Technology & Innovation Should Your Business Invest in Technology Now? The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. The key is investing in innovation that adds value, rather than chasing what’s trendy. Need proof? Beauty giant L’Oreal has invested more in research and development every year, even in tough times. That […] Salesforce January 27, 2023January 27, 2023 5 min read Technology & InnovationShoppersResults & InvestmentDept. HBCExecutivesEconomyStrategyData & InsightsInsight ProvidersMetaverseMarketing: Direct & PersonalizationConsumersMarketing: SocialMerchandisingTargetTech: AR and VR 0 Saving Bookmark this article Bookmarked
Channel: Restaurants Chipotle seeks to hire 15,000 restaurant workers ahead of busy spring months [[ Getty Images Chipotle Mexican Grill is seeking to hire 15,000 restaurant workers ahead of its busiest time of the year, which runs from March to May. In recent months, restaurants have found it easier to attract and retain workers, a reversal after the labor crunch that ensued after pandemic lockdowns. However, the sector has […] CNBC January 27, 2023January 27, 2023 < 1 min read RestaurantsAssociatesTechnology & InnovationCOVID19EconomyHealth & WellnessConsumersMeta (Facebook)Dept. HBCData & InsightsPricing & PromotionsResults & InvestmentTargetInternational - North AmericaAmazon 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Three Use Cases for Amazon Marketing Cloud It seems like everyone is talking about Amazon Marketing Cloud lately. You might be wondering why there is so much excitement for AMC, and how you can actually use Amazon’s newest analytics tool to grow your business. Today, we’ll walk through three categories of use cases that advertisers like yourself can start implementing today. What […] Intentwise January 27, 2023January 27, 2023 4 min read AmazonData & InsightsTechnology & InnovationShoppersTargetMarketing: ShopperStore LocationAcquisitionSustainabilityStrategy 0 Saving Bookmark this article Bookmarked
Shopper & Customer How to Get Discovered by U.K. Retailers: Understanding British Consumers Before you launch your brand in the United Kingdom, it’s important to know what’s going on in today’s U.K. retail market as it may differ from the markets your brand currently has a presence in. Whether the British market is familiar territory or completely new, here’s a deep dive into understanding the U.K.’s marketplace, retailers, […] RangeMe January 26, 2023January 26, 2023 4 min read ConsumersSustainabilityVendorsInternational - UKPackagingGovernmentTescoHealth & WellnessEconomyShoppersInclusivityDept. GroceryData & InsightsDept. BeveragePredictions and ForecastsOmnichannelMarketing: SocialDept. PetOperations & Supply ChainDept. NonfoodDept. Adult BevResults & InvestmentESG and CSRDept. HBCAldiMarketing: In StoreTargetMarketing: Loyalty & SubscriptionTechnology & InnovationAssociatesHoliday & EventsDept. FuelOwned Brands (Private Label)social commerceTrends: Food and BeverageTrends: RetailBrick and MortarInsight Providers 0 Saving Bookmark this article Bookmarked
Shopper & Customer How to Start a Retail Business Starting a business can be one of the most rewarding experiences of someone’s life, and the satisfaction that comes with owning a successful business can be life-changing. It isn’t all easy, but seeing your labor bear fruit can be worth the effort. Starting a retail business, in particular, is one of the most popular small […] RangeMe January 26, 2023January 26, 2023 8 min read ShoppersVendorsResults & InvestmentStrategyCompetitionTargetStore LocationDept. HBCMarketing: BrandOperations & Supply ChainDept. ApparelAssociatesTechnology & InnovationConsumersCustomer ExperienceLegal & CriminalDept. NonfoodDept. FreshPredictions and ForecastsExecutivesESG and CSRMarketing: SocialDept. Toys & GamesStart UpsPartnershipsData & InsightsBrick and MortarGovernment 0 Saving Bookmark this article Bookmarked
