Retailer Media

Articles on Retailer Owned Media

Reset Filters

  1. Retailer Media

Your Retail Marketing Platform Should Power In-Store Media Just as Effectively as It Does Online Advertising

Your Retail Marketing Platform Should Power In-Store Media Just as Effectively as It Does Online Advertising Kate Barnhill,… Thu, 07/22/2021 – 1:13pm In a recent article, Steve Ustaris, VP Marketing at Inmar Intelligence, published his thoughts on the next step beyond retail media networks as a phase III – Retail Marketing Platforms. Reaching shoppers inside […]
3 min read
0
  1. Retailer Media

Retail Media with Sam’s Club’s Abi Subramanian

The CPG Guys, Sri & PVSB, are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart’s Sam’s Club division. Follow Abi on LinkedIn at: https://www.linkedin.com/in/abishake/Follow Sam’s Club online at: http://samsclub.com Abi answers these questions: 1) Is retail media – shopper marketing 201 or is it media […]
2 min read
0
  1. Retailer Media

Publicis Groupe Acquires CitrusAd In Major Retail Media Move

The four-year-old CitrusAd retail media platform used by grocers such as Hy-Vee, Wakefern and Ocado has been acquired by Publicis Groupe for an undisclosed sum. The deal comes amid dramatic growth of retail media and expectations of further increases as major advertisers are drawn to the targeting, transparency and measurability of retail media. The CitrusAd […]
2 min read
0
  1. Retailer Media

Jason & Scot Show Episode 269 – Amazon and Instacart get new CEOs, other news

A weekly podcast with the latest e-commerce news and events. In episode 269 is a recap of Amazon and Instacart news as well as other industry news. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ????? Breaking News: Instacart has appointed Facebook executive Fidji […]
27 min read
0
  1. Retailer Media

Retail Rank Punditry with Morning News Beat’s Kevin Coupe

The CPG Guys, Sri & PVSB, are joined in this episode by Kevin Coupe, renowned author and also editor of Morning News Beat, Kevin Coupe. Follow Kevin Coupe on LinkedIn at: https://www.linkedin.com/in/kevin-coupe-6872196/Follow Morning News Beat online at: http://morningnewsbeat.comPurchase Kevin’s book “The Big Picture” on Amazon Kevin answers these questions: 1) Many people are focused on […]
2 min read
0
  1. Retailer Media

Is your retail media network meeting CPGs’ expectations?

A retail marketing platform can expand your customer’s reach, by providing more value to your brand partners and driving more consumer loyalty. Retail Media Networks have become a pervasive—and lucrative—option for retailers of all sizes. While most larger grocers are already reaping the benefits of their robust networks, midsize and smaller players are also realizing the […]
3 min read
0
  1. Retailer Media

Six retail technology investments that should be on your radar

These companies are leading the way in providing innovative retail systems powered customer experiences, including Decathlon, Asda and Domino’s Pizza. 1. Decathlon Decathlon UK has announced a virtual reality tennis related tie up with VR Motion Learning. This will see Decathlon’s UK flagship store in London Surrey Quays present the world premiere of VR Motion […]
3 min read
0
  1. Retailer Media

Ocado expands partnership with CitrusAd to help suppliers grow business

Ocado Retail has announced it is expanding its partnership deal with CitrusAd which will deliver a retail media proposition to help suppliers grow their business on the Ocado website. The two brands will utilise retail media tech and grocery delivery to develop new features which will make it easier for brands of all sizes as […]
2 min read
0
  1. Retailer Media

Walmart Online Pickup and Delivery (OPD) Analytics

Analytic Index Expands Platform to Help Walmart Online Pickup and Delivery (OPD) Vendors Increase Sales Over the course of the COVID-19 pandemic Walmart’s Online Pickup and Delivery (OPD) exploded. As ofQ3 2020, Walmart offers grocery pickup at 3,450 locations and same-day delivery at 2,730 stores. Walmart continues to expand OPD and ecommerce as a whole […]
3 min read
0
  1. Retailer Media

Prime Day Recap; Recent eCommerce Conferences; Target Promotional Activity

  Amazon released a Prime Day statement on in the form of an eCommerce research report. The statement detailed the sales of small business products from the two-week “Spend $10, Get $10” promotion leading up to Prime Day, which was up 100%+ vs. the last Prime Day. Additionally, customers purchased more than 250 million items worldwide, a […]
3 min read
0
  1. Retailer Media

3 challenges of a traditional retail media network that the next evolution can solve

As COVID-19 prompted a surge in eCommerce, grocers pivoted to shore up the digital tools at their disposal, from bolstering their online shopping capabilities to improving their curbside and delivery experience. And many found success by launching Retail Media Networks or devoting additional resources to existing ones in order to capture brand dollars and consumer […]
4 min read
0
  1. Retailer Media

How Walgreens Media Gives Brands 100 Million Reasons To Invest in Retail Media | DSI

“There’s a ton of angst in the industry about the pending depreciation of third-party cookies and retail media as a category is quite well-positioned in that space. Anyone that has a direct relationship with the end consumer is pretty well-positioned.” — Luke Kigel, VP at Walgreens Media, Head of Walgreens Advertising Group With the rise of […]
4 min read
0
  1. Retailer Media

