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  1. Technology & Innovation
If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver. But companies in the know, like Snowflake and McAfee, […]
  1. Channel: Convenience
  The halo of ‘better-for-you’ continues to be top of mind with Gen Z and Millennial Americans. Young parents are constantly looking for better for my baby, better for my child, food and associated products according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. It’s at the intersection the Gen Z, Millennial […]
  1. Media & Marketing
People talk about their personal brand, but what, really, is a personal brand — and how do you create one? “Having a personal brand helps people understand what you’re all about,” said Salesforce Chief Philanthropy Office Ebony Beckwith. “Whether it’s how you look, how you speak, or how you work — it’s the whole package.”  […]
  1. Technology & Innovation
Without hesitation, most of us would agree that our expectations from online retailers have changed significantly since the advent of the digital transformation. Retail giants like Amazon and Walmart now offer two-day to same-day shipping and that’s shaped consumer expectations on a broad scale. What’s shocking? Retail has experienced more developments made in the last […]
  1. Channel: Marketplace
Sell-through rate (STR) is an important measurement of monthly sales against a given target. Measuring your STR can help you track sales, adjust your goals, and keep your supply chain efficient.  Read this article to learn more about sell-through rate. More
  1. Channel: Mass
Just months after its initial rollout, the retailer is expanding the number of dedicated stores from 17 to 36 locations. Dive Brief: As holiday shopping ramps up, Target announced that it is more than doubling the number of dedicated Apple shops within its locations to 36 stores. Target initially opened 17 Apple shop-in-shops in February, promising to open more by the end […]
  1. Channel: Ecommerce & Digital
Amazon is rolling out “Local Selling,” a set of services that allow local and regional retailers to offer both in-store pickup and fast delivery to nearby customers. With this new option, sellers can offer in-store pickup for products and services to shoppers in specific ZIP codes. In some instances, customers will be able to purchase […]
  1. Corporate Purpose
MNB reader Tom Murphy had a thought about yesterday’s piece about Target using more and more in-store boutiques in its stores: This is an extremely interesting article.  When I was a grocery industry executive and then consultant (1990 – 2018), the standard grocer premise was that floor space was too important an asset to “lease […]
  1. Channel: Ecommerce & Digital
Vicente Zavarce, founder of Yummy Three months after announcing a $4 million seed round, Venezuelan delivery super app Yummy is back with an $18 million Series A round that will accelerate the company’s proposed expansion throughout Latin America. Anthos Capital led the latest round, with additional participation from JAM Fund, whose founder Justin Mateen was […]
  1. Holiday & Events
A new fraud ring called Proxy Phantom is using sophisticated credential stuffing attack methods to take over customer accounts for U.S.-based e-commerce merchants. The latest research from digital trust and safety firm Sift demonstrates fraudsters’ relentless innovation and reinforces retailers’ need to double down on fraud protection as the holiday shopping season rapidly approaches.
  1. Channel: Ecommerce & Digital
Amazon.com, IKEA and Patagonia were among a group of large companies that have pledged to use zero-carbon fuel in ocean shippers by 2040. “By setting this target and signaling our dedication to decarbonize this part of our supply chains, we hope to inspire a surge in investment by ocean freight carriers and producers of zero-carbon […]
  1. Channel: Mass
New disruptions are the only way technology and target audiences can have a cohesive relationship. Exemplifying this is the JioPhone Next, a ‘one-of-a-kind’ device. Why is it such a game changer? For starters, it is built in a way that assists the conversion of non-smartphone users to the smartphone family at the earliest.  The 2X […]
  1. Media & Marketing
Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO), which allows your small business to stay competitive and keep costs relatively low. All it takes are the seeds of a robust strategy, a […]
  1. Channel: Mass
Target will raise the number of its in-store Apple shops from 17 to 36 ahead of the holidays. “The strength of our assortment of national and owned brands, the expertise of our team members and the incredible value we offer make Target an unmatched destination for electronics and accessories,” said Nikhil Nayar, Target’s senior vice […]
  1. Media & Marketing
Over the last two years, Gen Zers and millennials changed mobile carriers or internet service providers (ISPs) nearly two times more than Gen Xers and baby boomers, according to a Salesforce Consumer Sentiment Survey. This spells trouble for traditional communications service providers (CSPs) still holding out hope for a committed-for-life customer base.  Today, younger generations […]
  1. Media & Marketing
If you’re over the age of 25,  I’d be willing to bet this headline produced an involuntary groan or eye-roll. I hear you and I’m with you—but at the end of the day, there is no denying the extraordinary power that TikTok holds. At 1 billion+ users and counting, TikTok needs no introduction, but a […]
  1. Channel: Mass
INTRO TO ANALYTIC INDEX WEBINAR November 9th, 2:00 pm EST While Analytic Index may be most well known for our research publications, there is a lot more to our business. In this webinar, we are excited to give you a full introduction to our business including: A brief history of how we got started and […]
  1. Data & Insights
What Are Product Attributes? Attributes are a unique combination of claims, certifications, nutrition facts, ingredients, allergens, brand positioning, and consumer ways of eating to deliver a complete view of the factors driving consumer decisions. SPINS Product Intelligence offers a variety of attribute types for products across the health and wellness market. Get to know more […]
  1. Channel: Grocery
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. Channel: Mass
USA Today reports that Target “is doubling the number of “Apple at Target shop-in-shop experiences” and expanding from 17 to 36 stores in time for holiday shopping. “The new concept, which launched in February, doubles Apple’s footprint in select Target stores and brings displays for iPhone, iPad, Apple Watch, AirPods, the HomePod mini, Apple TV, […]
  1. Media & Marketing
YouTube announced earlier this year it would begin pilot testing livestream shopping with a handful of select creators. Now, the company is ready for a larger test of its live shopping platform, with plans to host a week-long live shopping event, “YouTube Holiday Stream and Shop,” starting on November 15. The event will allow viewers […]
  1. Data & Insights
Wanting to highlight the disconnect between people’s reported privacy concerns and actual behaviors, Security.org added a ridiculous line to their consent form: the right to name the user’s first-born child, which 98% technically agreed to.  And our research supports these findings. While many say they worry about privacy, few take the time to understand these […]
  1. Holiday & Events
Kettle Chips is launching a campaign aimed at appealing to a younger target audience in the run up to Christmas The “There’s more to Kettle than you think” campaign will run across TV for three weeks, supported by radio advertising until the end of the year. The advert features the brand’s 10-strong range of flavours, […]
  1. Media & Marketing
This week special guests Anne Mezzinga and Neil Saunders help us deliver a MasterClass in driving retail sales through better store execution. Retailers need a remarkable business design, but while they mount their transformation they also need to convert more traffic, drive average basket size and create more loyalty. In this episode we learn what […]
  1. Channel: Convenience
  Strategy matters.  How are you going to drive brand growth?  Who are your target customers and where can you find them? Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®“Bluestone Lane understand branding, strategy, and the cost of customer acquisition. Reducing the cost of new customer acquisition is important for all food service […]

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  1. RetailWit QuickWit
Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
  1. Channel: Grocery
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. RetailWit QuickWit
Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]

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