Target

  1. Department: Nonfood

How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021, according to the American Pet Products Association. Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. Bark is one company that is laser-focused […]
5 min read
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  1. Media & Marketing

Rebag, Newegg Join Growing List of Retailers Launching Membership Programs

Membership programs are quickly becoming 2024’s hottest accessory, whether you’re a luxury resale platform or an electronics ecommerce site. Online marketplaces Rebag and Newegg have joined the growing roster of retailers launching membership programs. This year alone, the list of retailers that have launched or beefed up their loyalty and membership programs includes Albertsons, Carter’s, PetSmart, Target, Sunglass […]
2 min read
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  1. Media & Marketing

2024 Annual Marketing Report

2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning. Download the report 2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends […]
2 min read
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  1. Stores & Formats

Making AI Really Work for Retail

Like every industry, retail is experiencing an artificial intelligence boom — and like other industries that operate with such small profit margins, any competitive edge is not only welcome but necessary to survive. AI offers benefits in five key areas for retailers: personalization, visual search, virtual reality (VR) and augmented reality (AR), predictive analytics, and […]
4 min read
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  1. Channel: Mass

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
< 1 min read
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  1. Shopper & Customer

Reiser’s Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth

Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the brand is over!” and escalated the debate about how to invest marketing dollars? Flash-forward to December, though, and over a third of marketers told WARC they planned to significantly increase their brand marketing while lowering […]
6 min read
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  1. Media & Marketing

Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side

Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street. The post Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side […]
< 1 min read
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  1. Technology & Innovation

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The 32nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% […]
4 min read
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  1. Corporate Strategy

Planning For Brand Expansion

The growth of any brand will plateau if it is successful with its initial product range in its region of origin. Further growth must come from expanding the product range, extending geographically, or both. Before scaling your brand, the business fundamentals need to be in place. Investors seem keen to fund technology-based brands even if […]
3 min read
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  1. Shopper & Customer

Trends in Retail: How Product Startups Can Adapt to Changing Consumer Behavior

Retail is an ever-evolving industry that has seen its fair share of changes over the years. From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape. […]
3 min read
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  1. Corporate Finance

Choosing the Right Funding to Fuel Your Brand’s Growth

Growing your business to a household name is the dream of every entrepreneur. However, achieving this level of recognition requires more than just ambition; it demands strategic planning, resource allocation, and often, significant financial investment. Access to capital isn’t always easy to come by, however. In fact, a study by U.S. Bank found that eighty-two […]
5 min read
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  1. Acquisitions, Divestitures & Mergers

The Video Advertising Playbook: Driving New Customers on Social

Social media is no longer just a place to connect with friends; it has transformed into a powerful engine for businesses to acquire new customers. A recent survey revealed that a staggering 97 percent of marketers are leveraging social media to reach their target audiences. And the numbers don’t lie — brands that embrace social […]
< 1 min read
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  1. Technology & Innovation

Ikea Creates Training Ecosystem to Support AI Literacy for 3,500 Employees

Ingka Group, parent company of Ikea Retail, has set ambitious targets for boosting the AI literacy of its organization, including AI training for approximately 3,000 employees and 500 executives. The initiative will include a variety of courses, tailored to the needs of employees at various levels and in different phases of their AI journeys, with […]
2 min read
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  1. Department & Category

After 25 Years, a Rebrand is Just the Beginning for Edible

Twenty-five years ago, Tariq Farid saw some fruit displayed in a unique way at an event. He turned the idea into a business — and Edible Arrangements into a household name. But his daughter, Somia Farid Silber, who’s now the company’s President, isn’t coasting on the company’s past success — she’s too busy thinking about […]
8 min read
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  1. Associates & Employees

Ranked: The Largest U.S. Corporations by Number of Employees

See this visualization first on the Voronoi app. The Largest U.S. Corporations by Number of Employees This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Revenue and profit are common measures for measuring the size of […]
2 min read
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  1. Data & Insights

Need to Know: What’s an identity graph and why do marketers need them?

