Tractor Supply Company

  1. Media & Marketing

John Deere Rejects Support for ‘External Social or Cultural Awareness’ and ‘Diversity Quotas’

John Deere has joined fellow rural-oriented brand Tractor Supply in cancelling support for both progressive causes and diversity, equity and inclusion (DEI) principles. In a statement on X, the retailer said it would be auditing “all company-mandated training materials and policies to ensure the absence of socially motivated messages, while being in compliance with federal, […]
< 1 min read
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  1. Channel: Specialty & Other

Tractor Supply Co. Eliminates DEI Roles, Pride Support and Carbon Emissions Goals

Tractor Supply Co. communicated via a press release last week that it is eliminating diversity, equity and inclusion roles; withdrawing carbon emission goals; and walking back support for the LGBTQ+ community as part of sweeping changes to environmental, social and governance initiatives. More specifically, the retailer of home improvement equipment, livestock and agricultural supplies for […]
2 min read
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  1. Channel: Specialty & Other

Tractor Supply Drops DEI and Climate Goals

Tractor Supply Company, the largest rural lifestyle retailer in the U.S., has announced significant changes to its corporate policies. The Brentwood, Tennessee-based company will eliminate its diversity, equity, and inclusion (DEI) roles, retract its carbon emissions goals, and cease sponsorship of Pride events. This move follows a concerted pressure campaign from right-wing activists, which culminated […]
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  1. Technology & Innovation

Starring CADS, STORIS, Quorso, and Blue Yonder: last week’s biggest retail technology plays at a glance

RTIH rounds up the stand out retail systems deals, launches, deployments and pilots from the past seven days. Including Berrios, AF Blakemore & Son, Studenac, JCPenney, Authentic Brands Group, Co-op, Evri, Tractor Supply Company, and Albertsons. Evri UK parcel delivery company, Evri, has announced a £19 million investment in new plans to fast track the […]
5 min read
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  1. Channel: Specialty & Other

Tractor Supply Leverages Pricing Optimization Solution

Tractor Supply Co. will deploy the Base Price and Markdown pricing solutions from Revionics, an Aptos Company, to help scale optimized pricing across its 2,200 stores and ecommerce site. The rural lifestyle retailer has been a Revionics customer since 2010. “Tractor Supply is focused on providing customers with what they need at the everyday low […]
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  1. Channel: Club

Meet Our 40 Under 40 Winners of 2024

For the fourth year, Retail TouchPointsand Design:Retailare revealing a new class of emerging leaders worth knowing. The 40 Under 40 Awards and its winners represent the diversity of the retail industry and its various players: brands, technology vendors, agencies and consultancies, and design firms. And at the brand level, we have the honor of spotlighting […]
2 min read
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  1. Data & Insights

RILA Debuts Greenhouse Gas Measurements Database for Consumer Products

The Retail Industry Leaders Association has partnered with Optera to launch the Direct-Use Product Emissions Database (DPED), to provide retailers and their suppliers with an aligned database for quantifying greenhouse gases emitted during use by appliances, electronics and power equipment. The DPED’s goal is to foster uniform metrics for comprehending and managing scope 3, category […]
2 min read
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  1. Agencies & Vendors

The 2024 Brand Experience Award Winners are…

Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards, a program designed to spotlight the brands and retailers that are reimagining and elevating customer experiences across all channels. This year, we’ve identified 24 organizations that have successfully differentiated through their loyalty programs, marketing strategies, in-store experiences and even their approach to last […]
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  1. Retail Ecosystem

Leaders Leap Book Launch: Get Ready To Leap!

