1. Technology & Innovation

Dove pledges to not use AI models in lieu of real women in its advertising

Written by Posted on Less than 0 min read

A new campaign, “The Code,” shows unrealistic standards produced by current AI tech and promotes guidelines for creating more inclusive results.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG: Adult Beverage

Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs

A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform. View Original Article CPG: Adult Beverage NFT Pop Ups MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Technology & Innovation

Accenture teams with Adobe, Nvidia to fuel brand content with generative AI

Two partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet marketers’ rapidly evolving needs. View Original Article Consulting AI Dept. Fuel Marketing: Direct & Personalization Partnerships Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Technology & Innovation

WPP and Google partner to integrate martech and gen AI tools

The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies. View Original Article Google Agencies AI Partnerships Technology & Innovation Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Retailer Media

Casey’s to enter the retail media game in early 2023

The Ankeny, Iowa-based company follows 7-Eleven as the next major c-store chain to launch its own retail media network. Dive Brief: As a next step in its continuing digital transformation efforts, Casey’s General Stores will launch its own retail media network in early 2023, according to an emailed announcement. Through its network — called Casey’s Access — […]
< 1 min read
0
  1. Channel: Restaurants

Dunkin’s latest campaign with Ben Affleck could be headed to Super Bowl

In a spot that aired during the Grammys, the brand ambassador ponders a career as a pop star in a nod to his dour appearance at the ceremony last year. View Original Article Holiday & Events Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Media & Marketing

Instagram Reels outperforms TikTok, Facebook for branded video content, report says

The findings from Emplifi reflect a shift in Instagram Reels performance rates, with longer videos outperforming short-form content. View Original Article Meta (Facebook) Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Food & Bev

Gatorade expands presence in hydration market with Gatorade Water

The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness.  View Original Article PepsiCo Dept. Beverage Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

World Surfing League promotes finals with Candy Crush tournament

The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon. View Original Article Dept. Beverage Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Agencies & Vendors

Paramount reorganizes ad sales structure amid declines

The company is looking to streamline its interactions with agencies by offering a single point of access to its advertising solutions.  View Original Article Agencies MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Uncategorized

Digital ad spend in November declined for first time since 2020

The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Strategy

DirecTV succeeds with Brian Cox as ‘Overly Direct Spokesperson’

The actor channels his acerbic “Succession” character for the brand’s new “Entertainment Without Compromise” strategy platform. View Original Article Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Media & Marketing

Agency reviews are big expenses. Experts discuss when to use them

Anything can trigger an agency review — such as a new CMO or inadequate sales — but complacency is the biggest culprit. View Original Article Executives Marketing: UGC MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Operations & Supply Chain

Coors Light’s silver bullet train returns for Super Bowl with seats for fans

Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z. View Original Article CPG: Adult Beverage Dept. Adult Bev Dept. Beverage Dept. OTC Consumers Holiday & Events Returns MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides […]
< 1 min read
0
  1. Corporate Strategy

Report: CMO tenure stabilizes, though volatility remains high at top brands

A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment. View Original Article Executives Marketing: Trade MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG: Adult Beverage

Budweiser helps Argentina celebrate win with World Cup packs

The brewer promises limited-edition fan packs, merchandise giveaways, music concerts and more as it wraps up its largest campaign to date. View Original Article CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Holiday & Events

By the numbers: Super Bowl LVII

By the numbers: Super Bowl LVII Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. February 13, 2023 • B… View Original Article ESG and CSR Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Here’s what separates a good marketer from a bad one

At the core is the desire to gain a holistic understanding, according to Meta Reality Labs’ Dave Kaufman. View Original Article Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Media & Marketing

Sociable: Google reveals next step toward removal of tracking cookies

On Jan. 4, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default. View Original Article Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. ESG

GroupM founds decarbonization coalition in latest sustainability play

The initiative brings together nearly 20 leading advertisers that represent a collective $10 billion in advertising spend. View Original Article Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Media & Marketing

Oreo sets Super Bowl return a decade after watershed Twitter play

The Mondelez cookie brand’s speedy response to a power outage in 2013 is enshrined as one of the great big game marketing moments. View Original Article Marketing: Social Media Holiday & Events Twitter Mondelez MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
Next