Marketing: Broadcast

  1. Media & Marketing
Audiences stream a record 40.8 billion viewing minutes on Jan. 13, 2024 Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January. While historically characteristic for the month, the uptick was perhaps more noteworthy because it was 1.4% above its level last year—a reporting period that was […]
  1. Corporate Strategy
Beyond, Inc. — parent company of Bed Bath & Beyond and Overstock.com — has appointed new CEOs for both brands, and also named Camping World CEO and TV personality Marcus Lemonis as Executive Chairman of its board of directors. The appointments follow the abrupt departure of former Beyond CEO Jonathan Johnson in November 2023. Johnson […]
  1. Media & Marketing
Hot beverage brand Horlicks is returning to TV screens for the first time in 20 years via AdSmart from Sky. The first month-long campaign will launch today with the commercial airing in 30-second slots. Utilising Sky Media’s addressable targeting technology, the campaign will reach specific audiences in Sky… This story continues at Horlicks makes TV comeback Or just […]
  1. Operations & Supply Chain
It’s the way of the world that giant corporations have the resources to crush their competition, especially when they attain a dominant position in the marketplace. The goliaths of Amazon.com and eBay did this to SMBs when they started offering FREE returns of online purchases. To be fair, the big companies probably didn’t foresee the […]
  1. Trends & External Forces
A concerning trend has emerged in the evolving retail landscape over the past few years: the spike in retail theft. As examples, Los Angeles and Dallas experienced staggering increases of 109 percent and 73 percent, respectively, in shoplifting incidents from H1 2022 to H2 2023. As the problem intensifies, communities are left grappling with the […]
  1. Media & Marketing
Claire’s evolution from retailer to lifestyle brand continues with the appointment of IMG as its global licensing partner to create a range of Claire’s-branded products. Under the multi-year agreement, IMG will bring to market complementary products that support Claire’s brand purpose of inspiring self-expression and individuality, in categories including apparel, fashion accessories and room décor […]
  1. CPG & FMCG
by Kevin Coupe You may have noticed in recent weeks a commercial for Instacart that features a man being able to place his grocery order from a remote location: Clever ad.  Though, as it happens, not all that different from a TV commercial from a quarter century ago that thematically was exactly the same – […]
  1. Agencies & Vendors
One of the benefits of being a RangeMe Starter or Premium subscriber brand is the opportunity to submit products to buyers who have immediate, limited-time opportunities that take place throughout the year. During these campaigns, retailers, distributors and foodservice operators invite brands that meet specific criteria to submit their products to be considered for placement […]
  1. Media & Marketing
Case study Reaching voters with radio  In a crowded market for political ads, radio offers an advantage Contact us Case study Reaching voters with radio  In a crowded market for political ads, radio offers an advantage Contact us Introduction Understand the reach of radio with U.S. voters During election years in the U.S., political campaigns […]
  1. Channel: Delivery
The Information reports that “Instacart said on Tuesday that it is cutting 250 jobs, or 7% of its workforce, and disclosed three top executives resigned. The grocery delivery app unveiled news of the restructuring alongside a 6% increase in revenue to $806 million for the fourth quarter … Instacart said it handled 70.1 million orders, […]
  1. Trends & External Forces
The Wall Street Journal reports that “Walmart is shopping in the TV aisle to help grow its advertising business.  The retail giant is in talks to buy smart television-manufacturer Vizio for more than $2 billion, according to people familiar with the situation. The move would give Walmart more places where it can sell ads and pitch […]
  1. Shopper & Customer
MNB reader Doug Galli has a reaction to my argument that while Amazon may try to steer shoppers to products with higher margins, so do many retailers: Kevin, you are correct on this point of how retailers “merchandise” and market their respective stores. You work to steer customers toward higher margin products, which might not […]
  1. Technology & Innovation
In an age where everyday goods cost more than ever, is our appetite for the finer things subsiding? According to Bank of America card data, credit card spending for luxury fashion is down 16 percent year-over-year, the product of a six-quarter-long decline. In October, one of the world’s top luxury retailers saw its stock drop […]
  1. Partnerships & Alt Profit
Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, as well as managing Sainsbury’s and Argos retail media services, has announced a partnership with advertising technology specialist The Trade Desk. This will enable advertisers to target campaigns to Nectar audiences, optimise and report on the performance of ad campaigns through a combination […]
  1. Channel: Ecommerce & Digital
The Hollywood Reporter writes that “Amazon is facing a lawsuit accusing it of misleading Prime subscribers by charging them an additional fee to stream movies and TV shows without ads.” The proposed class action suit, filed in California federal court, “claims breach of contract and violations of state consumer protection laws on behalf of users […]
  1. Data & Insights
A weekly podcast with the latest e-commerce news and events. Episode 317 is deep dive into Amazons Q4 2023 results. Subscribe: Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ????? Episode Summary: In this episode, Jason Goldberg and Scot Wingo dive deep into Amazon’s fourth-quarter results […]
  1. Trends & External Forces
2024 Diverse Intelligence Series The global Black audience Shaping the future of media Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with a global influence on trends and culture. Download the report 2024 Diverse Intelligence Series The global Black audience Shaping the future of media […]
  1. Data & Insights
For Black Americans, content provides a common ground and sense of cultural credibility. Defined through media and exported globally in fashion, TV, music and more, this culture is fundamental in its ability to bridge meaningful connections with an increasingly diverse audience. And while representing Black America is already complex, 16% of the Black population is […]
  1. Technology & Innovation
I put on Apple’s Vision Pro headset for the first time this weekend. The technology was even better than I expected. The device’s mixed reality passthrough was near-perfect, blending the physical and digital worlds seamlessly. And it wasn’t too heavy either. If I hadn’t found the $3,500 price tag impossible to justify, I might’ve just […]
  1. Data & Insights
VideoAmp is the latest TV measurement contender to get slapped with a lawsuit from Nielsen. Nielsen’s suit against VideoAmp, filed last week in Delaware court, accuses its rival of infringing on two patents granted to Nielsen in the past two months. The patents cover technology Nielsen uses to collect and report TV viewing data, such […]
  1. Data & Insights
“As [retailers] are seeing more business shift to ecommerce, that’s a more expensive channel for them, so they are really becoming dependent on the retail media revenue. So I think that the manufacturer or the advertiser holds the cards a little bit more than maybe they did in the past.” — Andrea Leigh, Founder and […]
  1. Media & Marketing
Noble Foods has launched a brand-new TV, radio, digital and OOH campaign for its flagship brand – the Happy Egg Co. following a design overhaul which was unveiled last month. The new advertising campaign ‘Happy Hens Lay Tasty Eggs’ has a particular focus on the… This story continues at New campaign launched for Happy Egg […]
  1. International
Doug Herrington, CEO Worldwide at Amazon Stores, has taken to social media to discuss Rufus, a new generative AI powered conversational shopping experience. Launching this week in beta to a small subset of customers in Amazon’s mobile app, this will roll-out to additional US customers in the coming weeks. To use Rufus, customers in the […]
  1. Channel: Ecommerce & Digital
Priced from £2, the Red Nose 2024 collection from Comic Relief is now available on Amazon, with free one-day delivery, and in Amazon Fresh stores and Whole Foods Market from 15th February. Money raised this Red Nose Day could help tackle poverty, provide food, essential healthcare or safe shelter for people in the UK and […]
  1. Media & Marketing
While more TV content is available on demand than ever before, TV audiences are still eager to watch key programming live. And some of these big moments are getting viewers off the couch and out of the house. Whether they’re viewing in a bar with friends, on the road at an airport or working out […]
  1. Technology & Innovation
Reacting to Amazon’s plan to create a pay tier for its Alexa smart speaker system, one MNB reader wrote: Our main household use for Alexa is to control lights, heat, and A/C.  If they start charging for it, we will stop using it.  There are many other platforms available for home control that do not […]
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Editor’s Choice

