Media & Marketing

Articles about marketing and media in retail. (owned, earned and bought media)

  1. Media & Marketing

Amazon Creates $150 Million Fund to Invest in Minority-Owned Accelerator and VC Firms

Amazon has launched Amazon Catalytic Capital, an initiative that will invest $150 million in venture capital funds, accelerators, incubators and venture studios that provide funding to entrepreneurs from underrepresented backgrounds, primarily at the pre-seed/seed stage of venture capital funding. The company will invest in funds that focus on Black, Latino, Indigenous, women, and LGBTQIA+ founders […]
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  1. Media & Marketing

Coca-Cola kicks off football World Cup marketing campaign

Coca-Cola will today launch its FIFA World Cup 2022 campaign, “Believing is Magic”. The new campaign will run across TV, Radio, out-of-home, social media and digital platforms into November. The new TV advert will air for the first time during the Women’s England vs USA match this Friday. Also, for the fifth time, Coca-Cola and […]
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  1. Media & Marketing

Twitter shares pop as Musk offers to complete deal

Twitter shares have popped off the back of news that Elon Musk proposed to go ahead with the deal to purchase the social media platform at the original deal of … The post Twitter shares pop as Musk offers to complete deal appeared first on Latest Retail Technology News From Across The Globe – Charged.
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  1. Media & Marketing

Market Performance Group (MPG) acquires The CPG

PRINCETON JUNCTION, N.J. – Market Performance Group (MPG) has acquired The Creative Partners Group (The CPG). The deal will further expand MPG’s best-in-class omnichannel strategy and services capabilities at Target Corp. and throughout the retail marketplace, the company said. Marc Greenberger   Described as a one-stop retail powerhouse, The CPG is one of the country’s […]
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  1. Media & Marketing

5 Ways Brands Can Beat Inflation

The pressure of inflation on name brands is starting to show. Prices slashed. Pack sizes reduced. Budgets cut. Innovation postponed. Advertising on hold. All of which ignores the one sure and proven way to win during downturns. Don’t cheapen the brand. Making sure a brand fits a budget is true during good times, too. So, […]
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  1. Media & Marketing

TikTok’s European turnover surged almost six-fold last year

TikTok increased its European turnover six-fold in 2021, however its losses climbed by a third at the same time while the Chinese-owned social media giant attempted to bolster its offering… The post TikTok’s European turnover surged almost six-fold last year appeared first on Latest Retail Technology News From Across The Globe – Charged.
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  1. Media & Marketing

September 2022: retail technology deals and deployments at a glance

RTIH rounds up the stand out retail systems deals, deployments and pilots from September, including Walmart, Amazon’s Just Walk Out technology, Kwik Trip, Marks & Spencer, Currys, Boots, Lowe’s, Ikea, and Aldi. Lowe’s is tapping NVIDIA Omniverse Enterprise to create interactive store digital twins in Mill Creek, Wash,. and Charlotte, N.C. “We are always looking […]
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  1. Media & Marketing

RETHINK Retail’s Solution Spotlight: Prodege

RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. While at Groceryshop 2022, we sat down with Prodege to learn more about their cutting-edge marketing and consumer insights platform. With Prodege, leading brands and retailers can uncover the answers to their business questions, acquire new customers, increase revenue, and […]
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  1. Media & Marketing

From Social Commerce to Store Shelves: MikMak’s Key Learnings from GroceryShop 2022

  Groceryshop 2022 took place September 19 – 22 and welcomed its largest ever audience of brand leaders, excited to be back in person and ready to learn from and alongside one another.  The MikMak team welcomed customers and industry friends at our booth with swag bags full of products and case studies from our […]
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  1. Media & Marketing

Measuring the value of audience profiling

The power of audience profiling lies in the ability to target your ideal customers by understanding exactly what makes them tick. Without it, you’re reducing your chances of landing effective marketing campaigns. But the problem is, attributing audience profiling directly to revenue results is a challenge all marketers face. How can you tell if it’s […]
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  1. Media & Marketing

Why Typical Store Locators Are Falling Off the Map

It’s no longer breaking news that customers want multiple ways to shop. Whether it’s through online ordering with curbside pickup or purchasing directly from a retailer, meeting the omnichannel demands of the modern consumer requires brands to support several buying options in the most useful, convenient, and accurate way.  In other words, we want our […]
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  1. Media & Marketing

A Short Guide To Technographic Data And The Information It Provides For Retailers

Data gathering and analysis play a significant role in modern business. As big data and cloud technologies continue to grow, so does the importance of data. Companies are turning towards centralized data storage and collection.  Making the most of all the data that enters a business is crucial. In other words, modern companies need to […]
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  1. Media & Marketing

No One Understands Your Charts — Here’s How To Change That

Charts are the language of business, used every day at all levels to convey information. But too often, they’re an incomprehensible mashup of pies, bars, gauges, dots and lines that leaves the reader no more informed about the topic at hand. The good news is it’s almost certainly not your fault — it’s the charts […]
5 min read
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  1. Media & Marketing

Jakemans menthol confectionery gets brand refresh

Lincolnshire based manufacturing company, Jakemans has been creating menthol confectionery for over 100 years. Ahead of what is expected to be a bumper sales season for the category, Jakemans is revealing a packaging refresh. Remaining true to the heritage of the brand, the new branding will retain its traditional styling and bold colours but will […]
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  1. Media & Marketing

Advanced Post-Purchase Communications Are Key to Driving LTV

With customer acquisition costs (CACs) increasing, brands are investing more than ever into marketing and advertising to get shoppers into stores and clicking on “buy” buttons. Yet this focus on the top of the funnel means brands are neglecting some of the most crucial moments in the customer journey. Specifically, those that happen post-purchase, when […]
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  1. Media & Marketing

