Media & Marketing

Articles about marketing and media in retail. (owned, earned and bought media)

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  1. Media & Marketing

Winn-Dixie marks anniversary with two store openings

NEW ORLEANS — Southeastern Grocers Inc. (SEG) on Wednesday marked the celebration of Winn-Dixie’s 65th Anniversary in Louisiana with two store openings and kicked off a series of community events throughout the greater New Orleans area that aim to honor the culture, people and community that have supported Winn-Dixie since 1956. Louisiana governor John Bel […]
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  1. Media & Marketing

Retail Channel Strategy – Don’t forget the discounters

If the trade press is anything to go by, you’d imagine that the discounter channel had somehow disappeared over the last twelve months. All the headlines are about e-commerce growth and devastated high streets and traditional retail. True, the discounters have had a quiet pandemic. But does that mean we can forget about them? Far […]
6 min read
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  1. Media & Marketing

Walmart to Pay 100% of College Tuition and Books for its Associates

In an effort to help curb soaring student loan debts, Walmart announced this week that it will pay 100 percent of college tuition and book costs for its associates, starting Aug. 16. Walmart, the largest U.S. private employer, will drop its existing $1-per-day fee for associates who participate in its Live Better U education program. About 1.5 million part-time […]
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  1. Media & Marketing

Walmart to sell its e-commerce technologies to other retailers

Walmart’s investments in software and retail technologies it used to transform its business from a brick-and-mortar to one that combines both in-person and online shopping will now be made available to other retailers for the first time, the company announced today. Through a strategic partnership with Adobe, Walmart will integrate access to Walmart’s Marketplace, as […]
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  1. Media & Marketing

What Innovative Marketers Have Learned About Digital Transformation

Most companies know they need to start transforming digitally to stay competitive, if they haven’t already. But it can be difficult to understand where to focus. Industry experts from the marketing community, Salesforce, and Cannes Lions, a global brand that fosters creative excellence, discussed how they and their communities are transforming digitally with ethics and […]
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  1. Media & Marketing

The Key Role Of Positioning Strategy

If understanding the market is about understanding yourself to set your business strategy while also understanding your customers and their needs and wants, then positioning is about what you do to make those two things meet up. The purpose of positioning is to help buyers to quickly understand your offering, so when they are searching […]
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  1. Media & Marketing

Facebook Reports Second Quarter 2021 Results

MENLO PARK, Calif., July 28, 2021 /PRNewswire/ — Facebook, Inc. (Nasdaq: FB) today reported financial results for the quarter ended June 30, 2021. “We had a strong quarter as we continue to help businesses grow and people stay connected,” said Mark Zuckerberg, Facebook founder and CEO….
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  1. Media & Marketing

BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Klarna is continuing to build out its solution suite with two new acquisitions, moving beyond the buy now, pay later space with the goal of becoming a “retail bank, payments and shopping service,” according to the company. Klarna announced the acquisition of social shopping platform HERO in early July 2021, followed just two weeks later […]
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  1. Media & Marketing

Walmart Packages Marketplace and Delivery Tech for Sale to Other Retailers

Walmart will make its own technologies across both digital and physical channels available to other retailers. The company’s move includes integrating Walmart’s Marketplace, online and in-store fulfillment and pickup technologies into the Adobe Commerce platform. Retailers will be able to access Walmart’s cloud-based services to reach new customers through Marketplace and offer national two-day shipping […]
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  1. Media & Marketing

J.D. Power study finds surge in retail health services

TROY, Mich. — The great national experiment with delivering primary care services such as vaccinations, routine screenings and physical exams through retail pharmacies has reached a critical milestone. According to the J.D. Power 2021 U.S. Pharmacy Study, released Wednesday, more than half (51%) of retail pharmacy customers have used health and wellness services during the […]
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‘Grocers positioned to be ultimate mealtime solution’

ARLINGTON, VA — The grocery industry has an opportunity to expand its share of consumers’ total food spending by improving its foodservice offerings, according to a new analysis by FMI, the food industry association. “Grocery foodservice is at a competitive inflection point when we look at the state of the U.S. food dollar and the […]
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  1. Media & Marketing

