1. Retailer Media

A great exchange of ideas and new insights at the P2PI Retail Media Summit!

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In this MPG Wrap Up, Bryan Gildenberg talks with MPG omnichannel leader Heather Campain to get her takeaways on the evolution of retail media measurement, and the need for end-to-end planning in the ever-evolving omnichannel marketplace.

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Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. With unparalleled depth and breadth of omnichannel operating experience, MPG builds and activates strategies that synergistically drive brand sales performance across both eCommerce and Brick & Mortar retailers. The company leverages the expertise of seasoned manufacturer and retailer experts with significant experience delivering top-line revenue and bottom-line profit. Its highly regarded team of 400+ strategy and commercialization professionals combine leading-edge omnichannel expertise with strategic consumer, category, and marketplace insights to create competitive advantage and drive profitable growth for CPG brands.
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