Tractor Supply Company

  1. Channel: Mass
Target announced that it’s rolling back diversity, equity and inclusion programs — including some that aim to make its workforce and merchandise better reflect its customers. In a memo sent to its employees, the Minneapolis-based retailer said it will end its three-year DEI goals, stop reports to external diversity-focused groups like the Human Rights Campaign’s […]
  1. Channel: Specialty & Other
Tractor Supply will open 90 new namesake stores and a total of 10 new Petsense by Tractor Supply Stores this year, along with the addition of the rural-oriented retailer’s 11th distribution center (DC). Tractor Supply currently operates more than 2,500 stores, and in December 2024 the retailer revealed its long-term goal of eventually operating 3,200 […]
  1. Data & Insights
In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a present-day necessity, giving those who use it effectively a massive advantage. A survey by Influencer Marketing Hub found that 60% of marketers are already using AI in their marketing. As AI fundamentally reshapes the landscape and opportunities […]
  1. Trends & External Forces
Target has joined the growing list of companies and institutions, including the federal government, pulling back on a number of its diversity, equity and inclusion (DEI) initiatives. Target didn’t call the move a “pullback”; instead the retailer’s announcement was carefully framed to indicate that it was simply wrapping up a number of ongoing efforts and […]
  1. Shopper & Customer
A key aspect of Tractor Supply Company’s brand mission is providing legendary customer service. That means investing in technology that both directly — and indirectly — supports them as they browse and buy across channels. Whether customers decide to shop online, use the mobile app or are face to face with an associate, Tractor Supply […]
  1. Channel: Mass
Walmart, the world’s largest retailer, is rolling back a number of its diversity, equity and inclusion (DEI) initiatives, multiple sources report. The backtrack is wide-ranging and includes: A decision not to renew the operation of an equity racial center set up in 2020; Pulling out of the Human Rights Campaign’s LGBTQ+ rights index; No longer […]
  1. Department: Nonfood
Tractor Supply will purchase the privately held online pet pharmacy Allivet in an all-cash transaction that the retailer plans to fund through its balance sheet. Purchase price information for the deal, which is expected to close in Q1 2025, was not released. For the past several years, Tractor Supply has offered digital pet pharmacy services […]
  1. Channel: Specialty & Other
​[[{“value”:” Dive Brief The move expands the retailer’s market opportunity. Meanwhile, new locations spurred Q3 sales, as store comps and net income declined. Published Oct. 25, 2024 A Tractor Supply store. The retailer is expanding further beyond traditional farm retail to focus on pet owners and gardeners. “Tractor Supply Company” by Mike Mozart is licensed […]
  1. Media & Marketing
John Deere has joined fellow rural-oriented brand Tractor Supply in cancelling support for both progressive causes and diversity, equity and inclusion (DEI) principles. In a statement on X, the retailer said it would be auditing “all company-mandated training materials and policies to ensure the absence of socially motivated messages, while being in compliance with federal, […]
  1. Channel: Specialty & Other
Tractor Supply Company, the largest rural lifestyle retailer in the U.S., has announced significant changes to its corporate policies. The Brentwood, Tennessee-based company will eliminate its diversity, equity, and inclusion (DEI) roles, retract its carbon emissions goals, and cease sponsorship of Pride events. This move follows a concerted pressure campaign from right-wing activists, which culminated […]
  1. Technology & Innovation
RTIH rounds up the stand out retail systems deals, launches, deployments and pilots from the past seven days. Including Berrios, AF Blakemore & Son, Studenac, JCPenney, Authentic Brands Group, Co-op, Evri, Tractor Supply Company, and Albertsons. Evri UK parcel delivery company, Evri, has announced a £19 million investment in new plans to fast track the […]
  1. Channel: Specialty & Other
Tractor Supply Co. will deploy the Base Price and Markdown pricing solutions from Revionics, an Aptos Company, to help scale optimized pricing across its 2,200 stores and ecommerce site. The rural lifestyle retailer has been a Revionics customer since 2010. “Tractor Supply is focused on providing customers with what they need at the everyday low […]
  1. Channel: Club
For the fourth year, Retail TouchPointsand Design:Retailare revealing a new class of emerging leaders worth knowing. The 40 Under 40 Awards and its winners represent the diversity of the retail industry and its various players: brands, technology vendors, agencies and consultancies, and design firms. And at the brand level, we have the honor of spotlighting […]
  1. Data & Insights
The Retail Industry Leaders Association has partnered with Optera to launch the Direct-Use Product Emissions Database (DPED), to provide retailers and their suppliers with an aligned database for quantifying greenhouse gases emitted during use by appliances, electronics and power equipment. The DPED’s goal is to foster uniform metrics for comprehending and managing scope 3, category […]
  1. Agencies & Vendors
Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards, a program designed to spotlight the brands and retailers that are reimagining and elevating customer experiences across all channels. This year, we’ve identified 24 organizations that have successfully differentiated through their loyalty programs, marketing strategies, in-store experiences and even their approach to last […]
  1. Retail Ecosystem
We have an fantastic episode for you featuring the virtual launch event for Steve’s brand-new book, Leaders Leap, recorded Monday April 22nd. Steve is joined by a panel of extraordinary guests, all of whom are leaders in their respective fields. We have the privilege of hosting best-selling author and friend Seth Godin, an entrepreneur and […]
  1. Technology & Innovation
Another year has come and gone for ‘Retail’s Big Show;’ this year focused on themes from innovative store layouts to improved associate experiences to, of course, AI. Over 1000 displays at this year’s event showed off a wide range of solutions, including color-coded vignettes for thematic brand experiences, various intriguing mock store model demonstrations, or […]
  1. Channel: Dollar/Value
Dollar Tree Inc. will shutter approximately 600 Family Dollar stores in the first half of its 2024 fiscal year, which began Feb. 4, 2024. The discount retailer also plans to close an additional 370 Family Dollar stores and 30 Dollar Tree locations over the next several years as each store’s current lease expires. The retailer […]

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  1. Data & Insights
  2. Partnerships & Alt Profit
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  4. Data & Insights
  5. Shopper & Customer
1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
  1. Holiday & Events
  2. Holiday & Events
A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces
IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
  1. Data & Insights
  2. Technology & Innovation
There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]

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