Marketing: Broadcast

  1. Technology & Innovation
In today’s dynamic world of retail, the spotlight remains on artificial intelligence (AI) — and for good reason. AI is undoubtedly transformative, reshaping the future of retail. In addition to AI, other technologies are also making significant strides. Radio-frequency identification (RFID), replacing barcodes, revolutionizes supply chain and inventory management. Video analytics leverages computer vision to […]
  1. Media & Marketing
Richmond, the sausage brand, has kicked off a £2.6m marketing campaign including a TV ad, video-on-demand, outdoor posters, social media and in-store promotions. The “Good Times” brand campaign is designed to highlight the brand’s “unique heritage whilst also providing a look ahead to the future… This story continues at Richmond sausages roll out new £2.6m […]
  1. CPG: Food
The Onken yogurt brand, part of the Emmi Group, has announced a year-long campaign partnership with TV presenter and comedian Paddy McGuinness to drive awareness and growth of its entire portfolio. The integrated campaign will set out to help the nation make time to ‘feed… This story continues at Onken recruits Paddy McGuinness for ad […]
  1. Technology & Innovation
Late last month, Gartner made a stunning prediction, forecasting an imminent and dramatic decline in search engine traffic. “By 2026, traditional search engine volume will drop 25%,” the research firm said. “with search marketing losing market share to AI chatbots and other virtual agents.” The prediction seemed aggressive, especially given that Microsoft Bing — with its […]
  1. Media & Marketing
  Five Iron Golf, the nation’s leading indoor golf and entertainment space that is consumer focused, interactive, participatory and selling both food and beverage recently announced a partnership with Rehab Monster proving you don’t have to have 100 plus locations to garner marketing partnerships that drive new electricity. Now according to Steven Johnson Grocerant Guru® […]
  1. Media & Marketing
Chocomel is launching TV ads designed to raise brand awareness and increase penetration under the banner: ‘When Life Gives You Chocomel’. Jake Rylands, UK brand manager for Chocomel, said: “Deliciously indulgent Chocomel has gone from strength to strength since launching in the UK back in… This story continues at Chocomel launches new TV ad campaign […]
  1. Channel: Ecommerce & Digital
Teen Vogue has a really interesting story entitled, “What It’s Like To Organize My Amazon Warehouse As A Young Queer Person.” The piece is by Ash Judd, described as “a 20-year-old queer person who has worked at the Amazon STL8 warehouse in St. Peters, Missouri, since December 2021.” Here’s how Judd sets up the story: […]
  1. Data & Insights
Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work.  Follow along as we break down what advanced audiences are, why they matter and how they’re changing […]
  1. Trends & External Forces
Kerrygold is to return to British TV screens this Spring as part of a major new advertising campaign that will run throughout 2024. The multi-channel campaign ‘May your table always be full’ explores the power of reconnecting with friends and family at mealtimes amid the… This story continues at Kerrygold new advertising campaign Or just […]
  1. Stores & Formats
The National Grocers Association (NGA) has revealed the winners of the annual Creative Choice Awards, which “recognizes the best marketing and merchandising programs among independent grocery retailers.” The following are the 2024 Creative Choice Awards recipients: •  Connections Through Omnichannel Smaller operator (1-15 stores) Winner: Trig’s Cheese of the Month  Honorable Mention: Pay-Less Supermarkets Explore […]
  1. Data & Insights
With the rise in retail crime consistently making the headlines, many retailers are finding themselves struggling to keep both their staff and their stores secure. Retailers continue to have challenges when it comes to security and loss prevention, and are looking for ways to increase profits, reduce theft, and make efficiencies. The British Retail Consortium […]
  1. Media & Marketing
​From its inception as a humble mail-order business catering to radio aficionados to its zenith as a global electronics giant, RadioShack’s trajectory has been nothing short of extraordinary. The post The RadioShack story: from boom to bust to reboot appeared first on Retail Insight Network.
