Media & Marketing

Articles about marketing and media in retail. (owned, earned and bought media)

  1. Media & Marketing
Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media […]
  1. Media & Marketing
In today’s digital age, where social media platforms like TikTok and Facebook reign supreme, businesses are constantly seeking innovative ways to stand out and connect with their target audience. One such method gaining traction is the strategic utilisation of QR codes within these social networks. By integrating TikTok QR code into marketing strategies, businesses can […]
  1. Media & Marketing
As it seeks to find firmer footing, Joann has entered a Transaction Support Agreement (TSA) with a majority of its financial stakeholders and other parties that includes commitments for approximately $132 million in new financing. The 800+-store crafts retailer has initiated voluntary prepackaged Chapter 11 cases in the U.S. Bankruptcy Court for the District of […]
  1. Media & Marketing
LAS VEGAS – Epsilon, a global advertising and marketing technology company, today announced the launch of the next generation of its retail media platform. Epsilon Retail Media applies artificial intelligence and person-first identity in the ad server, unlocking opportunities to drive stronger outcomes with shoppers on retailers’ properties, across the open web or in tandem. […]
  1. Media & Marketing
CHICAGO – Circana on Monday announced the leading companies in its latest Growth Leaders rankings. The firm analyzed the growth performance of hundreds of public and private consumer packaged goods (CPG) companies ranging from $100 million to $60 billion in annual sales to develop the rankings. Circana will highlight the drivers of success for these […]
  1. Media & Marketing
Cancer is one of the leading causes of mortality globally. The currently available methods to detect cancer are based on invasive procedures and can detect only a single cancer type. Cancers that are detected at late stages in patients have poor prognosis and may not be curable. That’s why there’s a pressing demand for early […]
  1. Media & Marketing
Kroger and Albertsons have argued in separate legal filings that the federal Trade Commission (FTC) is misguided and flat-out wrong in opposing their $24.6 billion merger. Both retailers contend that the FTC, in suggesting that the deal would give the combined companies an unfair competitive advantage, ignores the fact that they would also be competing […]
  1. Media & Marketing
Bloomberg reports that in the UK, both Tesco and J Sainsbury suffered disruptions over the weekend caused by “technical disruptions.” According to the story, “J Sainsbury Plc, the country’s second-largest grocer, experienced ‘issues’ with contactless payments and won’t be able to deliver the ‘vast majority’ of the day’s online orders … Sainsbury’s Chief Executive Officer […]
  1. Media & Marketing
Washington Post columnist Shira Ovide has a piece in which she tested Rufus, Amazon’s new artificial intelligence chatbot that the company says is designed to help people figure out what to buy based on vocal prompts. She writes, “In general, I thought the shopping bot was at best a slight upgrade on searching Amazon, Google […]
  1. Media & Marketing
The New York Times had a piece over the weekend about how young people, largely because of the impact of TikTok and other social media sites, have turned Sephora into a “retailer of choice.” According to the story, “Teenagers in the United States have said Sephora is their favorite beauty retailer, surpassing Ulta, according to […]
  1. Media & Marketing
“A lot of business cases, they depend on internal efficiency gains. But if you don’t measure this … then it will never lead to project success or success on the digital shelf … Have a measuring mindset.”            — Ilse Goverts-van Kesteren, Lead Business Consultant, Wunderman Thompson When Wunderman Thompson asked […]
  1. Media & Marketing
Generative artificial intelligence (Gen AI) is spurring organizations across different sectors to fundamentally reimagine their approach to digital transformation. Nowhere is its disruptive potential more evident than in retail, where Gen AI’s ever-increasing capabilities are powering a new age of customer-centric innovation. Retailers are exploring use cases across a wide range of functions, from new […]
  1. Media & Marketing
In today’s dynamic world of retail, the spotlight remains on artificial intelligence (AI) — and for good reason. AI is undoubtedly transformative, reshaping the future of retail. In addition to AI, other technologies are also making significant strides. Radio-frequency identification (RFID), replacing barcodes, revolutionizes supply chain and inventory management. Video analytics leverages computer vision to […]
