Channel: Mass

Articles about the mass channel.

  1. Channel: Mass

Your Weakest Link and What You can Learn From the Animal Kingdom

In 1786, a Scottish philosopher named Thomas Reid wrote a line that’s been misused ever since: “a chain is only as strong as its weakest link.” What most don’t know is that Reid was talking about chains of reasoning. His point was that the conclusion you arrive at can’t be stronger than the weakest step […]
4 min read
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  1. Channel: Mass

FaceTime with the Content Guy:  Bentonville Reverie

While in Bentonville, Arkansas, last week for the Private Label Manufacturers Association (PLMA) Annual Meeting and Leadership Conference, I had a chance to briefly visit Walmart’s new campus.  I have some thoughts. The post FaceTime with the Content Guy:  Bentonville Reverie appeared first on MNB.
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  1. Channel: Mass

Amazon Accused Of Price Fixing In New Antitrust Lawsuit

The California Attorney General’s office has expanded upon an antitrust lawsuit accusing Amazon of engaging in price fixing “by pressuring major brands like Levi’s and Hanes to ask competing retailers to raise prices on certain products.”  Attorney General Rob Bonta is seeking a preliminary injunction that, according to the Los Angeles Times, would “bar Amazon […]
3 min read
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  1. Channel: Mass

Food Consumer Relevance in 2026: The New Battleground for Food Retail and Foodservice

  Customer relevance in 2026 is no longer a soft metric. It is a primary driver of traffic, frequency, and margin. Price still matters, but it is no longer sufficient. Today, relevance is defined by how effectively a brand aligns with how consumers actually live, eat, and shop across dayparts, channels, and occasions. Recent cultural […]
5 min read
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  1. Channel: Mass

12 early breakout AI and software companies right now 

By Jenny Liu, Director of Product @Yipitdata New Signals data across ~250,000 software and AI vendors highlights a small group of early-stage companies converting rapid adoption into real spend.  A small group of early-stage AI and software companies are breaking out in early 2026, showing rapid customer adoption paired with real spend growth across YipitData’s […]
6 min read
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  1. Channel: Mass

FaceTime with the Content Guy: w/ Michael Sansolo, Reporting From PLMA

Michael Sansolo and I spent the end of last week in Bentonville, Arkansas, where we attended and facilitated sessions at the Private Label Manufacturers Association (PLMA) Annual Meeting & Leadership Conference.  Afterwards, we found a quiet corner in the hotel/conference center to reflect on what we heard and learned, especially from keynoter Scott Morris, Senior […]
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  1. Channel: Mass

Molson Coors launches Madrí Excepcional Limón

Molson Coors Beverage Company is tapping into the popularity of fruit beers with the launch of Madrí Excepcional Limón, a new flavoured lager arriving exclusively in Tesco, Booker and One Stop stores. Launching this month (April) in 4x440ml can multi-packs at 3.4% ABV, the brand’s… This story continues at Molson Coors launches Madrí Excepcional Limón […]
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  1. Channel: Mass

Strong profits reported for Tesco and Booker in year up to start of Iran conflict

Tesco reported profits that exceeded expectations in the year to 28 February, the first day of the Iran war, in its Preliminary Results 2025/26. Adjusted operating profits came in at £3.1bn but Britain’s largest supermarket said it is providing a ‘wider range of guidance than… This story continues at Strong profits reported for Tesco and […]
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  1. Channel: Mass

Walmart Launches “Comprehensive Redesign” Of Great Value Private Label

Walmart yesterday announced “a comprehensive redesign of its flagship private brand, Great Value, reinforcing its commitment to delivering high-quality products customers need, want and love – at an affordable price … The redesign will span almost 10,000 food and consumables items, making it the most extensive private brand update in Walmart’s history. To ensure a […]
4 min read
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  1. Channel: Mass

Your Views:   Backlashes

We had a story the other day about how Target plans to adjust its approach to grocery by focusing more on specialized products, and moving away from the something-for-everyone strategy. I was, to say the least, dubious. In wrote, ion part: The thing is, it isn’t easier to be an effective specialty food retailer.  It’s […]
13 min read
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  1. Channel: Mass

The State of Venture Capital & Private Equity with In/Organic Podcast’s Christian Hassold