Department: Consumer Durables Nike’s Journey To Marketing Excellence When Nike’s ten business development principles were written by Rob Strasser in 1977 the words marketing, systems, research and planning were all dirty words inside of Nike’s culture. I know, I was there at a critical time in Nike’s growth. During those days Nike had very idiosyncratic, gruff, scruffy but brilliant leaders, who even thought […] Branding Strategy January 26, 2023January 26, 2023 8 min read Dept. ApparelStrategyMarketing: BrandTechnology & InnovationAmazonResults & InvestmentMarketing: TradeConsumersPartnershipsExecutivesOperations & Supply ChainData & InsightsDept. NonfoodData VisualizationTargetSustainabilityPredictions and ForecastsEconomy 0 Saving Bookmark this article Bookmarked
Data & Insights 7 benefits of combining social and survey data Big news, people: GWI has partnered with Audiense, the leading audience intelligence solution. “So what?” we hear you ask. Well, insights drawn from different sources – in this case GWI’s survey data and Audiense’s social data – paint a more detailed and reliable picture of what audiences think, feel and do. Or to put it […] GWI (Global Web Index) January 26, 2023January 26, 2023 4 min read Data & InsightsESG and CSRThick DataMarketing: SocialPartnershipsTechnology & InnovationConsumersDept. BeverageMarketing: In StoreShoppersTargetGovernmentHealth & WellnessUnileverOperations & Supply ChainPredictions and ForecastsStrategyTwitterMarketing: BroadcastAgencies 0 Saving Bookmark this article Bookmarked
Associates & Employees Walmart raises its minimum wage for hourly workers Walmart is increasing its minimum hourly wage next month from $12 to $14. The pay raise brings Walmart closer to the minimum hourly wages paid by Amazon.com and Target, which pay $15. RetailWire January 26, 2023January 26, 2023 < 1 min read AssociatesWalmartTargetAmazon 0 Saving Bookmark this article Bookmarked
Media & Marketing A how-to guide on collaborating with influencers Wells Fargo’s Nicole Dye-Anderson shares the best ways to work with influencers. When you’re looking to get your message out to the world, it’s often smart to enlist the support of an influencer who speaks to your audience. But staying on top of all the latest trends and figuring out the perfect influencers to help […] PR Daily January 25, 2023January 25, 2023 3 min read Marketing: SocialConsumersESG and CSRStrategyTargetPredictions and ForecastsTechnology & InnovationMeta (Facebook)Operations & Supply ChainPartnershipsDept. FreshTikTok 0 Saving Bookmark this article Bookmarked
Operations & Supply Chain How Costco Dealt With Inventory Overstocks The Street has a story about how in the summer of 2022, as the consumer spending that typified the pandemic slammed headfirst into inflation and a post-recession mindset, “Walmart and Target both publicly declared that they had warehouses full of the wrong merchandise for the holiday season. “To fix that, both chains heavily discounted certain […] MorningNewsBeat January 25, 2023January 25, 2023 2 min read Operations & Supply ChainCostcoHoliday & EventsWalmartTargetEconomyCOVID19ExecutivesMarketing: TradePricing & PromotionsResults & InvestmentShoppersConsumers 0 Saving Bookmark this article Bookmarked
Technology & Innovation 2023 PR Predictions We don’t exactly have a crystal ball to look into the future of PR, but we can make educated guesses based on our experiences and analysis. Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for […] Retail Bound January 25, 2023January 25, 2023 6 min read MetaverseMarketing: SocialPredictions and ForecastsTrends: TechEconomyAssociatesConsumersDept. ApparelTech: AR and VRCryptoNFTESG and CSRInternationalPartnershipsTargetShoppersPodcastsGoogleInclusivityTikTokMarketing: In StoreMarketing: UGCMeta (Facebook)Acquisition 0 Saving Bookmark this article Bookmarked
Technology & Innovation Market Research for Small Businesses Market research is an essential tool for businesses of any size or industry to understand their target audience, identify customer needs and preferences, and gather information about their competitors. In a nutshell, market research helps businesses grow and succeed. This is a primary goal for small businesses, making market research integral to small businesses making […] GeoPoll January 25, 2023January 25, 2023 3 min read Technology & InnovationData & InsightsShoppersThick DataTargetMarketing: UGCGovernmentCompetitionESG and CSRDept. NonfoodConsumersPredictions and ForecastsResults & InvestmentStore LocationStrategySustainabilityMarketing: SocialAssociates 0 Saving Bookmark this article Bookmarked
