Retailer Media

Articles on Retailer Owned Media

  1. Retailer Media

The New Product Cycle: How New Products Make It to Store Shelves

New products are the lifeblood of retail. They drive sales, create excitement, and keep customers coming back. But getting your product from concept to retail shelves is no simple task. It takes strategy, timing, and flawless execution. In this guide, we’ll break down the new product cycle—from idea generation to retail placement—and highlight what it […]
4 min read
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  1. Retailer Media

Listen Now: Amazon Ads’ Former Evangelist on the Future of Retail Media 

Retail media has exploded into one of the fastest-growing opportunities in marketing, so much so that the term describing it has now expanded to the more encompassing “commerce media.” “Retail media was really the spark that got us going, and commerce media is the expansion of that to where we are today,” explains Jeff Cohen, […]
2 min read
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  1. Retailer Media

The $176 Billion Retail Media Opportunity has a Generation Problem

If you’re running the same in-store advertising strategy for a 22-year-old and a 65-year-old, you’re not maximizing your potential revenue. Vibenomics conducted a comprehensive survey in collaboration with Suzy Market Research to understand how different generations navigate in-store shopping experiences. We surveyed 973 consumers aged 18 to 79, all primary or shared household shoppers, across […]
4 min read
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  1. Retailer Media

Co-op Media Network hits digital advertising touchpoints milestone across its 2,300 stores

Co-op Media Network (CMN) has completed a roll-out of 1,000 front of store screens. These installations – combined with kiosk, self-service and customer-facing screens at manned tills – will take the total number of screens across Co-op’s 2,300 stores to 15,871, making it one of the largest digital advertising screen footprints of any UK grocery […]
3 min read
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  1. Retailer Media

Amazon Ads’ Former Evangelist on the Future of Retail Media

This episode is brought to you by Commerce. Retail media — or should we say commerce media — has exploded into one of the fastest-growing opportunities in marketing. But with so many players, platforms and acronyms, where is it all headed? In this episode of Retail Remix, host Nicole Silberstein sits down with Jeff Cohen, […]
< 1 min read
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  1. Retailer Media

Blended Dining 2025: How “Eating-In While Eating-Out” Became America’s New Comfort Zone

  For over a decade, regular readers of this blog have followed our research showing that consumers love to Eat-Out while Eating-In. Back in 2010, Steven Johnson the Grocerant Guru® at Tacoma, WA based  Foodservice Solutions®, identified, quantified and named this emerging behavior — Eating-In while Eating-Out — and declared it the “new normal” in […]
4 min read
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  1. Retailer Media

Collective Growth with Albertsons Media Collective’s Brian Monahan

The CPG Guys are joined in this episode by Brian Monaghan, SVP/Head of Albertsons Media Collective, the retail media division of the Albertsons Companies. Find Brian on Linkedin at: https://www.linkedin.com/in/brmonahan/Find AMC on Linkedin at: https://www.linkedin.com/company/albertsons-media-collective/Find AMC online at: https://albertsonsmediacollective.com/ Here’s what we asked Brian: What led you to join Albertsons Media Collective, and how do […]
2 min read
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  1. Retailer Media

Pet Supplies Plus Partners with Instacart for Same-Day Delivery

Pet Supplies Plus has partnered with Instacart for deliveries in as fast as one hour from its 700+ stores across the country. The agreement also covers the 20+ Wag N’ Wash stores, the self-wash, grooming and natural pet food franchise that’s a sister brand to Pet Supplies Plus. The retailer had added a Grubhub delivery […]
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  1. Retailer Media

Halloween Happiness with Mars Wrigley’s Tim LeBel

The CPG Guys are joined in this special Halloween episode by Tim LeBel, Chief Halloween Officer and President of US Sales at Mars Wrigley, Follow Tim on LinkedIn at: https://www.linkedin.com/in/tim-lebel/ Follow Mars Wrigley on LinkedIn at: https://www.linkedin.com/company/mars/Follow Mars Wrigley online at: https://www.mars.com/ Here’s what we asked Tim:  Tim, what does ‘Chief halloween officer’ mean to […]
2 min read
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  1. Retailer Media

Retail Experience Network with Sam’s Club’s Harvey Ma

The CPG Guys are joined in this episode by Harvey Ma, VP/GM of Sam’s Club MAP, the club format’s retail media division. Follow Harvey on LinkedIn at: https://www.linkedin.com/in/harveyma8/Follow Sam’s Club MAP on LinkedIn at: https://www.linkedin.com/company/sams-club-map/Follow Sam’s Club MAP online at: https://map.samsclub.com/ Here’s what we asked Harvey:  Based on the vision you shared, how are you […]
2 min read
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  1. Retailer Media