The CPG Guys are joined in this episode by Christian Hasshold, host of the In/Organic Podcast and Managing Partner of Resilient Edge M&A Advisors. Follow Christian on LinkedIn at: https://www.linkedin.com/in/hassold/ Follow the In/Organic podcast on Apple Podcasts at: https://podcasts.apple.com/us/podcast/inorganic-podcast/id1710070954 Follow the In/Organic podcast on Spotify at: https://open.spotify.com/show/0oa6R4M37vtys5II6clEfF?si=7fdee69be69747f4 Christian answers these questions: How do you distinguish […]
2 min read
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  1. Channel: Mass

How to Approach Large Retail Buyers

Most emerging brands believe a myth that holds them back for years: “I can’t get into major retail stores because I don’t know the right people.” While having a Rolodex full of contacts helps, it is not the only way to get your product on shelves. Retail buyers are not gatekeepers hiding behind an iron […]
5 min read
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  1. Channel: Mass

Why Distributors Are Essential for a Successful Retail Product Launch

Launching a new product into retail is one of the most exciting milestones for any product-based business—but it’s also one of the most challenging. Getting on store shelves requires more than a great product and strong branding. It requires logistics, relationships, and distribution power that most early-stage brands simply don’t have on their own. That’s […]
4 min read
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  1. Channel: Mass

Plans For NYC-Owned Grocery Stores Take Shape

The New York Times reports that New York City Mayor Zohran Mamdani is beginning to lay out his plans for city-owned grocery stores, looking to fulfill a core campaign promise he made during last year’s election. According to the story, Mamdani said the plan is to open all the stores before the end of his […]
5 min read
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  1. Channel: Mass

Beyond the Doom Scroll: Why Brands Are Turning to Snapchat for Growth

If you still think Snapchat is just for teenagers, you may be missing one of the most underappreciated growth channels in digital advertising. In this episode of Retail Remix, host Nicole Silberstein speaks with Sidharth Malhotra, Global VP of SMB at Snap, about why Snapchat is becoming an increasingly important platform for small- and mid-sized […]
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  1. Channel: Mass

Doritos reveals new 3D format and accelerates its Formula 1 partnership

Doritos has expanded its portfolio with the launch of a new sub-range: Doritos 3D Crunch. The two-strong range will roll out in two flavours and formats, Nacho Cheese and Sizzling Steak, in price-marked and grab bag packs. Set target the impulse channel, the PMP format will… This story continues at Doritos reveals new 3D format and […]
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  1. Channel: Mass

Jason & Scot Show Episode EP337 – Agentic Commerce at Citi’s Global Consumer & Retail Conference

A weekly podcast with the latest e-commerce news and events. Episode 337 is a panel discusion on the Future of Agentic Commerce from Citi’s Global Consumer & Retail Conference. Subscribe: Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ????? Chapters 0:30 Welcome to the Jason and […]
3 min read
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  1. Channel: Mass

Emerging Brands Can Win Shelf Space Without Sacrificing Margins – Here’s How

For many small manufacturers, shelf space is treated as the ultimate objective. Placement becomes the milestone. Distribution becomes an achievement. Yet too often, the cost of that placement is not fully understood until long after the contracts are signed and the invoices begin to arrive. Winning shelf space should never mean surrendering sustainability. National retail […]
3 min read
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  1. Channel: Mass

ElevenLabs is dominating voice AI — can anyone catch up?

By Jenny Liu, Director of Product @Yipitdata New Signals data on voice AI platforms shows ElevenLabs is defining the category, driving nearly all entry, usage, and spend across 900+ mid-market companies. This week our analysis showed that ElevenLabs has essentially turned voice AI into a one-vendor category. Across 900 companies in our mid-market panel, ElevenLabs […]
5 min read
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  1. Channel: Mass

Walmart to Expand Digital Shelf Labels Chainwide

Walmart will deploy digital shelf labels (DSLs) chainwide this year, doubling the approximately 2,300 U.S. locations currently using the technology (Walmart U.S. operates more than 4,600 stores). With more than 120,000 items in a typical Walmart store, managing price changes manually requires significant associate hours. Additionally, these DSLs are equipped with LED lights that make […]
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