Retailer Media 22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. Bobsled Marketing May 26, 2022May 26, 2022 4 min read Marketing: Retail MediaData & InsightsTargetStrategyMarketing: Social 0 Saving Bookmark this article Bookmarked 5
Retailer Media Dorsey Steps Down From Twitter’s Board Jack Dorsey, the Twitter co-founder, has now left the company’s board of directors, NBC wrote Wednesday (May 25). That came weeks after he was instrumental in selling the company to billionaire Elon Musk. The report said Dorsey’s departure was planned, with Twitter saying last year that he would do so after his term expired at […] Pymnts.com May 26, 2022May 26, 2022 2 min read Marketing: SocialTwitterExecutivesMarketing: Retail MediaLegal & CriminalESG and CSRCrypto 0 Saving Bookmark this article Bookmarked
Retailer Media dunnhumby Report Warns Retailers Could Miss out on Billion Dollar Retail Media Windfall LONDON–(BUSINESS WIRE)–dunnhumby, the world’s leading retail data science organisation, has published its landmark State of the Industry report, which gives a snapshot of the burgeoning Retail Media industry, and reveals that retailers who are not investing in building their own retail media eco-systems look set to miss out on their portion of a multi-billion dollar […] BusinessWire - Supermarket May 25, 2022May 25, 2022 < 1 min read Marketing: Retail MediaInsight ProvidersdunnhumbyInternational - UKData & Insights 0 Saving Bookmark this article Bookmarked
Retailer Media Walgreens Advertising Group with Walgreens’ Katie Vogt & Criteo’s Erin Lastra The CPG Guys, Sri & PVSB, are joined in this episode by: Katie Vogt, Director of Media Planning & Execution at Walgreens Advertising Group Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and […] The CPG Guys May 25, 2022May 25, 2022 2 min read WalgreensMarketing: Retail MediaMarketing: SocialPartnershipsPodcastsTechnology & InnovationStrategyPredictions and ForecastsData & Insights 0 Saving Bookmark this article Bookmarked
Retailer Media Albertsons’ head of retail media on the company’s ‘late mover’ advantage and what’s next in digital advertising Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital advertising services and technology aimed at the current market. But it needs to move fast. Grocery Dive May 24, 2022May 24, 2022 < 1 min read Marketing: Retail MediaMarketing: In StoreAlbertsons / SafewayTechnology & InnovationTargetRoundel 0 Saving Bookmark this article Bookmarked
Retailer Media Cooler Screen Builds Visionary Leadership and Advisory Teams for Accelerated Growth Accomplished executives will accelerate Cooler Screens' mission to transform the consumer experience and solidify its role as a strategic digital media platform for retail. Cooler Screens May 23, 2022May 23, 2022 4 min read ExecutivesDept. BeverageConsumersData & InsightsOmnichannelTechnology & InnovationMarketing: Retail MediaShoppersMarketing: In StorePartnershipsInsight ProvidersWalgreensPhilanthropyAmazonMerchandisingBrick and MortarResults & InvestmentCustomer ExperienceOperations & Supply ChainStrategyTrader JoesBig DataAgenciesCustomer ExperienceDept. GroceryCVSGiant EagleMarketing: Digital MediaKrogerAI / MLHealth & WellnessESG and CSRTrends: MarketingTech: IoTPredictions and ForecastsdunnhumbyMarketing: ShopperAssociates 0 Saving Bookmark this article Bookmarked
Retailer Media Quantifying the Retail Media Opportunity Retail media networks are having a real moment. It seems like everyone is trying to capitalize on this new revenue opportunity, and are taking a page from Amazon’s growth playbook. But why? For this week’s Retail Remix, we dig into the retail media trend by revisiting a fireside chat between Nicole Silberstein, Ecommerce Editor for […] Retail Remix Podcast May 23, 2022May 23, 2022 < 1 min read Marketing: Retail MediaConsultingTechnology & InnovationTrends: RetailTrends: MarketingPredictions and ForecastsPartnershipsIndustry Conferences and EventsData & InsightsAmazon 0 Saving Bookmark this article Bookmarked
