Inclusivity

Articles on inclusivity initiatives and programs.

  1. Technology & Innovation
Contactless grocery store Nourish + Bloom Market opened to the public Friday in Trilith’s Town Centre retail district in Atlanta. Husband-and-wife entrepreneurs Jamie and Jilea Hemmings started the grocery store and bistro to offer over 1,000 locally sourced, healthy food products, including produce, meats, baked goods, dairy and prepared meals. The Hemmings began their startup […]
  1. Shopper & Customer
What is market segmentation? Market segmentation, also known as audience segmentation, means splitting potential customers into meaningful groups based on their characteristics, wants, and behaviors. Once you’ve got these segmentations, you can tailor your marketing messages to speak more directly to your varied customer base.  It’s the 101 playbook on speaking to the right people […]
  1. Corporate Purpose
M&M’s is updating its branding to put a larger emphasis on inclusivity and belonging, according to a press release. The effort was done in partnership with creative agency BBDO New York, design shop Jones Knowles Ritchie and public relations firm Weber Shandwick, per details emailed to Marketing Dive. The Mars Wrigley line’s ampersand will be used […]
  1. Agencies & Vendors
AppExchange helps Trailblazers work smarter AppExchange is driving exponential customer and partner success Together, our collective future is looking bright We are humbled by the trust that Trailblazers around the world have demonstrated in Salesforce and our ecosystem by installing apps from AppExchange—more than 10 million times! This milestone is about the customers who thrive […]
  1. Media & Marketing
Interactive, participatory, brand marketing is the best tool in a food marketers tool box according to Steven Johnson,Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  When a brand extends its brand invitation to all members of the family it eliminates the ‘veto’ vote what the most dreaded daily question pops up, What’s for Dinner. Recently […]
  1. Channel: Ecommerce & Digital
In our last data study, Momentum Commerce showed that Amazon Private Label products captured a growing share of both Best Seller and Amazon’s Choice badges across the most popular search terms on the retail site during Cyber Week. Most remarkably across those same top 1,000 search terms, the share of Amazon’s Choice badges going to […]
  1. Trends & External Forces
The Kroger Co. (NYSE: KR), America's largest grocery retailer, today announced its 2022 Food Trends Report, which predicts emerging food trends, consumer behaviors and popular items for the year ahead.
  1. Corporate Purpose
The global consumer market has moved more and more toward ubiquitous connectivity, on-demand shopping, and instant fulfillment, particularly in the last 18 months. These market changes bring environmental impacts that include higher carbon emissions from production and supply-chain operations and increasing amounts of waste from products with shorter lifecycles and single-use packaging. Sustainability initiatives in […]
  1. Media & Marketing
Also: Wendy’s celebrates ‘National Roast Day’ on Twitter, Barbie releases Ida B. Wells doll for MLK Day, and more. Hello, communicators: Wendy’s celebrated National Roast Day on Wednesday, Jan. 12. The holiday was created by the brand in 2018 to roast, or crack good-natured jokes, about fans and other brand accounts on Twitter: It’s #NationalRoastDayDrop […]
  1. Channel: Delivery
With 2021 in the rearview, it’s time to evaluate winners and losers in the food delivery space. From a platform perspective, DoorDash still leads the pack with a wide margin over competitors Uber Eats and Grubhub. In Q4, DoorDash captured about 59% of all sales across the three platforms. Throughout the year, Uber Eats has […]
  1. Associates & Employees
Glassdoor, the worldwide leader on insights about jobs and companies, just published its Best Places to Work in 2022 list and retailers should be excited. Of the 100 companies recognized, lululemon, Trader Joe’s, H E B, Wegmans Food Markets and numerous others competed for the top ranks.  To date, Glassdoor has more than 100 million […]
  1. Partnerships & Alt Profit
CAMDEN, N.J.–(BUSINESS WIRE)–Campbell Soup Company (NYSE:CPB) was named one of America’s Most JUST Companies by JUST Capital and CNBC, its media partner. This marks the fourth year that Campbell has been recognized for its commitment to serving its stakeholders, including employees, customers, consumers, communities, the environment and shareholders. Campbell ranked #77 overall and performed particularly […]
  1. Shopper & Customer
