Media & Marketing

Articles about marketing and media in retail. (owned, earned and bought media)

  1. Media & Marketing

Your Views:  Pinot Noirs & Chocolate Milkshakes

Last week I referenced a Ted talk by restaurateur Will Guidara, in which he described a customer service epiphany that changed his approach to business and inspired what he calls “unreasonable hospitality.” Which led MNB reader Kiran Smith to write: Thank you so much for sharing this! It was a great reminder that we all […]
7 min read
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  1. Media & Marketing

Top 10 2023 DSI Content Picks for Digital Leaders DSI

The Digital Shelf Institute (DSI) is committed to igniting your passion for what’s possible in the world of digital commerce. With our prolific podcast series, extensive research, and forward-thinking thought leadership from digital leaders, you’ll get the answers to your burning commerce questions. As we close out 2023, here are the DSI’s top 10 content […]
9 min read
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  1. Media & Marketing

Prof G Markets: Bitcoin’s Rally, Elon’s xAI Fundraising, and Alaska Airlines Acquires Hawaiian

Scott breaks down his wins and loses amid crypto’s bull market this year. He also shares his thoughts on the state of the airline industry and whether or not Hawaiian Airlines could make a good merger arbitrage trade. Finally, he and Ed discuss why Elon Musk needs to raise $1 billion for his AI company. […]
< 1 min read
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  1. Media & Marketing

The Secret Behind Quick-Turn Merch: A Strong Partner

From Barbie to the Super Mario Brothers movie and even the debut of Travis Kelce and Taylor Swift’s electrifying relationship, the last few months have been filled with pop culture moments that have captivated almost the entire world. Everywhere you look, someone is talking about these moments. To take the obsession even further, it seems […]
3 min read
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  1. Media & Marketing

Missed our Martech for 2024 jam session? Catch the replay and get the 89-page report for free

Last week, Frans Riemersma and I published our Martech for 2024 report, an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. You can download a free copy here. We also hosted an hour-long presentation, discussing many of the themes […]
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  1. Media & Marketing

3 Things Connected TV Can Do that Linear Can’t

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50%, according to Neilsen. But it’s not that people aren’t watching TV; it’s just that they are no longer watching it the way they used to: streaming is rapidly taking over and now represents […]
4 min read
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  1. Media & Marketing

Top tips on how to stop getting in the way of your own business success

When you started your business, the goal was success, right? Of course it was because that’s the goal of anyone putting that much effort into something. You aren’t going to sit there and dedicate weeks, months and even years of your life to something that you’re not even sure you want to be successful. But, […]
4 min read
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  1. Media & Marketing

Grocerant Niche Holiday Meal Deals Check them Out

  Regular readers of this blog know that Winsight grocery magazine is being rolled into Supermarket News.  Last week Russell Redman wrote another very good article for about grocery stores that are offering mix and match bundled grocerant niche Ready-2-Eat and Heat-N-Eat meal deals that save the consumer both time and money.  According to Steven […]
5 min read
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  1. Media & Marketing

Dollar General Plans 800 New Stores, 1,500 Remodels in FY 2024

Dollar General is planning approximately 2,385 real estate projects for fiscal year 2024, including about 800 new store openings (including approximately 30 pOpshelf openings and 15 new stores in Mexico), along with 1,500 store renovations and 85 store relocations. While this would be an ambitious growth plan for any retailer, it actually represents a “modest […]
2 min read
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  1. Media & Marketing

Cats, Dogs, Crafts and Christmas: Michaels and PetSmart Cross-Promote for the Holidays

Michaels and PetSmart might not seem like the most logical marketing partners (although cats do love to play with yarn), but they are nevertheless teaming up for a limited-time holiday cross-promotion. Michaels’ email subscribers have received a 20% off PetSmart coupon (good through Dec. 10 and only in the U.S.), while members of the PetSmart […]
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  1. Media & Marketing

Building an Adult Beverage Challenger Brand with Flying Embers’ Ben Galvin

The CPGGUYS are joined in this episode by Ben Galvin, VP of Sales, National Accounts at Flying Embers, a hand-crafted, alcohol beverage brand based in Ventura, California that develops great-tasting botanical brews with functional benefits.  Follow Ben Galvin on LinkedIn at: https://www.linkedin.com/in/ben-galvin-a62aa35/Follow Flying Embers on LinkedIn at: https://www.linkedin.com/company/flying-embers/Follow Flying Embers online at:https://www.flyingembers.com/  Ben  answers these […]
2 min read
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  1. Media & Marketing

Restaurants Get Ready As Customers Are on Their Way

  It looks as if this is going to be one of the best holiday seasons for the restaurant sector, and that is simply good news according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Yes, consumers are choosing restaurants this holiday season, according to a new National Restaurant Association survey showing two-thirds (63 […]
3 min read
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  1. Media & Marketing

Michelle Gass to Take the Reins at Levi’s when CEO Chip Bergh Retires in 2024

Current Levi Strauss & Co. President Michelle Gass will succeed CEO Chip Bergh when he retires next year, the company’s board of directors has announced. Gass will formally take the reins on Jan. 29, 2024, a few months prior to Bergh’s departure, which is scheduled for April 26, 2024. Bergh has been elected as Executive […]
3 min read
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  1. Media & Marketing

