Retailer Media Hy-Vee Launches Proprietary Retail Media Network The Des Moines Register reports that Hy-Vee las launched “a marketing media subsidiary … RedMedia will allow companies to reach consumers through various Hy-Vee platforms, including advertising in Hy-Vee stores and on Hy-Vee’s digital websites. The business-to-business marketing firm will be at least the 10th Hy-Vee subsidiary. The story says that RedMedia is designed to […] MorningNewsBeat September 25, 2023September 25, 2023 < 1 min read Hy-VeeRegional GroceryMarketing: Retail MediaConsumersShoppersCustomer ExperienceData & InsightsBrick and Mortar 0 Saving Bookmark this article Bookmarked
Retailer Media The Digital Metrics That Matter for Commerce Success Today DSI “Not all sales are created equal. We’re kind of starting a new startup cycle. At the same time, I don’t want to say ending the old cycle, but you’re slowing down the traditional cycle. We have to invest ahead of the curve, or we won’t be around to use what we already have.” — Chris […] Digital Shelf Institute September 25, 2023September 25, 2023 9 min read Marketing: Retail MediaMerchandisingOperations & Supply ChainConsumersResults & InvestmentOmnichannelSustainabilityPodcastsDeliveryPredictions and ForecastsMarketing: Social MediaData & InsightsCOVID19Marketing: Loyalty & SubscriptionPartnershipsShoppersStrategyAmazon 0 Saving Bookmark this article Bookmarked
Retailer Media VIDEO: Hy-Vee’s RedMedia to compete with big networks [[“value”:”Hy-Vee now considers itself a major player in retail media, and the grocer will go up against the big guns”]] Supermarket News September 23, 2023September 23, 2023 < 1 min read Hy-VeeRegional GroceryMarketing: Retail Media 0 Saving Bookmark this article Bookmarked
Retailer Media Hy-Vee debuts in-house retail media network The Midwestern grocer’s announcement furthers the trend of regional grocers building out full-scale platforms that are on par with those offered by national grocers. Grocery Dive September 22, 2023September 22, 2023 < 1 min read Hy-VeeMarketing: Retail MediaRegional Grocery 0 Saving Bookmark this article Bookmarked
Retailer Media Hy-Vee launches RedMedia omnichannel retail media network Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […] Supermarket News September 22, 2023September 25, 2023 2 min read Hy-VeeRegional GroceryMarketing: Retail MediaShoppersOmnichannelData & InsightsPartnershipsConsumersMarketing: In StorePredictions and ForecastsIndustry Conferences and EventsCustomer ExperienceDept. Adult BevDept. BeverageBrick and MortarMarketing: Direct & PersonalizationTrends: MarketingDept. HBCESG and CSRHealth & WellnessBig DataMarketing: Social MediaMarketing: TradeOperations & Supply ChainTargetDept. PharmacyAgencies 0 Saving Bookmark this article Bookmarked
Retailer Media Retail Media Metrics #30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […] Lisa Goller September 21, 2023September 25, 2023 < 1 min read Marketing: Retail Media 0 Saving Bookmark this article Bookmarked
Retailer Media Sam’s Club, Giant Eagle beef up their retail media platforms New capabilities outlined by the companies aim to streamline and organize data gathered from ad campaigns and report relevant performance metrics to ad partners. Grocery Dive September 20, 2023September 20, 2023 < 1 min read Marketing: Retail MediaRegional GroceryGiant EaglePartnershipsData & Insights 0 Saving Bookmark this article Bookmarked
Retailer Media Retail Media Innovation & Standardization with Sam’s Club MAP’s Lex Josephs The CPG Guys are joined by Lex Josephs, VP/GM of Sam’s Club Member Access Platform, the retail media division of Sam’s Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It’s our member-first approach that differentiates us, along with the combination of our platform, […] The CPG Guys September 19, 2023September 19, 2023 2 min read Marketing: Social MediaMarketing: Retail MediaSams ClubTechnology & InnovationPodcastsTrends: MarketingWalmartData & Insights 0 Saving Bookmark this article Bookmarked
Retailer Media How RGM Teams Drive Omnichannel Growth DSI “RGM [revenue growth management] teams have become really essential drivers [of profitability] … they started off as analytic and consultative support, and I think we’re seeing now leaders really moving them forward into a real seat at the table.” — Peter Leech, Managing Director of Retail and Omnichannel Commerce, The Partnering Group (TPG) Brands are […] Digital Shelf Institute September 18, 2023September 18, 2023 10 min read OmnichannelMerchandisingData & InsightsShoppersPartnershipsPodcastsMarketing: TradeStrategyOperations & Supply ChainTechnology & InnovationCompetitionMarketing: Retail MediaMarketing: Social MediaMarketing: In StoreDept. Natural / OrganicConsumersEconomyMarketing: BrandAmazonPredictions and ForecastsPricing & PromotionsSustainabilityMarketing: ShopperAI 0 Saving Bookmark this article Bookmarked
