Market Performance Group
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. With unparalleled depth and breadth of omnichannel operating experience, MPG builds and activates strategies that synergistically drive brand sales performance across both eCommerce and Brick & Mortar retailers. The company leverages the expertise of seasoned manufacturer and retailer experts with significant experience delivering top-line revenue and bottom-line profit. Its highly regarded team of 400+ strategy and commercialization professionals combine leading-edge omnichannel expertise with strategic consumer, category, and marketplace insights to create competitive advantage and drive profitable growth for CPG brands.

Market Performance Group's articles

  1. Shopper & Customer

Reiser’s Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth

Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the brand is over!” and escalated the debate about how to invest marketing dollars? Flash-forward to December, though, and over a third of marketers told WARC they planned to significantly increase their brand marketing while lowering […]
6 min read
0
  1. Channel: Mass

Reiser’s Pieces: Why Factoring ESG Into Your Brand Planning is Imperative

“I recently had the opportunity to speak at the Southern Region Minority Supplier Development Council — all about helping businesses set themselves up for growth in a changing retail landscape. My topic? The importance of Environmental, Social, and Governance (ESG) performance. The audience? Small-to-midsize businesses and startups, keenly focused on the essentials that would make […]
3 min read
0
  1. Shopper & Customer

Reiser’s Pieces: Why Accelerating Your Dollar Strategy Now Makes Sense

“A few years back, when I was with Dollar General in the Chief Merchant seat, Fortune saw us as “a crafty mix of 7-Eleven-like convenience and Walmart-like low prices.” Yeah, but…that description doesn’t begin to do justice to the strong value-and-convenience proposition of the value channel – a proposition that’s put Dollar General and Dollar […]
3 min read
0
  1. Shopper & Customer

Reiser’s Pieces: Demystifying Design Thinking: Setting the Stage for Successful Innovation

“Innovate by starting with the customer and working backward.” That’s what Jeff Bezos says. Who wouldn’t agree? From new products to packaging to consumer experiences, you’ve got to walk in your customer’s shoes. Dig deep to understand what they really want and need. How they think. Why they act. Essentially, design thinking. Given today’s super-charged, […]
3 min read
0
  1. Channel: Delivery

Should Instacart be in your Retail Media Mix?

By Colleen Mahoney, Sr. Media Manager, MPG OmniCommerce Instacart, a leading player that turned grocery shopping on its head in the pre-pandemic world, continues to gain popularity with CPG brands today. https://www.youtube.com/watch?v=u8uPfTN3ZEE As one of the largest omnichannel eCommerce platforms out there, it’s partnering with over 5,500 brands – brands that are looking to connect […]
3 min read
0
  1. Corporate Finance

Dollar Tree Q1 Earnings Reports & Insights

A tough Q1 for Dollar Tree. Headlining today’s earnings call: Profits fell short of expectations. Full-year outlook was lowered — given increased shrink, plus a shift to lower-margin consumables as consumers scaled back on discretionary spending. For a quick summary and our takeaways, take a peek at the MPG Dollar Tree Q1 2023 Earnings Recap. […]
< 1 min read
0
  1. Retailer Media

A great exchange of ideas and new insights at the P2PI Retail Media Summit!

In this MPG Wrap Up, Bryan Gildenberg talks with MPG omnichannel leader Heather Campain to get her takeaways on the evolution of retail media measurement, and the need for end-to-end planning in the ever-evolving omnichannel marketplace. Subscribe to our YouTube channel for the latest from Market Performance Group.
< 1 min read
0