Retailer Media

Articles on Retailer Owned Media

  1. Retailer Media

Hy-Vee Launches Proprietary Retail Media Network

The Des Moines Register reports that Hy-Vee las launched “a marketing media subsidiary … RedMedia will allow companies to reach consumers through various Hy-Vee platforms, including advertising in Hy-Vee stores and on Hy-Vee’s digital websites. The business-to-business marketing firm will be at least the 10th Hy-Vee subsidiary. The story says that RedMedia is designed to […]
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  1. Retailer Media

The Digital Metrics That Matter for Commerce Success Today DSI

“Not all sales are created equal. We’re kind of starting a new startup cycle. At the same time, I don’t want to say ending the old cycle, but you’re slowing down the traditional cycle. We have to invest ahead of the curve, or we won’t be around to use what we already have.” — Chris […]
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  1. Retailer Media

Hy-Vee launches RedMedia omnichannel retail media network

Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […]
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  1. Retailer Media

Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
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  1. Retailer Media

Retail Media Innovation & Standardization with Sam’s Club MAP’s Lex Josephs

The CPG Guys are joined by Lex Josephs, VP/GM of Sam’s Club Member Access Platform, the retail media division of Sam’s Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It’s our member-first approach that differentiates us, along with the combination of our platform, […]
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  1. Retailer Media

How RGM Teams Drive Omnichannel Growth DSI

“RGM [revenue growth management] teams have become really essential drivers [of profitability] … they started off as analytic and consultative support, and I think we’re seeing now leaders really moving them forward into a real seat at the table.” — Peter Leech, Managing Director of Retail and Omnichannel Commerce, The Partnering Group (TPG) Brands are […]
10 min read
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  1. Retailer Media

IAB/MRC Retail Media Measurement Guidelines: Public Comment Period Open

HAPPENING TODAY: IAB Connected Commerce Summit Retail Reimagined (Learn More) In the ever-evolving landscape of retail media, setting a standardized framework for measurement is critical. It’s with great anticipation that we announce the release of the IAB/MRC Retail Media Measurement Guidelines, set to publish on September 13th for public comment. Developed by the IAB Retail […]
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  1. Retailer Media

Retail Media 2023: Operational Strategies for Growth

HAPPENING TODAY: IAB Connected Commerce Summit: Retail Reimagined (Learn More) By enabling advanced personalization and closed loop measurement, Retail Media has quickly emerged as an integral part of the omnichannel playbook. As a result, Retail Media was one of the fasted growing U.S. advertising channels in 2022 (+22% YoY to $38B) and is expected to […]
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  1. Retailer Media

‘Consolidation or evaporation’: Marketers get decisive about retail media spending

At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.” NEW YORK — The issue of retail media standardization continues to swirl as meteoric growth collides with boiling frustrations from advertisers pouring budgets into the channel. Hashing out the specifics of standardization was certainly a thread running through […]
2 min read
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  1. Retailer Media

As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […]
3 min read
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  1. Retailer Media

As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […]
3 min read
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  1. Retailer Media

Advertising to Rural Customers with Dollar General’s Molly Hjelm

The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, the retail media division of Dollar General. Follow  Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ Follow DGMN online at: https://www.dgmedianetwork.com/ Molly answers these questions:1)  Would you please highlight a few […]
2 min read
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  1. Retailer Media

Advertising to Rural Customers with Dollar General’s Molly Hjelm

The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, the retail media division of Dollar General. Follow  Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ Follow DGMN online at: https://www.dgmedianetwork.com/ Molly answers these questions:1)  Would you please highlight a few […]
2 min read
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  1. Retailer Media

Retail Media Partnership Trends

#30DaysofRetailMedia | Day 27: Retail Media Partnership Trends Partnerships help retailers go deeper into media … These retail media partnerships help retailers and brand advertisers: 🛍 Reach the masses 📣 Access new capabilities 🛍 Measure retail media performance 📣 Test and learn from media companies 🛍 Place more shoppable ads where consumers already spend time […]
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  1. Retailer Media

Retail Media Key Success Factors

#30DaysofRetailMedia | Day 26: Retail Media Key Success Factors What’s the foundation for retail media success? Key success factors include: 👁 Industry vision 📊 Data quality 🎯 Targeting Overall themes include: 🤝 Industry collaboration and integration ⭐ Mutual benefits for all stakeholder groups ❤️ Keeping consumers at the heart of retail media What success factors […]
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  1. Retailer Media

Retail Media Risks

#30DaysofRetailMedia | Day 25: Retail Media Risks What threatens retail media success? 🚩 Resistance to change 🚩 Silos within and across organizations 🚩 Non-standardized practices, including measurement There’s already a steep learning curve in retail media (hence this series). As strategies shift, retailers, brands and agencies realize they need new skill sets. What’s most detrimental? […]
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  1. Retailer Media

Bunding Hand-Held Foods Drives Restaurant Sales Growth

  Do you know who is your customer and where are they shopping today.  That said, don’t stop where will they be shopping next week, next month, next year.  What channels of distribution are your entrees, sides, or deserts selling? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that if you are […]
4 min read
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  1. Retailer Media

Kroger Reports Second Quarter 2023 Results and Reaffirms Guidance

The Kroger Co. (NYSE: KR) today reported its second quarter 2023 results, reaffirmed 2023 guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
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  1. Retailer Media

Walmart is Following Amazon’s Marketplace Playbook, but it has an Ace in the Hole — its 4,600 Stores

Exhibit A — how Amazon built its hugely successful digital commerce business: 1. Create an effective ecommerce platform 2. Open that platform to third-party sellers 3. Sell those sellers access to logistics and fulfillment services, many of which were already built for its own first-party retail business 4. Sell those sellers advertising opportunities so they […]
6 min read
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  1. Retailer Media

Why Grocery is a Retail Media Magnet

#30DaysofRetailMedia | Day 23: Why Grocery is a Retail Media Magnet Why are brands gobbling up advertising in grocery? Factors like: 🍎 Big baskets 🍊 Frequent visits 🍋 Robust loyalty data … make grocers’ retail media networks irresistible to brands that want to reach and influence the masses as they shop. That’s why retailers like: […]
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  1. Retailer Media

Stores Evolve With Retail Media

#30DaysofRetailMedia | Day 22: Stores Evolve With Retail Media Retail media is moving into stores. Here’s why. ❤️ We still love brick-and-mortar. Physical stores attract higher traffic than digital. For instance, 212 million consumers visited a Walmart store in June 2022 vs. 125 million for Walmart’s online properties. [Insider Intelligence] 📣 Stores offer desirable advertising real estate. […]
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  1. Retailer Media

Hy-Vee launches RedMedia omnichannel retail media network

Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […]
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  1. Retailer Media

Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
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  1. Retailer Media

The big chill: Holiday retail sales 2023 expected to slow

Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […]
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