Media & Marketing How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several […] Retail TouchPoints January 24, 2023January 25, 2023 4 min read ConsumersESG and CSRMarketing: SocialData & InsightsMarketing: Retail MediaMeta (Facebook)ShoppersTwitterDept. GroceryPartnershipsInternational - North AmericaOperations & Supply ChainAcquisitionSustainabilityEconomysocial commercePredictions and ForecastsTikTokAgenciesStore LocationTargetAmazonCOVID19Holiday & EventsMarketing: BroadcastMarketing: Digital MediaMarketing: In StoreMarketing: Loyalty & SubscriptionMarketing: PrintMarketing: ShopperInsight Providers 0 Saving Bookmark this article Bookmarked
Shopper & Customer NRF 2023 Spotlights Profitability, Workforce Enhancements and Media Network Opportunities The NRF Big Show, held in NYC Jan. 15-17, did more than bring together 35,000 attendees and more than 1,000 exhibitors. The event also gives us business editors the chance to suss out the major trends that retail decision-makers will be grappling with in 2023. Here’s our take on just a few of the key […] Retail TouchPoints January 24, 2023January 24, 2023 5 min read ConsumersAssociatesShoppersTechnology & InnovationExecutivesMarketing: Retail MediaData & InsightsInternationalDept. NonfoodEconomyCustomer ExperienceResults & InvestmentSustainabilityRecommerceLowesTargetReturnsPepsiCoMetaverseWhole FoodsDept. HBCDept. GroceryCompetitionInclusivityDept. BeverageStrategyPredictions and ForecastsBrick and MortarBigCommerceAlbertsons / SafewayMarketing: Loyalty & SubscriptionMarketing: SocialOperations & Supply ChainMerchandisingCOVID19Store LocationThick DataTrends: TechBig DataBOPISAmazonDept. BakeryDept. ApparelAI / ML 0 Saving Bookmark this article Bookmarked
International 8 Strategies to boost sales this Valentine’s Day As Valentine’s Day approaches, there are countless opportunities to boost footfall, as well as upselling and cross-selling. This article reveals 8 simple strategies to boost sales this Valentine’s Day. How to boost sales this Valentine’s Day The best way to boost sales this Valentine’s Day is to create an offering that aligns with your target […] Modern Retail January 24, 2023January 24, 2023 < 1 min read International - UKTarget 0 Saving Bookmark this article Bookmarked
Technology & Innovation Great Ways AI Can Positively Influence Your Retail Business Artificial intelligence has made huge strides in the last decade, transforming almost every aspect of life. One area where artificial intelligence has helped add real value is the way businesses operate. However, many business people are still skeptical about the role of AI in business, thus losing out on a resource that could make a […] Retail Minded January 24, 2023January 24, 2023 3 min read Technology & InnovationShoppersLegal & CriminalOperations & Supply ChainAI / MLTargetData & InsightsChatGPTTech: AIMarketing: Direct & PersonalizationGoogleDept. Adult BevMarketing: VoiceResults & InvestmentMarketing: In StoreSustainabilityDept. NonfoodThick Data 0 Saving Bookmark this article Bookmarked
Retail Operations Is Digital Dead? Why It’s Time for Brands To Embrace an Omnichannel Marketing Strategy DSI “While I would never suggest, ‘Hey, let’s move away from those channels entirely,’ my philosophy is that we have to move to a more omnichannel approach without giving up our addressability, our measurement capabilities, and our efficiencies that we’ve worked so hard to build into our marketing stack … In the offline world, direct mail […] Digital Shelf Institute January 23, 2023January 23, 2023 9 min read OmnichannelConsumersData & InsightsTargetMerchandisingStrategyMarketing: SocialDept. NonfoodMeta (Facebook)Technology & InnovationPricing & PromotionsExecutivesPodcastsShoppersMarketing: BroadcastMarketing: In StoreCompetitionDept. ApparelGoogleAcquisitionOperations & Supply ChainStore LocationSustainabilityMarketing: Digital MediaResults & InvestmentPredictions and ForecastsMarketing: Direct & PersonalizationHealth & Wellness 0 Saving Bookmark this article Bookmarked
