Corporate Strategy

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  1. Corporate Strategy

Influencing Likely Buyers at Scale with Cardlytics’ Ross McNab

The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at […]
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  1. Corporate Strategy

Employees With Disabilities Deserve Better – Here’s What Companies Can Do

October is National Disability Employment Awareness Month. It’s a time to recognize the many contributions people with disabilities have made to the workforce and economy. It’s also a time to acknowledge the ways in which the workforce can support the advancement of this community. For me, honoring this month is especially important. For far too […]
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  1. Corporate Strategy

4 Reasons To Invest in Sales Operations Now

If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver. But companies in the know, like Snowflake and McAfee, […]
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  1. Corporate Strategy

Oh, Snap: Data Deprecation Cuts Into Revenue

Don’t say we didn’t warn you. While reporting Snapchat’s Q3 results yesterday, CEO Evan Spiegel conceded Apple’s App Tracking Transparency (ATT) framework “disrupted” Snap’s advertising business, as it reported lower-than-expected earnings. The earnings miss drove sharp declines in Facebook’s and Twitter’s stocks as well. ATT, which rolled out in April with iOS 14.5, requires users […]
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  1. Corporate Strategy

Amber Specialty Pharmacy promotes three

OMAHA, Neb. — Hy-Vee’s Amber Specialty Pharmacy subsidiary has promoted three executives to new posts that focus on continued growth and innovation for the company, which was named 2020 Specialty Pharmacy of the Year by the National Association of Specialty Pharmacy. In the promotions announced on Friday, John Ortner transitions to senior vice president of […]
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  1. Corporate Strategy

GMDC | Retail Tomorrow to dissolve at year’s end

COLORADO SPRINGS, Colo. — GMDC|Retail Tomorrow plans to dissolve as a member-owned nonprofit at the end of the year. The decision, made by the trade group’s board, must still be approved by its members. “This news is disappointing to many, but we recognize our industry has changed significantly,” GMDC president and CEO Patrick Spear said. […]
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  1. Corporate Strategy

Chains now offering Moderna and J&J boosters

NEW YORK — The Centers for Disease Control and Prevention formally recommended booster shots for many recipients of Moderna and Johnson & Johnson’s vaccines. As a result, up to 99 million Americans are now eligible for additional doses bolstering protection against COVID-19 beginning Friday. This follows FDA authorization of a Pfizer booster dose on Sept. […]
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  1. Corporate Strategy

Instagram drives luxury watch brand marketing and sales

Luxury watch brands are turning to Instagram to create awareness for their new products, and companies such as Breitling are using commenters on the social media site as an advisory board. “We show them new products, concepts or ideas one to two years in advance,” said George Kern, Breitling CEO. “And here and there, we […]
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  1. Corporate Strategy

B&G Foods Announces Date of Third Quarter 2021 Earnings Conference Call

PARSIPPANY, N.J.–(BUSINESS WIRE)–B&G Foods, Inc. (NYSE: BGS) announced today that it intends to issue a press release with third quarter 2021 financial results after the market close on Thursday, November 4, 2021. B&G Foods has scheduled a conference call at 4:30 p.m. ET that same day to discuss the results. Hosting the call will be […]
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  1. Corporate Strategy

How to Use eCommerce Analytics to Map the Consumer Journey

Given the many variations in how online buyers interact with your brand, you’ve likely learned that a one-size-fits-all marketing strategy isn’t effective. Instead, you need a range of marketing activities designed to reach consumers through varied touchpoints all along the marketing funnel.
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  1. Corporate Strategy

Sales need a pre-Christmas boost says retailers’ consortium

The British Retail Consortium (BRC) has said that sales need to bounce back quickly in the run up to Christmas. After the latest sales figures from the Office of National Statistics showed a 0.2% fall in sales month on month and flat growth over the last year, Helen Dickinson, chief executive of the BRC, said:  […]
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  1. Corporate Strategy

Why It Is Hard To Get Stacks and Stacks of Wax and Tracks

Supply chain issues, it seems, are hitting everybody.  The New York Times has a piece about the resurgence of vinyl records, pointing out that “in the first six months of this year, 17 million vinyl records were sold in the United States, generating $467 million in retail revenue, nearly double the amount from the same […]
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  1. Corporate Strategy

