Media & Marketing

Articles about marketing and media in retail. (owned, earned and bought media)

  1. Media & Marketing

Why Loyalty Programs Are Essential for Retailers During an Economic Downturn

Today’s uncertain economic landscape is plagued with high inflation and continued supply chain issues, and experts predict a 70 percent likelihood of a U.S. recession in 2023. With a potential downturn on the horizon, a reported 62 percent of consumers have stated they’re cutting back on their spending or looking for additional ways to save. […]
2 min read
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  1. Media & Marketing

Chick-fil-A’s ‘Culture of Belonging’ Hit For Being Too Woke

Add Chick-fil-A to the list of companies being drawn into the nation’s culture wars. The New York Times reports today – not coincidentally, the beginning of Pride Month – that “Chick-fil-A drew fierce criticism this week from conservatives calling out the fast-food chain for its diversity, equity and inclusion policy and questioning the hiring of […]
3 min read
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  1. Media & Marketing

Your Views:  Continuing Promises

We’ve spent a lot of time here on MNB talking about the problems – and, I would argue, the continuing promise – of America’s cities, which prompted one MNB reader to write: In a very recent interaction with a woman who said she would not come into downtown Minneapolis, fearing crime, and thus remaining in […]
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  1. Media & Marketing

What is market intelligence and how is it used?

If market intelligence feels like one of those buzzwords you should know the ins and outs of but don’t, you’ve come to the right place. In this blog, we’ll run you through a definition of market intelligence, why it’s important, what it’s used for, and an example of how it helped a brand develop a […]
4 min read
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  1. Media & Marketing

New approaches are needed to deter organized retail crime

Retailers and lawmakers have to develop new approaches if they are serious about taking a bite out of organized retail crime rings. Going after and heavily punishing boosters, the people who steal merchandise from stores, has proven ineffective and the INFORM Consumers Act does not require online marketplaces to certify that goods sold on their… […]
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  1. Media & Marketing

Walmart uses AI to inform its security analysts

Walmart has used artificial intelligence technology to find patterns and make sense of the trillions of pieces of data it generates every year. “There’s scale, and then there’s Walmart scale,” said Rob Duhart, Walmart’s deputy chief information security officer. Walmart, which has developed some AI tools in-house, is also looking at generative AI systems to… […]
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  1. Media & Marketing

Lessons & Meditations from the Stoics — with Ryan Holiday

Ryan Holiday, an author and media strategist, joins Scott to discuss his latest book, “The Daily Dad: 366 Meditations on Parenting, Love, and Raising Great Kids.” We hear about practicing patience, rethinking our outsized reactions, and teaching discipline. Follow Ryan on Twitter, @RyanHoliday. Scott opens by discussing Nvidia’s journey to become the next $1 trillion […]
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  1. Media & Marketing

Content Marketing Strategy Framework: Everything you should know

If your job is somehow related to the Ecommerce field, It is almost impossible to not hear the famous quote : Content is king. Bill Gates We can assume that this quote is the primary pillar of “Content Marketing” popularity in this era. Content marketing is an effective way to reach, engage and convert a […]
12 min read
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  1. Media & Marketing

Michael Phelps to speak at NACDS Foundation Dinner

ARLINGTON, Va. —  The NACDS Foundation announced on Tuesday that 28-time Olympic Gold Medalist and mental health advocate Michael Phelps will be the speaker at the 25th NACDS Foundation Dinner, which will be held on Saturday, August 12, at the Marriott Marquis San Diego Marina. A reception is scheduled to be held from 6:30 p.m. […]
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  1. Media & Marketing

Six Flags preps first amusement park micro market launch featuring Amazon Just Walk Out technology

Six Flags is set to become the first theme park operator to pilot Amazon’s Just Walk Out technology, with the aim of reducing wait times for customers wanting to purchase food and drinks. It will soft launch the tech at its theme park in New Jersey on 1st June. A similar roll-out is planned later […]
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  1. Media & Marketing

Instacart piloting ‘favorite shopper’ feature

The feature, which allows consumers to single out their preferred in-store shoppers to fulfill future orders, will roll out in the coming weeks among select users. Dive Brief: Instacart said in a Tuesday blog it will pilot a feature for customers that lets them select their favorite personal shoppers to fulfill online orders. Select customers and personal shoppers […]
2 min read
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  1. Media & Marketing

Ingka Group boosts Ikea omnichannel credentials as it snaps up supply chain technology provider Made4net

Ingka Investments, the investment arm of Ingka Group (the largest owner and operator of Ikea stores in 31 countries) has acquired Made4net, a US-based supply chain software solution provider. Financial terms of the deal were not disclosed. It says that the move will increase the capacity needed for a successful end-to-end customer offering, making it […]
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  1. Media & Marketing

At Home Taps Walmart Vet for Top Merchandising Role

At Home has named Jeff Evans as President and Chief Merchandising Officer, effective June 19. Evans will leverage 32 years of industry experience including ecommerce, brand building, product development, sourcing and identifying business opportunities, to help the home décor retailer advance its business. Evans has held senior leadership positions at Walmart for 15 years, most […]
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  1. Media & Marketing

Wearable safety technology is making workplaces safer

Wearable technology has made waves in health and fitness, enabling everything from more personalised fitness training to doctors monitoring their patients remotely. Now wearable tech is helping to make improvements to workplace safety, with several trends helping to improve safety and reduce serious incidents. Wearable safety devices include a range of products that use tech […]
3 min read
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  1. Media & Marketing