A year after the FTC blocked Harry’s from getting acquired by Edgewell Personal Care, the direct-to-consumer razor startup raised $155 million in Series E financing to give it a $1.7 billion valuation. Now, months later, Harry’s filed paperwork indicating that it has raised another nine-figure cash tranche. SEC filings show that Harry’s has raised $139.9 […]
  1. Technology & Innovation
The technology sector aims to attract talent to fill crucial roles. Hello, marketing and comms talent…tech needs you. Even—and especially—if you’ve never worked in the tech industry before. In the U.S. alone, during 2021, an estimated 245,500 net new tech jobs were created in what continues to be the fastest-growing sector of the economy. Innovative new products […]
  1. Corporate Purpose
Diversity enhances team innovation by 20 percent, and ethnically and racially diverse organizations report 43 percent higher profits. So why hasn’t equality arrived? The post Reaching equal: Inclusion and diversity now, or innovation loss later appeared first on The Future of Customer Engagement and Experience.
  1. Trends & External Forces
While society, politicians, and businesses of every kind (particularly marketing) are focused on what comes Next, on the New, On the Young, and On the Emerging, the biggest shift and impact on us all may not be what will come but those who have come before! Yes, Millennial and Gen Z are critical because their […]
  1. Shopper & Customer
A record one in four Americans quit their job in 2021. This has left many employers scratching their heads and wondering where things went wrong, and more importantly, what they can do to return to more sustainable levels of employee attrition. While some industries are citing the pandemic as the cause for waning employee retention, […]
  1. Media & Marketing
KC offers some reasons, originally curated by Politico, to feel optimistic about 2022.  Some hints:  electric vehicles and renewable energy, diversity numbers, and optimism itself.  Plus, Mel Brooks and Monty Python. The post FaceTime with the Content Guy: Reasons To Be Optimistic, In Stats & Song appeared first on MNB.
  1. Corporate Purpose
Companies often have inspiring purpose statements, such as “to bring health through food to as many people as possible” (Danone), “to connect everybody to live a better today and build a better tomorrow” (Vodafone) and “to make a difference in the lives of people globally through our innovative medicines, vaccines, and animal health products” (Merck). […]
  1. Shopper & Customer
The days of body shaming people into the gym on January 1st are history – consumers are now looking within to plan ahead. And they want marketers to see them for who they are as a whole, not just in relation to their brand. Take it from Think With Google: “People are not defined by […]
  1. Trends & External Forces
We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. This is becoming increasingly true for the way public sector organizations worldwide connect with their communities. Public sector organizations are critical to the personal and professional […]
  1. Technology & Innovation
LAS VEGAS — The L’Oréal Group has introduced Colorsonic and Coloright, its latest beauty tech innovations that it described as reinventing the hair color category. Colorsonic is a lightweight, handheld device that uses a process to mix hair color and apply it evenly, delivering consistent results for consumers at home. Coloright is an AI-connected hair […]
  1. Shopper & Customer
Image courtesy of Disney   Traditional in-your-face advertising and self-promotional messages are less effective than they once were as consumers expect more from the brands they use and support. Many of us are tired of the advertising most popular among mediums like cable TV, billboards, and door-to-door sales, but that’s opened the door to new […]

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  1. RetailWit QuickWit
Microsoft to acquire Activision Blizzard Microsoft has reached a deal to acquire Activision Blizzard for $68.7 billion in cash. The acquisition will make Microsoft the third-largest video gaming company. “We’re investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes […]
  1. Media & Marketing
  2. Channel: Restaurants
  3. CPG: Beverage
  4. Media & Marketing
  5. Agencies & Vendors
  6. Data & Insights
  7. International
Dried pasta should be so easy to cook and yet, somehow, that delicious al dente texture Italian restaurants so effortlessly perfect often seems to elude even the biggest pasta fans. Leave the pan boiling for 30 seconds too long or too little, and it seems you either end up with overcooked mush or a bowl […]

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