Channel: Mass

Articles about the mass channel.

  1. Channel: Mass

Should Your Business Invest in Technology Now?

The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. The key is investing in innovation that adds value, rather than chasing what’s trendy. Need proof?  Beauty giant L’Oreal has invested more in research and development every year, even in tough times. That […]
5 min read
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  1. Channel: Mass

Meijer Grocery format debuts with two new stores

GRAND RAPIDS, Mich. — Supercenter pioneer Meijer opened its first two Meijer Grocery stores in the Detroit metro area on Friday, introducing a more streamlined, food-focused shopping experience to customers in communities where there is no room for a full-sized Meijer store. “As a company, we’ve opened more than 500 supercenters, neighborhood markets and Meijer […]
3 min read
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  1. Channel: Mass

CVS, Walmart to cut pharmacy hours amid labor concerns

NEW YORK — CVS Health and Walmart said they will be reducing pharmacy hours to address the ongoing pharmacist shortage, The Wall Street Journal reported Friday. CVS plans to cut or shift operating hours at about two-thirds of its 9,000-strong U.S. network in March, while Walmart intends to close most of its nearly 4,600 stores two […]
< 1 min read
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  1. Channel: Mass

Chipotle seeks to hire 15,000 restaurant workers ahead of busy spring months

[[ Getty Images Chipotle Mexican Grill is seeking to hire 15,000 restaurant workers ahead of its busiest time of the year, which runs from March to May. In recent months, restaurants have found it easier to attract and retain workers, a reversal after the labor crunch that ensued after pandemic lockdowns. However, the sector has […]
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  1. Channel: Mass

Walmart-owned Sam’s Club plans to open about 30 new stores over next five years

[[ Getty Images Walmart-owned Sam’s Club on Thursday said it will open more than 30 new stores in the U.S., marking its most aggressive expansion in years. The warehouse club’s next store is expected to open in Florida in 2024. Sam’s Club also plans to open five fulfillment and distribution centers this year, with the […]
4 min read
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  1. Channel: Mass

Three Use Cases for Amazon Marketing Cloud

It seems like everyone is talking about Amazon Marketing Cloud lately. You might be wondering why there is so much excitement for AMC, and how you can actually use Amazon’s newest analytics tool to grow your business. Today, we’ll walk through three categories of use cases that advertisers like yourself can start implementing today.  What […]
4 min read
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  1. Channel: Mass

New-Seller Savings Gives Sellers a Boost To Grow at Walmart

The start of the year is always an exciting time. It’s a time for reflection, setting goals, pushing boundaries and trying new things. This year, sellers can win big with us as Walmart Marketplace continues to grow and deliver a top-quality product selection and a world-class shopping experience.Our New Year’s resolution is simple: To be […]
3 min read
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  1. Channel: Mass

How to Get Discovered by U.K. Retailers: Understanding British Consumers

Before you launch your brand in the United Kingdom, it’s important to know what’s going on in today’s U.K. retail market as it may differ from the markets your brand currently has a presence in. Whether the British market is familiar territory or completely new, here’s a deep dive into understanding the U.K.’s marketplace, retailers, […]
4 min read
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  1. Channel: Mass

How to Start a Retail Business

Starting a business can be one of the most rewarding experiences of someone’s life, and the satisfaction that comes with owning a successful business can be life-changing. It isn’t all easy, but seeing your labor bear fruit can be worth the effort. Starting a retail business, in particular, is one of the most popular small […]
8 min read
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  1. Channel: Mass

Nike’s Journey To Marketing Excellence

When Nike’s ten business development principles were written by Rob Strasser in 1977 the words marketing, systems, research and planning were all dirty words inside of Nike’s culture. I know, I was there at a critical time in Nike’s growth. During those days Nike had very idiosyncratic, gruff, scruffy but brilliant leaders, who even thought […]
8 min read
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  1. Channel: Mass

Sam’s Club plans to add 30 new clubs

BENTONVILLE, Ark. — Buoyed by record membership growth, Sam’s Club on Thursday announced plans to open more than 30 new clubs across the country, starting with a unit in Florida that is slated to open next year. The Walmart division also revealed a multiple-year plan to invest in and modernize its supply chain through new […]
3 min read
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  1. Channel: Mass