The Innovation Conversation:  Travels With Tom

The continuing goal of “The Innovation Conversation” is to explore some facet of the fast-changing, technology-driven retail landscape and how it affects businesses and consumers. It is, we think, fertile territory … and one that Tom Furphy – a former Amazon executive who led the team that developed Amazon Fresh, and currently CEO and Managing […]
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  1. Media & Marketing

Wednesday Eye-Opener: The More Things Change

A gentleman named James Eagle – described as a “data storyteller and investment writer” and founder of marketing content firm Eeagli – is out with a video that illustrates the evolution of the digital economy through the most popular websites since 1993. It is the very definition of an Eye-Opener. The post Wednesday Eye-Opener: The […]
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  1. Media & Marketing

Bud Light Donates $200,000 to LGBTQ+ Organization

Advertising Age reports that Anheuser-Busch InBev’s Bud Light brand, reeling from a series of public relations missteps that have sent its market share into an even greater decline that it was seeing before, announced a $200,000 donation to the National LGBT Chamber of Commerce. The donation, according to Ad Age, extends “an existing partnership with […]
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  1. Media & Marketing

A Different Angle On The Mean (?) Streets of American’s Cities

We’ve spent a lot of time here on MNB talking about America’s troubled cities, and the impact that urban issues – especially vandalism and theft – are having on retailers. But in the last couple of days, there have been a number of stories examining the issue from a different point of view. •  The […]
4 min read
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  1. Media & Marketing

Q&A with Top Event Producer: Lessons from the Buzziest Media Activations

Crystal Anderson got her start in events during her time at Tough Mudder and went on to help produce some of the most frequently cited experiential activations in the retail industry: The Museum of Ice Cream and 29Rooms. These “selfie factories” were consumers’ “first foray into people stepping out from behind their phones and being […]
3 min read
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  1. Media & Marketing

Convenience stores expected to enjoy June sales boost

Convenience stores and supermarkets should see an increase in sales in June with warmer weather boosting business, according to NIQ (formerly Nielsen). The consumer intelligence company made its prediction as its figures revealed that UK supermarkets enjoyed a 12.3% increase in takings for the four weeks to May 20 compared to the same period last […]
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  1. Media & Marketing

The Future of Retail: Rethinking Digital Signage to Improve the In-Store Experience

Expectations are never-ending in the retail industry. They’re also ever-changing — even more so in light of recent events. People have different mindsets when entering a brick-and-mortar store. Some people are certainly cautious about in-person interactions, so they’re often in the store for a specific reason. Others might have just stopped in out of happenstance, […]
4 min read
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  1. Media & Marketing

The Future of Retail Media is Digital and Omnichannel

If one were to dig deep enough into the Library of Congress’s old audiovisual vaults, one would find a wealth of content from the 1950s and 60s about the ‘home,’ ‘city’ or even ‘highways’ of the future. For all of the myriad social problems of that period, it was also a period of intense economic […]
5 min read
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  1. Media & Marketing

Aldi UK teams with Polytag to gain access to real-time packaging lifecycle information

Aldi UK has partnered with recycling technology company Polytag. It will trial the deployment of Polytag’s invisible UV tags onto its packaging, starting from July. With the company’s unique readers installed at the Biffa Teeside recycling centre, Aldi will get insights on the quantity of its packaging that is actually recycled and be able to […]
2 min read
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  1. Media & Marketing

What’s more Important Food or Technology for Restaurants Today

  At the intersection of meals, menu’s, food sold, and food marketing restaurants are increasingly being pressured by customers to eliminate all pain points that may slow down service or hamper ordering the family’s meal. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “if your restaurant looks more like yesterday than […]
3 min read
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  1. Media & Marketing

Digital Advertising On The Go with Uber Advertising’s Dr. Mark Grether

The CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly engaged user base across Mobility and Delivery in 32 markets. Follow Dr. Mark Grether on LinkedIn at: https://www.linkedin.com/in/dgrether/Follow Uber on LinkedIn […]
2 min read
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  1. Media & Marketing

Instacart piloting ‘favorite shopper’ feature

The feature, which allows consumers to single out their preferred in-store shoppers to fulfill future orders, will roll out in the coming weeks among select users. Dive Brief: Instacart said in a Tuesday blog it will pilot a feature for customers that lets them select their favorite personal shoppers to fulfill online orders. Select customers and personal shoppers […]
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Courtesy of Albertsons
  1. Media & Marketing

Albertsons gives its Signature private brands a single identity

The grocer is bringing its Signature Farms, Signature Care and Signature Cafe private labels under its flagship Signature Select brand and has launched a new advertising campaign to promote the expanded product line. Dive Brief: Albertsons announced Wednesday it is bringing its Signature Farms, Signature Care and Signature Cafe private label products under its flagship Signature Select […]
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  1. Media & Marketing

More Than 1,700 Amazon Employees Plan Walkout Today

From the Seattle Times: “More than 1,700 Amazon employees have pledged to walk off the job on Wednesday, demanding more flexibility with remote work and more attention on Amazon’s climate impact. “Of the 1,726 employees who had signed on to participate by Tuesday afternoon, about 830 plan to physically walk out of offices in Amazon’s […]
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  1. Media & Marketing

Instacart begins nationwide rollout of ChatGPT search tool

The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. Dive Brief: Instacart announced Wednesday it has begun the rollout of an artificial intelligence powered search tool that leverages ChatGPT called Ask Instacart. The company said the new capability will scale to all […]
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