Corporate Strategy FMI elects new board members ORLANDO – FMI – The Food Industry Association announced on Monday its 2023 board of directors elected at the association’s annual Midwinter Executive Conference in Orlando. The new slate will guide the implementation of FMI’s 2023-approved strategic plan during a time of rapidly evolving industry challenges and opportunities and reflects the breadth of the product […] MMR January 23, 2023January 23, 2023 4 min read ExecutivesDept. GroceryBrick and MortarInternationalAssociatesKraftHeinzWakefernHy-VeeAhold DelhaizeKellogg'sDept. FreshMondelezThe Fresh MarketPublixResults & InvestmentSpartanNashSustainabilityTargetTechnology & InnovationOperations & Supply ChainEconomyUnileverHEBAlbertsons / SafewayC&S Wholesale GrocersCoca ColaCPG: Adult BeverageDanoneHealth & WellnessWalmartGeneral MillsGiant EaglePartnerships 0 Saving Bookmark this article Bookmarked
Channel: Mass Walmart Hires Former Amazon, Target Cloud Expert The Information reports that “Walmart has hired Jason Forrester, a cloud veteran who in recent years has helped Amazon and Target develop networking technology for revamping the experience of shopping in retail stores … A Walmart spokesperson didn’t have a comment on what role Forrester, whose title is technical fellow, will play at the retail […] MorningNewsBeat January 21, 2023January 21, 2023 < 1 min read Technology & InnovationWalmartAmazonTargetBrick and MortarTech: CashierlessData & InsightsBOPIS 0 Saving Bookmark this article Bookmarked
Media & Marketing As Netflix Numbers Grow, Reed Hastings Steps Down As CEO Two surprising things happened yesterday at Netflix yesterday. First, the company announced better-than-widely-expected Q4 results, saying that it added 7.66 million net new subscribers during the period, far more than the 4.5 million it had projected. It ended the year with 230.75 million worldwide, well beyond its target of 227.59 million – a four percent […] MorningNewsBeat January 21, 2023January 21, 2023 2 min read StreamingExecutivesShoppersMarketing: SocialBankruptcyCOVID19Flagship StoresTargetMerchandisingOwned Brands (Private Label)Results & InvestmentStrategySustainability 0 Saving Bookmark this article Bookmarked
Retailer Media Retail Media will add Fuel to the Fire for M&A in AdTech If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. Those sponsored positions are what are now known as retail media, which has become the third-largest U.S. digital advertising channel after paid search and paid social campaigns. Even more impressive, eMarketer expects it to nearly double, from $31 […] Retail TouchPoints January 20, 2023January 20, 2023 4 min read Marketing: Retail MediaAmazonTechnology & InnovationData & InsightsAcquisitionGoogleTargetConsumersPredictions and ForecastsMeta (Facebook)AgenciesResults & InvestmentCOVID19DeliveryConsultingDept. FuelPartnershipsWalmartMarketing: SocialESG and CSRMetaverseGopuffInstacartInternationalShoppersEconomyMergersKrogerFood DeliveryDept. Sporting goodsDept. NonfoodMarketing: BroadcastMarketing: In StoreTrends: TechAssociatesBigTechStore LocationQ Commerce 0 Saving Bookmark this article Bookmarked
Shopper & Customer 3 Tips for Successful Ad Campaigns in 2023 Privacy changes, a looming recession and eroding consumer spending power were just a few headlines that disrupted marketing strategies in the past year. As a result, you likely saw several industry shifts that impacted the way you reached shoppers in 2022. Going into the new year with so many changes and likely more to come, […] Molly McFarland January 20, 2023January 20, 2023 3 min read ConsumersShoppersTargetEconomyData & InsightsMarketing: In StoreReturnsMarketing: Direct & PersonalizationCOVID19ConsultingDept. NonfoodMarketing: Loyalty & SubscriptionMarketing: ShopperPredictions and ForecastsStrategyTechnology & InnovationVendors 0 Saving Bookmark this article Bookmarked
