Target

  1. Channel: Mass

Co-op invests in low-carbon tech and claims a convenience retailer first as SBTi validates its net zero targets

Co-op has become the first UK convenience retailer to have its net zero targets validated by the globally recognised Science Based Targets initiative (SBTi). SBTi – a body that assesses corporate climate targets – has given the thumbs up to its near-term and overall targets to become net zero across its own operations by 2035, […]
2 min read
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  1. Technology & Innovation

4 Best Video Automation Tools To Enhance Your Retail Marketing Strategy In 2024

Videos have lots of potential for reaching a large audience. However, many will agree that videos are difficult work, and some may not even know where to begin.  Videos need time and commitment, but sometimes, you might not have enough time to put in the work. That’s why video automation tools were created.  In this […]
3 min read
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  1. Shopper & Customer

Want Continuity in Brand Messaging Online Ordering is your Best Option

  Food retailers striving for a consistent brand message too edify their relationship with the consumers can find that empowering consumers to utilize their digital platform for online ordering is more effective than in person experience according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.    That said, it doesn’t matter if […]
5 min read
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  1. Trends & External Forces

In Evolving Industry Landscape, Changes in Big-Box Retail Tell a Fascinating Story

At a time when the commercial real estate landscape is evolving with unprecedented speed, changes in big-box retail are an important storyline. Appreciating how and why big-box concepts have thrived in a post-pandemic environment, and understanding the logic behind decision making with regard to everything from store layouts to merchandising, is an important first step […]
3 min read
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  1. Channel: Restaurants

7 Reasons Dynamic Pricing will not work for Chain Restaurants

  Chain restaurants need to be continually looking a customer ahead, if they take the eye off today’s customers, tomorrows customers won’t be there either. While consumers are dynamic not static, they are also penny wise, not pound foolish according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® simply stated they know […]
2 min read
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  1. Data & Insights

The Power of Storytelling to Increase Retail Market Share

In the world of retail, storytelling emerges not just as a method of engagement but as a potent strategy to captivate buyers and significantly influence their purchasing decisions. The essence of storytelling transcends mere facts, harnessing a narrative-driven approach to forge a deeper connection with the audience and their strategy. When brands adeptly intertwine storytelling […]
2 min read
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  1. Data & Insights

Future Forward: Zero-Party Data and the Evolution of Retail Advertising

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy. If your brand is in this category, there is no […]
4 min read
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  1. Media & Marketing

FMI laying foundation to make grocers nonfoods destination

JACKSONVILLE, Fla. — Supermarket operators have sold nonfood products for decades, but they still aren’t getting their fair share of the business. Despite the frequent trips that shoppers make to the grocery store, the channel only accounts for 8% of volume in the health and beauty care, household products and general merchandise categories, according to […]
3 min read
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  1. Department & Category

The Grocerant Guru Takes a Look at Hamburger Helper’s Refresh

  Retailers take notice, it’s the Grocerant Guru® here with some insights on a recent brand refresh that caught my eye. Let’s talk Hamburger Helper! Regular readers of this blog know that consumers are dynamic not static. Now we all know many legacy brands need a little sprucing up. Eagle Foods, based in Cleveland, Ohio, […]
3 min read
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  1. Technology & Innovation

Target poised for renewed growth

MINNEAPOLIS — Target Corp. achieved stunning profit growth in fiscal 2023 despite continued soft sales that ameliorated somewhat over the second half. Looking to the future, management expects to reignite growth by reinforcing, refining and enhancing the strengths that have driven top- and bottom-line expansion for the retailer over the past decade. No strategic reset […]
4 min read
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  1. Data & Insights

Elevating your online shopping game (tips and lessons learned)

A large number of people can no longer imagine their daily life without online shopping. However, not everyone can boast of a positive online shopping experience. Some say they have been frustrated by process imperfections, product quality, or other financial consequences. Well, it should be noted that all of these experiences mostly occurred because customers […]
3 min read
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  1. Shopper & Customer

Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’

Target’s announcement earlier this month that it was launching a paid membership plan almost felt like a foregone conclusion. Amazon’s Prime membership has been paying dividends for the company for decades, and after Walmart followed suit with Walmart+ in 2020, it was only a matter of time before Target entered the mix. With the addition […]
5 min read
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  1. Shopper & Customer