7 benefits of combining social and survey data

Big news, people: GWI has partnered with Audiense, the leading audience intelligence solution. “So what?” we hear you ask. Well, insights drawn from different sources – in this case GWI’s survey data and Audiense’s social data – paint a more detailed and reliable picture of what audiences think, feel and do. Or to put it […]
4 min read
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  1. Channel: Mass

Tesco starts ‘global hackathon’ tech competition to solve retail tech problems

Tesco is kicking off its annual ‘Global Hackathon’ this week, with colleagues from around the world competing to solve the most prominent problems in retail technology. The UK’s largest grocery… The post Tesco starts ‘global hackathon’ tech competition to solve retail tech problems appeared first on Latest Retail Technology News From Across The Globe – […]
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  1. Channel: Mass

A how-to guide on collaborating with influencers

Wells Fargo’s Nicole Dye-Anderson shares the best ways to work with influencers. When you’re looking to get your message out to the world, it’s often smart to enlist the support of an influencer who speaks to your audience. But staying on top of all the latest trends and figuring out the perfect influencers to help […]
3 min read
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  1. Channel: Mass

Walmart Raises Wages For All Hourly US Employees

Walmart said yesterday that it is raising wages for all hourly workers in the US, a reflection of a continuing reality for retailers – front line staff shortages that are having an operational impact. In a memo to all US employees, John Furner, president and CEO, Walmart U.S., announced four ways in which he said […]
3 min read
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  1. Channel: Mass

How Costco Dealt With Inventory Overstocks

The Street has a story about how in the summer of 2022, as the consumer spending that typified the pandemic slammed headfirst into inflation and a post-recession mindset, “Walmart and Target both publicly declared that they had warehouses full of the wrong merchandise for the holiday season. “To fix that, both chains heavily discounted certain […]
2 min read
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  1. Channel: Mass

Continuing to Strengthen Our Jobs and Invest in Our People

Editor’s note: John Furner, president and CEO, Walmart U.S., sent the following note to all U.S. associates. Learn more about opportunity at Walmart here. Continuing to Strengthen Our Jobs and Invest in Our People To: Walmart U.S.-based associates From: John Furner, president and CEO, Walmart U.S. associates At Walmart, we know our people make the difference. […]
2 min read
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  1. Channel: Mass

2023 PR Predictions

We don’t exactly have a crystal ball to look into the future of PR, but we can make educated guesses based on our experiences and analysis. Here is our 2023 PR trends forecast:  AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for […]
6 min read
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  1. Channel: Mass

Market Research for Small Businesses

Market research is an essential tool for businesses of any size or industry to understand their target audience, identify customer needs and preferences, and gather information about their competitors. In a nutshell, market research helps businesses grow and succeed. This is a primary goal for small businesses, making market research integral to small businesses making […]
3 min read
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  1. Channel: Mass

Dollar Tree Taps Executive Chairman as New CEO

Dollar Tree CEO Mike Witynski will step down and leave the retailer’s board of directors, with Executive Chairman Rick Dreiling expanding his role to assume the CEO position, effective Jan. 29, 2023. Witynski has held leadership positions at Dollar Tree since starting there in 2010 and was named CEO in 2020. Dreiling had served as […]
< 1 min read
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  1. Channel: Mass

4 Digital Marketing Resolutions That Retailers Should Keep in Mind in 2023

There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most […]
3 min read
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  1. Channel: Mass

The Value of Advertising During a Recession

Coming off a historic Black Friday and Cyber Monday performance, with sales at $9.12 billion and $11.3 billion respectively, according to Adobe Analytics, U.S. retailers can breathe a small sigh of relief. However, looking beyond the busy holiday shopping season is critical. With many economists predicting the country will enter a recession in 2023 and […]
3 min read
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  1. Channel: Mass

Walmart Raises Minimum Wage for Store Employees

Walmart announced Tuesday that it’s raising its minimum wage for store employees to $14 an hour, representing a roughly 17 percent jump for the workers who stock shelves and cater to customers. Starting in early March, store employees will make between $14 and $19 an hour. They currently earn between $12 and $18 an hour, according […]
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  1. Channel: Mass

Walmart continues to invest in jobs, people

BENTONVILLE, Ark. – Starting next month, Walmart will begin investing in higher wages for associates in the United States, John Furner, president and chief executive officer of Walmart U.S., said in a memo sent today to all U.S.-based associates. Furner said the commitment is one of four new ways Walmart will be investing in associates. […]
2 min read
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  1. Channel: Mass

Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023

In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
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