Retailer Media

Articles on Retailer Owned Media

  1. Retailer Media
Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media […]
  1. Retailer Media
LAS VEGAS – Epsilon, a global advertising and marketing technology company, today announced the launch of the next generation of its retail media platform. Epsilon Retail Media applies artificial intelligence and person-first identity in the ad server, unlocking opportunities to drive stronger outcomes with shoppers on retailers’ properties, across the open web or in tandem. […]
  1. Retailer Media
Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe — has launched a retail media network powered by Mirakl Ads, a new retail media offering from marketplace solution Mirakl (on which SPO is built). SPO features on-sale and outlet merchandise from more than 300 curated sellers […]
  1. Retailer Media
  While the acquisition of Whole Foods by Amazon in 2017 brought potential benefits, there have also been criticisms of Amazon’s approach, including our own Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. Here are 8 points often mentioned: 1.       Branding: Buying Whole Food aka ‘Whole Paycheck’ Amazon missed an opportunity to reposition […]
  1. Retailer Media
“A big trap that a lot of brands fall into is, they may have some growth goals … but they’re overly focused on bottom-of-funnel metrics like ROAS [return on investment]. And that is just going to kill any innovation that you might have.” — Kiri Masters, Head of Retail Marketplace Strategy, Acadia Measuring Amazon Deliver Service […]
  1. Retailer Media
Macy’s, Inc. has appointed Michael Krans as VP of Macy’s Media Network, where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Krans, who will report to Chief Customer and Digital Officer Max Magni, joins Macy’s following his most recent role leading the fashion team at […]
  1. Retailer Media
CNBC reports that Nordstrom is compensating for muted projections for the coming year in part by launching “an online marketplace on Nordstrom’s website to expand its merchandise assortment with inventory that’s owned and sold by third-party vendors. Marketplaces tend to be more profitable for retailers, since the company does not take on the risk of […]
  1. Retailer Media
We’re big fans of LinkedIn and are busy building an amazing community of retail tech enthusiasts on the social media platform. As we close on 15,000 followers, these are the articles that are currently on their radars, including Klarna, Boots, Matalan, InPost UK, Aldi, Jisp, EE, Co-op, TalkShopLIve, Superdrug, and Gophr. Amazon Just Walk Out […]
  1. Retailer Media
Canseco’s Market, Harps Foods and Price Chopper have joined the 600+ retail banners using Instacart Storefront to support their ecommerce sites. The solution features built-in catalog services and automated marketing campaigns as well as flexible fulfillment solutions that allow retailers to choose the model that works best for their stores. “We’ve come a long way […]
  1. Retailer Media
By combining in-store and out-of-store customer journey insights, the partnership delivers retailers and CPGs with actionable strategies in today’s highly competitive environment.
  1. Retailer Media
Want to build your own retail media empire? Or at least figure out a way to manage your advertisers seamlessly to keep your stress low and your ability to scale high? Retail media is growing fast. To make the most of that momentum, your advertisers have specific, evolving expectations about what working with you will […]
  1. Retailer Media
Nectar360 has announced the launch of Branded Shops, pitched as a first of its kind offering available to clients on the Nectar360 eCommerce Media Platform. Co-developed with CitrusAd, this gives clients the ability to build custom pages on sainsburys.co.uk to help customers shop their favourite brands, with the aim of increasing brand engagement and encouraging […]
  1. Retailer Media
“If you have top organic placement, having always-on paid is probably not the best use of dollars. But what happens if you don’t is, you’ll see your organic ranks start to come down … a slow in and out strategy is actually how you can keep your balloon up in the air.” — Aisha Khan, […]
  1. Retailer Media
WOONSOCKET, R.I. — CVS Media Exchange (CMX), a data-led, technology-driven media network that enables partners to reach and better serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on data clean rooms to bring greater transparency to partners (CPG brand suppliers). Provided by LiveRamp, this clean room solution allows CMX partners to track attributed Pinterest […]
  1. Retailer Media
  So, Wawa recently launched the Goose Media Network, a retail media network (RMN) designed to enhance offerings for its dedicated consumer base. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® this moved with edify Wawa’s relationship with consumers and brands driving Top-line sales and Bottom-line profits. Through this network, Wawa’s customers can engage with partner […]
  1. Retailer Media
CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on a new data clean room initiative. Provided by LiveRamp, this clean room solution is designed to give CMX partners greater transparency, allowing them to track and attribute sales driven by […]
  1. Retailer Media
It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product assortments to the neighborhood they live in. For large chain retailers, it’s a way of letting the community know that consumers are seen and that the store wants to be part of the community. Ultimately, it sounds […]
  1. Retailer Media
Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity to reach Wawa customers online as well as via the mobile app and videos played at the gas pump. Wawa worked with Publicis Groupe’s Publicis Sapient, Epsilon and CitrusAd to create the new offering. “Goose Media Network […]
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  1. Retailer Media
Target reported Q4 and 2023 financial results at its annual investor day on March 5, 2024. Quarterly comp performance improved sequentially from Q2 to Q4, but 2023 ended with comps down -3.7%. Profitability outperformed expectations as the company realized $2B of operating income growth in 2023 and reported notable gross margin improvements. The stock was […]

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