Retailer Media Ulta Launches Retail Media Network, Sephora Likely Not Far Behind Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less future. Ulta’s new offering, which the retailer first announced in late 2021, is called UB […] Retail TouchPoints May 21, 2022May 21, 2022 2 min read Technology & InnovationMarketing: Retail MediaDept. HBCPartnershipsPredictions and ForecastsESG and CSRData & InsightsMarketing: SocialConsumersOperations & Supply ChainPricing & PromotionsStrategyConsulting 0 Saving Bookmark this article Bookmarked
Retailer Media Consumer 360 Live! with Walmart’s Whitney Cooper The CPG Guys, Sri & PVSB, are joined in this episode by Whitney Cooper, Senior Director of Omnichannel Transformation & Commercialization Follow Whitney Cooper on LinkedIn at: Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart online at: http://walmart.comFollow Walmart Connect online at: http://walmartconnect.com This episode is sponsored by NielsenIQ […] The CPG Guys May 21, 2022May 21, 2022 2 min read WalmartMarketing: SocialMarketing: Retail MediaConsumersShoppersPodcastsOmnichannelWalmart ConnectMerchandisingAcquisitionPredictions and ForecastsDept. ApparelCOVID19Technology & Innovation 0 Saving Bookmark this article Bookmarked
Retailer Media Interactive Advertising Bureau Warns Senate Bill Could Be Destructive To Competitive Ad Market, U.S. Economy NEW YORK – May 19, 2022 – Interactive Advertising Bureau CEO David Cohen released the following response to the Competition and Transparency in Digital Advertising Act introduced today in the U.S. Senate, which would bar digital advertising companies from providing both ad-buying and ad-selling technology, as well as online exchanges facilitating those transactions: “This legislation […] IAB May 20, 2022May 20, 2022 2 min read EconomyTechnology & InnovationAgenciesCompetitionConsumersDept. NonfoodMarketing: Retail MediaOperations & Supply ChainStreamingExecutivesGovernmentInclusivityMarketing: Digital MediaPricing & PromotionsResults & InvestmentAssociates 0 Saving Bookmark this article Bookmarked
Retailer Media Ulta Beauty to Debut New Retail Media Network Ulta Beauty is joining several major retail chains by introducing a new retail media network. Known as UB Media, the network allows brands to send targeted ads on Ulta Beauty’s app, website and other digital channels, such as email. It also lets marketers use Ulta Beauty’s shopper data to better place ads across the web. […] Joe Keenan May 19, 2022May 19, 2022 < 1 min read Marketing: Retail MediaDept. HBCData & InsightsTargetShoppersMarketing: Loyalty & SubscriptionPredictions and ForecastsHome DepotMarketing: Direct & PersonalizationWalmartTechnology & InnovationPartnershipsAmazon 0 Saving Bookmark this article Bookmarked
Retailer Media Ulta Beauty Launches Retail Media Network, UB Media Ulta Beauty, the nation’s largest beauty retailer, today announced the launch of its retail media network, UB Media, to offer brands addressable advertising leveraging its Ultamate Rewards members, the biggest community of beauty enthusiasts in the industry. This new capability will deliver a winning digital strategy for brand partners to personalize consumer engagement, drive growth, and fuel measurable returns. BusinessWire - Retail May 19, 2022May 19, 2022 3 min read Marketing: Retail MediaDept. HBCPartnerships 0 Saving Bookmark this article Bookmarked
Retailer Media Walmart’s ad business grows 30% despite broader slowdown Walmart Luminate, a customer data-sharing platform the company set up with Dunnhumby in October, saw over 75% growth compared to the prior period. MarketingDive May 18, 2022May 18, 2022 < 1 min read WalmartData & InsightsShoppersMarketing: Retail MediaInsight Providersdunnhumby 0 Saving Bookmark this article Bookmarked
