Retailer Media

Articles on Retailer Owned Media

  1. Retailer Media

22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way

Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. 
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  1. Retailer Media

Dorsey Steps Down From Twitter’s Board

Jack Dorsey, the Twitter co-founder, has now left the company’s board of directors, NBC wrote Wednesday (May 25). That came weeks after he was instrumental in selling the company to billionaire Elon Musk. The report said Dorsey’s departure was planned, with Twitter saying last year that he would do so after his term expired at […]
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  1. Retailer Media

dunnhumby Report Warns Retailers Could Miss out on Billion Dollar Retail Media Windfall

LONDON–(BUSINESS WIRE)–dunnhumby, the world’s leading retail data science organisation, has published its landmark State of the Industry report, which gives a snapshot of the burgeoning Retail Media industry, and reveals that retailers who are not investing in building their own retail media eco-systems look set to miss out on their portion of a multi-billion dollar […]
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  1. Retailer Media

Walgreens Advertising Group with Walgreens’ Katie Vogt & Criteo’s Erin Lastra

The CPG Guys, Sri & PVSB, are joined in this episode by: Katie Vogt, Director of Media Planning & Execution at Walgreens Advertising Group Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and […]
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  1. Retailer Media

Albertsons’ head of retail media on the company’s ‘late mover’ advantage and what’s next in digital advertising

Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital advertising services and technology aimed at the current market. But it needs to move fast.
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  1. Retailer Media

Cooler Screen Builds Visionary Leadership and Advisory Teams for Accelerated Growth

Accomplished executives will accelerate Cooler Screens' mission to transform the consumer experience and solidify its role as a strategic digital media platform for retail. 
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  1. Retailer Media

Quantifying the Retail Media Opportunity

Retail media networks are having a real moment. It seems like everyone is trying to capitalize on this new revenue opportunity, and are taking a page from Amazon’s growth playbook. But why?   For this week’s Retail Remix, we dig into the retail media trend by revisiting a fireside chat between Nicole Silberstein, Ecommerce Editor for […]
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  1. Retailer Media

Ulta Launches Retail Media Network, Sephora Likely Not Far Behind

Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less future. Ulta’s new offering, which the retailer first announced in late 2021, is called UB […]
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  1. Retailer Media

Consumer 360 Live! with Walmart’s Whitney Cooper

The CPG Guys, Sri & PVSB, are joined in this episode by Whitney Cooper, Senior Director of Omnichannel Transformation & Commercialization Follow Whitney Cooper on LinkedIn at: Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart online at: http://walmart.comFollow Walmart Connect online at: http://walmartconnect.com This episode is sponsored by NielsenIQ […]
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  1. Retailer Media

Interactive Advertising Bureau Warns Senate Bill Could Be Destructive To Competitive Ad Market, U.S. Economy

NEW YORK – May 19, 2022 – Interactive Advertising Bureau CEO David Cohen released the following response to the Competition and Transparency in Digital Advertising Act introduced today in the U.S. Senate, which would bar digital advertising companies from providing both ad-buying and ad-selling technology, as well as online exchanges facilitating those transactions: “This legislation […]
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  1. Retailer Media

Ulta Beauty to Debut New Retail Media Network

Ulta Beauty is joining several major retail chains by introducing a new retail media network. Known as UB Media, the network allows brands to send targeted ads on Ulta Beauty’s app, website and other digital channels, such as email. It also lets marketers use Ulta Beauty’s shopper data to better place ads across the web. […]
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  1. Retailer Media

Ulta Beauty Launches Retail Media Network, UB Media

Ulta Beauty, the nation’s largest beauty retailer, today announced the launch of its retail media network, UB Media, to offer brands addressable advertising leveraging its Ultamate Rewards members, the biggest community of beauty enthusiasts in the industry. This new capability will deliver a winning digital strategy for brand partners to personalize consumer engagement, drive growth, and fuel measurable returns.
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  1. Retailer Media

Cooler Screens Partners With Place Exchange to Connect Brands With Programmatic In-store Advertising

Cooler Screens, which is creating the world’s largest in-store digital media platform, unveils a partnership with Place Exchange for programmatic ad buying opportunities of in-store media for omnichannel ad campaigns.
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  1. Retailer Media

Consumer Omnichannel Insights & Engagement with Walmart’s Seth Dallaire

The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Walmart where he oversees Walmart Connect, Walmart Luminate & Walmart +. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart online at: http://walmart.comFollow Walmart Connect […]
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  1. Retailer Media