Retailer Media FMI reports taste still an issue in plant-based foods The FMI research is supported by work done earlier this year by 84.51?, a part of the Kroger Co., in partnership with the Plant Based Foods Association. Supermarket Perimeter September 18, 2023September 18, 2023 < 1 min read Trends: Food and BeverageHealth & WellnessTechnology & InnovationPartnershipsMarketing: Retail MediaKrogerInsight ProvidersBig Data84.51 0 Saving Bookmark this article Bookmarked
Retailer Media Albertsons retail media update will have trade group IAB at the helm [[“value”:”The Interactive Advertising Bureau will assume responsibility for the company’s new retail media framework”]] Supermarket News September 16, 2023September 16, 2023 < 1 min read Marketing: Retail MediaRegional GroceryAlbertsons / Safeway 0 Saving Bookmark this article Bookmarked
Retailer Media Walmart Connect bows Sponsored Video ads to drive holiday inspiration The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season. MarketingDive September 15, 2023September 15, 2023 < 1 min read Walmart ConnectWalmartMarketing: Retail MediaHoliday & Events 0 Saving Bookmark this article Bookmarked
Retailer Media IAB/MRC Retail Media Measurement Guidelines: Public Comment Period Open HAPPENING TODAY: IAB Connected Commerce Summit Retail Reimagined (Learn More) In the ever-evolving landscape of retail media, setting a standardized framework for measurement is critical. It’s with great anticipation that we announce the release of the IAB/MRC Retail Media Measurement Guidelines, set to publish on September 13th for public comment. Developed by the IAB Retail […] IAB September 15, 2023September 18, 2023 < 1 min read Marketing: Retail MediaPredictions and ForecastsData & Insights 0 Saving Bookmark this article Bookmarked 5
Retailer Media Retail Media 2023: Operational Strategies for Growth HAPPENING TODAY: IAB Connected Commerce Summit: Retail Reimagined (Learn More) By enabling advanced personalization and closed loop measurement, Retail Media has quickly emerged as an integral part of the omnichannel playbook. As a result, Retail Media was one of the fasted growing U.S. advertising channels in 2022 (+22% YoY to $38B) and is expected to […] IAB September 14, 2023September 14, 2023 < 1 min read Marketing: Retail MediaOmnichannelResults & InvestmentMarketing: Direct & PersonalizationData & Insights 0 Saving Bookmark this article Bookmarked
Retailer Media Albertsons’ retail media standardization framework to be assumed by IAB The announcement comes a few months after the grocer released a white paper advocating for regimented specifications, methodologies, terminology and disclosures across retail media networks. Grocery Dive September 14, 2023September 18, 2023 < 1 min read Marketing: Retail MediaRegional GroceryAlbertsons / Safeway 0 Saving Bookmark this article Bookmarked
Retailer Media ‘Consolidation or evaporation’: Marketers get decisive about retail media spending At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.” NEW YORK — The issue of retail media standardization continues to swirl as meteoric growth collides with boiling frustrations from advertisers pouring budgets into the channel. Hashing out the specifics of standardization was certainly a thread running through […] MarketingDive September 14, 2023September 18, 2023 2 min read Marketing: Retail Media 0 Saving Bookmark this article Bookmarked
Retailer Media As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […] Retail TouchPoints September 14, 2023September 14, 2023 3 min read Marketing: Retail MediaData & InsightsStrategyTechnology & InnovationAgenciesStreamingCompetitionMarketing: BroadcastResults & InvestmentMarketing: Social MediaKrogerPartnershipsUnileverTargetShoppersRegional GroceryMarketing: OOHExecutivesMarketing: ShopperWalmartGoogleESG and CSRAlbertsons / SafewayBest BuyMarketing: BrandBrick and Mortar84.51 0 Saving Bookmark this article Bookmarked