Retailer Media Cooler Screens Partners With Place Exchange to Connect Brands With Programmatic In-store Advertising Cooler Screens, which is creating the world’s largest in-store digital media platform, unveils a partnership with Place Exchange for programmatic ad buying opportunities of in-store media for omnichannel ad campaigns. Cooler Screens May 18, 2022May 19, 2022 3 min read ConsumersPartnershipsMarketing: Digital MediaMarketing: In StoreOmnichannelTechnology & InnovationMarketing: Retail MediaShoppersAgenciesWalgreensDept. BeverageBrick and MortarPhilanthropyMerchandisingPricing & PromotionsMarketing: OOHDept. GroceryCVSExecutivesKrogerGiant EagleHealth & WellnessDept. HBCOperations & Supply ChainOwned Brands (Private Label)DeliveryData & InsightsCOVID19TargetTech: IoT 0 Saving Bookmark this article Bookmarked
Retailer Media Consumer Omnichannel Insights & Engagement with Walmart’s Seth Dallaire The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Walmart where he oversees Walmart Connect, Walmart Luminate & Walmart +. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart online at: http://walmart.comFollow Walmart Connect […] The CPG Guys May 18, 2022May 18, 2022 2 min read WalmartMarketing: SocialMarketing: Retail MediaData & InsightsWalmart ConnectOmnichannelConsumersPodcastsVendorsTechnology & InnovationShoppersMarketing: Loyalty & SubscriptionStrategydunnhumbyPredictions and ForecastsPricing & PromotionsInsight ProvidersBrick and Mortar 0 Saving Bookmark this article Bookmarked
Retailer Media Instacart Ads Expands to Canada with Danone, Purina, Unilever and More With Sponsored Product Now Available in Canada, CPG Brands Are Leveraging Instacart to Drive Growth Across North America We’re proud to announce the expansion of Instacart Ads in Canada. Today, CPG brands and media agencies with a presence in Canada can tap into Instacart Ads capabilities to engage with Canadian consumers as they search and […] Instacart News May 17, 2022May 17, 2022 3 min read InstacartDeliveryInternational - North AmericaConsumersPartnershipsData & InsightsMarketing: SocialESG and CSRReturnsMarketing: Retail MediaAgenciesDept. BeverageMeta (Facebook)TwitterDept. NonfoodDept. PetOwned Brands (Private Label)PhilanthropyPricing & PromotionsResults & InvestmentStrategyTechnology & InnovationDept. Grocery 0 Saving Bookmark this article Bookmarked
Retailer Media Retailers Competing Hard For Media/Ad Dollars Business Insider reports on how “retailers are gunning for advertising dollars. “Retail ad is predicted to grow 31% to $41 billion this year, and, Amazon, Walmart, Instacart, and others are building ad businesses to get a piece of it. “They’re betting on the growth of e-commerce and the hope of offsetting retail’s thin margins by […] MorningNewsBeat May 17, 2022May 17, 2022 2 min read Data & InsightsAmazonInstacartInternationalMarketing: Retail MediaShopifyTargetConsumersWalmartMarketing: SocialShoppersMeta (Facebook)GoogleDeliveryWalgreensMarketing: BroadcastPredictions and ForecastsExecutivesESG and CSREconomyDept. HBCTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Retailer Media Instant Commerce Destination Meal Leader Gopuff is Red Hot Regular readers of this blog are familiar with GoPuff. What Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, likes about GoPuff is its ability to combine the food industry intellectual quotient (IQ) and consumers emotional quotient (EQ) at the point of purchase. So, instant-needs delivery platform Gopuff has launched The Mean Tomato, […] Grocerant Guru May 17, 2022May 17, 2022 3 min read GopuffDeliveryQ CommerceFood DeliveryDept. GroceryDept. FreshData & InsightsShoppersDept. Adult BevRestaurantsWhole FoodsConsumersAgenciesMarketing: Retail MediaInternationalOwned Brands (Private Label)Technology & InnovationMarketing: SocialDept. FrozenDept. NonfoodDept. PerimeterExecutivesPricing & PromotionsBrick and MortarPartnerships 0 Saving Bookmark this article Bookmarked
