Target

  1. Data & Insights
Identity is a big topic in data-driven marketing. Advertisers want to target consumers at the person level, publishers want to monetize their audiences, and identity is crucial to ensure that the “John Smith” the brand is trying to reach and the “John Smith” currently shopping on Amazon, scrolling through TikTok, or searching for a weekend […]
  1. Technology & Innovation
Two weeks ago, a podcast with a “top 1%” audience, whose listener net worth averaged $2.5 million, asked me to join as a guest. The host was familiar with my work, citing a recent CNBC appearance, and seemed ready to hold an engaging conversation. It seemed worthwhile, except the podcast was fake.  With a bit […]
  1. Shopper & Customer
Louisa Serene Schneider did not set out to be a CEO, let alone a founder. But inspiration struck while she was working for a retail-focused hedge fund and realized the lack of safe piercing options for consumers. This white space became even more obvious to Schneider when she was looking for a safe place to […]
  1. Media & Marketing
For retail marketing executives, one area that must not be overlooked is the value of utilizing extremely precise, high-speed, hyperpersonalized direct mail. Despite the rise of digital marketing, direct mail is still broadly utilized by retailers (and other industries) to get marketing messages out to target audiences. This article examines the benefits for retailers in […]
  1. Technology & Innovation
We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an […]
  1. Media & Marketing
JCPenney is the latest retailer to reconfigure its rewards program with the debut of a simplified loyalty offering that nearly doubles the rate at which members earn rewards. With this enhanced earning potential, JCPenney estimates that it could return as much as half-a-billion dollars back to its customers in the form of rewards, said Katie […]
  1. Trends & External Forces
WASHINGTON — The Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry, proudly announces the adoption of two sets of new voluntary guidelines: one focused on the formulation, labeling, and packaging of melatonin-containing dietary supplements marketed for sleep support, and another dedicated to the labeling of gummy dietary […]
  1. Technology & Innovation
We are past the point of conjecture about whether AI will upend the retail industry; it already has. In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. With these kinds of results, it is no wonder 81% […]
  1. Operations & Supply Chain
Welcome back, retail enthusiasts! One of the topics that consistently comes up in the retail world is the logistics of shipping. From the manufacturers to the distributors, to your retail store – there are many factors and unexpected costs to consider during the shipping process that can be often overlooked. There are many facets of […]
  1. Channel: Restaurants
  Losing customer relevance is a branding disaster.  When a legacy restaurant brand is forced to chase after customer with price it is a sure sign that the brand messaging has been adrift for quite some time according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Once considered a leader within the grocerant niche KFC and […]
  1. Shopper & Customer
According to statistics, the global lifestyle retail market is forecast to reach $10.06 billion by 2027. So standing out in such a competitive marketplace requires more than eye-catching visuals and competitive prices. Instead, lifestyle retailers need to connect emotionally with customers to foster a sense of community and belonging; this is where storytelling plays a […]
  1. Department: Consumer Durables
Retail product launches are an essential aspect of the business world, especially in the retail sector. It’s a crucial step to introduce new products or services to potential customers and generate sales. However, launching a retail product is not as simple as it sounds; it requires careful planning, execution, and continuous improvement. That’s why it’s […]
  1. Retailer Media
In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation. Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/Follow Roundel online at: https://roundel.com/ This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/ Matt answered these questions: […]
  1. Data & Insights
In 2024, the landscape of buying and merchandising is witnessing significant transformations driven by evolving consumer preferences, technological advancements, and socio-economic shifts. Let’s dive into four key trends reshaping the retail industry this year. Embracing Sustainable Partnerships: Sustainability has transcended from a buzzword to a fundamental expectation among consumers. With an increasing awareness of environmental […]
  1. Department & Category
Greggs has published its fourth annual sustainability report, which outlines the progress made towards its 2025 green targets and sets out key focus areas for the year ahead.  Three-years into a five-year sustainability plan, Greggs says that it has made significant progress on its ten commitments and has reached the following key milestones:  ·       896 […]
  1. Data & Insights
Home Depot has confirmed that it suffered a data breach after one of its Software-as-a-Service (SaaS) vendors mistakenly exposed a small sample of limited employee data, which could potentially be used in targeted phishing attacks, reports Bleeping Computer. Last Thursday, a threat actor known as IntelBroker leaked limited data for approximately 10,000 Home Depot employees […]
  1. Data & Insights
If you’re an e-commerce merchant who wants their business to become successful, you need to become the customers’ favorite (offer them a great experience, stay ahead of the competition, improve profit margins, and whatnot). However, a customer’s journey with your e-commerce business is filled with multiple issues regarding the website, payment, checkout, and much more… […]
  1. Stores & Formats
99 Cents Only Stores announced last week that it had filed for bankruptcy protection in the United States Bankruptcy Court for the District of Delaware, days after it said it was closing all of its 371 locations. Founded in 1982, 99 Cents Only Stores currently operates stores in California, Texas, Arizona and Nevada. Number Holdings, Inc., the parent company […]
  1. Retailer Media
“If we can hold everybody accountable to meeting these standards, I think it’s going to be really a sea change in how we do business.” — Kelly Kachnowski, VP of Marketing Tech at The Mars Agency From Walmart Connect to Target Roundel and Amazon, brands have an array of choices for where to buy media. But as retail media has […]
  1. Data & Insights
  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that there are several reasons why branded food outlets should consider using first-party online ordering platforms over third-party services: ·         Higher Profit Margins: Third-party delivery platforms typically charge commissions on each order, which can eat into a restaurant’s profits. With a first-party platform, […]
  1. Corporate Strategy
Albertsons has joined the growing list of retailers revamping their loyalty programs. The supermarket chain will now use a single points currency for its “for U” program and give members two months to earn and redeem their points before they expire. Additionally, an automatic cash-off option that converts points into cash discounts at checkout will […]
  1. Technology & Innovation
Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever. Gaming companies, more specifically iGaming companies, have […]
  1. Data & Insights
So you need an online tool or resource to support your market research and help you understand consumer sentiments – but where do you start? How do you assess the different options? And what even counts as a good tool or resource in the first place? If those questions sound familiar then relax, we just […]
  1. Channel: Mass
Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities. “The role of our advertising business is earning increased attention — especially after […]
  1. Partnerships & Alt Profit
Beyond, Inc. — parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered a long-term strategic partnership with X even as other advertisers flee the scandal-plagued social media platform. Beyond was formed following Overstock’s June 2023 acquisition of Bed Bath & Beyond, followed by its March […]
  1. Shopper & Customer
When you need to give your business a nudge, the best you can do is to move it from offline to online waters. Stats say that 43% of the people in the USA would rather shop online than go to a physical store, and with the current trends, the numbers can only go up.  So […]
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Editor’s Choice

  1. ESG
  2. Data & Insights
  3. Operations & Supply Chain
Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
  1. Technology & Innovation
  2. Channel: Dollar/Value
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Department: Food
  6. Corporate Strategy
  7. Media & Marketing
  8. Shopper & Customer
  9. Technology & Innovation
  10. Trends & External Forces
  11. Retail Operations
  12. Merchandising
  13. Stores & Formats
It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]

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