Media & Marketing

Articles about marketing and media in retail. (owned, earned and bought media)

  1. Media & Marketing

Pacsun Names 17-Year Company Veteran Co-CEO

Pacsun has appointed President Brie Olson to the role of Co-CEO alongside Co-CEO Mike Relich, effective March 9, 2023. Current Pacsun Co-CEO Alfred Chang will step down after 17 years with the company to join Fear of God as CEO. Chang will stay with Pacsun in his current capacity until March 8 to facilitate the […]
2 min read
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  1. Media & Marketing

Should Your Business Invest in Technology Now?

The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. The key is investing in innovation that adds value, rather than chasing what’s trendy. Need proof?  Beauty giant L’Oreal has invested more in research and development every year, even in tough times. That […]
5 min read
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  1. Media & Marketing

5 Winning Ways to Utilize Branding and Outsmart Your Competition in 2023

Brand consistency is one of the top techniques that tends to be overlooked in marketing plans. Yet it’s key in setting your business apart and targeting your desired audience. It’s crucial retail companies are maintaining and developing good customer relationships. To achieve this, the focus has to be on delivering brand consistency and building brand […]
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  1. Media & Marketing

How Wayfair is Prioritizing Innovation in its Brick-and-Mortar Strategy

Wayfair is prioritizing innovation across its organization, supported by technology providers like Toshiba Global Commerce Solutions. While at the National Retail Federation Big Show in New York City last week, Editor-in-Chief Joe Keenan spoke with Kevin O’Riordan, head of physical retail and supply chain engineering at Wayfair, and Fredrik Carlegren, vice president of marketing and communications at Toshiba Global Commerce Solutions. In […]
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  1. Media & Marketing

The Evolution of Medical Benefit Contracting: How Pharma Can Prepare

Today’s guest post comes from Saket Patel, Consultant, Advisory Services at MMIT. Saket discusses market access and contracting strategies for medical benefit products when pharmacy benefit biosimilar therapies launch. He then describes how to automate formulary and medical policies to protect manufacturers from overpayment. Click here to learn about MMIT’s Contract Validation solution. Read on […]
2 min read
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  1. Media & Marketing

CVS Health launches Community Equity Alliance

WOONSOCKET, R.I. —CVS Health announced a new initiative that will address barriers to care in underserved communities across the country. The CVS Health Community Equity Alliance is being established to expand the community health worker workforce, enhance connections between health care institutions and communities and address disparities in heart health and mental health outcomes. The Alliance […]
3 min read
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  1. Media & Marketing

Food Lion launches ‘food pharmacy’ pilot program

SALISBURY, N.C. —  Food Lion and Novant Health are collaborating to launch a food pharmacy pilot program at Novant Health New Hanover Regional Medical Center in Wilmington, NC. A leading omnichannel retailer serving towns and cities across 10 states, Food Lion is committed to nourishing neighbors and families, setting them up for success in life. […]
2 min read
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  1. Media & Marketing

Meijer Grocery format debuts with two new stores

GRAND RAPIDS, Mich. — Supercenter pioneer Meijer opened its first two Meijer Grocery stores in the Detroit metro area on Friday, introducing a more streamlined, food-focused shopping experience to customers in communities where there is no room for a full-sized Meijer store. “As a company, we’ve opened more than 500 supercenters, neighborhood markets and Meijer […]
3 min read
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  1. Media & Marketing

Chipotle seeks to hire 15,000 restaurant workers ahead of busy spring months

[[ Getty Images Chipotle Mexican Grill is seeking to hire 15,000 restaurant workers ahead of its busiest time of the year, which runs from March to May. In recent months, restaurants have found it easier to attract and retain workers, a reversal after the labor crunch that ensued after pandemic lockdowns. However, the sector has […]
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  1. Media & Marketing

RTIH Top 100 Retail Technology Influencers List: this is your last chance to enter

We’re gearing up to publish the latest edition of the RTIH Top 100 Retail Technology Influencers List. RTIH is scouring the retail tech world to find the most influential figures for this comprehensive list of people and trends that shaped the industry in 2022 and will continue to drive it further in 2023. With the […]
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  1. Media & Marketing

