Competition

General articles on the competitive situation and competitive forces in retail.

  1. Shopper & Customer

Target market segmentation: how to use it to your advantage

What is market segmentation? Market segmentation, also known as audience segmentation, means splitting potential customers into meaningful groups based on their characteristics, wants, and behaviors. Once you’ve got these segmentations, you can tailor your marketing messages to speak more directly to your varied customer base.  It’s the 101 playbook on speaking to the right people […]
5 min read
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  1. Channel: Ecommerce & Digital

Deliveroo increases grocery deliveries but other rapid-delivery firms muscle in

Deliveroo is continuing to increase the size of its grocery deliveries business despite competition from ultra-fast start-ups, the company revealed today. In the fourth quarter of 2021, on-demand grocery deliveries made up 8% of the company’s gross transaction value (GTV), against 7% in the first half of 2021 and 6% in 2020. At the end […]
< 1 min read
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  1. Technology & Innovation

Kenyan fintech Zanifu nabs $1M to bridge MSME financing gap, eyes Ghana, Uganda expansion

Kenyan fintech Zanifu is set to upgrade its platform and grow the number of micro, small and medium enterprises (MSMEs) it extends stock financing to after securing $1 million in seed funding. Saviu Ventures, which invested in the startup’s pre-seed round early 2020, Launch Africa Ventures, Sayani Investments and a number of angel investors from […]
3 min read
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  1. Acquisitions, Divestitures & Mergers

Federal Regulators To Take Tougher Stance On Big Mergers

The Federal Trade Commission (FTC) and US Department of Justice have begun the process of rewriting merger guidelines in a way that will toughen the antitrust standards governing large mergers. CNBC reports that the two agencies are seeking public comment about where the regulations need to be revised, and the story suggests that the approach […]
2 min read
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  1. Corporate Strategy

Why Brand Strategy Is Important

So how do you explain why brand strategy is important? Through the lens that speaks to all business leaders: VALUE. On average, brand accounts for more than a third of shareholder value, according to Interbrand and JP Morgan, so anything that improves your brand should have a significant impact on a business’ bottom line. Now […]
7 min read
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  1. Merchandising

How the ‘Little Guy’ Field Teams Can Take on the Giants

In a world with Coca-Cola, Nike, Gillette, and other hugely successful brands, it can be tough as one of the little guys—especially in the retail execution space. You’re on the hunt for ways to get your products sold by more retailers, take over more share of the shelf, and build a strong brand reputation among […]
3 min read
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  1. Media & Marketing

Short Form Video And Live Streaming with Firework’s Eva Wang

The CPG Guys, Sri & PVSB, are joined in this episode by Eva Wang, head of Commerce & Partnerships at Firework, a B2B interactive short form web story livestreaming & video platform for brands to engage and convert their website visitors. This is the third of a 3 part partnership episode series with Firework. Follow […]
2 min read
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  1. Channel: Delivery

Instacart Announces Multi-Retailer Ready Meals Offering

Instacart yesterday announced the launch of a new Ready Meals program, which it describes as “fresh, healthy and cost-effective alternatives to restaurant takeout from customers’ favorite grocers. With Ready Meals, consumers nationwide can now take a break from cooking and instead get fresh, ready-made meals delivered from the store to their door in as fast […]
3 min read
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  1. Data & Insights

Year-ahead planning: 3 hacks for data-led agencies

When it comes to year-ahead planning, agencies have always understood the value of data in decision-making. But with everything from Covid restrictions to consumer attitudes changing daily, the pandemic has smashed the crystal ball. Many independent agencies pivoted during the pandemic, repositioning themselves to offer more than just basic project execution at a time when […]
4 min read
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  1. Trends & External Forces

Amazon, Walmart and the Epic Battle for Consumer Spending

Amazon is adding brick-and-mortar locations. Walmart is beefing up its online tools. It’s a massive battle of two retail titans. We compare their operations and strategies in the historic competition for consumer spending. The post Amazon, Walmart and the Epic Battle for Consumer Spending appeared first on Practical Ecommerce.
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  1. Acquisitions, Divestitures & Mergers

