7-Eleven & Speedway

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  1. Channel: Convenience
  Regular readers of this blog know that Casey’s General Stores shook-up the pizza industry when the introduced their now famous full-flavored pizza.  They shook-it up the pizza industry again, when they introduced pizza delivery chain wide, a first for a convenience store.  So, successful was the pizza introduction they began selling pizza all day, which […]
  1. Channel: Convenience
7-Eleven, Irving, Texas, announced its fall lineup of pumpkin-flavored coffee drinks. The Pumpkin Spice Latte obsession became a cultural phenomenon that is celebrated earlier and earlier each year and recently, has become something most would consider cheugy.
  1. Channel: Convenience
Do you love football? Do you love 7-Eleven? Are you an aspiring influencer? Then listen up – this announcement is for you. 7-Eleven is drafting three social media-savvy customers to join its squad of football superfans and show their followers – and the world – how 7-Eleven helps fuel their fandom. Led by Dallas Cowboys […]
  1. Channel: Convenience
The 7-Eleven convenience store chain is partnering with Minibar Delivery to test beer and wine delivery to customers’ homes in Florida, Texas and Virginia. A total of 600 stores will take part in the test that promises that the alcoholic beverages along with other items sold by the convenience store locations will be delivered between […]
  1. Channel: Delivery
The DoubleDash feature allows consumers to add items from nearby stores, like 7-Eleven and Wawa, to their original purchase without additional delivery fees or minimums. 
  1. Channel: Convenience
Chalk one up for the home team is an old adage we have all heard.  Touting the success of a new limited time offer or menu item is not the same as touting the success of an entire daypart; according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Marketing messaging, total unit […]
  1. Stores & Formats
In today’s tech-driven world, retail leaders are focused on using online media and marketing to drive customer engagement. To stand out and scale in an increasingly competitive environment, marketing and CX leaders believe that having a comprehensive digital strategy is key. But in the word of CAMP, the primary goal is to have their customers put their devices down and play.   So far, the experiential retailer for families has […]
  1. Channel: Convenience
  How can independent C-stores keep up with the grocerant niche fresh food fast undercurrent over flowing from 7-Eleven driven by customer consumption and adoption?  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, “it’s not easy, however they must first simply follow the trends in foodservice and put their own local spin […]
  1. Channel: Convenience
The 7‑Eleven Slurpee, the iconic private brand beverage enjoyed by millions of Americans since 1966, is going galactic. The freezing-cold drink will rocket out of the earth’s atmosphere this August on a private space flight commissioned by the retailer to celebrate its 94th birthday. Slurpee drink fans will choose their favorite far-out flavor to make the trip — […]
  1. Channel: Convenience
  While the world is reopening after the pandemic, the shakeout within the restaurant sector is just beginning, to be uncovered.  Many legacy restaurant brands are asking themselves; where do we go from here. All the while banks are flooded with extra case as consumer savings has skyrocket to all-time highs in large part due […]
  1. Channel: Convenience
  Want an adventure this summer?  Do you want to solve a mystery?  Wait, maybe we should be asking if you like Sour Patch candy.  Well, 7-Elevenonce again is elevating its marketing messaging via grocerant niche interactive participatory food marketing while extending its brand invitation. That my friends is a very good thing, simply because […]
  1. Department: Beverage
Summertime and the sippin’ is easy – with 7-Eleven’s new Plot + Point private brand wine. Available in two popular summer varietals, chardonnay and pinot grigio, Plot + Point Wine is packaged in a Tetra Pak container featuring a screwcap top that makes it easy to pack and sip during all summertime activities, from the […]
  1. Stores & Formats
by Michael Sansolo A few nights back, my wife and I did something really out of the ordinary. For the first time in more than 15 months, we actually walked into a nearby mall. It sounds boring on paper, but trust me, it wasn’t. As we walked around the mall we felt like adventurers somehow […]
  1. Channel: Convenience
  Brand messaging coming from 7-Eleven is clear.  7-Elevenis looking a customer ahead and letting everyone know that if you drive an Electric Vehicle (EV) you are welcome at 7-Eeleven. There is no doubt that once again the cost of gasoline is on the rise and EV’s are top of mind. EV are good for […]
  1. Channel: Convenience
  Consider this 7-Eleven can delivery beer, wine, milk, eggs, pizza, salads, and a new flavored Slurpee for the kids as fast as a restaurant and in most cases, and much faster than just about all grocery stores according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Partnerships matter and at 7-Eleven.  […]
  1. Channel: Ecommerce & Digital
Responding to yesterday’s piece about Phil Mickelson winning the 2021 PGA Championship, making him, at age 50, the oldest player ever to win a major championship, one MNB reader wrote: What was more striking to me with regards to the PGA Championship other than the victor was that you couldn’t find a face covering in […]
  1. Department: Nonfood
This year we are excited to introduce the Large Agency of the Year Vertex Award. The trophy is given to the studio, agency, or in-house team that receives the most overall points for wins across all categories. I am delighted to announce that for the second year in a row  Agency of the Year Vertex […]

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  1. WitsNotes
Loyalty takes center-stage with WitsNotes Volume 3:  Title: The Tipping Point of Loyalty (2021) Author: Upside Topic(s): Loyalty, Retail Length: 66 pages RetailWit Summary: 2 pages The Summary: The value of a loyal customer has increased—for retailers, the top loyal customers are worth up to 27x of revenue versus your non-loyals. And, shoppers are less […]

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