Retailer Media Target to award $25M in paid media to diverse brands While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000. MarketingDive May 16, 2022May 16, 2022 < 1 min read TargetRoundelMarketing: Retail Media 0 Saving Bookmark this article Bookmarked
Retailer Media Marriott Media Network to give brands access to travelers Marriott is launching a media network that will enable advertisers to reach travelers through the chain’s websites, app and eventually on televisions in hotel guests’ rooms. “If you can get 1 percentage point of the digital retail media market, that’s almost half a billion dollars in revenue, and it’s high-margin revenue,” said Insider Intelligence principal […] RetailWire May 16, 2022May 16, 2022 < 1 min read Marketing: Retail Media 0 Saving Bookmark this article Bookmarked
Retailer Media Know Your MC: Noah Jones, Senior Retail Media Analyst This is the second of an ongoing series profiling Momentum Commerce team members (MCs for short). Click here to see more of our team, and be sure to check out our open roles! Before coming to Momentum Commerce, what was your experience in the eCommerce space? I came out of school with a degree in […] Momentum Commerce May 16, 2022May 16, 2022 2 min read Marketing: Retail MediaAmazonWalmartTargetMarketing: BrandDept. DairyDept. BeverageAssociates 0 Saving Bookmark this article Bookmarked
Retailer Media Retailer Capacity Constraints; Walmart Connect; Amazon Assortment Retailers facing growing capacity constraints; Amazon looks well positioned vs. peers:Our team recently published a report focusing on the growing capacity constraints across retailers which we anticipate will likely drive markdowns and replenishment cuts across categories. Our research points to mounting capacity constraints impacting stores and distribution centers in recent weeks. Capacity issues appear to […] Cleveland Research Company May 16, 2022May 16, 2022 3 min read AmazonOperations & Supply ChainWalmartTechnology & InnovationMerchandisingMarketing: Retail MediaWalmart ConnectEconomyHoliday & EventsMarketing: TradeOmnichannelWeatherVendorsCOVID19ShoppersBrick and MortarMarketing: In StoreAssociatesDeliveryPredictions and ForecastsPricing & PromotionsResults & InvestmentStrategyData & Insights 0 Saving Bookmark this article Bookmarked
Retailer Media Retail Media Revolution with Skai’s Nich Weinheimer The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data […] The CPG Guys May 14, 2022May 14, 2022 2 min read Technology & InnovationMarketing: Retail MediaData & InsightsMarketing: SocialPredictions and ForecastsPodcastsOmnichannelIndustry Conferences and Events84.51AcquisitionKrogerGopuffStrategyAI / MLConsumersDeliveryDept. Natural / OrganicESG and CSRFood DeliveryInsight ProvidersPartnershipsQ CommerceShoppers 0 Saving Bookmark this article Bookmarked
Retailer Media Top 6 Mistakes Brands Make When Allocating Retail Media Budget Matteo Bizon is a PPC Specialist at Bobsled, an Acadia company. Last week, I introduced Bobsled’s new budget allocation model for retail media as part of a comprehensive preview of our recent research project launching on May 19: Retail Media Allocation. We want to bring important information to light about the best ways to navigate […] Bobsled Marketing May 12, 2022May 12, 2022 < 1 min read Marketing: Retail MediaTechnology & InnovationMarketing: Social 0 Saving Bookmark this article Bookmarked
Retailer Media Walmart Connect Search-Relevancy Changes Walmart Connect (WMC) recently unveiled several new enhancements to the search-relevancy algorithm impacting advertisers big and small. 128-Barrier Has Been Removed Previously, advertised items had to fall within the top 128 organic search results to be eligible for serving sponsored products in-grid. The 128-barrier has been removed so that any item, regardless of organic search […] The Harvest Group May 12, 2022May 12, 2022 3 min read Walmart ConnectWalmartMarketing: Retail Media 0 Saving Bookmark this article Bookmarked 4
