1. CPG: Adult Beverage

Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs

Written by Posted on Less than 0 min read

A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Mars brand Excel Gum uses ASMR to relieve studying stress

Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify. View Original Article International - North America Streaming TikTok Marketing: Broadcast Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Corporate Strategy

Modelo dethroned Bud Light in America — here’s what the numbers say

While recent controversy played a role in the uncrowning, Modelo’s long-term strategy may have more to do with its success. View Original Article Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Corporate Finance

Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings

The streamer saw revenue grow 3% to $8.2 billion in Q2 2023 on the strength of its paid sharing rollout, not its nascent ad-supported tier. View Original Article Editor's Choice Results & Investment Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Department: Adult Beverage

Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer

Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior. View Original Article Dept. Adult Bev Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Ikea gives a peek into college life with TikTok anime series

The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer. View Original Article TikTok Marketing: Social Media Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Retailer Media

Top takeaways from Advertising Week 2023 marketers need to know

From rebrands and retail media to identity and ad fraud — plus plenty of Taylor Swift — here are the biggest lessons from the annual gathering. View Original Article Marketing: Retail Media Legal & Criminal MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

Leverage the power and reach of TikTok for your brand

The power of TikTok for growing brands is elusive to some. How can you use it to extend your reach? View Original Article Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Uncategorized

Dentsu, VideoAmp guarantee audience across major publishers

In a major step for alternative currencies, advertisers’ audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

Domino’s loyalty relaunch draws 2M new members

Strengthened by its emergency pizza marketing stunt, Domino’s updated rewards program helped bolster traffic and comparable sales. View Original Article Marketing: Loyalty & Subscription Store Location MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity

Ambassadors range from 7 to 17 years old and come from backgrounds spanning the worlds of music, fashion, cooking and more. View Original Article Dept. Apparel Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

TikTok comes to Redbox kiosks as part of OOH push

Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex. View Original Article TikTok Marketing: OOH Marketing: Social Media Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Shopper & Customer

Mobile leads e-commerce activity among fashion consumers, report finds

Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report. View Original Article Consumers Dept. Apparel Shoppers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Corporate Strategy

Fox’s Tubi boosts AVOD offering with planning, measurement deals

Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S. View Original Article Insight Providers Strategy Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Shopper & Customer

Coke says increased digital focus is driving a difference with consumers

Reporting strong Q1 results, the company highlighted its work with global network partner WPP and recent experiments with generative AI. View Original Article Agencies Partnerships Consumers Technology & Innovation Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

Burger King turns hangovers into discounts with facial recognition

In the tradition of its “Whopper Detour” and “Burn that Ad” campaigns, the chain’s latest stunt uses mobile technology to drive engagement. View Original Article Marketing: Trade Pricing & Promotions Restaurants Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Agencies & Vendors

Ethical AI use, product placement become bigger CMO priorities, Gartner says

By 2025, the firm predicts 70% of CMOs will rank accountability for ethical AI marketing a top concern. View Original Article Insight Providers Executives Technology & Innovation Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Trends & External Forces

Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared

A Forrester forecast identified a negative correlation between jobs with the highest generative AI influence and their potential to be replaced.  View Original Article Predictions and Forecasts Agencies Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Strategy

Taco Bell promotes global chief brand officer to CEO

Sean Tresvant led much of the brand’s strategy since joining in 2022. He will replace Mark King, who served as CEO since 2019. View Original Article Executives Restaurants Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Beverage

Coke promotes Fanta shakeup with mobile game, Gen Z creators

A reformulation and visual overhaul for the soda is also supported by murals that disperse an orange scent and multi-sensory experiences. View Original Article Dept. Beverage Consumers Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Data & Insights

Coke joins AI hype train in search for next-gen creative capabilities

Dive Brief: Coca-Cola is the first marketer to take advantage of a new partnership between management consultancy Bain & Company and OpenAI, the developer of artificial intelligence (AI) software like ChatGPT, according to a press release. Coke will leverage tools like ChatGPT and DALL.E, a digital image generator built on deep learning, to enhance its marketing […]
2 min read
0
4
Next