Target

  1. Shopper & Customer

How to Leverage Your App to Get More Customers

The past two years have already, most likely, accelerated your investment in your app’s growth. In case you’re still on the fence, out of the estimated four hours that U.S. adults spend on their phones each day, 88 percent of that time happens within apps. Putting your app at the center of your omnichannel strategy […]
3 min read
0
  1. Channel: Mass

Victoria’s Secret Launches Inclusive-Focused Online Marketplace

Victoria’s Secret & Co. has announced that it’s launching VS&Co-Lab, which is described as an inclusive shopping experience for all customers. VS&Co-Lab will be featured in a new section on the Victoria’s Secret website, where it will showcase brands that align with its values of innovation and inclusivity. VSCO said it sees important growth potential through partnerships […]
< 1 min read
0
  1. Retailer Media

22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way

Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. 
4 min read
0
5
  1. Corporate Finance

Worth Reading:  How Ecological Collapse Is Inextricably Linked To Capitalism

During my conversation with Plastic Bank’s David Katz, above, I reference a piece I read in the Tufts Observer, a student magazine at Tufts University.  Written by an impressive young writer named Meghan Smith, it essentially argues that the benchmarks traditionally used in a capitalist society may not be appropriate when grappling with climate change. […]
< 1 min read
0
  1. Channel: Grocery

Survey:  Trader Joe’s, H-E-B, Wegmans, Amazon Get High Marks For Reputations

Axios and the Harris Poll are out with a new survey in which they identify the most visible brands in America and gauge their reputations, ranking them from “excellent to “very poor.” The top nine, all rated as “excellent,” are, in order … Trader Joe’s, H-E-B, Patagonia, Hershey, Wegmans, Samsung, Toyota, Amazon, and Honda. Among […]
< 1 min read
0
  1. Media & Marketing

3 E-Commerce and Social Media Trends to Watch Through the Rest of 2022

E-commerce sales have been on the upswing as a share of total sales since before 2000, and in the last decade, social platforms have played an increasing role. Then 2020 happened, driving an unprecedented spike in online sales. This year so far, we’re seeing social media mature as a force that drives e-commerce, in addition […]
3 min read
0
  1. Data & Insights

Overcoming D-to-C Obstacles for Success

Direct-to-consumer (D-to-C) strategies are very effective across different brands and companies. And yet, to find long-term success, these stakeholders must be aware of the many obstacles and how to overcome them. What is D-to-C? In this rapidly evolving market where e-commerce has significantly changed consumer buying habits, many have turned to D-to-C strategies. Instead of […]
3 min read
0
  1. Shopper & Customer

E-Grocery Consumer: Price Sensitivity & Future Usage Outlook; Live Shopping

How do consumers view e-grocery platform pricing compared to in-store? In our latest study tracking 1800 online grocery shoppers it was clear that the online grocery players fall into 3 tiers in terms of consumer price perception. First, is Walmart.com which is by far perceived as being most fair / cheapest as the vast majority of […]
3 min read
0
4
  1. Channel: Restaurants

3 key ways restaurants can connect with gamers

Mintel segments gamers based on their top reasons for playing games. Foodservice operators can explore four gamer audiences – Achievers, Explorers, Socializers and Competitors – and target the segment whose motivations make them most receptive to engaging with foodservice brands. Gamers represent a core consumer audience for restaurants to engage with and create loyalty. Connect […]
< 1 min read
0
  1. Stores & Formats

Kohl’s to Launch 100 Small Format Stores in Untapped Markets

In a bid to get closer to customers and enter new neighborhoods, Kohl’s said Wednesday (May 25) that it was launching a sweeping store investment program that will see the addition of 100 new small-format locations over the next four years. The announcement coincides with the retailer’s Investor Day meetings and marks the latest effort […]
3 min read
0
3
  1. Shopper & Customer

If your Restaurant, C-store or Deli is not Showroom or Salesroom You’re in Trouble

  There is no doubt that consumers are evolving with technology so fast many retailers feel that they can’t keep up, it cost too much to keep up, or that they should not try to keep up. The team at Foodservice Solutions® believes that it’s not the technology that’s the problem. The problem is how […]
4 min read
0
  1. Data & Insights

Make your marketing strategy stand out with psychographics

If there’s one rule that proves the importance of psychographic research, it’s this: Individuals who fall into the same demographic or behavioral group don’t always fall into the same psychographic group. And when the aim of marketers is to fully understand who their audience is and what drives them, using demographics and behaviors alone for […]
6 min read
0
5
  1. Channel: Mass

