Channel: Mass

Articles about the mass channel.

  1. Channel: Mass

NRF unveils 2024 Top 50 Global Retailers

WASHINGTON  – The National Retail Federation today announced the 2024 Top 50 Global Retailers. Conducted by Kantar, the 2024 list ranks international retailers, based on their operational performance as of the beginning of 2023. “In our increasingly interconnected global economy, retailers are continually expanding their international customer base,” NRF Executive Director of Research Mark Mathews said. […]
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  1. Channel: Mass

Sephora, Dove top CPG 2024’s Most Innovative Brands List

NEW YORK – CPG brands outpaced technology nearly 2:1 in the 2024 Most Innovative Brands survey conducted by Brand Keys Inc. (www.brandkeys.com), the New York-based brand loyalty and engagement research firm. “For the first time consumers acknowledged more CPG than Tech brands,” noted Robert Passikoff, brand keys founder and president. “And, for the first time, […]
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  1. Channel: Mass

What the IAB/MRC New Retail Media Guidelines Means for Brands DSI

“If we can hold everybody accountable to meeting these standards, I think it’s going to be really a sea change in how we do business.” — Kelly Kachnowski, VP of Marketing Tech at The Mars Agency From Walmart Connect to Target Roundel and Amazon, brands have an array of choices for where to buy media. But as retail media has […]
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  1. Channel: Mass

Branded Foodservice Locations Should use First Party Online Ordering Platforms

  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that there are several reasons why branded food outlets should consider using first-party online ordering platforms over third-party services: ·         Higher Profit Margins: Third-party delivery platforms typically charge commissions on each order, which can eat into a restaurant’s profits. With a first-party platform, […]
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  1. Channel: Mass

Paramount Dives into Shoppable TV Beginning with the CMT Awards

Paramount Global will debut a new mobile shopping experience, powered by Shopsense AI, during the CMT Music Awards red carpet pre-show on April 7, 2024. Paramount is the inaugural partner for Shopsense’s new retail media platform, which allows viewers to shop for products and curated collections inspired by television content on content providers’ apps and […]
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  1. Channel: Mass

Lego Will Make Stores ‘Sensory Inclusive’ to Increase Neurodivergent Accessibility

To mark Autism Acceptance Month, all Lego stores in the U.S. and Canada will be certified as “sensory inclusive” by the nonprofit KultureCity in April. Associates will be trained to understand how sensory needs vary and how they can best help neurodivergent children and adults in the store. Additionally, sensory bags containing noise-reduction headphones, fidget […]
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  1. Channel: Mass

Uber Eats Debuts Autonomous Food Deliveries in Phoenix Market

Uber Eats has expanded its partnership with Waymo — the autonomous vehicle division of Google parent company Alphabet — adding driverless food deliveries in the Phoenix-area cities of Tempe, Mesa and Chandler, Ariz. The companies are working with a select group of merchants that include local favorites like Princess Pita, Filiberto’s and BoSa Donuts. Customers […]
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  1. Channel: Mass

Albertsons Simplifies Loyalty Program with Move to Single Points Currency

Albertsons has joined the growing list of retailers revamping their loyalty programs. The supermarket chain will now use a single points currency for its “for U” program and give members two months to earn and redeem their points before they expire. Additionally, an automatic cash-off option that converts points into cash discounts at checkout will […]
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  1. Channel: Mass

Retailer Lessons from iGaming Companies

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever. Gaming companies, more specifically iGaming companies, have […]
4 min read
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  1. Channel: Mass

16 market research tools and resources to help you think like your consumers

So you need an online tool or resource to support your market research and help you understand consumer sentiments – but where do you start? How do you assess the different options? And what even counts as a good tool or resource in the first place? If those questions sound familiar then relax, we just […]
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  1. Channel: Mass

Walmart Increasing Return Shipping Rates for Third-Party Sellers

Walmart is raising its return shipping rates for seller-fulfilled orders, citing “changing market conditions,” according to an update posted this month on the Walmart Marketplace website. While the retailer doesn’t make its return shipping rates public, the company told Talk Business it’s the first rate increase in two years. Walmart marketplace allows third-party sellers to […]
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  1. Channel: Mass

Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities. “The role of our advertising business is earning increased attention — especially after […]
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  1. Channel: Mass

Beyond Partners with X to Build Up its Growing Slate of Brands

Beyond, Inc. — parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered a long-term strategic partnership with X even as other advertisers flee the scandal-plagued social media platform. Beyond was formed following Overstock’s June 2023 acquisition of Bed Bath & Beyond, followed by its March […]
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  1. Channel: Mass

Moving Your Business From Offline To Online: Strategies In 2024

When you need to give your business a nudge, the best you can do is to move it from offline to online waters. Stats say that 43% of the people in the USA would rather shop online than go to a physical store, and with the current trends, the numbers can only go up.  So […]
3 min read
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  1. Channel: Mass

Walmart Health to expand to 70 clinics by end of 2024

BENTONVILLE, Ark. — Walmart will open its first health clinic in Texas next month on the way to 70 across the U.S. by the end of the year according to an article in Forbes. Walmart, which has 48 Walmart Health centers in five states, said in the article it will add 22 new locations in 2024, […]
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  1. Channel: Mass

Kristen Wiig returns as ‘Target Lady’ in campaign

MINNEAPOLIS – Target has has enlisted actress Kristen Wiig to reprise her role as the iconic Target Lady in a national advertising campaign to support its Target Circle Week promotion. Scheduled for April 7-13, the promotion promises twice the amount of savings compared to its fall iteration, according to the retailer, which says that this […]
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  1. Channel: Mass

The Crucial Human Element in a Tech-Forward Supply Chain

Recent news coming out of the supply chain industry shows how major players are continuing to make moves when it comes to their fulfillment and distribution processes, particularly around implementing more automation. While these advancements are great for trimming store-to-home delivery costs, industry professionals are asking themselves what this means for the future of the […]
3 min read
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  1. Channel: Mass

How to Launch New Products on Amazon

Are you looking to launch a new product on Amazon? Don’t worry, you’re not alone. Many businesses and entrepreneurs are turning to Amazon as a platform for selling their products due to its massive reach and customer base. But with so many products already available on Amazon, how do you make yours stand out? How […]
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  1. Channel: Mass

SuperAwesome Targets New Opportunities In Kids Advertising Beyond The Metaverse

Although SuperAwesome is no longer part of Epic Games, it’s got a gameplan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a little over three years ago, SuperAwesome was spun off in September in a deal that involved SuperAwesome’s management team reacquiring most of the company’s […]
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  1. Channel: Mass

Retailers Gain Control of Their Sustainability Goals as the ESG Storm Clouds Start to Gather Over Operations

Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
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  1. Channel: Mass

Why Amazon’s Just Walk Out initiative failed – and why it’s not the end of checkout free technology

It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]
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