Media & Marketing

Articles about marketing and media in retail. (owned, earned and bought media)

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  1. Media & Marketing
Consumer adoption of digital channels has created a permanent demand for omnichannel programs such as buy online, pick up in-store (BOPIS) and curbside pickup. Download this research report to discover the importance of data collection across all channels, how technology solutions can optimize omnichannel fulfillment programs, tips for refining your process to ensure data is […]
  1. Media & Marketing
Walmart Sponsored Products saw significant growth over the past year. In Q1 of 2021, more than twice the amount of advertisers were using Walmart Sponsored Products than in Q2 of 2020, according to a new report [download page] from Tinuiti. Walmart Sponsored Products allows advertisers to target inventory both on and off Walmart through Walmart… […]
  1. Media & Marketing
Also: the latest tech offers new horizons for accessibility, Instagram adds pronouns, and Ohio creates lottery to reward vaccinated residents. Hello, communicators: Since the pandemic, many companies are exploring new accessibility communication tools to help differently-abled stakeholders interact with their content. The latest example comes in the form of a new, experimental device that turns […]
  1. Media & Marketing
Kenneth Cukier, a senior editor at The Economist, joins to share insights from his latest book, Framers: Human Advantage in an Age of Technology and Turmoil. Kenneth explains how to use frames to make better decisions and avoid crises, as well as why we should rethink the phrase “think outside the box.” He also shares […]
  1. Media & Marketing
Street cred and street threads … convenience retailer 7‑Eleven is going all-in on its collab with Chicago native Joe Robinson – better known as Joe Freshgoods – to create a limited-edition private brand capsule collection. The first set of merch drops May 13 at 7:11 p.m. ET, kicking off the retailer’s self-proclaimed Brainfreeze SZN – a super chill season celebrating […]
  1. Media & Marketing
As the COVID-19 pandemic drags on into its second year, it continues to inflict unprecedented personal, societal and economic disruption around the world. Although the pandemic initially hit sub-Saharan Africa less severely than other areas, in the first few months of 2021, just as the spread of COVID-19 appeared to be slowing, a second wave […]
  1. Media & Marketing
Company Release – 5/12/2021America’s largest grocery retailer invites local and regional growers and producers to apply for new accelerator program CINCINNATI, May 12, 2021 /PRNewswire/ — The Kroger Co. (NYSE: KR) today announced the Go Fresh & Local Supplier Accelerator, a new partnership program inviting American growers and producers to apply for the opportunity to work with […]
  1. Media & Marketing
Also: Mattel wants to recycle old Barbies, YouTube offers funds to compete with TikTok for influencers, insights from Ragan’s Communications Benchmark Report, and more. Hello, communicators: Plenty of brands are looking to have an impact on the conversation around COVID-19 vaccines—despite mixed evidence on the effectiveness of incentives and giveaways. Following Krispy Kreme’s promo offering […]
  1. Media & Marketing
Every day, several new products are launched in the market, some from start-ups.  For product startup brands, if they want to get into large retailers like Best Buy or Walmart, it cannot be achieved unless they set a good base, meaning to have an established sales trend. Crowdfunding is proving to be a viable way […]
  1. Media & Marketing
  Once again, the ‘halo’ of grocerant niche ‘better-4-you’ food is taking center stage. Walmart has edified its brand marketing messaging to include ‘Better-4-You’ messaging; that is consumer family focused, interactive, and participatory according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Regular readers of this blog understand the dynamic growth, consumer […]
  1. Media & Marketing
From the Boston Globe this morning: “It can take a big push to make a drastic change. And when it comes to people’s work lives, there has been perhaps no greater disruptor than the COVID-19 pandemic. Many got laid off, or were suddenly allowed to do their jobs from anywhere. Some got sick, while countless […]
  1. Media & Marketing
Longo’s said last week that it was the first North American retailer to exclusively sell fair trade bananas, an assertion that MNB reader Cindee Lolik wanted to challenge: Food Cooperatives across the country, including our own here in Corvallis, OR, have been selling only fair trade bananas for year.  What this chain is doing is […]
  1. Media & Marketing
The health and wellness industry saw a wide variety of media coverage last month including successful launches, increasing trends and more. Below are the top not-to-be missed articles for April: Jump to: Industry Trends, What Brands Are Up To Industry Trends U.S. plant-based food retail sales jumped 27% to 7 Billion in 2020 Now more […]
  1. Media & Marketing
The My Private Brand Design Summit, starts TODAY, May 12. You will not want to miss our exciting lineup of speakers, live speed networking, and Vertex Award Winners. The My Private Brand Design Summit is the only event wholly focused on branding and package design for private label/private brand/own brands. The unique two-day experience is […]
  1. Media & Marketing
Ragan’s Communications Leadership Council Benchmark Report reveals new areas of focus for communicators that add to more traditional concerns. New priorities have emerged in the communications discipline this year, all of them related to the shocks of 2020. They include diversity, equity and inclusion, communicating with the remote workforce, workplace wellness and communications via mobile […]
  1. Media & Marketing
A lot goes into crafting a great marketing line—whether it’s a headline, tagline, slogan, or campaign idea. Among many factors, it needs to be provocative. And what better way to provoke a thought and/or action than to ask a question? In my opinion, many of the best statements in marketing history have been questions. So, […]
  1. Media & Marketing
The COVID pandemic forever changed shopping as we know it. We’ve seen human behaviors change virtually overnight due to the impact of COVID. In fact, 60 percent of global customers changed their shopping behaviors since the onset of the pandemic. This simple human shift of being at home vs. being “out” had a ripple effect […]
  1. Media & Marketing
As leaders think about the future of work and the hybrid workplace, here are the essential elements that must be present for workers to feel a sense of purpose and belonging. As leadership coaches, we have found that the dual pressures of performing and leading in the virtual work environment require gentle reminders for what […]
  1. Media & Marketing
Also: AAA seeks to calm consumer fears over gas shortage, Twitter tip jar posts home addresses, and Patagonia’s CEO shares strategies for activism campaigns. Hello, communicators: The Hollywood Foreign Press (HFPA) and its Golden Globes awards mark the latest high-profile example of what happens when an organization takes too long to enact reform and improve […]
  1. Media & Marketing
Year-over-year sales growth of grocery private label hits 13.7% in 2020. For the fourth consecutive year, private label in grocery outpaced name brands, with year-over-year sales growth of 13.7% vs. 12.9%, respectively, according to Coresight Research’s recent report, U.S. Grocery Private-Label Market Set to Maintain Growth Momentum. Photograph courtesy of The Kroger Co. While private label’s […]

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  1. Media & Marketing
Here’s the RetailWit’s top picks from yesterday: B&G Foods reports Q1 results (+12.4% sales, adjusted EBITDA +5.2%) and names former Mars exec Kenneth Keller as CEO. Sprout reports Q1 results (-9.4% ID sales). Bright spots for growth in the following month include smaller format stores, logistics, and targeting / digital capabilities. Ex-Barry Callebaut boss Antoine […]
  1. Media & Marketing
The secondary, or second hand, market is growing. Goodwill and second hand furniture and clothing shops have been around for some time, while online services like Poshmark and ThredUp have gained popularity over the past few years. Many consumers are finding value in reselling their gently used clothes to others, with the opportunity to make […]

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