Retail Operations 5 ways Target is pushing customer-driven innovations in omnichannel, grocery Ease, joy and affordability are key pillars of the company’s efforts to build on its “Targét” reputation, two of the retailer’s C-suite executives said at the National Retail Federation’s conference. Grocery Dive January 19, 2023January 19, 2023 < 1 min read OmnichannelTargetShoppersExecutives 0 Saving Bookmark this article Bookmarked
Merchandising How Retailers Decide Which New Products to Stock When new products are introduced to the market, retailers have to decide which ones to stock on their shelves. This can be a tough decision, as there are many factors to consider. In this blog post, we’ll take a look at the three main factors that influence a retailer’s decision to stock a new product. […] Retail Bound January 19, 2023January 20, 2023 3 min read MerchandisingTargetPackagingDept. PetDept. GroceryConsumersStrategyResults & InvestmentMarketing: In StoreDept. ApparelBrick and Mortar 0 Saving Bookmark this article Bookmarked
Shopper & Customer Emotions Guide Today’s Path To Purchase We’ve been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads to brand loyalty. It’s a logical step-by-step progression model and gives brands the confidence to manage customers’ engagement and activate them along each step in their journey. Illusion Unveiled The problem […] Branding Strategy January 18, 2023January 18, 2023 5 min read ConsumersMarketing: BrandStrategyShoppersMarketing: ShopperESG and CSRDept. NonfoodConsultingMarketing: Loyalty & SubscriptionMarketing: UGCHealth & WellnessTechnology & InnovationTargetSustainabilityPricing & PromotionsPartnershipsMerchandisingMarketing: In StoreGovernmentDept. AppliancesExecutivesDept. ApparelDept. OTCDept. GroceryCOVID19Dept. FuelCVSData & InsightsWalmart 0 Saving Bookmark this article Bookmarked
Technology & Innovation How market research can help marketers win in the market As a brand manager, understanding your target audience and their needs is essential to the success of your brand. Marketing research is a key tool that can help you gain valuable insights into your target market, your competitors, and the overall industry. But with so many different types of marketing research available, it can be […] Beloved Brands January 17, 2023January 17, 2023 < 1 min read Technology & InnovationTargetData & Insights 0 Saving Bookmark this article Bookmarked
Data & Insights 6 CX Trends for E-commerce Businesses to Look out for in 2023 Still haven’t gotten back from a much-needed break after a busy holiday season? But the time to relax isn’t just here yet. Moving onto 2023, we need to draft our plans early to reach our goals for the year. Remember, implementing tested strategies helps you save time later in the game, when all you have […] Latest Shipment January 17, 2023January 17, 2023 8 min read Data & InsightsCustomer ExperienceShoppersTechnology & InnovationDeliveryMarketing: Direct & PersonalizationOmnichannelReturnsConsumersCompetitionSustainabilityOperations & Supply ChainPredictions and ForecastsConsultingInternational - UKESG and CSRDept. NonfoodTargetHoliday & EventsIndustry Conferences and EventsMarketing: Loyalty & SubscriptionMarketing: SocialPricing & PromotionsResults & InvestmentStore Location 0 Saving Bookmark this article Bookmarked
Shopper & Customer How to Personalize the Customer Buying Experience When today’s shoppers have so many different buying choices, it is important for businesses to make personalized customer experiences a top priority. In fact, according to a report done by McKinnsey and Company, 71 percent of customers are now expecting companies to deliver personalization. Consumers want to be treated as individuals by the brands they […] Wiser Retail Strategies January 17, 2023January 17, 2023 5 min read ShoppersMarketing: Direct & PersonalizationCustomer ExperienceData & InsightsConsumersAmazonMarketing: SocialStrategyTechnology & InnovationTargetESG and CSRStore LocationOmnichannelPricing & PromotionsConsultingBrick and MortarMarketing: Loyalty & SubscriptionMarketing: TradeMarketing: UGCMeta (Facebook)Acquisition 0 Saving Bookmark this article Bookmarked
