Channel: Mass

Articles about the mass channel.

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  1. Channel: Mass

Understanding Warby Parker and the Power of Customer-Based Valuation with special guest Daniel McCarthy

As pioneering digitally-native brands Warby Parker and Allbirds prepare to go public–and the fortunes of other highflying disruptor retailers like Peloton and Chewy ebb and flow–we get the chance to dissect how to make sense of key customer metrics with Daniel McCarthy, professor of marketing at Emory’s Goizueta Business School, co-founder of Theta Equity Partners […]
2 min read
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  1. Channel: Mass

5 Ways To Maximize Retail Business Financing

Have you ever thought of starting a retail business or are you currently running one? Operating a retail business is both rewarding and challenging. While owning your retail company presents plenty of room for growth and success, you’ll also face some problems or setbacks. One of the biggest challenges that you’ll face is related to […]
3 min read
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  1. Channel: Mass

Roku debuts new Streaming Stick 4K bundles, software update with voice and mobile features

Weeks after Amazon introduced an updated Fire TV lineup that included, for the first time, its own TVs, Roku today is announcing its own competitive products in a race to capture consumers’ attention before the holiday shopping season. Its updates include a new Roku Streaming Stick 4K and Roku Streaming Stick 4K+ — the latter […]
4 min read
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  1. Channel: Mass

Building Brand Awareness For Your Retail Store

Brand awareness is a process used by companies of all sizes to generate recognition for what they offer. Brand awareness is generated by companies using a wide range of techniques and strategies including advertisements, social media, messaging, graphic design, and more. It is, simply put, the knowledge that a brand exists and what it offers. […]
2 min read
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  1. Channel: Mass

Five Important Goals A Retail Business Should Have

Your retail business goals are things you want to achieve when growing and establishing your business. Coming up with business goals is vital for all types of business regardless of its location or what you sell. As a business owner, every aspect of your business concerns you, and you need to set clear goals for […]
3 min read
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  1. Channel: Mass

The Future of Shopping – Insights From Nick Shackelford

Raydiant’s new series, the Future of Shopping, interviews experts and thought leaders with a goal of better understanding what organizations can do to prepare themselves for what lies ahead.  The following is an interview we recently had with Nick Shackelford, Managing Partner, Structured Agency. How has consumer shopping behavior evolved over the past 5 years? […]
2 min read
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  1. Channel: Mass

Demand Curve: How to get social proof that grows your startup

Nick Costelloe Contributor Share on Twitter Nick writes actionable growth marketing insights as head of content at Demand Curve. More posts by this contributor Demand Curve: How to double conversions on your startup’s homepage Demand Curve: 10 lies you’ve been told about marketing When people are uncertain, they look to others for behavioral guidance. This […]
2 min read
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  1. Channel: Mass

The Future of Shopping – Insights From Katie-Jay Simmons

Raydiant’s new series, the Future of Shopping, interviews experts and thought leaders with a goal of better understanding what organizations can do to prepare themselves for what lies ahead.  The following is an interview we recently had with Katie-Jay Simmons, E-commerce Specialist, Fit Small Business. How has consumer shopping behavior evolved over the past 5 […]
2 min read
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  1. Channel: Mass

Walmart+ gains momentum

NEW YORK – One year since the launch of Walmart+, the retailer’s membership program is growing faster than expected and has reached an “inflection” point, with an estimated 32 million U.S. subscribers, according to a note out this week from Krisztina Katai, an equity research analyst at Deutsche Bank. Katai cites results from a consumer […]
2 min read
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  1. Channel: Mass

Big box retailers are stockpiling inventory ahead of the holidays

Best Buy, Target, Walmart and other retailers are front loading inventory to make sure they have enough product on-hand to meet consumer demand this holiday season. This restocking is taking place after inventory housed in stores and warehouses fell to its lowest level since 1992, according to statistics released by the U.S. Census Bureau.
< 1 min read
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  1. Channel: Mass

Should DTC Brands Sell to Mass Merchandisers?

Beardbrand’s products are in all 2,000 Target stores. Lindsey Reinders, my business partner, drove that project in 2018. Selling products to mass merchandisers is a goal of many direct-to-consumer ecommerce brands. Has selling to Target worked out for Beardbrand? I asked Lindsey that question and more. The post Should DTC Brands Sell to Mass Merchandisers? […]
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  1. Channel: Mass

This week’s coolest retail technology reveals

RTIH Editor, Scott Thompson, brings you his top ten ‘future of retail systems’ deployments from the past seven days, including autonomous shopping technology, Q-commerce offerings, QR codes, and virtual try on experiences. 1. Oh Polly Fashion brand Oh Polly has signed up to InPost’s QR code-based Instant Returns service. This was launched earlier in the […]
3 min read
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  1. Channel: Mass