DPD UK completes CitySprint acquisition

DPD UK has finalised the acquisition of UK same-day delivery firm CitySprint, following the Competition and Markets Authority’s (CMA) approval of the deal on 16 December. As a result, DPD… The post DPD UK completes CitySprint acquisition appeared first on Latest Retail Technology News From Across The Globe – Charged.
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  1. Shopper & Customer

Football prizes on offer from Cadbury

Mondelēz International is bringing back its Cadbury FC promotion, offering shoppers the chance to win football-themed prizes. The new “Win A Day In Their Boots” competition offers consumers the chance to win one of eight experiences with football clubs, including Arsenal FC, Aston Villa Women, Chelsea FC, Leeds United FC, Liverpool FC, Manchester City, Manchester […]
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  1. Data & Insights

mmi Analytics raises £4.5m for digital beauty insights push

mmi Analytics, a provider of beauty industry insights, has raised £4.5 million from angel investors. The funding round was led by Nigel Wray, who previously invested in Domino’s Pizza, Nutmeg Saving and Investment, and Belluscura. Lord Stanley Fink, former CEO of Man Group, made a follow on investment in the round. Founded in 2005, London […]
2 min read
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  1. Department: HBC

The Retail Pharmacy Outlook for 2022

As I have highlighted in previous posts, retail pharmacies are experiencing a period of intense competition that continues to pressure prescription profits. What’s more, the pharmacy shakeout is accelerating, as smaller competitors exit and larger companies reduce store count.  In the video below, I provide a brief overview of key challenges facing retail pharmacy this […]
2 min read
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  1. Shopper & Customer

7-Eleven Hawaii Targets Grocery Store Customers

  Fresher, faster, food or less with delivery, is the foundation of grocerant niche success. Now 7-Eleven Hawaii is targeting grocery store customers in a new partnership with Vroom Delivery to ensure SNAP-eligible products can be ordered online without a credit or debit card.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice […]
3 min read
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  1. Associates & Employees

Visible’s CMO Cheryl Gresham on growing audiences—and attracting customers—in 2022

The marketing executive joins Visible, a Verizon company, after serving as US head of marketing for TikTok. How will marketers and communicators achieve user growth in 2022? Building audiences has always been a challenge, but in the current fractured media landscape finding your target audience is a crucial ability for organizations of all sizes. With […]
3 min read
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  1. International

eBay UK enlists Roberto Carlos and Eni Aluko for Dream Transfer competition

eBay UK is giving football fans the chance to sign World Cup winner and former Real Madrid Galactico Roberto Carlos, and ex-Juventus and Chelsea women’s star Eni Aluko to their Sunday league teams for one match. With the aim of showcasing eBay as the ‘people’s marketplace’, the e-commerce giant is partnering with creative lead agency, McCann London, and […]
2 min read
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  1. Media & Marketing

Brand Marketing Strategies for the Modern Era

Marketing and advertising strategies look a lot different today than they did just a few years ago. Companies used to drop serious cash on highly-coveted TV and radio spots, but tactics have shifted majorly towards personalization and hyper-targeted content.  Practically, this means brands are more concerned with launching targeted campaigns within particular demographics than casting […]
4 min read
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  1. Trends & External Forces

Ferrero supports retailers this Valentine’s Day

Ferrero is once again running its convenience-exclusive competition ahead of Valentine’s Day. Five retailers will not only win stock but will also receive a Ferrero Rocher-inspired rose bouquet worth £50, to gift to a customer or member of their community. The competition will “highlight the importance of stocking the core Ferrero Rocher range ahead of […]
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  1. Trends & External Forces

Déjà Vu: Don’t Let AIOps Be CMDB All Over Again!