5 Tips to Boost Your Holiday Search Strategy

With the global economic downturn, inflation, ongoing supply chain challenges, and uncertainty due to the Ukraine war, this year’s holiday shopping season promises to be very challenging. Will people be in the mood to spend despite the gloom? Or will they rein in their enthusiasm and save for the year ahead? With these issues in […]
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  1. Media & Marketing

Why Building Unique Customer Experiences is the Silver Bullet for Online Shopping

Calling the pandemic and its aftermath a black-swan event at global scale is an understatement. Besides being a personal tragedy and suffering for millions, it dislocated the world order along several vectors, some irretrievably. As we put it behind us, it opens vast opportunities for the bold and decisive. One of the winners, if such […]
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  1. Media & Marketing

How Retailers Can Monetize Data

Few words have been used and overused more than “data.” What emerged from a series of zeros and ones has evolved into a critical pillar of every business. Data drives all aspects of a company, from research, buying behaviors, stock/inventory levels, assortment plan, replenishment, website design, store merchandising, staffing and finance to product lifecycle and […]
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  1. Media & Marketing

Kroger Health to offer co-branded health plans

DETROIT — Kroger Health is partnering with Michigan’s second-largest health plan, Priority Health, to launch two co-branded Medicare plans that promise to address patients’ whole-health needs. The two co-branded plans, PriorityMedicare + Kroger (PPO) as well as PriorityMedicare D-SNP + Kroger (HMO), will be available in eight counties in Southeast Michigan beginning in January 2023. […]
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  1. Media & Marketing

Made.com notches up a social commerce first with Pinterest campaign

Furniture and homewares retailer Made.com has launched its first Idea Ads with Paid Partnership campaign on Pinterest, making it the first brand to do so in the UK. To support its Never Ordinary campaign, the company’s collaboration with two creators on the platform (Kerry Lockwood and Little Big Bell) aims to inspire Pinners to style […]
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  1. Media & Marketing

NRF: Consumer Confidence Down, But Spending Still Grows

The National Retail Federation (NRF) is out with its assessment of August spending, concluding that while “consumers remain worried about high inflation and Federal Reserve interest rate hikes intended to bring inflation under control,” they are not so worried that they’ve stopped spending.  The rate of spending growth may have slowed a bit, but “consumer […]
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  1. Media & Marketing

Amazon Launches “Affordable Shopping” Hub

TechCrunch reports that Amazon is innovating in the “affordable shopping” space, launching a consumer hub called Amazon Access, designed to allow shoppers “to explore the programs, discounts and features” that will help them find more economical options. According to the story, “The new Amazon Access hub gives customers access to information on options like payment […]
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  1. Media & Marketing

Food Banks Increasingly Depend On Instacart, DoorDash, Amazon

Food banks, Axios reports, more and more are relying on “donated services” to reach people in need “who can’t or won’t make the trek to pick up groceries.” Examples cited in the piece: “DoorDash last week unveiled a partnership with 18 mayors that will provide funding for delivery and logistical expertise to help get donated […]
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  1. Media & Marketing

Walmart Launches Limited-Edition Collectibles in Partnership With NECA

Walmart and the National Entertainment Collectibles Association (NECA) have partnered to launch AutoT, a digital collectible platform featuring limited-edition figures and collectibles. The collection, which will be available both at Walmart.com and in stores, will feature exclusive figures and rare chase variants signed by stars and creators. Each series in the AutoT line is based […]
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  1. Media & Marketing

Americans inflate the impact of higher prices

American consumers believe that food inflation is 5.1 percent higher than it is in reality, according to new research from dunnhumby. “Consumers are responding by changing their shopping behavior, and perhaps most troublingly, nearly a third are cutting back or completing eliminating some meals,” said Grant Steadman, president for North America at dunnhumby. “Retailers and […]
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  1. Media & Marketing

World Retail Trends – September Roundup

Retailers are doubling down on technology and redesigned stores that fuse digital and in-store experiences. Here’s an overview of World Retail Trends and phygital developments witnessed by Mood Media, global specialist in customer experience at the point of sale. Keep reading to see some of the most exciting World Retail Trends from September.  Subscription model […]
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  1. Media & Marketing

Targeting Digital Natives Walmart Ups its Games

  Walmart is targeting the next generation of consumers with interactive participatory marketing that it hopes to edify its relationship with a new generation of consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   In what it hopes is branding coup, Walmart recently debuted 2 digital play experiences that tie […]
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  1. Media & Marketing

Retail Vacancy Rate Hits 15-Year Low

Retail vacancies in the United States dropped to 6.1% in the second quarter, a 15-year low, as Americans continued to resume in-store shopping. Asking rents for shopping center spaces during the quarter were 16% higher than five years ago, The Wall Street Journal (WSJ) reported Tuesday (Oct. 4), citing figures from commercial real estate broker […]
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  1. Media & Marketing

Nestlé Confectionery reveals Quality Street and KitKat sustainable pack innovations

Nestlé Confectionery has announced sustainable packaging innovations for two of its best-loved brands – Quality Street and KitKat. In a category first, Quality Street will move to recyclable paper packaging for its twist-wrapped sweets. By replacing the double layer of foil and cellulose with a paper wrap, Quality Street will remove more than two billion […]
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  1. Media & Marketing

Groceryshop 2022: Top Retail Influencers’ Key Takeaways

The RETHINK team visited Las Vegas from September 19-22 for Groceryshop 2022. While there, we had the opportunity to speak with many of our Top Retail Influencers and learn about their event experience. #TRI2022 members- Ricardo Belmar, Michael LeBlanc, Jeff Roster, Melissa Minkow, Bryan Gildenberg, Andrea Leigh, and Stewart Samuel- all shared their thoughts on […]
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