How to define the ideal target market to build your brand around

One of the biggest mistakes I see marketers make is picking too broad of a target market. A tight target market decides who is in the target and who is not in the target.  There is a myth that a bigger target will make the brand bigger, so the scared marketer targets “everyone.” There seems […]
< 1 min read
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  1. Channel: Mass

How to communicate with targeted, strategic transparency

Oversharing is not a virtue—nor is it always wise. A comms expert shares how to strike a balance between trust-building candor and TMI. In both leadership and communications, the quality of transparency wears a halo. We connect it to other positive qualities like authenticity, honesty, integrity, and altruism—and, when used appropriately, it can certainly reinforce […]
3 min read
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  1. Channel: Mass

Nostalgia Sells and Everyone Is Buying

Most modern marketing campaigns focus heavily on the future, suggesting the excitement that tomorrow might bring.   In the present reality of a lingering pandemic, social unrest, and economic upheaval, thinking of tomorrow can encourage anxiety more than it does excitement.   Struggling to captivate customers with traditional marketing strategies, innovative brands are looking for […]
5 min read
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  1. Channel: Mass

‘Buy Now, Pay Later’ becoming the norm at retail

Amazon.com, Walmart and a growing list of retailers are offering shoppers the option of paying for their purchases in installments. “The value that most retailers see in buy now, pay later is customer acquisition,” said David Sykes of Klarna, one of the financial services companies operating in the space.
< 1 min read
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  1. Channel: Mass

Meijer extends campaign that fosters inclusivity

GRAND RAPIDS, Mich. — Meijer announced an extension of its Confidence Beyond Measure marketing campaign to include its men’s and kid’s apparel with diverse models. The expansion strengthens the retailer’s commitment to inclusivity for all. “At Meijer, we know that real style, goes beyond labels, trends and sizes,” said Annette Repasch, group vice president of softlines at Meijer. […]
2 min read
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  1. Channel: Mass

How To Make Your Mobile App Experience Stand Out in the ‘Attention Economy’

We’ve all heard the phrase ‘time is money’ but in the world we live in, it’s not time that converts to dollars, it’s attention. Consumers are overloaded with screens, content and information, making their attention a scarce commodity. How can brands get and hold their attention, particularly on mobile, with a mobile app experience that […]
6 min read
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  1. Channel: Mass

What does the future hold for e-commerce? In a word, convergence.

What does the future hold for e-commerce? In a word, convergence. Anonymous (not verified) Thu, 09/16/2021 – 10:43am Thanks in large part to the shifting consumer habits that arose in lockstep with COVID-19, by next year more than half (51.3%) of the U.S. population will be digital grocery buyers. However, that doesn’t mean these shoppers […]
2 min read
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  1. Channel: Mass

Brinker International Marketing Teams Excel

  There is no doubt that success does leave clues. Brinker International’s has had a plethora of top-shelf marketing professionals over the years and has become a chain restaurant marketing powerhouse when it comes to developing, elevating, promoting highly effective restaurant brand managers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. […]
4 min read
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  1. Channel: Mass

Walmart expands Stateside autonomous delivery efforts

Walmart has worked with Argo AI and Ford to launch an autonomous vehicle delivery service in Austin, Miami and Washington D.C. This will use Ford self-driving test vehicles equipped with the Argo AI Self-Driving System to deliver Walmart orders to customers. The service will be available within defined service areas of the three markets and […]
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  1. Channel: Mass

CVS Caremark unveils new efforts to tackle health disparities

WOONSOCKET, R.I. — CVS Caremark is expanding its efforts to decrease health disparities among patients with certain conditions including sickle cell, HIV and cardiovascular disease by collaborating with local partners and utilizing its unique enterprise assets, the company said Wednesday. It is increasing its investments in programs that address barriers to care and developing additional […]
3 min read
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  1. Channel: Mass

Kroger’s Seamless Shoppers Have CEO Bullish on Digital Growth

Digital efforts pay off as grocer retains consumers within its ecosystem As consumer behavior shifts with each COVID wave, The Kroger Co. is seeing its digital efforts pay off as the grocer retains shoppers within its ecosystem. Rodney McMullen, chairman and CEO of Kroger, expressed excitement for the future of grocery e-commerce at the Groceryshop trade show in […]
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  1. Channel: Mass

QuickWit Weekly (9/20): WitsNotes Vol. 3 & Last Week’s Top Retail News

Loyalty takes center-stage with WitsNotes Volume 3:  Title: The Tipping Point of Loyalty (2021) Author: Upside Topic(s): Loyalty, Retail Length: 66 pages RetailWit Summary: 2 pages The Summary: The value of a loyal customer has increased—for retailers, the top loyal customers are worth up to 27x of revenue versus your non-loyals. And, shoppers are less […]
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