6 SEO tips for making your messaging stick

Here’s how to borrow keyword metrics to judge whether your message is having the desired effect. Successful brands put a lot of thought into their messaging: what to say, how to deliver those messages and through which channels, and how to evolve them over time. Key messages and sound bites are the essence of what […]
3 min read
0
  1. Retailer Media

Third-Party Providers Want In On The Retail Media Boom

Retail Media Is Booming I’ve taken more questions on retail media in the past 12 months than any other digital marketing topic that I cover. And it shouldn’t be any surprise, as consumer purchasing and behavior has significantly shifted online during the pandemic. We had already noted growth in retail media in the middle of […]
< 1 min read
0
  1. Retailer Media

In-Home Brand Experience with Brandshare’s Alan Verdun

The CPG Guys, Sri & PVSB, are joined in this episode by Alan Verdun, the President at brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to […]
2 min read
0
  1. Retailer Media

Amazon Fresh Grocery Just Walk Out Stumbles

  At the intersection of yesterday’s grocery shopping, a time consuming chore, and grocerant niche fresh prepared food, Amazon Fresh pays employees well and is a step by step guide to the future of grocery shopping according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. There is however a problem.  The Amazon […]
5 min read
0
  1. Retailer Media

Kroger Delivers Strong First Quarter Results and Raises Full-Year 2021 Guidance

The Kroger Co. today reported its first quarter 2021 results and will update investors on how Leading with Fresh and Accelerating with Digital initiatives are positioning Kroger for long-term sustainable growth.
9 min read
0
5
  1. Retailer Media

General Mills, Mars, Target among brands committed to GroupM’s Black-owned media initiative

Dive Brief: GroupM on June 8 announced a list of 20 clients that have pledged to spend at least 2% of their total annual media budgets on Black-owned media companies as part of the WPP group’s Media Inclusion Initiative (MII), per a press release. The clients include major marketers General Mills, Mars, Danone, Nestlé, Pernod Ricard, […]
2 min read
0
  1. Retailer Media

These Companies Have the Best Reputations in the US

A company’s reputation can mean the difference between reaping the benefits of brand trust or seeing sales decline when that trust is broken. The most recent Reputation Quotient Study [pdf] from Axios and Harris Poll looks at which of the most visible US companies have the best reputation – and others that did not fare… […]
< 1 min read
0
5
  1. Retailer Media

NRF Retail Converge: Microsoft and the vital role of partners

Every single day for me is a partner day. While most Microsoft employees wake up eager to serve our customers, myself and Microsoft partner managers aim to drive success with partners that lead to their growth and of course, our customers’ growth. An amazing partner story will be headlined inside of Shelley Bransten’s Big Ideas […]
3 min read
0
  1. Retailer Media

Global Commerce Platform for Brands with Wish’s Heidi Burns – EPISODE 100!!!

The CPG Guys, Sri & PVSB, are joined in this special 100th episode by Heidi Burns, Senior Category Manager for CPG Brands at Wish, a mobile e-commerce platform that connects hundreds of millions of consumers with the widest selection of products delivered directly to their doors. Their mission is to provide everyone access to the […]
2 min read
0
  1. Retailer Media

Coupon and Discount Advice to Encourage Online Sales

Everyone loves a deal, and e-commerce shoppers are no different. Coupons, discounts, and other offers can draw in new customers and build loyalty with existing ones. In fact, according to a recent survey by Vericast, 83 percent of consumers bought at least one item in the last six months — and 62 percent shopped with […]
4 min read
0
  1. Retailer Media

QuickWit Weekly 6.7 – No Cookie for You

Rumor has it, Amazon is the latest firm looking to capitalize on the death of cookies. So, that got the RetailWit crew wondering: what will the web (and digital marketing) really look like without cookies? How did we get here? Where are we headed and by when?
4 min read
0
  1. Retailer Media

In-Home Brand Experiences with brandshare’s Alan Verdun

The CPG Guys, Sri & PVSB, are joined in this episode by Alan Verdun, the President at brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to […]
2 min read
0

Trending Topics

Editor’s Choice

  1. Retailer Media

Daily QuickWit (7/22) – Top Retail News of the Day

Here’s what was interesting in Retail today: Coca-Cola spurs 42% revenue growth (now $10.1B) after returning to pre-pandemic marketing spend (which doubled YOY). They invested in innovation, quality, and targeted allocation with their increased spend and beat earnings and revenue expectations in Q2. Target, Bed Bath and Beyond Open Doors To Third-Party Boutiques. The Store-within-a-store […]
Written by
  1. Retailer Media

Daily QuickWit (7/20) – Top Retail News of the Day

Here’s what the RetailWit crew is reading today: Salesforce projects retailers will pay extra for goods in the second half—to the tune of $223B (+62%) YOY. It’s expected to come from a staggering increase in logistics (+$163B), suppliers (+$12B), and wage expenses (+$48B). Uber partners with Albertsons to expand grocery delivery. It is their biggest […]
Written by

Trending