Record port traffic may not be cleared up for six months or a year

One-hundred vessels, a record, are currently waiting to dock at ports along the West Coast, according to Kuehne+Nagel. “We would expect this can continue even longer than six or twelve months. There’s no sign of relief,” said CEO Detlef Trefzger. “This is a bullwhip effect we experienced. And it’s getting worse at the moment.”
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  1. Corporate Strategy

Mattel says it won’t be bah-humbugged by supply chain disruption

Mattel raised its annual sales forecast after saying it had pulled production forward and contracted more ocean vessels to maintain supplies during the critical holiday season. “We’ve been working through supply chain disruptions, it’s not a normal year. But even with that, we expect to have lots of toys under trees this Christmas holiday,” said […]
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  1. Corporate Strategy

Columbus Consulting International Celebrates 20 Years of Transforming Businesses

COLUMBUS, Ohio–(BUSINESS WIRE)–Columbus Consulting, one of the retail industry’s leading consulting firms, is celebrating its 20th year in business. The firm has grown to a team of over 200 industry experts serving over 300 clients globally, across all product categories and channels of distribution. “We believe success comes down to treating each client individually,” said […]
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  1. Corporate Strategy

The six biggest retail tech news stories of the week

It’s Friday, the week is nearly done, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Tesco, Gorillas and Walmart. 1. Tesco opens Trigo powered GetGo checkout-free store Tesco has launched its first high street […]
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  1. Corporate Strategy

How to Build Your Personal Brand And Get Ahead

People talk about their personal brand, but what, really, is a personal brand — and how do you create one? “Having a personal brand helps people understand what you’re all about,” said Salesforce Chief Philanthropy Office Ebony Beckwith. “Whether it’s how you look, how you speak, or how you work — it’s the whole package.”  […]
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  1. Corporate Strategy

RETHINK Delivery: Fulfillment and Delivery Strategies for the Modern Retailer

Without hesitation, most of us would agree that our expectations from online retailers have changed significantly since the advent of the digital transformation. Retail giants like Amazon and Walmart now offer two-day to same-day shipping and that’s shaped consumer expectations on a broad scale. What’s shocking? Retail has experienced more developments made in the last […]
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  1. Corporate Strategy

Businesses Everywhere Are Reinventing the Future of Work. But Are E-Commerce Marketers Ready?

E-commerce marketers have been preparing for the future of work for some time now — and it’s not simply because they’re digital natives. What do e-commerce marketers know that other pros don’t? I’ll unpack that idea by turning to research Sidecar published earlier this year, the 2021 E-commerce Marketer Survey. A key question we asked marketers […]
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  1. Corporate Strategy

Is Brand Loyalty Dying?

It’s easy to feel like brand loyalty is dying. Consumers have so many ways to shop and with loads of brands competing for their attention, why not shop around? The numbers would seem to bear out that theory. Last year, research from McKinsey found that 73 percent of American shoppers have altered their brand preference amid the rapid […]
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  1. Corporate Strategy

Walmart Is Delivering Added Convenience to Homes for the Holidays

Oct. 21, 2021 By Tom Ward, SVP of Last Mile, Walmart U.S. Walmart is delivering a few more reasons to be merry this holiday, making it easier than ever for customers to get what they need when they need it – from turkey and trimmings to Black Friday deals and top-rated toys to put under […]
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  1. Corporate Strategy

NYC becomes testing ground for ultrafast delivery services

Ultrafast delivery services are moving into New York City, betting that residents and visitors to the city will pay to get goods brought to their doors. “When Amazon came out with two-day Prime [delivery], that was the most revolutionary thing,” said Yakir Gola, co-founder and co-CEO of Gopuff. “Now, people want it in 20 minutes. […]
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  1. Corporate Strategy

DXP Enterprises Files 10K/A and Issues Press Release

HOUSTON–(BUSINESS WIRE)–DXP Enterprises, Inc. (NASDAQ: DXPE) today announced the filing of the Company’s 10K/A and comments on becoming current with subsequent filings. Kent Yee, CFO remarked, “When I became CFO in mid-2017, our team set out to improve the processes, resources and talents of DXP’s finance and accounting function. Thus far, we have been successful […]
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  1. Corporate Strategy

Daily QuickWit (10/21) – Top Retail News of the Day

Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
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  1. Corporate Strategy

Kroger Debuts Private Programmatic Advertising Marketplace

Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
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  1. Corporate Strategy

Daily QuickWit (10/19) – Top Retail News of the Day

Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]
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