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  1. Channel: Dollar/Value

ALDI UK Launches JUST FOR KIDS Garden Range

With this year set to be a more social affair than the last, it’s time to show the kids some love with the UK extension of discount retailer Aldi’s smallest outdoor garden private brand range yet – made just for little ones Available from July 25th  through to  August12th, shoppers should be quick as with […]
2 min read
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  1. Channel: Ecommerce & Digital

Buying the Original Lava Lamp Brand (via a Back-of-the-Napkin Deal)

Cressida Granger is the owner of Mathmos.com, a name you might actually remember as being the original creator and inventor of the famed lava lamp. She is a more recent member of the ECF community, and I wanted to get her on to talk about her story and her business because it is so incredibly […]
2 min read
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  1. Shopper & Customer

Amplify Your Online Presence in Three Steps

Last year, multiple lockdowns and store closures forced fashion retailers to go online. This digital transformation is the key to navigating today’s rocky runway. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created.   Another residual challenge that […]
4 min read
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  1. Shopper & Customer

Your Retail Marketing Platform Should Power In-Store Media Just as Effectively as It Does Online Advertising

Your Retail Marketing Platform Should Power In-Store Media Just as Effectively as It Does Online Advertising Kate Barnhill,… Thu, 07/22/2021 – 1:13pm In a recent article, Steve Ustaris, VP Marketing at Inmar Intelligence, published his thoughts on the next step beyond retail media networks as a phase III – Retail Marketing Platforms. Reaching shoppers inside […]
3 min read
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  1. Channel: Mass

Target, Bed Bath and Beyond Open Doors To Third-Party Boutiques

A couple of stories on CNBC suggest a trend as big-box stores look to expand their appeal and bring in new shoppers. One piece says that Ulta Beauty “will open its first beauty shops inside of Target next month. The mini shops will feature an assortment of merchandise from more than 50 prestige brands for […]
< 1 min read
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  1. Media & Marketing

Askneo Turns SMS Messages into Personalized Outreach with Chatbot

Askneo has launched a conversational chatbot for the Neo SMS platform that aims to use texting to turn mass customer outreach into personalized interactions at scale. The solution offers a no-code interface to help retail brands personalize sales and marketing with more human messages. With the addition of the SMS Bot, Neo aims to help […]
< 1 min read
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  1. Channel: Mass

Ulta Beauty shops to open in Target next month

Target and Ulta Beauty have announced that the two companies will open in-store beauty products shops inside the mass merchandiser’s stores beginning next month. Ulta Beauty at Target will launch in more than 100 Target stores and on target.com with plans to roll the concept out to 800 locations in the coming years. Target associates […]
< 1 min read
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  1. Stores & Formats

Latest CAMP Location Showcases the Art of Child’s Play

In today’s tech-driven world, retail leaders are focused on using online media and marketing to drive customer engagement. To stand out and scale in an increasingly competitive environment, marketing and CX leaders believe that having a comprehensive digital strategy is key. But in the word of CAMP, the primary goal is to have their customers put their devices down and play.   So far, the experiential retailer for families has […]
3 min read
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  1. Shopper & Customer

In-Store Audits vs. Focus Groups: Which One to Choose?

Related: 8 Simple Tactics to Increase Market Basket Size How Consumers Compare Prices to Make Purchase Decisions How Buy One, Get One Can Improve Your Sales What’s in your tool kit for capturing consumer insights? Odds are, the methods at your disposal haven’t changed much in years. You have focus groups, surveys, panels, and the […]
4 min read
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  1. Channel: Mass

Walmart Tests All-Self-Checkout Store

The Dallas Morning News reports that “Walmart is testing an all-self-checkout Supercenter in Plano at one of its biggest local stores and one where growing families can easily pile high a grocery cart. It’s calling the process ‘hosted checkout’ because employees are standing by to help if customers need it.” According to the story, “Walmart […]
2 min read
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  1. Data & Insights

Successful Retail Marketing Requires a Skilled ‘Data Translator’

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. This was especially true when COVID-19 accelerated triggers resulting from life events that motivated more people to […]
4 min read
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  1. Shopper & Customer

Record back-to-school season expected

WASHINGTON – Consumers plan to spend record amounts for both school and college supplies as families and students plan to return to in-person classrooms this fall, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. “The pandemic forced parents and their school-aged children to quickly adapt to […]
3 min read
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  1. Channel: Mass

Target opens its second Denver small box store

Target is opening a new store in Denver in the former location of a Stein Mart. The 40,000-square-foot store is part of the retailer’s plan to open smaller format locations in urban areas and sites near universities where space is at a premium. Target has plans to open a third small box store in Denver […]
< 1 min read
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  1. Technology & Innovation

Future of Services: Micro-Factory and Retail in One

The service industry is on the cusp of trying to redefine itself in the new age of retail. As consumer habits and expectations continue to change toward cleaner, safer, accurate and hyper-personalized experiences — during and after the pandemic — retail is struggling to fulfill such on-demand productization and experiences safely and efficiently. Today, retail […]
4 min read
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  1. Data & Insights

Consumers Can Now Monetize Personal Data To Earn Passive Income

Shouldn’t you get paid when businesses use your personal information gleaned from the internet? How much is your personal data posted online worth to you? Would you register your personal data so that you get paid when companies track you and use your own data to target you for ads? That is precisely what Invisibly […]
< 1 min read
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  1. Data & Insights

Why GWI Kids is a big deal

In the wake of COVID-19, every strategy, segmentation and approach needs a rethink. But for brands shaping products and content to meet the needs of younger audiences, that’s no easy feat.  For a long time, gathering reliable insight into how kids act, think, and see themselves and the world around them hasn’t been easy. There […]
4 min read
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  1. RetailWIt QuickWit

Daily QuickWit (7/22) – Top Retail News of the Day

Here’s what was interesting in Retail today: Coca-Cola spurs 42% revenue growth (now $10.1B) after returning to pre-pandemic marketing spend (which doubled YOY). They invested in innovation, quality, and targeted allocation with their increased spend and beat earnings and revenue expectations in Q2. Target, Bed Bath and Beyond Open Doors To Third-Party Boutiques. The Store-within-a-store […]
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  1. RetailWIt QuickWit

Daily QuickWit (7/20) – Top Retail News of the Day

Here’s what the RetailWit crew is reading today: Salesforce projects retailers will pay extra for goods in the second half—to the tune of $223B (+62%) YOY. It’s expected to come from a staggering increase in logistics (+$163B), suppliers (+$12B), and wage expenses (+$48B). Uber partners with Albertsons to expand grocery delivery. It is their biggest […]
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