We have an fantastic episode for you featuring the virtual launch event for Steve’s brand-new book, Leaders Leap, recorded Monday April 22nd. Steve is joined by a panel of extraordinary guests, all of whom are leaders in their respective fields. We have the privilege of hosting best-selling author and friend Seth Godin, an entrepreneur and […]
2 min read
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  1. Technology & Innovation

The Future Retail Pathway Unveiled at NRF 2024

Another year has come and gone for ‘Retail’s Big Show;’ this year focused on themes from innovative store layouts to improved associate experiences to, of course, AI. Over 1000 displays at this year’s event showed off a wide range of solutions, including color-coded vignettes for thematic brand experiences, various intriguing mock store model demonstrations, or […]
3 min read
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  1. Channel: Dollar/Value

Dollar Tree to Close 600 Family Dollar Stores by August, Another 400 as Leases Expire

Dollar Tree Inc. will shutter approximately 600 Family Dollar stores in the first half of its 2024 fiscal year, which began Feb. 4, 2024. The discount retailer also plans to close an additional 370 Family Dollar stores and 30 Dollar Tree locations over the next several years as each store’s current lease expires. The retailer […]
2 min read
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  1. Media & Marketing

Sunglass Hut Launches Loyalty Program; Tractor Supply Amps up Member Benefits

Sunglass Hut has debuted a new loyalty program for eyewear enthusiasts, while rural retailer Tractor Supply has enhanced its Neighbor’s Club loyalty program to help members earn more rewards more quickly. Sunglass Hut Introduces ‘The Sun Club’ Sunglass Hut’s new The Sun Club loyalty program offers both in-store and online shoppers 10 points for every […]
3 min read
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  1. Corporate Strategy

Tractor Supply’s Remarkable “Life Out Here” Growth Story with CEO Hal Lawton (E)

This week we’re reprising our November 2022 interview with Hal Lawton, President & CEO of Tractor Supply Co, a truly remarkable retailer that has delivered some of the strongest results of any brand during the past five years.   We explore Hal’s diverse journey from McKinsey, to Home Depot, to eBay, to Macy’s and on to Tennesee-based […]
3 min read
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  1. Agencies & Vendors

4 Product Submissions, 4 Buyer Meetings, 4 Deals: How GearHaul Did it with RangeMe

One of the benefits of being a RangeMe Starter or Premium subscriber brand is the opportunity to submit products to buyers who have immediate, limited-time opportunities that take place throughout the year. During these campaigns, retailers, distributors and foodservice operators invite brands that meet specific criteria to submit their products to be considered for placement […]
8 min read
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  1. Channel: Specialty & Other

Despite Challenging 2023, Tractor Supply Plans 90+ Store Openings This Year

Even in the face of an 8.6% net sales decline in Q4 2023, Tractor Supply still plans to open up to 95 brick-and-mortar stores in 2024, as well as complete its 10th distribution center. Comp store sales in Q4 dipped 4.2%; for the full year of 2023, Tractor Supply’s net sales increased 2.5%, while comp […]
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  1. Technology & Innovation

Tractor Supply Co. Uses AI to Deliver Interconnected Experiences

While at NRF 2024: Retail’s Big Show in New York City, Editor-in-Chief Joe Keenan spoke with Glenn Allison, vice president of IT applications development at Tractor Supply Company, and Shash Anand, senior vice president of product strategy at SOTI, an industry leader in simplifying business mobility solutions. Allison and Anand discuss the use of artificial […]
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  1. Channel: Delivery

Staples Partners with DoorDash to Offer Same-Day Delivery

Just in time for the back-to-school season, items from Staples are now available for same-day delivery via DoorDash. Nearly 1,000 Staples U.S. locations are participating, and deliveries are made in under one hour on average. Via the DoorDash Marketplace, customers can access Staples’ wide range of school supplies. Staples products also are available on the […]
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  1. Technology & Innovation

10 No Holds Barred Predictions For Retail’s Future: A Mid-Year Review

In our Season 4 finale, we peer into Steve’s crystal ball to review his annual predictions as we approach the half way point of the year. In addition to unpacking what they are all about, we go for radical accountability, assessing each of them hits, misses or, perhaps, a bit too soon to tell. But […]
2 min read
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Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
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Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
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Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
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Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
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