Retailer Media

Articles on Retailer Owned Media

  1. Retailer Media

Family Dollar Selects AI-Powered Solution to Enhance Category Management

Family Dollar will use solutions from Dunnhumby to make merchandising and category management more customer-centric across its store network. Dunnhumby will use customer data science as well as consumer-led insights and collaboration to help Family Dollar make merchandising decisions that drive greater engagement with the retailer’s 66 million shoppers. The Family Dollar platform will be […]
2 min read
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  1. Retailer Media

Why Accurate Retail Media Measurement Is Now Non-Negotiable | DSI

“If manufacturers don’t have that shopping list of what it is that they want in return for their investment, they’re effectively giving money [away for] free.” — Gregor Murray, Vice President of Strategy, Digital Commerce Global The retail media business is booming, with ad spend in the category expected to grow to nearly $130 billion […]
10 min read
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  1. Retailer Media

Need to Know: Why do we need cross-media measurement?

When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize. The media world is always going to outpace our ability to measure it, the thinking goes, and rather than chasing the ultimate solution, […]
4 min read
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  1. Retailer Media

Retail Media Today and Raising the Bar with IAB’s Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey. Find Jeff Bustos on Linkedin at: https://www.linkedin.com/in/bustosjeffrey/Find IAB on Linkedin at: https://www.linkedin.com/company/iab/Find […]
2 min read
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  1. Retailer Media

Why Walgreens is Embracing the Shoppable TV Era

The streaming era isn’t just giving households one-click access to a seemingly endless supply of content; it’s enabling brands and retailers to deliver relevant and impactful advertising to target consumers, making media moments shoppable.  Walgreens Advertising Group is capitalizing on this opportunity by testing new connected TV (CTV) advertising offerings through Roku. For this week’s […]
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  1. Retailer Media

The Big Shift with Flywheel’s Patrick Miller

The CPG Guys are joined in this episode by Patrick Miller, co-founder of Flywheel, a division of Omnicom. Joining Peter to co-host the program is Flywheel’s Jacqui Dynowski. Patrick discusses “The Big Shift” white paper which he co-wrote with Katie Box. Follow Patrick Miller on LinkedIn at: https://www.linkedin.com/in/patrickgmiller/Follow Flywheel on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/ Follow Jacqui […]
2 min read
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  1. Retailer Media

Is Your Brand a Fit for CVS Health?

In today’s rapidly evolving healthcare landscape, CVS Health is at the forefront of innovation, bridging the gap between traditional healthcare and modern consumer needs. With over 7,500 stores nationwide, the retailer has become a pivotal player in not just retail but in how millions of Americans manage their health and wellness. As the healthcare industry […]
8 min read
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  1. Retailer Media

Yahoo Expands Commerce Media Reach with Planet Fitness Partnership, New Hire

Yahoo Demand-Side Platform (DSP) has announced two strategic partnerships to expand its reach in commerce media and hired retail media veteran Mike Merna as Senior Director, Commerce Media Specialist Lead. The new partnerships — with PF Media Network, the media arm of Planet Fitness, and Rippl, the data and media network of Bridg — will […]
2 min read
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  1. Retailer Media

Connected Commerce with Omnicom Media Group’s Joanna O’Connell & Flywheel’s Xian Wang

The CPG Guys are joined in this episode by Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel. Follow Joanna O’Connell on LikedIn at: https://www.linkedin.com/in/joannao2/Follow Xian Wang on LinkedIn at: https://www.linkedin.com/in/xian-w-4221b3b/Follow Jacqui Dynowski on LinkedIn […]
2 min read
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  1. Retailer Media

The Power of Independent Grocery Retailers with IGA’s Michael La Kier

The CPG Guys are joined in this episode by Michael La Kier, VP of Brand Development at Independent Grocers Association, Inc. (IGA), the largest affiliation of independent grocers in the U.S. and around the world, boasting 1,700 U.S. stores and 6,200+ globally. Follow Michael La Kier on LinkedIn at: https://www.linkedin.com/in/michaellakier/Follow IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./Follow […]
2 min read
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  1. Retailer Media

