Channel: Mass

Articles about the mass channel.

  1. Channel: Mass

Walmart+ Members will Get First Dibs on New Products During 24-Hour Event

From 12 noon ET on Monday, April 29 through noon on April 30, the Walmart+ Early Access online sales event will offer program members a curated assortment of products new to Walmart — including Dolly Parton’s Rockin’ New Baking Collection, Doritos Flamin’ Hot Mystery Flavor, Pampers diapers and men’s and women’s shoes from Reebok. “Walmart+ […]
2 min read
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  1. Channel: Mass

How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021, according to the American Pet Products Association. Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. Bark is one company that is laser-focused […]
5 min read
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  1. Channel: Mass

Rebag, Newegg Join Growing List of Retailers Launching Membership Programs

Membership programs are quickly becoming 2024’s hottest accessory, whether you’re a luxury resale platform or an electronics ecommerce site. Online marketplaces Rebag and Newegg have joined the growing roster of retailers launching membership programs. This year alone, the list of retailers that have launched or beefed up their loyalty and membership programs includes Albertsons, Carter’s, PetSmart, Target, Sunglass […]
2 min read
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  1. Channel: Mass

TelevisaUnivision to Debut Shoppable TV Experience at Latin American Music Awards

Spanish-language media and content company TelevisaUnivision has partnered with Shopsense AI to make some of its programming, on both linear and streaming platforms, shoppable.   Using onscreen QR codes and dedicated URLs, the Shopsense technology makes onscreen content shoppable via mobile devices by directing viewers to a show-specific digital store. The partnership will kick off […]
2 min read
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  1. Channel: Mass

2024 Annual Marketing Report

2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning. Download the report 2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends […]
2 min read
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  1. Channel: Mass

Video Forum: Kevin Host, Walmart

Kevin Host, senior vice president of pharmacy at Walmart and incoming NACDS chairman, talks about the state of the association and the industry it represents. Host discusses his priorities at NACDS, including DIR reform and expanded scope of practice for pharmacists, as well as efforts to foster innovation and build synergies between pharmacy and the […]
< 1 min read
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  1. Channel: Mass

Making AI Really Work for Retail

Like every industry, retail is experiencing an artificial intelligence boom — and like other industries that operate with such small profit margins, any competitive edge is not only welcome but necessary to survive. AI offers benefits in five key areas for retailers: personalization, visual search, virtual reality (VR) and augmented reality (AR), predictive analytics, and […]
4 min read
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  1. Channel: Mass

Technical glitch disrupts Sainsbury’s morning deliveries

Sainsbury’s faced a delivery setback this morning, as a technical glitch cancelled several customer deliveries.  The supermarket giant confirmed via a post on X (formerly Twitter) that technical difficulties caused the disruptions. @sainsburys I’m assuming my order is cancelled too? No email, no text and finding information out on here, nothing official – not ideal! […]
2 min read
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  1. Channel: Mass

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
< 1 min read
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  1. Channel: Mass

Reiser’s Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth

Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the brand is over!” and escalated the debate about how to invest marketing dollars? Flash-forward to December, though, and over a third of marketers told WARC they planned to significantly increase their brand marketing while lowering […]
6 min read
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  1. Channel: Mass

Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side

Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street. The post Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side […]
< 1 min read
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  1. Channel: Mass

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The 32nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% […]
4 min read
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  1. Channel: Mass

How to Optimize Walmart.com Brand Shops & Maximize Traffic

Walmart.com has launched the capability for suppliers to create Brand Shop landing pages as a new way to educate and drive awareness with shoppers. With Walmart.com Brand Shops, suppliers can now direct traffic from across the web to a curated landing page on Walmart.com. Brand Shops will allow brands to create a page on Walmart.com […]
3 min read
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  1. Channel: Mass

Planning For Brand Expansion

The growth of any brand will plateau if it is successful with its initial product range in its region of origin. Further growth must come from expanding the product range, extending geographically, or both. Before scaling your brand, the business fundamentals need to be in place. Investors seem keen to fund technology-based brands even if […]
3 min read
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  1. Channel: Mass

RangeMe Review: How Due Diligence & Custom Offerings Land 2×4 Nutrition onto Retail Shelves

Nothing irks a buyer more than a brand that goes into a meeting unprepared. In fact, the most common advice I hear from buyers with regards to supplier meeting prep is, “Do your homework.” You should have an idea about the buyer’s organization, the markets it serves, and – whenever possible – actual boots-on-the-ground experience […]
4 min read
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  1. Channel: Mass

Trends in Retail: How Product Startups Can Adapt to Changing Consumer Behavior

Retail is an ever-evolving industry that has seen its fair share of changes over the years. From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape. […]
3 min read
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  1. Channel: Mass

Walmart Suppliers Deliver Greenhouse Gas Reductions 6 Years Early

Here’s some positive sustainability news for Earth Month. Walmart introduced Project Gigaton in 2017 with an ambitious goal: reducing, avoiding or sequestering one gigaton — that’s 1 billion metric tons — of greenhouse gas emissions by 2030. The more than 5,900 Walmart suppliers that now participate in the Project Gigaton consortium have delivered on that […]
2 min read
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  1. Channel: Mass

Retail data brand Reapp adds Waitrose & Partners to list of major UK retailers available on its AI driven platform

Reapp has added Waitrose & Partners to the list of major UK retailers available on its AI driven platform, Reapp Insights. This helps brands and retailers understand what products are selling, where and when. Through the use of artificial intelligence, it utilises factors such as temperature and trends to help inform decisions at shelf-edge.  The […]
2 min read
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  1. Channel: Mass

Leaders Leap Book Launch: Get Ready To Leap!

We have an fantastic episode for you featuring the virtual launch event for Steve’s brand-new book, Leaders Leap, recorded Monday April 22nd. Steve is joined by a panel of extraordinary guests, all of whom are leaders in their respective fields. We have the privilege of hosting best-selling author and friend Seth Godin, an entrepreneur and […]
2 min read
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  1. Channel: Mass

Choosing the Right Funding to Fuel Your Brand’s Growth

Growing your business to a household name is the dream of every entrepreneur. However, achieving this level of recognition requires more than just ambition; it demands strategic planning, resource allocation, and often, significant financial investment. Access to capital isn’t always easy to come by, however. In fact, a study by U.S. Bank found that eighty-two […]
5 min read
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  1. Channel: Mass

The Video Advertising Playbook: Driving New Customers on Social

Social media is no longer just a place to connect with friends; it has transformed into a powerful engine for businesses to acquire new customers. A recent survey revealed that a staggering 97 percent of marketers are leveraging social media to reach their target audiences. And the numbers don’t lie — brands that embrace social […]
< 1 min read
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  1. Channel: Mass

Ikea Creates Training Ecosystem to Support AI Literacy for 3,500 Employees

Ingka Group, parent company of Ikea Retail, has set ambitious targets for boosting the AI literacy of its organization, including AI training for approximately 3,000 employees and 500 executives. The initiative will include a variety of courses, tailored to the needs of employees at various levels and in different phases of their AI journeys, with […]
2 min read
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  1. Channel: Mass

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Channel: Mass

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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