The Evolution of eCommerce: Trends to Watch

Why are eCommerce trends so important in 2021? The answer is easy. Ecommerce helps reduce your costs, and means your store is open 24/7, and 365 days per year, and is easy and convenient to access using the internet. Finally, the marketing options with eCommerce are quite advanced, meaning getting the word out about your […]
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  1. Media & Marketing

Walmart to begin offering its ecommerce technology to third-party retailers

Walmart is set to begin offering its ecommerce technology to small and medium-sized businesses amid a major push to diversify its offering outside of its core retail business. Walmart is… The post Walmart to begin offering its ecommerce technology to third-party retailers appeared first on Latest Retail Technology News From Across The Globe – Charged.
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Walmart pays full college tuition for employees, news outlets embrace newsletters, and Instagram announces new policies to protect kids

Also: Seattle Mariners award community grants, CDC reinstates indoor mask guidelines and Shutterstock acquires AI companies to help customers. Hello, communicators: The Seattle Mariners baseball team has announced that its nonprofit, Mariners Care, will present community impact grants to organizations that are working to improve physical and mental health for kids from Black, Indigenous and […]
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  1. Media & Marketing

Last-Mile Delivery and Its Impact on Urban Mixed-Use Environments

The pandemic has prompted a rethinking of our cities and how we go about our lives. What does the urban shift mean for the future of retail? More specifically, how does the on-demand economy change the retailer’s business model? And, what are the last-mile delivery challenges retailers face? Urban Shift: People and Community  Our world […]
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  1. Media & Marketing

Google Cloud Seeks To Cure Retailers’ Search Woes, Help Compete With Amazon

Google’s new service aimed at beefing up the search capabilities of retailers’ websites may make those sellers more competitive with Amazon. Google Cloud Retail Search hopes to address the staggering problem of “search abandonment,” which costs retailers more than $300 billion a year in the U.S. alone, according to research performed by The Harris Poll […]
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  1. Media & Marketing

Going Omnichannel with American Fireglass CEO Matt Doll

The CPG Guys, Sri & PVSB, are joined in this episode by Matt Doll, founder & CEO of American Fireglass, the world’s premier manufacture of Fireplace, Fire Pit Glass and related burner products. Follow Matt on LinkedIn at: https://www.linkedin.com/in/%F0%9F%94%A5-matt-doll-%F0%9F%94%A5-61313532/ Follow American Fireglass online at: https://americanfireglass.com/ Matt answers these questions: 1) How exactly did you get […]
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Walmart to commercialize its technology

BENTONVILLE, Ark. — Walmart said Wednesday that it will make some of its online, in-store fulfillment, and store pickup technologies available to other businesses through a strategic partnership with Adobe Commerce. Adobe says its partnership with Walmart will allow its customers to provide their own best-in-class store pickup experiences. “We’ve built new capabilities to serve […]
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  1. Media & Marketing

At Circle K Cash is King but Bitcoin is Welcome

  Timely, topical, transparent Bitcoin equals customer relevance to a new generation of consumers and Circle K wants to welcome those consumers too Circle K according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Customer relevance edifies your brand with consumers driving new electricity. Recently, Circle K announced an international partnership with Bitcoin […]
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  1. Media & Marketing

What you can learn from the best Apple Advertising of all time

Apple advertising has delivered “simplicity” since the 1970s. Apple’s advertising has been relatively consistent for over 40 years and incredibly connected with consumers. As Steve Jobs was launching Apple, the early print ads talked about how we designed the Apple computer, so you don’t have to worry about the details.  The “1984” TV ads for… […]
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Daily QuickWit (7/22) – Top Retail News of the Day

Here’s what was interesting in Retail today: Coca-Cola spurs 42% revenue growth (now $10.1B) after returning to pre-pandemic marketing spend (which doubled YOY). They invested in innovation, quality, and targeted allocation with their increased spend and beat earnings and revenue expectations in Q2. Target, Bed Bath and Beyond Open Doors To Third-Party Boutiques. The Store-within-a-store […]
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