Marketing: Broadcast

  1. Operations & Supply Chain
Calculating how much inventory to keep on hand can sometimes feel like a Goldilocks story. Too much inventory and you’re left with wasted product. Not enough inventory and you’re left with unhappy shoppers and lost profit. Oftentimes, the amount of inventory on hand is a result of supply chain issues, of which there has been […]
  1. Shopper & Customer
What used to be known as TV dinners featuring foods that were edible but bland are now called ready meals and they are anything but tasteless. Instead, these ready meals are mostly appetising and flavourful and save consumers a lot of time and effort.  The demand for ready meals is no longer just a Western […]
  1. Data & Insights
Big news, people: GWI has partnered with Audiense, the leading audience intelligence solution. “So what?” we hear you ask. Well, insights drawn from different sources – in this case GWI’s survey data and Audiense’s social data – paint a more detailed and reliable picture of what audiences think, feel and do. Or to put it […]
  1. CPG: Food
National Public Radio reports that “as the price of eggs continues to rise, U.S. Customs and Border Protection officials are reporting a spike in people attempting to bring eggs into the country illegally from Mexico, where prices are lower. “The jump in sightings of the contraband product can be best explained by the high price […]
  1. Trends & External Forces
Coming off a historic Black Friday and Cyber Monday performance, with sales at $9.12 billion and $11.3 billion respectively, according to Adobe Analytics, U.S. retailers can breathe a small sigh of relief. However, looking beyond the busy holiday shopping season is critical. With many economists predicting the country will enter a recession in 2023 and […]
  1. Media & Marketing
Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several […]
  1. Retail Operations
“While I would never suggest, ‘Hey, let’s move away from those channels entirely,’ my philosophy is that we have to move to a more omnichannel approach without giving up our addressability, our measurement capabilities, and our efficiencies that we’ve worked so hard to build into our marketing stack … In the offline world, direct mail […]
  1. Data & Insights
The National Retail Federation reported that in the past five years, shrinkage has increasingly become a $100 billion problem for retailers.   Now, tech companies are getting involved to help fight theft in the retail industry.   As we start the new year, this week we release our Q4 Benchmark and look into four trends […]
  1. Retailer Media
If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. Those sponsored positions are what are now known as retail media, which has become the third-largest U.S. digital advertising channel after paid search and paid social campaigns. Even more impressive, eMarketer expects it to nearly double, from $31 […]
  1. CPG: Food
Old El Paso has kicked off 2023 with its latest TV campaign ‘Sound of Connection’. Running until the end of March, the Mexican food brand said its aim is to inspire the nation to ‘Dine Loud and Proud’ and encourage people to turn more Fridays into ‘Fajita Fridays’. The TV campaign will be complemented with […]
  1. Media & Marketing
Celebrity TV Chef James Martin is back on screens to promote Italian brand Cirio’s Carbon Neutral Chopped Tomatoes.  James – presenter of Saturday Morning on ITV – has been a partner of Cirio’s multi-media campaign since it launched last year, and now returns to ITV to promote the brand’s “unique sustainability credentials.”  Cirio now claims zero […]
  1. Operations & Supply Chain
Jordans Cereals returns to TV screens following a decade-long hiatus with a new design, brand platform and advertising campaign.  Launching today (16 January), the nationwide TV and video campaign, planned by the7stars, will run across Channel 4, Sky and ITV Digital throughout January and February, with Jordan’s Country Crisp as the hero product.  In addition […]
  1. Operations & Supply Chain
Returning to screens today (16 January) is Casillero del Diablo’s most recent ad campaign, The World’s Greatest Thief, featuring Chilean-American actor Pedro Pascal.  The Chilean wine brand’s campaign coincides with the launch of Pascal’s latest drama series The Last of Us on Sky Atlantic, and will be shown during the series’ transmission until 21 March.  Pascal […]
  1. Retailer Media
Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. Among the new offerings are the debut of the Microsoft Retail Advertising Network, which will allow retailers to pull from […]
  1. Media & Marketing
Brand voice is often described as the words and grammar you use to communicate with people. But, actually, brand voice is not only the grammar and tone of voice but the combination of words, sounds, images, lighting, taste and touch you use to attract — and become cozy with — your brand community. People can […]
  1. Media & Marketing
1. Find your support system 2. Commit to the journey 3. Set up routines 4. Never give up on yourself Paying it forward From being a radio host to working at a call center, in sales, and now as a Senior Salesforce Admin, I’ve had quite a career journey. There were times when I thought […]
  1. Channel: Delivery
The CPG Guys speak with Amit Patel, SVP of Startegic Partnerships and Monetization at Drizly,  the world’s largest alcohol marketplace and the best way to shop beer, wine and spirits. Follow Amit Patel on LinkedIn at: https://www.linkedin.com/in/patelaa/Follow Drizly on LinkedIn at: https://www.linkedin.com/company/drizly/Follow Drizly Ads online at: https://ads.drizly.com/ Amit answers these questions: 1) Please provide us […]
  1. Channel: Ecommerce & Digital
[[“value”:”Amazon ‘s (AMZN) soon-to-be widely available Buy with Prime service, which allows Prime members to use their Amazon accounts to shop with other online merchants, could be a profitable revenue channel for the e-commerce giant. However, the Club holding’s stock is still expensive, a high multiple compared to the broader stock market. Amazon on Tuesday […]
  1. Media & Marketing
KP Snacks has invested £1m in its ‘Hula Licious, Hula Lightful’ campaign, driving awareness of Hula Hoops’ light, low-calorie and non-HFSS offering, Hula Hoops Puft. Launching from the beginning of February, the campaign will run for six months across multiple channels including radio, video-on-demand and out-of-home. The ‘Hula Licious, Hula Lightful’ strapline focuses on Hula […]
  1. Media & Marketing
The retailer is using streaming video, radio commercials, social media and in-store signage to let consumers know about the registered dietitians, pharmacists and other resources at its stores.
  1. Technology & Innovation
The metaverse is creating a lot of buzz in the media, especially with its promise of creating a more integrated and open digital world. With its many associated technologies, such as Web3, NFTs and blockchain, it has especially generated a lot of hype in the retail industry. But it also has garnered a lot of […]
  1. Trends & External Forces
[[“value”:”Every weekday the CNBC Investing Club with Jim Cramer holds a “Morning Meeting” livestream at 10:20 a.m. ET. Here’s a recap of Friday’s key moments. Stay wary of tech Wait to buy Constellation Stick with Wells Fargo 1. Stay wary of tech stocks Stocks rose Friday on signs wage growth is moderating , signaling the […]
  1. Channel: Club
[[“value”:”Club holding Costco Wholesale (COST) delivered strong sales growth in December, demonstrating the retailer’s ability to consistently attract customers despite gathering economic headwinds. For the 5 weeks ended Jan. 1, Costco’s net sales increased 7% year-over year, to $23.8 billion, the company reported Thursday. Total comparable sales, which excludes the impact of fluctuations in gasoline […]
  1. Shopper & Customer
WEST HILLS, Calif. — Nature Made launched “The Start of Something Great,” one of its largest advertising campaigns to date, which focuses on establishing Nature Made vitamins as the transformative regimen to set good days in motion. The Start of Something Great The campaign, which is running across three major broadcast networks along with a […]