Shopper & Customer Why Modern Data Management in Retail is Key to Meeting Consumer Expectations The modern consumer expects a seamless experience with a retailer in-store, online and mixed between the two should they choose to reserve online and pick up in-store or vice versa. In the crowded marketplace we see today, consumers are willing to base their shopping decisions on which retailers can provide that experience. Today, 61 percent […] Nick Parmar January 17, 2023January 17, 2023 3 min read Data & InsightsConsumersShoppersDept. NonfoodTechnology & InnovationSustainabilityMarketing: Direct & PersonalizationCustomer ExperienceMarketing: In StoreInsight ProvidersESG and CSROmnichannelEconomyMarketing: UGCMerchandisingCOVID19Operations & Supply ChainPredictions and ForecastsPricing & PromotionsTargetTech: AIBrick and MortarAI / ML 0 Saving Bookmark this article Bookmarked
Shopper & Customer How To Deliver a Seamless Omnichannel Experience DSI “It’s not brick and mortar or ecommerce — it’s brick and mortar and ecommerce.” — Lauren Livak, Director of the Digital Shelf Institute Today, most brands’ products exist not just on the physical shelf but also the digital shelf. However, the main problem is that most companies haven’t found a way to seamlessly connect these […] Digital Shelf Institute January 17, 2023January 17, 2023 13 min read ConsumersTechnology & InnovationOmnichannelMerchandisingMarketing: Retail MediaMarketing: In StoreShoppersMarketing: ShopperPackagingOperations & Supply ChainJohnson & JohnsonData & InsightsBrick and MortarHealth & WellnessStrategyMarketing: SocialTrends: Food and BeverageMarketing: Direct & PersonalizationAmazonTargetSustainabilityResults & InvestmentDept. DairyInternationalGoogleTech: AIPricing & PromotionsPepsiCoDanoneMeta (Facebook)WalmartDept. NonfoodDept. BeverageDept. HBCAI / ML 0 Saving Bookmark this article Bookmarked
Shopper & Customer Department: Nonfood Corporate Strategy Corporate Finance ESG Media & Marketing Agencies & Vendors Data & Insights Shopper & Customer Trends & External Forces Holiday & Events Operations & Supply Chain Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023 In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […] Written by Kelly Pedersen January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Data & Insights Department: Consumer Durables ESG Media & Marketing Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Holiday & Events Operations & Supply Chain Stores & Formats Retail Traffic Trends #112: Consumer Habits 2023 While some trends come and go, there were a few trends that have stayed with consumers throughout the year. As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate. This week we look at trends to increase foot traffic and customer loyalty. […] Written by Doorcounts January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Channel: Grocery - Natural Channel: Grocery - Natural Data & Insights Technology & Innovation Stores & Formats Just Walk Out gives Whole Foods stores an edge, data shows The two stores in the chain outfitted with Amazon’s checkout-free technology did better in some ways than nearby locations without the automated system during the second half of 2022, Placer.ai found. Written by Grocery Dive January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Channel: Grocery Department: Food Shopper & Customer Trends & External Forces ShopRite adds online filters to help shoppers choose products and recipes The improvements are intended to help shoppers find products and recipes that meet specific criteria, such as dairy-free, vegan, vegetarian and gluten-free. Written by Grocery Dive January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Technology & Innovation Department: Nonfood Data & Insights Technology & Innovation 7 online grocery trends for retailers to watch Online grocery shopping is here to stay. Top online grocery trends include AI tools, drone delivery, data security, and ready-made meals. Written by Future of Commerce January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked