Marketing: Broadcast

  1. Corporate Finance
Amazon has launched Amazon Catalytic Capital, an initiative that will invest $150 million in venture capital funds, accelerators, incubators and venture studios that provide funding to entrepreneurs from underrepresented backgrounds, primarily at the pre-seed/seed stage of venture capital funding. The company will invest in funds that focus on Black, Latino, Indigenous, women, and LGBTQIA+ founders […]
  1. CPG: Beverage
Coca-Cola will today launch its FIFA World Cup 2022 campaign, “Believing is Magic”. The new campaign will run across TV, Radio, out-of-home, social media and digital platforms into November. The new TV advert will air for the first time during the Women’s England vs USA match this Friday. Also, for the fifth time, Coca-Cola and […]
  1. Operations & Supply Chain
Fisherman’s Friend’s ‘Whatever the Day Throws at You’ sponsorship campaign featuring the brand’s hardy fisherman, has returned to TV this month. The iconic lozenge is returning to the small screen with a re-run of six amusing 5- and 10-second creatives as lead sponsor of Channel 5’s Every Day Heroes series of programming across its main […]
  1. Media & Marketing
One of the UK’s leading hot sauce brands has teamed up with one of the nation’s most popular soul music radio stations for an autumn giveaway campaign. Encona, the range of cooking and table sauces is available in 12 flavours, covering a wide range of heat levels from the mild Thai Sweet Chilli Sauce upwards, […]
  1. Media & Marketing
Big Technology is a weekly newsletter dedicated to covering the tech world with honest, nuanced reporting. Join the 80,000+ subscribers who tune into Big Technology for tech news without the spin. Here’s an easy way to subscribe: Subscribe now Join us in Santa Clara on 10/18 and 10/19. On Thursday afternoon, the Delaware Chancery Court […]
  1. Media & Marketing
There is an image of an advertising campaign poster making the rounds on social media that has been marked with comments that question the motives and manipulative methods behind the design. (See Below) It is a good example of social and cultural commentary being added onto a commercial poster, but it is far from a […]
  1. Channel: Ecommerce & Digital
The Wall Street Journal put it this way: “Amazon’s fall hardware event is often where it unveils oddball products such as the Alexa microwave and sticky note printer. This year, the e-commerce giant stuck mainly to more practical devices: a large Kindle e-reader with note-taking capabilities, a sleep-tracking bedside alarm clock and Echo speakers that […]
  1. Channel: Ecommerce & Digital
La Série Omni QLED de Fire TV comprend un écran QLED 4K avec jusqu’à 96 zones de gradation locales et prend en charge les technologies Dolby Vision IQ et HDR10+ Adaptive pour une qualité d’image exceptionnelle La nouvelle Fire TV Ambient Experience réinvente le téléviseur intelligent avec la
  1. Media & Marketing
The Fire TV Omni QLED Series features 4K QLED display with up to 96 local dimming zones, Dolby Vision IQ, and HDR10+ Adaptive support for stunning picture quality New Fire TV Ambient Experience reimagines the smart TV with the power of Alexa—new widgets provide helpful, glanceable information
  1. Data & Insights
Amazon-owned cable and streaming network Epix will have a new name beginning in January: MGM+.  The rebranding will debut Jan. 15, 2023, while the network continues with its current distribution channels and categories of content, Epix said Wednesday (Sept. 28) in a press release.  “MGM is one of the most iconic and beloved brands from […]
  1. Operations & Supply Chain
Big-box retailers aren’t the only ones contending with reverse logistics challenges. Returns are an expensive headache for third-party online sellers as well. Vendors on Amazon.com, eBay, Walmart.com, and Wish.com must handle excessive e-commerce returns, as 20 percent of all online purchases are sent back. Online sellers must also contend with higher consumer expectations for a […]
  1. Channel: Ecommerce & Digital
ZDNet has a piece about Amazon’s broad “device strategy,” as the company has “grown into a giant of the tech world with a vast portfolio of devices, from e-readers to video doorbells and everything in between … Amazon’s strategy is to create products for every single aspect of your life, to facilitate everyday tasks. By […]
  1. Media & Marketing
Plus: What we do every minute online. A retail giant is making a major investment into the virtual world with new Roblox experiences. Walmart is launching “Walmart Land” and “Universe of Play” which allows children to collect virtual merchandise, play games with toys and characters, earn toys from a blimp go to live concerts and […]
  1. Channel: Mass
Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” The virtual worlds are aimed at younger Walmart customers and let Roblox players collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend concerts, win fashion competitions […]
  1. Media & Marketing
Woodie’s, a DIY, home and garden retailer, is partnering with same-day delivery platform buymie.  From 10th October, customers in South East Dublin can use buymie’s personal shopping services to order 20,000 DIY and home improvement products from their nearest Woodie’s store and receive items to their doorstep in as little as two hours.  This builds […]
  1. Media & Marketing
Spotify is looking to take on Amazon-owned Audible with its own audiobook service in the US. Spotify users be able to access over 300,000 audiobook titles, according to the Swedish… The post Amazon’s Audible under threat after Spotify launches audiobook service appeared first on Latest Retail Technology News From Across The Globe – Charged.
  1. Media & Marketing
Every entrepreneur or brand representative has an idea of how much effort and time it takes to expand the clients base and increase the company’s revenue. If your company has been around for a long time, then you probably remember the times when it was necessary to use leaflets and organise an advertising campaign on […]
  1. Channel: Ecommerce & Digital
Advertising Age reports that Amazon said that its Thursday Night Football game a week ago – the first that was exclusively streamed on Amazon Prime Video – brought in a total of 15.3 million viewers across all platforms, and Nielsen said the game averaged 13 million viewers across the length of the game. “Across all […]
  1. Media & Marketing
The New York Times has a piece about political ad targeting that suggests – if you read between the lines – the degree to which the technology could be applied to campaigns for retailers and suppliers. Here’s the set-up: “Over the last few weeks, tens of thousands of voters in the Detroit area who watch […]
  1. CPG: Food
The breakfast biscuit brand Belvita is launching a promotion offering prizes including £650 in-store gift cards, Spotify and Netflix gift cards and Headspace subscriptions. The prizes are part of Belvita’s “positive energy” campaign and customers can find out if they have won something by entering the product’s barcode at the company website. Amy Lucas, brand […]
  1. Corporate Purpose
Baby boomer, Gen Z, millennials, they get talked about a lot. But what about Generation Alpha? Who are they? Who are Generation Alpha? The first letter of the Greek alphabet for the first generation to be born solely after the start of the 21st century. This bunch of 8-15 year olds share their birth years […]
  1. Media & Marketing
Consumers who turned to online shopping during the pandemic have chosen to stay there, with those returning to in-store relying on online research to guide their decisions. Consumers realized the importance of “connection” and were forced to adapt and connect in new ways including social feeds, livestreaming, mobile and more, specifically across video and connected […]
  1. Data & Insights
There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% of total company revenue so far this year. Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1.  There are many explanations. Apple’s ad […]
  1. Media & Marketing
Walmart made news recently when Reuters broke that it may be “exploring” the influencer space. In case you missed it: The retail giant indicated that it may launch a platform to use social media influencers to help it (and its 100,000 third-party sellers) promote goods and services online when it filed trademarks for “Walmart Creator” and […]
  1. Media & Marketing
Amazon’s live radio app Amp is launching a new creator fund that is designed to reward creators who create engaging shows and build loyal audiences. A spokesperson from Amazon told TechCrunch that Amp has allocated “millions of dollars” to pay creators through monthly rewards, but didn’t provide an exact figure. The company says the range […]
  1. Media & Marketing
  There is no doubt that the customer is dynamic not static. It does not look as if work from home is going to go away any time soon.  With many companies wanting all workers back at least a couple days a week and workers not wanting to get stuck in traffic, lose “Their Time” […]