  1. Department: Food
  2. Holiday & Events
  3. Operations & Supply Chain
When Valentine’s Day approaches, the world’s craving for fresh roses reaches its peak. Swissport, a leader in the global logistics arena, orchestrates the movement of over 9,000 tons of these love tokens through its acclaimed Flower Corridor, spanning from the Kenyan highlands to Europe.
  1. Channel: Mass
  2. Partnerships & Alt Profit
  3. Data & Insights
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sky Bridges Standalone walled gardens are transforming into an interconnected network of fortresses. It’s not that walled gardens are opening up, exactly, but individual platforms are now actively partnering to allow one-to-one user targeting and other use cases among themselves – but […]
  1. Channel: Grocery
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Department & Category
  5. Corporate Strategy
  6. Corporate Finance
  7. Media & Marketing
  8. International
  9. Shopper & Customer
  10. Trends & External Forces
  11. Retail Operations
  12. Associates & Employees
  13. Operations & Supply Chain
  14. Owned Brands (Private Label)
  15. Stores & Formats
ZAANDAM, The Netherlands — Ahold Delhaize reported solid results for its fourth quarter and 2023 fiscal year, with full-year sales and earnings per share in line with expectations. Fourth quarter net sales were €23.0 billion ($24.65 billion), up 1.9% at constant exchange rates and down 1.4% at actual exchange rates. Comparable sales, excluding gas, increased […]
  1. Trends & External Forces
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Channel: Mass
  5. Channel: Specialty & Other
  6. Corporate Strategy
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
  10. Data & Insights
  11. Shopper & Customer
  12. Trends & External Forces
  13. Merchandising
  14. Stores & Formats
The Wall Street Journal reports that “Walmart is shopping in the TV aisle to help grow its advertising business.  The retail giant is in talks to buy smart television-manufacturer Vizio for more than $2 billion, according to people familiar with the situation. The move would give Walmart more places where it can sell ads and pitch […]
  1. Data & Insights
  2. Department & Category
  3. Department: Consumer Durables
  4. Department: HBC
  5. Department: Nonfood
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
We just launched the YipitData Consumer Spend Index (YCSI),  a measure of overall and category-level non-seasonally adjusted US retail sales as observed in a large transaction panel.  In January, YCSI showed consumer spending Y/Y growth (ex-gas stations) decelerated slightly from December. Y/Y growth in core retail sales was relatively stable over this period. YCSI saw […]

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