Tailor Brand Actions to 4 Shopper Types to Drive Purchases

When making key decisions about brand positioning and activation opportunities, brand leaders must pay close attention to the factors that influence audience buying behaviors. Brand leaders must leverage shopper mindsets to create powerful brand strategies, from messaging to channel strategy. In a Gartner survey, over 2,000 U.S. consumers were asked about traits that described the […]
3 min read
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  1. Media & Marketing

How marketers can advance personalized marketing across the digital advertising ecosystem

In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital […]
4 min read
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  1. Shopper & Customer

Creating Buzz For Product Launches Through Experiential Marketing

Have a new product that you’re getting ready to launch? You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. And while conventional marketing like print, online, television and radio advertising still […]
4 min read
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  1. Media & Marketing

MNTN Integrates with Popular Measurement Platform

MNTN has fully integrated with Rockerbox, allowing marketers to more accurately measure the influence of their connected TV (CTV) advertising on conversions and revenue alongside other marketing channels directly within the Rockerbox platform. The integration includes MNTN’s proprietary Verified Visits attribution, which is designed to attribute site visits to CTV ads only when the ads […]
< 1 min read
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  1. Media & Marketing

Dickey’s Party Packs are Perfect for the NCAA Basketball Tournament

  Regular readers of this blog know that Dickey’s marketing team is doing a very good job edifying brand value via grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Here are six reasons why restaurants should tie marketing promotions to the NCAA Basketball […]
3 min read
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  1. Shopper & Customer

9 Tips for Exhibitors at Trade Shows

Are you planning to exhibit at a trade show in 2024? If so, there are a few things you can do to make sure you have a successful experience. After 30+ years attending and/or exhibiting at trade shows in the US, here are our top 9 tips for exhibitors to have a great trade show. […]
5 min read
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  1. Channel: Restaurants

Navigating The Loan Process: Tips For Securing Restaurant Financing 

Opening a restaurant necessitates securing funding, a process that can overwhelm even the most ambitious restaurateurs. Between crafting an investor-worthy business plan, providing robust financial projections, and competing against other inspiring ventures, securing backing may seem an insurmountable challenge. However, the financing process doesn’t have to obstruct your culinary vision. This guide offers an inside […]
3 min read
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  1. Media & Marketing

Why Does Food Outlet Brand Marketing Messaging Matter

  At the intersection of new customer acquisition, emerging food trends, and consumer migration brand messaging plays an increasingly important role according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   Johnson stated, Brand marketing messaging is crucial for several reasons. It acts as the voice of your brand, shaping how customers […]
5 min read
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  1. Data & Insights

How Unleashed Brands Connects With Families Across its Portfolio

In episode 444 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Michael Browning, co-founder and CEO of Unleashed Brands, a portfolio of innovative brands that help kids learn, play and grow, including Urban Air, Snapology, and The Little Gym. Listen in as Browning provides an overview of Unleashed Brands (0:55), discusses why he launched the […]
2 min read
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  1. Retailer Media

Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media […]
3 min read
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  1. Media & Marketing

Harnessing QR codes on social networks

In today’s digital age, where social media platforms like TikTok and Facebook reign supreme, businesses are constantly seeking innovative ways to stand out and connect with their target audience. One such method gaining traction is the strategic utilisation of QR codes within these social networks. By integrating TikTok QR code into marketing strategies, businesses can […]
4 min read
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  1. Channel: Grocery

Kroger, Albertsons Fire Back At FTC

Kroger and Albertsons have argued in separate legal filings that the federal Trade Commission (FTC) is misguided and flat-out wrong in opposing their $24.6 billion merger. Both retailers contend that the FTC, in suggesting that the deal would give the combined companies an unfair competitive advantage, ignores the fact that they would also be competing […]
2 min read
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  1. Media & Marketing
  2. Trends & External Forces

3 Ways Retailers Can Thrive in a Cookieless Era

Retailers’ ability to identify and understand their customers plays a key role in their success. However, the onset of third-party cookie deprecation from Google, which officially began in January 2024, directly impacts how retailers can connect with their customers. Retailers must pivot to new targeting methods to continue reaching the right audiences, keep customers brand-loyal, […]
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  1. Trends & External Forces
  2. Shopper & Customer
  3. Trends & External Forces

Retail industry reacts to March inflation dip

The Consumer Prices Index (CPI) rose by 3.2% in the 12 months to March 2024, down from 3.4% in February.   Core Inflation came in at 4.2% in the 12 months to March 2024, down from 4.5% in February while food inflation fell one percentage point… This story continues at Retail industry reacts to March inflation […]
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