Media & Marketing

Articles about marketing and media in retail. (owned, earned and bought media)

  1. Media & Marketing

Patagonia Joins Sustainable Packaging Initiative, Seeks Non-Tree-Based Solutions

Patagonia has joined the Pack4Good sustainability initiative from Canopy as it seeks next-generation packaging solutions that are made from non-tree sources such as agricultural waste and non-forest alternative fibers. The retailer already uses 100% recycled content for its packaging and catalogs but is seeking solutions that significantly reduce reliance on primary forest resources. Zara parent […]
2 min read
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  1. Media & Marketing

Overcoming outcomes challenges for brands

Nielsen’s Head of Advertisers and Agencies Matt Devitt discusses the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact. Outcomes are top of mind for brands, but understanding how to plan for, measure and improve them have never been more challenging. From the rise of live sports to the […]
< 1 min read
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  1. Media & Marketing

Family Dollar Selects AI-Powered Solution to Enhance Category Management

Family Dollar will use solutions from Dunnhumby to make merchandising and category management more customer-centric across its store network. Dunnhumby will use customer data science as well as consumer-led insights and collaboration to help Family Dollar make merchandising decisions that drive greater engagement with the retailer’s 66 million shoppers. The Family Dollar platform will be […]
2 min read
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  1. Media & Marketing

The Next Big Thing in Retail Foodservice: Where Consumers Are Heading

  Retail foodservice is undergoing a seismic shift, driven by changing consumer preferences, technological advancements, and the desire for convenience without compromising quality according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. As the industry evolves, certain sectors are emerging as the frontrunners, attracting consumers in droves and setting the stage for […]
4 min read
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  1. Media & Marketing

Elevating the Bodega Experience

Bodegas are a fixture in local communities and large cities alike. Rachel Krupa has her own fond memories of local corner stores, which is why she’s leveraging her deep CPG experience to reimagine and elevate the experience.  During this episode of Retail Remix, Rachel provides insight into why she founded The Goods Mart, and how […]
< 1 min read
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  1. Media & Marketing

Deloitte Study: Seven Out of Ten Organizations Embrace Marketing Technologies, Including Gen AI

CMO Survey Results Share Tweet Share Email The post Deloitte Study: Seven Out of Ten Organizations Embrace Marketing Technologies, Including Gen AI appeared first on The CMO Survey.
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  1. Media & Marketing

Why Accurate Retail Media Measurement Is Now Non-Negotiable | DSI

“If manufacturers don’t have that shopping list of what it is that they want in return for their investment, they’re effectively giving money [away for] free.” — Gregor Murray, Vice President of Strategy, Digital Commerce Global The retail media business is booming, with ad spend in the category expected to grow to nearly $130 billion […]
10 min read
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  1. Media & Marketing

Prof G Markets: Why Are Millionaires Moving Abroad? + The Biggest Deals in Podcasting

Subscribe to Prof G Markets: Apple Podcasts Spotify  Scott and Ed open the show by discussing the UK’s investigation into Microsoft’s Inflection acquihire, as well as Nippon Steel’s potential acquisition of US Steel and Andreesen Horowitz’s decision to close its Miami office. Then Scott shares his thoughts on why millionaires are flocking to the Middle […]
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  1. Media & Marketing

Legacy Grocery Store Market Share Capitulation a Continuing Trend

  It’s clear that legacy grocery stores, once the dominant force in food retail, are now navigating a challenging landscape marked by significant market share capitulation according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. This shift has been driven by three prominent trends: the encroachment of dollar stores, drug stores, and […]
5 min read
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  1. Media & Marketing

DIRECTV Announces Upcoming Price Increases for Packages and Services

DIRECTV has announced upcoming changes to its pricing structure, effective on or after October 6, 2024. Customers will notice adjusted rates on their next billing cycle. The company is updating prices for both its satellite and internet-based packages to remain competitive and address rising content distribution fees from TV networks.
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  1. Media & Marketing