  1. Media & Marketing
Richmond, the sausage brand, has kicked off a £2.6m marketing campaign including a TV ad, video-on-demand, outdoor posters, social media and in-store promotions. The “Good Times” brand campaign is designed to highlight the brand’s “unique heritage whilst also providing a look ahead to the future… This story continues at Richmond sausages roll out new £2.6m […]
  1. Media & Marketing
  At the intersection of time starved consumers and family fun at our house Easter was alive with activity both inside and out and always included extended family members the help make that day special. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that the more time you have to spend with […]
  1. Media & Marketing
Retailers know that digital influences the customer journey, from initial awareness to post-purchase. So why is there still such a staggering divide between consumers’ digital and physical brand experiences? We explore the gaps, challenges and opportunities on this week’s Retail Remix with Justin Racine and Zach Zalowitz of Perficient. Together with host Alicia Esposito, they […]
  1. Media & Marketing
Successful leaders, teams and companies that endure over the long run seek to find ways to balance, unite and integrate opposing dualities into a harmonic and flexible approach that leverage opposing tendencies without merging or averaging them. Here are three key dualities we should all become masters of managing whether it be personally or for […]
  1. Media & Marketing
  If success does leave clues, then failure leaves many as well.  Regular readers of this blog know that Boston Market, once a pioneer of rotisserie chicken and home-style meals, finds itself facing a slow fade. This isn’t the first time a seemingly established brand has fallen from grace. The story of Boston Market’s decline […]
  1. Media & Marketing
Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. This comparison, however, has its limits. While customers come to browse the physical shelf, your digital shelf goes […]
  1. Media & Marketing
Walmart is making its AI powered logistics technology – Route Optimisation – available to all businesses as a Software as a Service (SaaS) solution through Walmart Commerce Technologies. “We have invested significant time, resources and operational knowhow into building solutions like Route Optimisation, but that can be a barrier for many businesses,” says Anshu Bhardwaj, […]
  1. Media & Marketing
Struggling to keep up with the pace of modern retail? You’re not alone. The retail landscape is evolving rapidly, and maintaining productivity can feel like chasing a moving target. Enter Artificial Intelligence (AI) – your new strategic partner. Retailers are discovering that AI can do more than just data analysis. It’s time to harness AI […]
  1. Media & Marketing
  Consumers are dynamic not static according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. So, the question becomes just why are consumers in 2024 time-starved? Ok, let’s see a few reasons: ·         Busy Lives: The juggle of work, family, and personal commitments continue to be a major time drain. ·         Economic Factors: With […]
  1. Media & Marketing
Ulta Beauty, which posted strong financial results for 2023, will move into Mexico next year as part of a joint venture with global brands operator Axo. The retailer’s $11.2 billion in net sales for FY 2023, which ended Feb. 3, 2024, was 9.8% higher than the previous year, fueled by a comparable sales rise of […]
  1. Media & Marketing
Sainsbury’s has today been hit by an IT meltdown following an ‘error with an overnight software update’ that has prevented the grocery retailer from being able to fulfil online orders and accept contactless payments in stores. “We’re experiencing technical issues affecting some stores, our Groceries Online service and our ability to contact customers. Unfortunately, we will […]
  1. Media & Marketing
Dick’s Sporting Goods posted strong results in fiscal 2023, which ended Feb. 3, 2024, with $13 billion in net sales, 5% higher than the previous year, and a 2.4% increase in comp store sales. For the coming fiscal year, the retailer is planning $800 million in CapEx expenditures to fund a major brick-and-mortar expansion that […]
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  1. Media & Marketing
Target reported Q4 and 2023 financial results at its annual investor day on March 5, 2024. Quarterly comp performance improved sequentially from Q2 to Q4, but 2023 ended with comps down -3.7%. Profitability outperformed expectations as the company realized $2B of operating income growth in 2023 and reported notable gross margin improvements. The stock was […]

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