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Editor’s Choice

  1. International
  2. Department: Food
  3. Acquisitions, Divestitures & Mergers
  4. Corporate Finance
  5. International
  6. Trends & External Forces
Full Year Highlights Net revenues for the full year increased +9.7% driven by Organic Net Revenue1 growth of +12.3% with underlying Volume/Mix of +2.7%. For the fourth quarter, Net revenues increased +13.5% driven by Organic Net Revenue1 growth of +15.4% with underlying Volume/Mix of +1.6% Diluted EPS was $1.96, down 35.5%; Adjusted EPS1 was $2.95, up +11.9% on […]
  1. Technology & Innovation
  2. Technology & Innovation
  3. Trends & External Forces
  4. Associates & Employees
KEY POINTS “We are just at the dawn of the robotics age. And I would say artificial intelligence and battery technology are all a part of that movement as well,” Cathie Wood said. Amazon had more than 1.6 million workers at the end of 2021, according to its most recent annual report. Wood’s Ark Innovation […]
  1. Channel: Dollar/Value
  2. Department & Category
  3. ESG
  4. Partnerships & Alt Profit
  5. International
  6. Stores & Formats
Aldi is rolling out its partnership with the world’s largest surplus food platform, Too Good To Go, across all of its 990 UK stores. Following a successful trial last year, Aldi is now offering surplus food bags available nationwide, in a bid to tackle food waste while also offering even lower prices to customers. The […]
  1. Shopper & Customer
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Department & Category
  5. Department: Nonfood
  6. Corporate Strategy
  7. Corporate Finance
  8. Media & Marketing
  9. Retailer Media
  10. Agencies & Vendors
  11. Data & Insights
  12. Shopper & Customer
  13. Technology & Innovation
  14. Trends & External Forces
  15. Retail Operations
  16. Stores & Formats
H-E-B, Costco Best Navigate The 2020 – 2022 Pandemic Grocery Market Upheaval, Bumping Amazon From Its Top Ranking Customers emerged from 2020 – 2022 placing more importance than ever on finding the right balance of savings and quality while placing less importance on saving time. Pandemic surge in retailer digital capabilities and consumer digital adoption […]
  1. Data & Insights
  2. Department & Category
  3. Department: Food
  4. Data & Insights
  5. Shopper & Customer
  6. Trends & External Forces
  7. Associates & Employees
  8. Holiday & Events
Charted: U.S. Egg Prices Double in 2022 Eggs are a staple food for many countries around the world, and the U.S. is no exception. Americans eat between 250‒280 eggs a year on average. Eggs are also easy to cook, protein-dense and supply many daily vitamins needed for healthy living, making them a popular meal or […]

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