Inflation and Private Label with NielsenIQ’s Steve Zurek

The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what’s really true at retail vs sensationalizing the outcomes.Find Steve […]
2 min read
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  1. Media & Marketing

Foodservice Retail Discontinuity Continues Driven by Gen Z and Millennial Adoption

  Notice was first given in 1991 when Foodservice Solutions®, Grocerant Guru® Steven Johnson, warned foodservice industry professionals about the shifting consumer mindset at COEX. Then, in 1996, Johnson coined the term “grocerants” in an Op-Ed article published in both FoodService Director and Nation’s Restaurant News. Fast forward to today, and the foodservice industry is […]
3 min read
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  1. Media & Marketing

What Price Loyalty? | Big story

Clever marketing ploy or brazen rip-off? Whatever your view of loyalty pricing, it’s hard to miss at the moment. Tesco is pushing hard on its Clubcard Prices though TV advertising, while rival multiples including Sainsbury’s, Morrisons and the Co-op have jumped on board with their… This story continues at What Price Loyalty? | Big story […]
< 1 min read
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  1. Media & Marketing

New York State Mandates Panic Buttons for Retail Workplaces

New York Governor Kathy Hochul has signed the Retail Worker Safety Act (RSWA), mandating the installation of panic buttons in the workplaces of retailers with 500 or more employees nationwide. The buttons will need to be in accessible locations; retailers also will have the option to provide wearable panic buttons or deploy mobile phone-based alarms. […]
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  1. Media & Marketing

Three Areas to Watch: The Inflation Reduction Act and Prescription Pricing

Today’s guest post comes from H. John Beardsley, Senior Vice President of Corporate Strategy at CoverMyMeds John discusses how the new maximum fair prices (MFPs) published by the Centers for Medicaid & Medicare Services (CMS) will affect medication affordability, formulary negotiations, evidence-based strategies, and other aspects of the market. To learn more, register for CoverMyMeds’ […]
2 min read
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  1. Media & Marketing

Walmart Taps StockX to Bolster Marketplace Sneaker Assortment

Walmart has forged a new partnership with StockX that will bring pre-verified sneakers from the resale site to the retailer’s online marketplace. With this partnership, StockX will bring “hundreds of listings” to Walmart’s site, reaffirming the company’s focus on growing its resale business, according to Bloomberg. Although specific styles were not shared, brands ranging from […]
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  1. Media & Marketing

Amazon Fresh: The Copycat Grocer Abandoning Innovation for Imitation

  From the outset, Amazon has been synonymous with innovation. The company disrupted the entire retail landscape with its commitment to price competitiveness, customer-centric operations, and an unmatched logistical network. Now then according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes, in a perplexing pivot, Amazon Fresh has devolved into a […]
4 min read
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  1. Media & Marketing

The Growing Pet Wellness Market: Trends and Opportunities for Retailers

By Matt Simon, Executive Director, Retail  Ask any pet parent and they’ll likely agree: The saying “you’re only as happy as your saddest child” doesn’t just apply to the parents of humans. Our Shopper Insights Survey found 86% of respondents in households with a dog or a cat said their pets contribute to their overall […]
3 min read
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  1. Media & Marketing

In Vitro Diagnostics Quality Controls: Safeguarding Precision in Diagnostics Worldwide

introduction: In vitro diagnostics (IVD) have become indispensable in modern healthcare, helping clinicians diagnose, monitor, and treat diseases precisely. These tests are crucial in patient care, from detecting infectious diseases to assessing chronic conditions. But behind every accurate and reliable test lies a robust system of quality controls (QCs), ensuring that these diagnostic tools deliver […]
< 1 min read
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  1. Media & Marketing

Walmart Tops List of Leading US Retailers By 2023 Sales

Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022. Walmart has once again secured the top position in Forrester’s annual ranking of the 67 largest US retailers (ranked by 2023 US net retail sales), with Amazon following closely in second […]
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