Brand Growth in the Digital Era With Kellanova’s Nicole Vinson

The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode. Follow Nicole Vinson on LinkedIn at: https://www.linkedin.com/in/nicolevinsonFollow Kellanova on […]
2 min read
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  1. Retailer Media

Macy’s Expands Media Network with Post-Purchase Offers

Macy’s has partnered with Rokt to provide shoppers with post-purchase offers via non-endemic ads delivered during the checkout and transaction experience. The partnership, which initially launched in summer 2023, uses the Rokt ecommerce network’s AI and machine learning capabilities to leverage intelligence informed by more than 5 billion transactions across hundreds of businesses. “Macy’s Media […]
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  1. Retailer Media

The Juice is loose on Roblox! RTIH rolls out the biggest retail technology news stories of the week

It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including B&Q, DPD, Walmart, Sainsbury’s, Instacart, Aldi, Asos, Microsoft, Lush, Ocado Retail, and Saks Off 5th. 1. DIY retailer […]
8 min read
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  1. Retailer Media

Growth Oriented Brand Marketing with Kimberly-Clark’s Luke Kigel

The CPGGUYS are joined in this episode by Luke Kigel – VP of digital marketing & consumer experiences at Kimberly-Clark. Connect with Luke Kigel on Linkedin : https://www.linkedin.com/in/lukekigel/Connect with Kimberly-Clark on Linkedin : https://www.linkedin.com/company/kimberly-clark/Connect with Kimberly-Clark online : https://www.kimberly-clark.com/en-us This discussion is all about modern marketing and catering to today’s digitally influenced consumer and what […]
2 min read
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  1. Retailer Media

Digital Coupons Drive Food Sales: The Grocerant Guru’s Perspective

  In today’s dynamic retail landscape, digital transformation is reshaping how consumers interact with brands and make purchasing decisions. Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® sees a significant shift in how digital coupons are becoming a critical driver of food sales across restaurants, convenience stores (c-stores), and grocery store service […]
4 min read
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  1. Retailer Media

A Playbook for Building Your Walmart Digital Shelf Strategy | DSI

“Walmart deserves its own strategy. It has its own algorithm. It has its own shopper profile, as well, and your success will be limited by the extent that you customize this channel.” — Kiri Masters, Head of Retail Marketplace Strategy, Acadia When it comes to retail media marketplaces, Amazon has long been the industry leader, […]
11 min read
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  1. Retailer Media

AI’s Impact on Customer Expectations

Retail is undergoing a remarkable evolution thanks to AI, delivering substantial benefits like personalized customer experiences, efficient supply chain management, and streamlined operations. This has led to enhanced efficiency, reduced costs, and increased customer satisfaction, highlighting AI’s potential in retail. Join us as we explore the key trends to watch for in the upcoming months. […]
3 min read
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  1. Retailer Media

Live at Cannes Lions with Walmart’s Seth Dallaire

In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity. This episode is sponsored by the 2024 DSN Issue Summit, December 4 in New York City. To learn more, visit: https://events.drugstorenews.com/issuesummit CPG Guys Website: http://CPGguys.comFMCG Guys […]
2 min read
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  1. Retailer Media

Sam’s Club Brings Advertising to App-Based Scan & Go Checkout Experience

The Sam’s Club Member Access Platform (MAP), the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the aim of reaching consumers closer to their point of decision. Scan & Go, part of the Sam’s Club app, allows members to use their mobile devices to scan items as they shop in-club, […]
2 min read
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  1. Retailer Media

In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations

In-store retail media has emerged as a vital component of the modern retail environment, connecting the gap between physical and digital shopping experiences. IAB and P2PI have released In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations, which highlights the critical role of in-store technologies in modern retail strategies and serves as a roadmap […]
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  1. Retailer Media

Walmart Tops List of Leading US Retailers By 2023 Sales

Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022. Walmart has once again secured the top position in Forrester’s annual ranking of the 67 largest US retailers (ranked by 2023 US net retail sales), with Amazon following closely in second […]
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