Retailer Media As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […] Retail TouchPoints September 13, 2023September 14, 2023 3 min read Marketing: Retail MediaData & InsightsStrategyTechnology & InnovationAgenciesStreamingCompetitionMarketing: BroadcastResults & InvestmentMarketing: Social MediaKrogerPartnershipsUnileverTargetShoppersRegional GroceryMarketing: OOHExecutivesMarketing: ShopperWalmartGoogleESG and CSRAlbertsons / SafewayBest BuyMarketing: BrandBrick and Mortar84.51 0 Saving Bookmark this article Bookmarked
Retailer Media Advertising to Rural Customers with Dollar General’s Molly Hjelm The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, the retail media division of Dollar General. Follow Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ Follow DGMN online at: https://www.dgmedianetwork.com/ Molly answers these questions:1) Would you please highlight a few […] The CPG Guys September 13, 2023September 13, 2023 2 min read Dollar GeneralMarketing: Social MediaMarketing: Retail MediaShoppersPodcastsESG and CSRTechnology & InnovationMarketing: BroadcastGooglePredictions and ForecastsAgencies 0 Saving Bookmark this article Bookmarked
Retailer Media Advertising to Rural Customers with Dollar General’s Molly Hjelm The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, the retail media division of Dollar General. Follow Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ Follow DGMN online at: https://www.dgmedianetwork.com/ Molly answers these questions:1) Would you please highlight a few […] The CPG Guys September 13, 2023September 14, 2023 2 min read Dollar GeneralMarketing: Social MediaMarketing: Retail MediaShoppersPodcastsESG and CSRTechnology & InnovationMarketing: BroadcastGooglePredictions and ForecastsAgencies 0 Saving Bookmark this article Bookmarked
Retailer Media Retail Media Partnership Trends #30DaysofRetailMedia | Day 27: Retail Media Partnership Trends Partnerships help retailers go deeper into media … These retail media partnerships help retailers and brand advertisers: 🛍 Reach the masses 📣 Access new capabilities 🛍 Measure retail media performance 📣 Test and learn from media companies 🛍 Place more shoppable ads where consumers already spend time […] Lisa Goller September 12, 2023September 18, 2023 < 1 min read Marketing: Retail MediaPartnerships 0 Saving Bookmark this article Bookmarked
Retailer Media Retail Media Key Success Factors #30DaysofRetailMedia | Day 26: Retail Media Key Success Factors What’s the foundation for retail media success? Key success factors include: 👁 Industry vision 📊 Data quality 🎯 Targeting Overall themes include: 🤝 Industry collaboration and integration ⭐ Mutual benefits for all stakeholder groups ❤️ Keeping consumers at the heart of retail media What success factors […] Lisa Goller September 11, 2023September 18, 2023 < 1 min read Marketing: Retail Media 0 Saving Bookmark this article Bookmarked 5
Retailer Media Retail Media Risks #30DaysofRetailMedia | Day 25: Retail Media Risks What threatens retail media success? 🚩 Resistance to change 🚩 Silos within and across organizations 🚩 Non-standardized practices, including measurement There’s already a steep learning curve in retail media (hence this series). As strategies shift, retailers, brands and agencies realize they need new skill sets. What’s most detrimental? […] Lisa Goller September 11, 2023September 18, 2023 < 1 min read Marketing: Retail Media 0 Saving Bookmark this article Bookmarked
Retailer Media Bunding Hand-Held Foods Drives Restaurant Sales Growth Do you know who is your customer and where are they shopping today. That said, don’t stop where will they be shopping next week, next month, next year. What channels of distribution are your entrees, sides, or deserts selling? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that if you are […] Grocerant Guru September 9, 2023September 9, 2023 4 min read InstacartMarketing: BroadcastStreamingData & InsightsConsumersDeliveryPartnershipsDept. GroceryMarketing: Digital MediaMarketing: Social MediaDept. FreshDept. BeverageDept. PerimeterShoppersRestaurantsTwitterBrick and MortarMeta (Facebook)Operations & Supply ChainTechnology & InnovationDept. ApparelMarketing: Retail MediaTrends: TechResults & InvestmentDept. HBCDept. NonfoodDept. PetESG and CSRInternational - North America 0 Saving Bookmark this article Bookmarked
