Media & Marketing

Articles about marketing and media in retail. (owned, earned and bought media)

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  1. Media & Marketing

Pinterest to Announce Third Quarter 2021 Results

SAN FRANCISCO–(BUSINESS WIRE)–Pinterest, Inc. (NYSE: PINS) will release financial results and a letter to shareholders for the third quarter 2021 on Thursday, November 4, 2021 after market close. The company will host a Q&A conference call to discuss these results at 3:00 p.m. PT (6:00 p.m. ET) on the same day. A live webcast of […]
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  1. Media & Marketing

Influencing Likely Buyers at Scale with Cardlytics’ Ross McNab

The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at […]
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  1. Media & Marketing

At JAB Holding Company Coffee Subscriptions Work

  Panera Bread tested a subscription coffee service as regular readers of this blog know then they launched an $8.99 per month coffee and tea subscription program for its MyPanera loyalty program members. Steven Jonson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, it’s clear that Coffee subscriptions work giving the first-hand knowledge JAB Holding Company […]
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  1. Media & Marketing

Employees With Disabilities Deserve Better – Here’s What Companies Can Do

October is National Disability Employment Awareness Month. It’s a time to recognize the many contributions people with disabilities have made to the workforce and economy. It’s also a time to acknowledge the ways in which the workforce can support the advancement of this community. For me, honoring this month is especially important. For far too […]
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  1. Media & Marketing

4 Reasons To Invest in Sales Operations Now

If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver. But companies in the know, like Snowflake and McAfee, […]
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  1. Media & Marketing

Oh, Snap: Data Deprecation Cuts Into Revenue

Don’t say we didn’t warn you. While reporting Snapchat’s Q3 results yesterday, CEO Evan Spiegel conceded Apple’s App Tracking Transparency (ATT) framework “disrupted” Snap’s advertising business, as it reported lower-than-expected earnings. The earnings miss drove sharp declines in Facebook’s and Twitter’s stocks as well. ATT, which rolled out in April with iOS 14.5, requires users […]
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  1. Media & Marketing

Amber Specialty Pharmacy promotes three

OMAHA, Neb. — Hy-Vee’s Amber Specialty Pharmacy subsidiary has promoted three executives to new posts that focus on continued growth and innovation for the company, which was named 2020 Specialty Pharmacy of the Year by the National Association of Specialty Pharmacy. In the promotions announced on Friday, John Ortner transitions to senior vice president of […]
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  1. Media & Marketing

GMDC | Retail Tomorrow to dissolve at year’s end

COLORADO SPRINGS, Colo. — GMDC|Retail Tomorrow plans to dissolve as a member-owned nonprofit at the end of the year. The decision, made by the trade group’s board, must still be approved by its members. “This news is disappointing to many, but we recognize our industry has changed significantly,” GMDC president and CEO Patrick Spear said. […]
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  1. Media & Marketing

Chains now offering Moderna and J&J boosters

NEW YORK — The Centers for Disease Control and Prevention formally recommended booster shots for many recipients of Moderna and Johnson & Johnson’s vaccines. As a result, up to 99 million Americans are now eligible for additional doses bolstering protection against COVID-19 beginning Friday. This follows FDA authorization of a Pfizer booster dose on Sept. […]
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  1. Media & Marketing

Instagram drives luxury watch brand marketing and sales

Luxury watch brands are turning to Instagram to create awareness for their new products, and companies such as Breitling are using commenters on the social media site as an advisory board. “We show them new products, concepts or ideas one to two years in advance,” said George Kern, Breitling CEO. “And here and there, we […]
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Amazon Celebrates SMB Sellers’ Successes, Introduces New Tools at Virtual Event

Amazon heralded its shifting strategies to help sellers expand with new tools during its two-day Accelerate Seller Conference this week. The e-commerce giant announced its growing success with American small and medium-sized businesses empowerment this year, its glowing Sellers Report, and the results of its unique CRM tools for SMBs.
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  1. Media & Marketing

How to Use eCommerce Analytics to Map the Consumer Journey

Given the many variations in how online buyers interact with your brand, you’ve likely learned that a one-size-fits-all marketing strategy isn’t effective. Instead, you need a range of marketing activities designed to reach consumers through varied touchpoints all along the marketing funnel.
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Why It Is Hard To Get Stacks and Stacks of Wax and Tracks

Supply chain issues, it seems, are hitting everybody.  The New York Times has a piece about the resurgence of vinyl records, pointing out that “in the first six months of this year, 17 million vinyl records were sold in the United States, generating $467 million in retail revenue, nearly double the amount from the same […]
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  1. Media & Marketing

OffBeat: In Conversation with Author Gregory Galloway

Content Guy’s Note:  Gregory Galloway is out with a new novel, “Just Thieves,” which is one of my favorite books of the past year – a terrific piece of noir fiction that starts out with a compelling, unforgettable image and proceeds by creating a universe where existential dread is like the air that the characters […]
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  1. Media & Marketing

Why Your Selling And Training Methods Don’t Work…And The Simple Fix

It has been said that no one likes to wait. Yet stores that have a long line tend to attract even more people to wait because they feel it must be worth it. Few of us like it when someone has power over us. Think The doctor will see you now or You’ll have to […]
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  1. Media & Marketing

Columbus Consulting International Celebrates 20 Years of Transforming Businesses

COLUMBUS, Ohio–(BUSINESS WIRE)–Columbus Consulting, one of the retail industry’s leading consulting firms, is celebrating its 20th year in business. The firm has grown to a team of over 200 industry experts serving over 300 clients globally, across all product categories and channels of distribution. “We believe success comes down to treating each client individually,” said […]
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Walmart announces Bitcoin ATMs pilot in US stores

Shoppers can now buy Bitcoin at several Walmart stores in the USA. They can purchase the cryptocurrency at Coinstar machines, enabled by Coinme. “Coinstar, in partnership with Coinme, has launched a pilot that allows its customers to use cash to purchase Bitcoin,” Walmart Communications Director Molly Blakeman told CoinDesk. “There are 200 Coinstar kiosks located […]
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Viral TikTok video shows how much data Amazon keeps on its users

Amazon users are able to request all the data that the ecommerce giant has collected on them and delete it after a TikTok went viral of user showing how much… The post Viral TikTok video shows how much data Amazon keeps on its users appeared first on Latest Retail Technology News From Across The Globe […]
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  1. Media & Marketing

UK government ditches proposed tax on Big Tech

The UK government has ditched its proposed tax on Big Tech after global reforms were agreed. The tax, which was supposed to be generated through the likes of Facebook, Amazon… The post UK government ditches proposed tax on Big Tech appeared first on Latest Retail Technology News From Across The Globe – Charged.
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Machine Learning, AI, and Platform Technology: Drug Discount Management’s Big Leap Forward

Today’s guest post comes from Scott Johnsen, VP of Product at Kalderos. Scott discusses the advantages of using artificial intelligence and machine learning to efficiently process reimbursement data and avoid duplicates. Learn more about Kalderos’ solutions to solve drug discount management challenges at scale during a free webinar on November 17: The Power of the Platform: […]
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  1. Media & Marketing

At Burger King Sustainable Means Fun for Kids

  The halo of ‘better-for-you’ continues to be top of mind with Gen Z and Millennial Americans. Young parents are constantly looking for better for my baby, better for my child, food and associated products according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. It’s at the intersection the Gen Z, Millennial […]
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  1. Media & Marketing

Daily QuickWit (10/21) – Top Retail News of the Day

Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
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Kroger Debuts Private Programmatic Advertising Marketplace

Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
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Daily QuickWit (10/19) – Top Retail News of the Day

Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]
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