Integrated Marketing Experiences with Coca-Cola’s Robin Kendric Triplett

The CPG Guys are joined in this episode by Robin Kendric Triplett, VP of Integrated Marketing Exereinces at The Coca-Cola Company. Follow Robin on LinkedIn at: https://www.linkedin.com/in/robinktriplett/ Follow Coc-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/Follow Coca-Cola online at: https://www.coca-colacompany.com/ Here’s what we asked her :  What does the title “Integrated Marketing Experiences” mean at Coca‑Cola? Which disciplines […]
2 min read
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  1. Retailer Media

Omnichannel Merchandising in the Digital Age with CVS Health’s Zach Dennett

The CPG Guys are joined in this episode by Zach Dennett, VP Merchandising for Consumer Health and Wellness, and Supplemental Benefits at CVS Pharmacy, the Front-Of-Store Retail Business Unit of CVS Health.  Follow Zach on LinkedIn at: https://www.linkedin.com/in/zacharydennett/  Follow CVS Health online at: http://cvshealth.com Follow CVS Health on LinkedIn at: https://www.linkedin.com/company/cvshealth/ Zach answers these questions: […]
2 min read
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  1. Retailer Media

Mastercard Debuts Digital Media Network

Mastercard has introduced Mastercard Commerce Media, a digital media network with an existing base of 25,000 advertisers and reach to 500 million enrolled customers that will operate both in owned channels as well as bank and other publishing outlets worldwide. The media network’s capabilities will be informed by proprietary insights from Mastercard-processed transactions — approximately […]
2 min read
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  1. Retailer Media

Scaling a Startup Brand from Being at General Mills with Sarah Leinberger

The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand speaking circuit from Cannes Lions to Adweek and more. This episode is a recap of how she […]
2 min read
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  1. Retailer Media

The Innovation Conversation:  Reporting In From Groceryshop 2025

Today, Tom Furphy reports in from Groceryshop 2025 in Las Vegas, telling KC about the focus being put on AI and retail media, as well as how these two technologies can and will overlap in the future.  Plus, they chat about the possibility that AI could be approaching “bubble” territory, where the food industry has […]
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  1. Retailer Media

Perion and Albertsons Media Collective unlock first-party audiences via display and DOOH campaigns

Albertsons Media Collective, the retail media arm of Albertsons Companies, has announced a partnership with Perion Network that gives advertisers the ability to activate against the retailer’s purchase-based first-party audiences across Perion’s display and DOOH formats.     The tie up enables advertisers to reach more than 100 million verified shoppers throughout the entire purchase journey – […]
2 min read
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  1. Retailer Media

Retail Media & CTV with Roku’s Jordan Rost & Merkle’s Jeff Bustos

The CPG Guys are joined in this episode by Jordan Rost, head of Ad Marketing for Roku & Jeff Bustos, SVP retail media analytics at Merkle. Jeff is a repeat guest on the CPG Guys and we have had great conversations on the role of retail media in our industry. This episode is focused on […]
2 min read
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  1. Retailer Media

Building Iconic Brands in the Age of Influencers with Georgia-Pacific’s Laura Knebusch

The CPG Guys are joined in this episode by Laura Knebusch, SVP CPG Marketing & CX at Geaorgia-Pacific, the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers and building products.  Follow Laura on LinkedIn at: https://www.linkedin.com/in/laura-knebusch-8887033/Follow Georgia-Pacific on LinkedIn at: https://www.linkedin.com/company/georgia-pacific-llc/Follow Georgia-Pacific online at: https://www.gp.com/ […]
2 min read
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  1. Retailer Media

Full Funnel Retail Media in Canada with Walmart Connect’s Lesley Conway

The CPG Guys are joined in this episode by Lesley Conway, VP & Head of Walmart Connect Canada, the Retail Media arm of Walmart’s Canadian retail division. Follow Lesley on LinkedIn at: https://www.linkedin.com/in/lesleyconway/Follow Walmart Connect Canada on LinkedIn at: https://www.linkedin.com/company/walmartconnectcanada/Follow Walmart Connect Canada online at: https://www.walmartconnect.ca/ Here’s what we asked Lesley:  Please provide us with […]
2 min read
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  1. Retailer Media

New Amazon smart delivery glasses help drivers navigate routes and complete deliveries

Amazon has unveiled new smart glasses designed to assist drivers in navigating their routes and completing deliveries. The AI powered technology provides hands free navigation, package scanning, and hazard detection directly in drivers’ field of view, eliminating the need to look down at their smartphones while making deliveries. The glasses feature computer vision technology that […]
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