Retailer Media Kroger Reports Second Quarter 2023 Results and Reaffirms Guidance The Kroger Co. (NYSE: KR) today reported its second quarter 2023 results, reaffirmed 2023 guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth. Kroger September 8, 2023September 8, 2023 8 min read KrogerResults & InvestmentDept. FuelShoppersPredictions and ForecastsEconomyGovernmentSustainabilityHealth & WellnessInclusivityConsumersDept. FreshMergersStrategyRegional GroceryDept. DairyOperations & Supply ChainCOVID19PartnershipsPress ReleasePhilanthropyOwned Brands (Private Label)Dept. PharmacyDept. GroceryExecutivesMarketing: Direct & PersonalizationWeatherReturnsTargetUnileverDeliveryDivestituresData & InsightsDept. PerimeterDept. Natural / OrganicESG and CSRHomeChefVendorsTrends: ConsumerPricing & PromotionsMarketing: Retail MediaMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Retailer Media How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand. MarketingDive September 7, 2023September 7, 2023 < 1 min read LowesMarketing: Retail Media 0 Saving Bookmark this article Bookmarked
Retailer Media CTV Shakes Up Retail Media #30DaysofRetailMedia Day 24: CTV Shakes Up Retail Media Retail media plays […] Lisa Goller September 7, 2023September 21, 2023 < 1 min read Marketing: Retail MediaStreaming 0 Saving Bookmark this article Bookmarked
Retailer Media Walmart is Following Amazon’s Marketplace Playbook, but it has an Ace in the Hole — its 4,600 Stores Exhibit A — how Amazon built its hugely successful digital commerce business: 1. Create an effective ecommerce platform 2. Open that platform to third-party sellers 3. Sell those sellers access to logistics and fulfillment services, many of which were already built for its own first-party retail business 4. Sell those sellers advertising opportunities so they […] Retail TouchPoints September 7, 2023September 7, 2023 6 min read WalmartAmazonShoppersBrick and MortarDeliveryExecutivesBOPISMarketing: Social MediaMarketing: In StoreTechnology & InnovationPartnershipsTikTokOperations & Supply ChainInternational - North AmericaCustomer ExperienceESG and CSRHoliday & EventsSustainabilityInternational - UKMarketing: Loyalty & SubscriptionMarketing: Retail MediaMerchandisingWalmart Connect 0 Saving Bookmark this article Bookmarked
Retailer Media Why Grocery is a Retail Media Magnet #30DaysofRetailMedia | Day 23: Why Grocery is a Retail Media Magnet Why are brands gobbling up advertising in grocery? Factors like: 🍎 Big baskets 🍊 Frequent visits 🍋 Robust loyalty data … make grocers’ retail media networks irresistible to brands that want to reach and influence the masses as they shop. That’s why retailers like: […] Lisa Goller September 7, 2023September 7, 2023 < 1 min read Marketing: Retail Media 0 Saving Bookmark this article Bookmarked
Retailer Media Stores Evolve With Retail Media #30DaysofRetailMedia | Day 22: Stores Evolve With Retail Media Retail media is moving into stores. Here’s why. ❤️ We still love brick-and-mortar. Physical stores attract higher traffic than digital. For instance, 212 million consumers visited a Walmart store in June 2022 vs. 125 million for Walmart’s online properties. [Insider Intelligence] 📣 Stores offer desirable advertising real estate. […] Lisa Goller September 7, 2023September 7, 2023 < 1 min read Marketing: Retail MediaBrick and Mortar 0 Saving Bookmark this article Bookmarked
Retailer Media Hy-Vee launches RedMedia omnichannel retail media network Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […] Written by Supermarket News September 22, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Retailer Media Instacart stock languishes after IPO Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […] Written by Supermarket News September 22, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Retailer Media Retail Media Metrics #30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […] Written by Lisa Goller September 21, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Retailer Media CPG companies aim to make recycling simpler for consumers Dispelling consumer confusion around plastics recycling, investing in local programs and embracing molecular technologies are some of the current steps the Consumer Brands Association and its members are taking to create a sustainably packaged future. Written by Supermarket Perimeter September 21, 2023September 21, 2023 Saving Bookmark this article Bookmarked
Retailer Media The big chill: Holiday retail sales 2023 expected to slow Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […] Written by Future of Commerce September 21, 2023September 21, 2023 Saving Bookmark this article Bookmarked