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  1. Shopper & Customer
  2. Corporate Strategy
  3. Corporate Finance
  4. Media & Marketing
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Stores & Formats
Retail vacancies in the United States dropped to 6.1% in the second quarter, a 15-year low, as Americans continued to resume in-store shopping. Asking rents for shopping center spaces during the quarter were 16% higher than five years ago, The Wall Street Journal (WSJ) reported Tuesday (Oct. 4), citing figures from commercial real estate broker […]
  1. CPG: Food
  2. Department: Food
  3. ESG
  4. Merchandising
Nestlé Confectionery has announced sustainable packaging innovations for two of its best-loved brands – Quality Street and KitKat. In a category first, Quality Street will move to recyclable paper packaging for its twist-wrapped sweets. By replacing the double layer of foil and cellulose with a paper wrap, Quality Street will remove more than two billion […]
  1. Retail Ecosystem
  2. Channel: Delivery
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery - Natural
  5. Department & Category
  6. Corporate Strategy
  7. Corporate Purpose
  8. ESG
  9. Partnerships & Alt Profit
  10. Media & Marketing
  11. Retailer Media
  12. Agencies & Vendors
  13. Retail Ecosystem
  14. Data & Insights
  15. International
  16. Shopper & Customer
  17. Technology & Innovation
  18. Trends & External Forces
  19. Retail Operations
  20. Associates & Employees
  21. Operations & Supply Chain
  22. Stores & Formats
The RETHINK team visited Las Vegas from September 19-22 for Groceryshop 2022. While there, we had the opportunity to speak with many of our Top Retail Influencers and learn about their event experience. #TRI2022 members- Ricardo Belmar, Michael LeBlanc, Jeff Roster, Melissa Minkow, Bryan Gildenberg, Andrea Leigh, and Stewart Samuel- all shared their thoughts on […]

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