  1. Technology & Innovation
It’s not like artificial intelligence caught Sundar Pichai off guard. I remember sitting in the audience in January 2018 when the Google CEO said it was as profound as electricity and fire. His proclamation stunned the San Francisco audience that day, so bullish it still seems a bit absurd, and it underscores how bizarre it […]
  1. CPG: Beverage
Diet Coke has announced its new campaign, ‘Love What You Love, By You’, an evolution of its brand campaign launched in 2022, ‘Love What You Love’. The integrated consumer marketing campaign includes a brand-new TV advert inspired by real breaks, video-on-demand, out of home and… This story continues at Diet Coke unveils new ‘evolved’ ad […]
  1. Data & Insights
The media ecosystem is changing—70.6% of U.S. TV homes have a smart TV, up from 62.3% two years ago1. With widespread connected TV (CTV) adoption2 and increasing high-speed internet availability, new ways of watching have introduced new (and bigger) data sets. Innovations in audience measurement are critical to keep pace with audiences’ evolving media habits. […]
  1. Technology & Innovation
The San Francisco Chronicle reports that “as more retailers fret over theft in California stores, it appears another major chain is reconsidering its use of self-checkout machines. “Following in Target’s footsteps, at least one California Walmart has roped off its self-checkout area, reports KTLA. The store is in West Hills, a community in Los Angeles […]
  1. Data & Insights
In the more than 70 years since Joseph Sherwood bought a bankrupt jewelry store in Bell Gardens, Calif., much has changed in the world, and in retail. That post-WWII period in the Western U.S. was marked by the Dust Bowl Exodus, now a distant memory for most. Since then, the demographic makeup of California has […]
  1. International
ARLINGTON, Va. — Rock legend Roger Daltry will perform at the National Association of Chain Drug Stores’ 2024 Annual Meeting in Palm Beach, Fla., the association said Wednesday. His performance will be part of the grand finale during the Directors Dinner & Entertainment, which will be held on Tuesday, April 30th, from 7:30 p.m. to […]
  1. Channel: Mass
Walmart this morning released its final results for Q4 and the just completed fiscal year, saying that Q4 revenue was $173.4 billion, up 5.7 percent from the same period a year ago.  Q4 operating income was up 13 percent to $7.3 billion. US same store sales for the quarter were up four percent. Global e-commerce […]
  1. Channel: Grocery
Colorado Public Radio reports that “a union representing workers at local grocery stores filed unfair labor practice charges against grocery store chains Kroger and Albertsons on Thursday because of an alleged illegal ‘no poaching’ agreement between the two chains. “The complaint was filed by UFCW Local 7 with the National Labor Relations Board. It came […]
  1. Channel: Mass
Walmart has agreed to buy TV maker Vizio, the companies announced Tuesday, as the largest U.S. retailer grows its high-profit ad business, reports CNBC. Walmart will acquire Vizio for $2.3 billion, or $11.50 per share, in cash. The big-box retailer announced the acquisition as it reported its fourth-quarter earnings. Walmart and its Sam’s Club warehouse […]
  1. Media & Marketing
Audiences stream a record 40.8 billion viewing minutes on Jan. 13, 2024 Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January. While historically characteristic for the month, the uptick was perhaps more noteworthy because it was 1.4% above its level last year—a reporting period that was […]
  1. Corporate Strategy
Beyond, Inc. — parent company of Bed Bath & Beyond and Overstock.com — has appointed new CEOs for both brands, and also named Camping World CEO and TV personality Marcus Lemonis as Executive Chairman of its board of directors. The appointments follow the abrupt departure of former Beyond CEO Jonathan Johnson in November 2023. Johnson […]
  1. Media & Marketing
Hot beverage brand Horlicks is returning to TV screens for the first time in 20 years via AdSmart from Sky. The first month-long campaign will launch today with the commercial airing in 30-second slots. Utilising Sky Media’s addressable targeting technology, the campaign will reach specific audiences in Sky… This story continues at Horlicks makes TV comeback Or just […]
  1. Operations & Supply Chain
It’s the way of the world that giant corporations have the resources to crush their competition, especially when they attain a dominant position in the marketplace. The goliaths of Amazon.com and eBay did this to SMBs when they started offering FREE returns of online purchases. To be fair, the big companies probably didn’t foresee the […]
  1. Trends & External Forces
A concerning trend has emerged in the evolving retail landscape over the past few years: the spike in retail theft. As examples, Los Angeles and Dallas experienced staggering increases of 109 percent and 73 percent, respectively, in shoplifting incidents from H1 2022 to H2 2023. As the problem intensifies, communities are left grappling with the […]
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  1. Media & Marketing
  2. Channel: Restaurants
  3. Department & Category
  4. Department: Consumer Durables
  5. Department: Food
  6. Department: Nonfood
  7. ESG
  8. Media & Marketing
  9. Data & Insights
  10. Shopper & Customer
  11. Technology & Innovation
  12. Trends & External Forces
  13. Merchandising
  Don’t want to cook, don’t want to do dishes, well according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® your kids don’t want you hear you complain about cooking dinner either. Chuck E. Cheese has a new program for that has a great chance to make the entire family happy according […]
  1. Channel: Mass
  2. Corporate Finance
  3. Media & Marketing
  4. Agencies & Vendors
  5. Data & Insights
  6. Trends & External Forces
Target reported Q4 and 2023 financial results at its annual investor day on March 5, 2024. Quarterly comp performance improved sequentially from Q2 to Q4, but 2023 ended with comps down -3.7%. Profitability outperformed expectations as the company realized $2B of operating income growth in 2023 and reported notable gross margin improvements. The stock was […]
  1. Trends & External Forces
  2. CPG: Food
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Channel: Mass
  6. Department & Category
  7. Department: Beverage
  8. Department: Food
  9. Department: HBC
  10. Acquisitions, Divestitures & Mergers
  11. Corporate Strategy
  12. Corporate Finance
  13. ESG
  14. Partnerships & Alt Profit
  15. Media & Marketing
  16. Data & Insights
  17. Shopper & Customer
  18. Technology & Innovation
  19. Trends & External Forces
  20. Retail Operations
  21. Associates & Employees
  22. Operations & Supply Chain
  23. Owned Brands (Private Label)
  24. Stores & Formats
Comments from Chairman and CEO Rodney McMullen. "Kroger achieved strong 2023 results, in line with our long-term growth model and built upon three consecutive years of historic growth.

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