Target

  1. Technology & Innovation
The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. The key is investing in innovation that adds value, rather than chasing what’s trendy. Need proof?  Beauty giant L’Oreal has invested more in research and development every year, even in tough times. That […]
  1. Channel: Restaurants
[[ Getty Images Chipotle Mexican Grill is seeking to hire 15,000 restaurant workers ahead of its busiest time of the year, which runs from March to May. In recent months, restaurants have found it easier to attract and retain workers, a reversal after the labor crunch that ensued after pandemic lockdowns. However, the sector has […]
  1. Channel: Ecommerce & Digital
It seems like everyone is talking about Amazon Marketing Cloud lately. You might be wondering why there is so much excitement for AMC, and how you can actually use Amazon’s newest analytics tool to grow your business. Today, we’ll walk through three categories of use cases that advertisers like yourself can start implementing today.  What […]
  1. Shopper & Customer
Before you launch your brand in the United Kingdom, it’s important to know what’s going on in today’s U.K. retail market as it may differ from the markets your brand currently has a presence in. Whether the British market is familiar territory or completely new, here’s a deep dive into understanding the U.K.’s marketplace, retailers, […]
  1. Shopper & Customer
Starting a business can be one of the most rewarding experiences of someone’s life, and the satisfaction that comes with owning a successful business can be life-changing. It isn’t all easy, but seeing your labor bear fruit can be worth the effort. Starting a retail business, in particular, is one of the most popular small […]
  1. Department: Consumer Durables
When Nike’s ten business development principles were written by Rob Strasser in 1977 the words marketing, systems, research and planning were all dirty words inside of Nike’s culture. I know, I was there at a critical time in Nike’s growth. During those days Nike had very idiosyncratic, gruff, scruffy but brilliant leaders, who even thought […]
  1. Data & Insights
Big news, people: GWI has partnered with Audiense, the leading audience intelligence solution. “So what?” we hear you ask. Well, insights drawn from different sources – in this case GWI’s survey data and Audiense’s social data – paint a more detailed and reliable picture of what audiences think, feel and do. Or to put it […]
  1. Media & Marketing
Wells Fargo’s Nicole Dye-Anderson shares the best ways to work with influencers. When you’re looking to get your message out to the world, it’s often smart to enlist the support of an influencer who speaks to your audience. But staying on top of all the latest trends and figuring out the perfect influencers to help […]
  1. Operations & Supply Chain
The Street has a story about how in the summer of 2022, as the consumer spending that typified the pandemic slammed headfirst into inflation and a post-recession mindset, “Walmart and Target both publicly declared that they had warehouses full of the wrong merchandise for the holiday season. “To fix that, both chains heavily discounted certain […]
  1. Technology & Innovation
We don’t exactly have a crystal ball to look into the future of PR, but we can make educated guesses based on our experiences and analysis. Here is our 2023 PR trends forecast:  AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for […]
  1. Technology & Innovation
Market research is an essential tool for businesses of any size or industry to understand their target audience, identify customer needs and preferences, and gather information about their competitors. In a nutshell, market research helps businesses grow and succeed. This is a primary goal for small businesses, making market research integral to small businesses making […]
  1. Media & Marketing
Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several […]
  1. Shopper & Customer
The NRF Big Show, held in NYC Jan. 15-17, did more than bring together 35,000 attendees and more than 1,000 exhibitors. The event also gives us business editors the chance to suss out the major trends that retail decision-makers will be grappling with in 2023. Here’s our take on just a few of the key […]
  1. International
As Valentine’s Day approaches, there are countless opportunities to boost footfall, as well as upselling and cross-selling. This article reveals 8 simple strategies to boost sales this Valentine’s Day. How to boost sales this Valentine’s Day The best way to boost sales this Valentine’s Day is to create an offering that aligns with your target […]
  1. Technology & Innovation
Artificial intelligence has made huge strides in the last decade, transforming almost every aspect of life. One area where artificial intelligence has helped add real value is the way businesses operate.  However, many business people are still skeptical about the role of AI in business, thus losing out on a resource that could make a […]
  1. Retail Operations