Instacart Ads Expands to Canada with Danone, Purina, Unilever and More

With Sponsored Product Now Available in Canada, CPG Brands Are Leveraging Instacart to Drive Growth Across North America We’re proud to announce the expansion of Instacart Ads in Canada. Today, CPG brands and media agencies with a presence in Canada can tap into Instacart Ads capabilities to engage with Canadian consumers as they search and […]
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  1. Retailer Media

Retailers Competing Hard For Media/Ad Dollars

Business Insider reports on how “retailers are gunning for advertising dollars. “Retail ad is predicted to grow 31% to $41 billion this year, and, Amazon, Walmart, Instacart, and others are building ad businesses to get a piece of it. “They’re betting on the growth of e-commerce and the hope of offsetting retail’s thin margins by […]
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  1. Retailer Media

Instant Commerce Destination Meal Leader Gopuff is Red Hot

  Regular readers of this blog are familiar with GoPuff.  What Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, likes about GoPuff is its ability to combine the food industry intellectual quotient (IQ) and consumers emotional quotient (EQ) at the point of purchase. So, instant-needs delivery platform Gopuff has launched The Mean Tomato, […]
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  1. Retailer Media

Marriott Media Network to give brands access to travelers

Marriott is launching a media network that will enable advertisers to reach travelers through the chain’s websites, app and eventually on televisions in hotel guests’ rooms. “If you can get 1 percentage point of the digital retail media market, that’s almost half a billion dollars in revenue, and it’s high-margin revenue,” said Insider Intelligence principal […]
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  1. Retailer Media

Know Your MC: Noah Jones, Senior Retail Media Analyst

This is the second of an ongoing series profiling Momentum Commerce team members (MCs for short). Click here to see more of our team, and be sure to check out our open roles! Before coming to Momentum Commerce, what was your experience in the eCommerce space? I came out of school with a degree in […]
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  1. Retailer Media

Retailer Capacity Constraints; Walmart Connect; Amazon Assortment

Retailers facing growing capacity constraints; Amazon looks well positioned vs. peers:Our team recently published a report focusing on the growing capacity constraints across retailers which we anticipate will likely drive markdowns and replenishment cuts across categories. Our research points to mounting capacity constraints impacting stores and distribution centers in recent weeks. Capacity issues appear to […]
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  1. Retailer Media

Retail Media Revolution with Skai’s Nich Weinheimer

The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data […]
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  1. Retailer Media

Top 6 Mistakes Brands Make When Allocating Retail Media Budget

Matteo Bizon is a PPC Specialist at Bobsled, an Acadia company. Last week, I introduced Bobsled’s new budget allocation model for retail media as part of a comprehensive preview of our recent research project launching on May 19: Retail Media Allocation. We want to bring important information to light about the best ways to navigate […]
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  1. Retailer Media

Walmart Connect Search-Relevancy Changes

Walmart Connect (WMC) recently unveiled several new enhancements to the search-relevancy algorithm impacting advertisers big and small. 128-Barrier Has Been Removed Previously, advertised items had to fall within the top 128 organic search results to be eligible for serving sponsored products in-grid. The 128-barrier has been removed so that any item, regardless of organic search […]
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  1. Retailer Media

Best Buy Expands Beyond Electronics Into New Categories Including Skincare

Following a March 2022 announcement that it planned to expand beyond its roots in electronics, Best Buy is entering new categories including health and wellness, outdoor living and transportation. Citing technology’s connection to the health and wellness industry, Best Buy has introduced a new collection of skincare technology products from brands such as Foreo, Vanity […]
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  1. Retailer Media

Retail Media: A New Budget Allocation Model

Matteo Bizon is a PPC Specialist at Bobsled, an Acadia company. Retail media is slowly emerging as one of the biggest topics of the moment, with an increasing number of options becoming available for omnichannel brands. No matter a brand’s size or niche, it will have opportunities to reach consumers at all stages of the […]
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  1. Retailer Media

The future of retail media: exciting ad formats power stellar growth

Cavai’s Rogier Lammers, VP of Sales Central Europe, tells us why the future of retail media is so promising, and how new digital ad formats will turbo-charge the industry’s value to $130bn across Europe and in the US by 2026.  There’s no doubt the numbers are pretty spectacular, and with analysts predicting retail media will […]
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  1. Retailer Media

Dollar General post strong sales gains in first quarter

GOODLETTSVILLE, Tenn. — Dollar General on Thursday reported net sales of $8.8 billion for its fiscal year 2022 first quarter, an increase of 4.2% over the prior-year period. The net sales increase was primarily driven by positive sales contributions from new stores, partially offset by a slight decline in same-store sales and the impact of […]
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  1. Retailer Media

CVS to launch virtual primary care solution

WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […]
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  1. Retailer Media

22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way

Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. 
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