that businesses across the globe grapple with. According to the Baymard Institute, the average documented online shopping cart abandonment rate is about 70 percent, a figure that can be disconcerting for any business. This means that seven out of ten online shoppers add items to their cart and […]
7 min read
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  1. Data & Insights

Understanding eCommerce Business Models: A Guide

The landscape of online retailing encompasses everything from drop-shipping and wholesaling to subscription and white-labeling, allowing entrepreneurs to choose the optimal business model to align with their brand’s vision and capabilities.    Choosing the right eCommerce business model can significantly impact a brand’s success, and it requires a comprehensive understanding of each model’s nuances. Key factors […]
6 min read
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  1. Data & Insights

Maximizing Impact: Strategies for Monitoring Promotion Execution

Effectively monitoring and executing promotional strategies is critical to your bottom line. Understanding how your promotions perform in real time can provide a wealth of insights, allowing you to optimize your strategies and gain a competitive edge. This goes beyond simply tracking sales data; it’s about comprehending the entire promotional ecosystem, with factors including competitor […]
5 min read
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  1. Media & Marketing

The Social Media Factor: Amplifying Your Brand’s Impact

No business can afford to ignore the power of social media as a tool for brand amplification. For more established businesses, a dynamic social media presence is essential to maintain relevance, engage with customers, and attract new audiences. Developing a well-thought-out social media strategy goes beyond merely having a presence on various platforms. It involves […]
6 min read
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