NRF 2023: Top Retail Influencers’ Key Takeaways

The RETHINK Retail team ventured to NYC from January 14-17th for NRF 2023: Retail’s Big Show. While there, we had the opportunity to speak with attendees from our Top Retail Influencer community and learn about their event experience. #TRI members- April Sabral, Andrew Smith, Carl Boutet, Alberto Serrentino, Charles Haseman, Christine Russo, Guy Courtin, and […]
5 min read
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  1. Media & Marketing

DOJ suing Google for anti-competitive behavior in digital ad market

The Department of Justice has filed a civil antitrust suit against Google, arguing that the tech giant has engaged in monopolistic behavior including leveraging its market dominance to force digital advertisers to use its services. Google has responded by accusing the government of trying “to pick winners and losers in the highly competitive advertising-technology sector.”
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  1. Media & Marketing

Three Use Cases for Amazon Marketing Cloud

It seems like everyone is talking about Amazon Marketing Cloud lately. You might be wondering why there is so much excitement for AMC, and how you can actually use Amazon’s newest analytics tool to grow your business. Today, we’ll walk through three categories of use cases that advertisers like yourself can start implementing today.  What […]
4 min read
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  1. Media & Marketing

Ways To Create A Logo That Will Stand Out On The High Street

The online eCommerce and retail industries are consistently adapting to new trends and technology, such as Buy Now, Pay Later (BNPL) and other innovations. All successful businesses are resultantly aware that flexibility is the key to longevity and maintaining customers.  But, while recent years have seen a focus on eCommerce, this is expected to make up […]
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  1. Media & Marketing

What brands can learn from Vietnam’s ready meal market

What used to be known as TV dinners featuring foods that were edible but bland are now called ready meals and they are anything but tasteless. Instead, these ready meals are mostly appetising and flavourful and save consumers a lot of time and effort.  The demand for ready meals is no longer just a Western […]
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  1. Media & Marketing

What are the leading companies in 3D bioprinting?

Bioprinting is a promising technology that offers hope to patients on the notoriously lengthy waiting lists for organ donation. Not unlike additive manufacturing, bioprinting involves 3D printing technology but instead uses organic material. The aim is to imitate natural tissue for a range of applications, including drug discovery, tissue engineering, and regenerative medicine.
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  1. Media & Marketing

New-Seller Savings Gives Sellers a Boost To Grow at Walmart

The start of the year is always an exciting time. It’s a time for reflection, setting goals, pushing boundaries and trying new things. This year, sellers can win big with us as Walmart Marketplace continues to grow and deliver a top-quality product selection and a world-class shopping experience.Our New Year’s resolution is simple: To be […]
3 min read
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  1. Media & Marketing

How to Get Discovered by U.K. Retailers: Understanding British Consumers

Before you launch your brand in the United Kingdom, it’s important to know what’s going on in today’s U.K. retail market as it may differ from the markets your brand currently has a presence in. Whether the British market is familiar territory or completely new, here’s a deep dive into understanding the U.K.’s marketplace, retailers, […]
4 min read
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  1. Media & Marketing

How to Start a Retail Business

Starting a business can be one of the most rewarding experiences of someone’s life, and the satisfaction that comes with owning a successful business can be life-changing. It isn’t all easy, but seeing your labor bear fruit can be worth the effort. Starting a retail business, in particular, is one of the most popular small […]
8 min read
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  1. Media & Marketing

Content Marketing for Ecommerce Salsify

It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce marketing landscape is constantly shifting, and what may have worked in the past might be less effective in 2023. 
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  1. Media & Marketing

What Retail Investors Need To Know About Gold

Who still thinks about gold? Apparently, some long-term investors do. In the age of digitalization, gold remains a lucrative, stable investment. It has existed for a long time and provides many advantages to those who choose it to build assets.  Why? First, it’s a non-perishable asset, which means its quality doesn’t change regardless of market […]
4 min read
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  1. Media & Marketing

Nike’s Journey To Marketing Excellence

When Nike’s ten business development principles were written by Rob Strasser in 1977 the words marketing, systems, research and planning were all dirty words inside of Nike’s culture. I know, I was there at a critical time in Nike’s growth. During those days Nike had very idiosyncratic, gruff, scruffy but brilliant leaders, who even thought […]
8 min read
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  1. Media & Marketing

Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023

In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
3 min read
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  1. Media & Marketing

Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023

In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
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  1. Media & Marketing

Retail Traffic Trends #112: Consumer Habits 2023

While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]
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