Four Principles For Designing A Retail Space

Design is a key aspect of setting up a retail space, as the aesthetic appeal of a business can greatly improve its chances of success. This is because retail stores that are created with their customers and design trends in mind are typically inviting and interesting to look at, which encourages people to come in […]
2 min read
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  1. Media & Marketing

Despite Black Friday blockbuster, Lululemon maintains its holiday outlook

​[[“value”:” Dive Brief The brand continues to defy expectations, but may finally be approaching a plateau as competition rises and consumers remain cautious. Published Dec. 8, 2023 A Lululemon mall store. The brand opened 14 net new stores in Q3, ending with 686, and has plans for about 25 more by the end of the […]
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  1. Media & Marketing

FaceTime with the Content Guy: Leyland Lessons

Jim Leyland, who won more than 1700 games as a manager with four different teams, and earned one World Championship and three pennants, was elected this week to the National Baseball Hall of Fame.  What was remarkable about all the stories was how they sounded a common theme about this management style, which offers all […]
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  1. Media & Marketing

Amazon Pilots New Grocery Delivery Subscription Program

The Information reports that Amazon is testing a new grocery delivery subscription in three US cities – Denver, Sacramento and Columbus – that will offer “unlimited deliveries on orders over $35 from Whole Foods and Amazon Fresh to Prime members who pay an extra $9.99 per month.” The story notes that “grocery delivery used to […]
2 min read
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  1. Media & Marketing

Transforming Medication Access with the Next Generation of Patient Support Services

Today’s guest post comes from Kelly Martin, Vice President of Product Management at CoverMyMeds. Kelly discusses the obstacles that patients face when attempting to access, afford, and adhere to specialty therapies. She describes how CoverMyMeds improves the patient experience by blending technology with human expertise and connection. Click here to learn about CoverMyMed’s next-generation patient […]
2 min read
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  1. Media & Marketing

Amazon Tests Out New Prime Benefit — Grocery Delivery

Amazon is piloting an add-on grocery subscription for Prime members in three cities that will give members access to unlimited grocery delivery on orders over $35 from Whole Foods Market and Amazon Fresh, as well as unlimited 30-minute pickup on orders of any size. The service — which is being tested in Denver, Sacramento, Calif. […]
2 min read
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  1. Media & Marketing

From vision to reality: how outsourced development drives results

In an era where technology is the foundation of business growth, Vodworks emerges as a pivotal player in the realm of software and product engineering services. Specialising in consulting, outsourcing, and augmented team solutions, Vodworks is the strategic partner for businesses seeking to navigate and conquer their most complex technical challenges. This article explores how […]
5 min read
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  1. Media & Marketing

Google’s Gemini Marketing Trick

Google really didn’t have to exaggerate. When the company introduced Gemini this week — its stunning new AI model that beat OpenAI on multiple benchmarks and understands both text and images — it delivered a product that lived up to months of hype. Yet, as the company showed it to the world, it embellished. In […]
4 min read
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  1. Media & Marketing

Are your Customers Happy?

  Chances are if customers come into your restaurant they are happier than if they simply order on-line according to new insights and Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® agrees and wants to share these new insight from Merchant Centric. Remember this term; The Happy Customer Index, based on Merchant Centric’s […]
4 min read
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  1. Media & Marketing

FaceTime with the Content Guy: Above & Beyond Customer Service

A woman in New Zealand had a complaint that she voiced on social media:  she was hiking, and her rain jacket from The North Face wasn’t waterproof as promised.  It was the response to that complaint that showed the degree to which The North Face was committed to customer service, as well as understanding the […]
< 1 min read
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  1. Media & Marketing

Thursday Eye-Opener:  “The Power of Unreasonable Hospitality”

by Kevin Coupe Ironically – considering this morning’s FaceTime about customer service – an MNB reader sent me a link to this Ted talk by restaurateur Will Guidara, in which he describes a customer service epiphany that changed his approach to business. It is about a year old, but it was new to me, and […]
< 1 min read
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  1. Media & Marketing

McMillon & Jassy:  Not Quite Together Again For The First Time

Both Walmart CEO Doug McMillon and Amazon CEO Andy Jassy appeared on CNBC yesterday, making observations about their businesses and the current consumer environment. McMillon’s comments included: •  “We’re continuing to see traffic growth in store, plus even more transaction growth for pickup, curbside and delivery. As a company our in store business is continuing […]
4 min read
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  1. Media & Marketing

Former MasterClass Talent Executive and Emmy Award-Winning Producer Launch SonderCo To Reinvent Talent and Brand Partnerships

LOS ANGELES, CA — Entertainment and talent executives have launched SonderCo, a new agency dedicated to innovating and deepening the way brands partner with talent, intellectual property, and other brands to create mutual long-term business value. Building on his experience helping make MasterClass a global brand through talent partnerships, Sean Akaks, former Head of Business […]
3 min read
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  1. Media & Marketing

5 Behaviors Innovative Leaders Display

Want to inspire others to innovate? Here’s a short excerpt from my book coming in April, The Innovative Leader, on how to do it: People look to their leaders to learn what is acceptable and what is not. They also take cues from how executives spend their time. Your duty as an innovative leader is […]
2 min read
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  1. Media & Marketing

NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
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