Retailer Media Jokr diversifying revenue with launch of own retail media platform Jokr Media, which is live in the U.S. and five Latin American countries, is a “major strategic focus” for the rapid delivery firm as it focuses on profitability, said Benedict Counsell, vice president of onsite and Jokr Media. Grocery Dive May 12, 2022May 12, 2022 < 1 min read Q CommerceMarketing: Retail MediaDelivery 0 Saving Bookmark this article Bookmarked
Retailer Media JOKR Announces Global Launch of JOKR Media & Partners With Topsort JOKR, a leading instant delivery app, today announced the global launch of JOKR Media, a new retail media platform to increase the sales of CPG products by offering a wide variety of marketing placements. Modern Retail May 11, 2022May 11, 2022 2 min read Q CommercePartnershipsMarketing: Retail MediaInternational - UKDelivery 0 Saving Bookmark this article Bookmarked 5
Retailer Media Best Buy Expands Beyond Electronics Into New Categories Including Skincare Following a March 2022 announcement that it planned to expand beyond its roots in electronics, Best Buy is entering new categories including health and wellness, outdoor living and transportation. Citing technology’s connection to the health and wellness industry, Best Buy has introduced a new collection of skincare technology products from brands such as Foreo, Vanity […] Retail TouchPoints May 10, 2022May 10, 2022 2 min read Best BuyDept. NonfoodSustainabilityHealth & WellnessTechnology & InnovationBrick and MortarDept. HBCPartnershipsMarketing: Retail MediaInclusivityBOPIS 0 Saving Bookmark this article Bookmarked 4
Retailer Media Retail Media: A New Budget Allocation Model Matteo Bizon is a PPC Specialist at Bobsled, an Acadia company. Retail media is slowly emerging as one of the biggest topics of the moment, with an increasing number of options becoming available for omnichannel brands. No matter a brand’s size or niche, it will have opportunities to reach consumers at all stages of the […] Bobsled Marketing May 5, 2022May 5, 2022 < 1 min read Marketing: Retail MediaOmnichannelConsumersMarketing: Social 0 Saving Bookmark this article Bookmarked
Retailer Media The future of retail media: exciting ad formats power stellar growth Cavai’s Rogier Lammers, VP of Sales Central Europe, tells us why the future of retail media is so promising, and how new digital ad formats will turbo-charge the industry’s value to $130bn across Europe and in the US by 2026. There’s no doubt the numbers are pretty spectacular, and with analysts predicting retail media will […] Modern Retail May 5, 2022May 5, 2022 < 1 min read Marketing: Retail MediaPredictions and ForecastsTrends: RetailInternational - UK 0 Saving Bookmark this article Bookmarked
Retailer Media Dollar General post strong sales gains in first quarter GOODLETTSVILLE, Tenn. — Dollar General on Thursday reported net sales of $8.8 billion for its fiscal year 2022 first quarter, an increase of 4.2% over the prior-year period. The net sales increase was primarily driven by positive sales contributions from new stores, partially offset by a slight decline in same-store sales and the impact of […] Written by MMR May 26, 2022May 26, 2022 Saving Bookmark this article Bookmarked
Retailer Media CVS to launch virtual primary care solution WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […] Written by MMR May 26, 2022May 26, 2022 Saving Bookmark this article Bookmarked
Retailer Media 22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. Written by Bobsled Marketing May 26, 2022May 26, 2022 Saving Bookmark this article Bookmarked
Retailer Media Retail Earnings Confuse Rather than Clarify Earnings, and retail earnings in particular, are not as straightforward as they sometimes seem. Written by NASDAQ May 26, 2022May 26, 2022 Saving Bookmark this article Bookmarked
Retailer Media Developing a Perfect Store Strategy in 2022 In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and […] Written by Dor Sela May 26, 2022May 26, 2022 Saving Bookmark this article Bookmarked