The Ankeny, Iowa-based company follows 7-Eleven as the next major c-store chain to launch its own retail media network.
Dive Brief:
- As a next step in its continuing digital transformation efforts, Casey’s General Stores will launch its own retail media network in early 2023, according to an emailed announcement.
- Through its network — called Casey’s Access — Casey’s will offer CPG companies and other vendors access to its first-party customer data. These vendors can then use that data to create and target relevant promotions, offers and other marketing content.
- Casey’s is the second major U.S c-store chain to launch a retail media venture, and more will likely follow as c-stores wrestle with higher operating costs and an evolving digital landscape