“While I would never suggest, ‘Hey, let’s move away from those channels entirely,’ my philosophy is that we have to move to a more omnichannel approach without giving up our addressability, our measurement capabilities, and our efficiencies that we’ve worked so hard to build into our marketing stack … In the offline world, direct mail […]
  1. Corporate Strategy
ORLANDO – FMI – The Food Industry Association announced on Monday its 2023 board of directors elected at the association’s annual Midwinter Executive Conference in Orlando. The new slate will guide the implementation of FMI’s 2023-approved strategic plan during a time of rapidly evolving industry challenges and opportunities and reflects the breadth of the product […]
  1. Channel: Mass
The Information reports that “Walmart has hired Jason Forrester, a cloud veteran who in recent years has helped Amazon and Target develop networking technology for revamping the experience of shopping in retail stores … A Walmart spokesperson didn’t have a comment on what role Forrester, whose title is technical fellow, will play at the retail […]
  1. Media & Marketing
Two surprising things happened yesterday at Netflix yesterday. First, the company announced better-than-widely-expected Q4 results, saying that it added 7.66 million net new subscribers during the period, far more than the 4.5 million it had projected.  It ended the year with 230.75 million worldwide, well beyond its target of 227.59 million – a four percent […]
  1. Retailer Media
If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. Those sponsored positions are what are now known as retail media, which has become the third-largest U.S. digital advertising channel after paid search and paid social campaigns. Even more impressive, eMarketer expects it to nearly double, from $31 […]
  1. Shopper & Customer
Privacy changes, a looming recession and eroding consumer spending power were just a few headlines that disrupted marketing strategies in the past year. As a result, you likely saw several industry shifts that impacted the way you reached shoppers in 2022. Going into the new year with so many changes and likely more to come, […]
  1. Merchandising
When new products are introduced to the market, retailers have to decide which ones to stock on their shelves. This can be a tough decision, as there are many factors to consider. In this blog post, we’ll take a look at the three main factors that influence a retailer’s decision to stock a new product. […]
  1. Shopper & Customer
We’ve been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads to brand loyalty. It’s a logical step-by-step progression model and gives brands the confidence to manage customers’ engagement and activate them along each step in their journey. Illusion Unveiled The problem […]
  1. Technology & Innovation
As a brand manager, understanding your target audience and their needs is essential to the success of your brand. Marketing research is a key tool that can help you gain valuable insights into your target market, your competitors, and the overall industry. But with so many different types of marketing research available, it can be […]
  1. Data & Insights
Still haven’t gotten back from a much-needed break after a busy holiday season?  But the time to relax isn’t just here yet. Moving onto 2023, we need to draft our plans early to reach our goals for the year. Remember, implementing tested strategies helps you save time later in the game, when all you have […]
  1. Shopper & Customer
When today’s shoppers have so many different buying choices, it is important for businesses to make personalized customer experiences a top priority. In fact, according to a report done by McKinnsey and Company, 71 percent of customers are now expecting companies to deliver personalization. Consumers want to be treated as individuals by the brands they […]
  1. Shopper & Customer
The modern consumer expects a seamless experience with a retailer in-store, online and mixed between the two should they choose to reserve online and pick up in-store or vice versa. In the crowded marketplace we see today, consumers are willing to base their shopping decisions on which retailers can provide that experience. Today, 61 percent […]
  1. Shopper & Customer
“It’s not brick and mortar or ecommerce — it’s brick and mortar and ecommerce.” — Lauren Livak, Director of the Digital Shelf Institute Today, most brands’ products exist not just on the physical shelf but also the digital shelf. However, the main problem is that most companies haven’t found a way to seamlessly connect these […]

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Editor’s Choice

  1. Shopper & Customer
  2. Department: Nonfood
  3. Corporate Strategy
  4. Corporate Finance
  5. ESG
  6. Media & Marketing
  7. Agencies & Vendors
  8. Data & Insights
  9. Shopper & Customer
  10. Trends & External Forces
  11. Holiday & Events
  12. Operations & Supply Chain
In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
  1. Data & Insights
  2. Department: Consumer Durables
  3. ESG
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Technology & Innovation
  8. Trends & External Forces
  9. Holiday & Events
  10. Operations & Supply Chain
  11. Stores & Formats
While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]

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