Identity is a big topic in data-driven marketing. Advertisers want to target consumers at the person level, publishers want to monetize their audiences, and identity is crucial to ensure that the “John Smith” the brand is trying to reach and the “John Smith” currently shopping on Amazon, scrolling through TikTok, or searching for a weekend […]
5 min read
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  1. Technology & Innovation

Beware of The Fake Podcast Invite Scam

Two weeks ago, a podcast with a “top 1%” audience, whose listener net worth averaged $2.5 million, asked me to join as a guest. The host was familiar with my work, citing a recent CNBC appearance, and seemed ready to hold an engaging conversation. It seemed worthwhile, except the podcast was fake.  With a bit […]
4 min read
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  1. Shopper & Customer

Rowan CEO on the Power of People in Creating Joyful Retail Moments

Louisa Serene Schneider did not set out to be a CEO, let alone a founder. But inspiration struck while she was working for a retail-focused hedge fund and realized the lack of safe piercing options for consumers. This white space became even more obvious to Schneider when she was looking for a safe place to […]
4 min read
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  1. Media & Marketing

The Total Retail Edge: Ultra-Precise, Fast, Hyperpersonalized Direct Mail

For retail marketing executives, one area that must not be overlooked is the value of utilizing extremely precise, high-speed, hyperpersonalized direct mail. Despite the rise of digital marketing, direct mail is still broadly utilized by retailers (and other industries) to get marketing messages out to target audiences. This article examines the benefits for retailers in […]
5 min read
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  1. Technology & Innovation

Retailers Must Adopt a Technology-First Strategy to Survive

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an […]
5 min read
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  1. Media & Marketing

JCPenney Aims to Give $500 Million Back to Customers with Revamped Rewards Program

JCPenney is the latest retailer to reconfigure its rewards program with the debut of a simplified loyalty offering that nearly doubles the rate at which members earn rewards. With this enhanced earning potential, JCPenney estimates that it could return as much as half-a-billion dollars back to its customers in the form of rewards, said Katie […]
2 min read
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  1. Trends & External Forces

CRN adopts new guidelines for melatonin

WASHINGTON — The Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry, proudly announces the adoption of two sets of new voluntary guidelines: one focused on the formulation, labeling, and packaging of melatonin-containing dietary supplements marketed for sleep support, and another dedicated to the labeling of gummy dietary […]
3 min read
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  1. Technology & Innovation

Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

We are past the point of conjecture about whether AI will upend the retail industry; it already has. In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. With these kinds of results, it is no wonder 81% […]
4 min read
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  1. Operations & Supply Chain

Choosing a Distribution Model: Drop Shipping vs Traditional Inventory

Welcome back, retail enthusiasts! One of the topics that consistently comes up in the retail world is the logistics of shipping. From the manufacturers to the distributors, to your retail store – there are many factors and unexpected costs to consider during the shipping process that can be often overlooked. There are many facets of […]
9 min read
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  1. Channel: Restaurants

KFC an Example of Brand Protectionism Stifling Growth

  Losing customer relevance is a branding disaster.  When a legacy restaurant brand is forced to chase after customer with price it is a sure sign that the brand messaging has been adrift for quite some time according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Once considered a leader within the grocerant niche KFC and […]
4 min read
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  1. Shopper & Customer

Crafting authentic narratives: why storytelling matters in brand PR for lifestyle retailers

According to statistics, the global lifestyle retail market is forecast to reach $10.06 billion by 2027. So standing out in such a competitive marketplace requires more than eye-catching visuals and competitive prices. Instead, lifestyle retailers need to connect emotionally with customers to foster a sense of community and belonging; this is where storytelling plays a […]
4 min read
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  1. Data & Insights

Retail Media Goes to the Movies

Dive into the future of advertising with our latest report, “Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping.” This insightful analysis reveals how the blend of retail media and video, especially through Connected TV (CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Discover […]
2 min read
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  1. Department: Consumer Durables

Case Studies of Successful Retail Product Launches: Lessons Learned

Retail product launches are an essential aspect of the business world, especially in the retail sector. It’s a crucial step to introduce new products or services to potential customers and generate sales. However, launching a retail product is not as simple as it sounds; it requires careful planning, execution, and continuous improvement. That’s why it’s […]
3 min read
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  1. Channel: Mass
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  1. Trends & External Forces
  2. Corporate Finance
  3. Corporate Purpose
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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