SEC To Target ESG Claims

The Financial Times reports this morning that the US Securities and Exchange Commission (SEC) “is poised to crack down on exaggerated environmental, social and governance credentials in investment products, preparing standards for a sustainable funds industry that has boomed to almost $3 trillion … Rules being prepared by the Securities and Exchange Commission would specify […]
< 1 min read
0
  1. Retailer Media

Albertsons’ head of retail media on the company’s ‘late mover’ advantage and what’s next in digital advertising

Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital advertising services and technology aimed at the current market. But it needs to move fast.
< 1 min read
0
  1. Media & Marketing

Digitally Native Brands Hit The Wall

  Despite all the hype, after gobs of venture capital investment, several high profile IPO’s and some big moves into physical retail, the OG’s of the new wave of DTC are running into trouble. Most of the digitally native brands that were supposed to disrupt the retail industry (think Warby Parker, Stitch Fix, Allbirds, Caspar, […]
2 min read
0
  1. Channel: Drug

Peters, Rauch, Visalatha join Walgreens’ top management

DEERFIELD, Ill. — Walgreens this month added three executive positions to its leadership team, a move the national pharmacy chain said was made to bolster its retail, marketing and customer-experience offerings. The newest team members are Linh Peters, senior vice president and chief marketing officer; Luke Rauch, senior vice president and chief merchandising officer; and […]
2 min read
0
  1. Trends & External Forces

Biden seeks to boost formula supply

WASHINGTON — President Biden has asked retailers and manufacturers, including Walmart, Target, Reckitt and Gerber, to do more to help families get infant formula. Biden this month talked with company executives about Reckitt and Gerber’s efforts to increase production to make up for lost supply from Abbott Nutrition, and asked them for other ways the […]
2 min read
0
  1. Trends & External Forces

What Every Retailer Should Do to Stop Account Takeover Attacks

According to a recent report from the Identity Theft Resource Center there was a 68% increase in data breaches in 2021 compared to 2020, awarding last year with the highest number of data breaches ever reported. Given that much of this compromised data will include email and password combinations, cybercriminals have been handed even more […]
4 min read
0
  1. Channel: Ecommerce & Digital

How Inflation Has Deflated Some Of Amazon’s Short-Term Ambitions

Business Insider has a story this morning about the degree to which inflation is affecting Amazon’s retail business. “The uncertainty over rising costs and consumer prices shows that even Amazon, a $1.1 trillion company obsessed with meticulous attention to detail, can be roiled by the rising inflation around the world — adding an unwelcome jolt […]
4 min read
0
  1. Channel: Ecommerce & Digital

Study:  Membership Programs Grow, & Target Excels

Data tracking company Numerator is out with a new analysis of the “omnichannel landscape of retail subscription models,” concluding that “while Amazon Prime retains the highest satisfaction rate and Walmart+ has shown the fastest adoption, Target’s Shipt Everyday is breaking out with same-day delivery and capturing more trips, spending, and share from subscribers than Amazon […]
2 min read
0
  1. Operations & Supply Chain

Retailers have a lot of unwanted inventory

Retailers that stocked up due to pandemic-related supply chain challenges are finding that customers don’t want to buy much of what they have to sell. Chains including Kohl’s, Target and Walmart report high inventory levels, and discounters such as Burlington and Ross Stores say they are finding deals as brands and retailers look to move […]
< 1 min read
0

Trending Topics

Editor’s Choice

  1. Channel: Dollar/Value
  2. Channel: Dollar/Value
  3. Corporate Strategy
  4. Corporate Finance
  5. Department: Consumer Durables
  6. Media & Marketing
  7. Shopper & Customer
  8. Technology & Innovation
  9. Trends & External Forces
  10. Operations & Supply Chain
  11. Stores & Formats

Dollar General post strong sales gains in first quarter

GOODLETTSVILLE, Tenn. — Dollar General on Thursday reported net sales of $8.8 billion for its fiscal year 2022 first quarter, an increase of 4.2% over the prior-year period. The net sales increase was primarily driven by positive sales contributions from new stores, partially offset by a slight decline in same-store sales and the impact of […]
Written by
  1. Data & Insights
  2. Corporate Strategy
  3. Department: HBC
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Trends & External Forces
  8. Merchandising

CVS to launch virtual primary care solution

WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […]
Written by
  1. Retailer Media
  2. Corporate Strategy
  3. Media & Marketing
  4. Retailer Media
  5. Data & Insights

22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way

Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. 
Written by

Trending