In February of 2009, Glenn O’Donnell (VP, research director) and I coauthored The CMDB Imperative when ITIL and IT service management were all the rage. Underpinning that rage was the configuration management database (CMDB), which promised to deliver world peace like a pageant winner during the interview portion of the competition. Nearly 13 years later, […]
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  1. Associates & Employees

Hoopla by Raydiant Has The Only Complete Employee Rewards And Engagement Solution

Great news! Hoopla by Raydiant now offers customizable Points & Rewards.  In addition to dealing with the challenges of the pandemic–health and safety of employees, supply chain constraints and more–businesses of all types are now grappling with how to improve retention of their valuable employees. Hiring, especially for retail, has become so difficult that stores […]
4 min read
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  1. Technology & Innovation

13 Ways Revenue Leaders Can Deliver Growth in the New Year

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. As our recent Sales Summit revealed, the old ways of selling — aggressive quotas, in-person sales calls, nagging pipeline reviews — just don’t work anymore. It’s time to #ThinkOutsidetheQuota. That’s […]
7 min read
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  1. Channel: Marketplace

Worth Reading: Shopify Positions Itself As “The Everywhere Store”

Bloomberg has a fascinating piece about Shopify and its founder Tobi Lütke, who has positioned the company as the anti-Amazon.  An excerpt: “In a sense, Lütke and his colleagues are the opposite of Jeff Bezos’ army of techno-capitalists. Amazon, which has enjoyed its own Covid-fueled boom, celebrates the almighty customer. It will happily risk alienating […]
2 min read
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  1. Channel: Ecommerce & Digital

Key Lessons from the Pandemic Accelerated Amazon Effect

Amazon 4-star – London UK Jeff Bezos had a few amazing tricks up his sleeve as he originally wanted to name the company ‘Cadabra‘.  Amazon’s first lawyer talked him out of it as the name sounded too similar to ‘cadaver’, especially over the telephone.  When the company was founded on July 5, 1994, Bezos settled on the […]
< 1 min read
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  1. Department & Category

Convenience Store Fresh Prepared Grocerant Ready-2-Eat and Heat-N-Eat Food Set to Take-Off

  Success does leave clues and Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® is one of the best at picking them up, sharing them, while helping service deli’s, restaurants, and c-stores drive top-line sales and bottom-line profits. So, according to Joyce Baird, strategic account manager at research and consulting firm Foodservice IP. During […]
5 min read
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  1. Technology & Innovation

Cam site BongaCams launches NFT collection to celebrate 10th birthday

Webcam site BongaCams has issued its first exclusive collection of non-fungible tokens (NFTs). This celebrates its 10th birthday, which is coming up in 2022. A detailed description of the project is available on the official website bonganft.io. The anniversary collection consists of 10,000 art objects under the name BongaNFT. Each token depicts a “unique, graceful and […]
2 min read
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  1. Trends & External Forces

3 marketing trends that will define 2021

After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead. Editor’s note: This article is a re-run as part of our countdown of top stories from the past year. Marketers largely started last year from a place of strength with […]
3 min read
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Editor’s Choice

  1. RetailWit QuickWit

Daily QuickWit (1/18) – Top Retail News of the Day

Microsoft to acquire Activision Blizzard Microsoft has reached a deal to acquire Activision Blizzard for $68.7 billion in cash. The acquisition will make Microsoft the third-largest video gaming company. “We’re investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes […]
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  1. Media & Marketing
  2. Channel: Restaurants
  3. CPG: Beverage
  4. Media & Marketing
  5. Agencies & Vendors
  6. Data & Insights
  7. International

Exceptional Branding All Boils Down to Creating an Experience

Dried pasta should be so easy to cook and yet, somehow, that delicious al dente texture Italian restaurants so effortlessly perfect often seems to elude even the biggest pasta fans. Leave the pan boiling for 30 seconds too long or too little, and it seems you either end up with overcooked mush or a bowl […]
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