Marketing: Broadcast

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  1. Media & Marketing
Supply chain issues, it seems, are hitting everybody.  The New York Times has a piece about the resurgence of vinyl records, pointing out that “in the first six months of this year, 17 million vinyl records were sold in the United States, generating $467 million in retail revenue, nearly double the amount from the same […]
  1. Media & Marketing
People talk about their personal brand, but what, really, is a personal brand — and how do you create one? “Having a personal brand helps people understand what you’re all about,” said Salesforce Chief Philanthropy Office Ebony Beckwith. “Whether it’s how you look, how you speak, or how you work — it’s the whole package.”  […]
  1. Agencies & Vendors
The power to engage and inspire consumers involves innovative grit, and brands around the world aspire to rise above the rest by creating ads that consumers simply can’t bypass. Lofty aspirations aside, however, we know there will always be at least some resistance to advertising—no matter how inspiring it may be. Advertising remains vital to […]
  1. Media & Marketing
Musicians can now sell directly to their fans on Spotify using the Shopify e-commerce platform. By connecting their Spotify for Artists accounts with their Shopify online stores, artists can sync their product catalogues and showcase products of their choice directly on their Spotify profiles. Ellie Goulding and Jax Jones are among the first UK artists […]
  1. Agencies & Vendors
With so much discussion in the media industry about equity for the Black community, it’s no wonder that historically Black colleges and universities (HBCUs) have taken center stage. These schools continue to meet the demand for safe space by placing African American culture at the center of their collegiate experiences—and their influence extends beyond their […]
  1. Media & Marketing
Also: GE, Union Pacific and others announce vaccine mandates, how Facebook’s brand reputation affects user numbers, how personal storytelling offers COVID-19 messaging opportunities, and more. Hello, communicators: Big U.S. firms such as General Electric and Union Pacific have announced vaccine mandates for employees in response to President Biden’s Dec. 8 deadline. Other companies that have […]
  1. Channel: Mass
USA Today reports that Target “is doubling the number of “Apple at Target shop-in-shop experiences” and expanding from 17 to 36 stores in time for holiday shopping. “The new concept, which launched in February, doubles Apple’s footprint in select Target stores and brings displays for iPhone, iPad, Apple Watch, AirPods, the HomePod mini, Apple TV, […]
  1. Holiday & Events
Kettle Chips is launching a campaign aimed at appealing to a younger target audience in the run up to Christmas The “There’s more to Kettle than you think” campaign will run across TV for three weeks, supported by radio advertising until the end of the year. The advert features the brand’s 10-strong range of flavours, […]
  1. Shopper & Customer
Why Experience-Driven Subscription Services are Key to Satisfying Customer Cravings
  1. Channel: Mass
BENTONVILLE, Ark. — Walmart is bringing back its month-long “Black Friday Deals for Days” sales event this November. And this year Walmart+ members will get early access to the deals. “We continue to build Walmart+ to be the ultimate life hack for our customers,” Walmart U.S. chief customer officer Janey Whiteside said on Monday “That […]
  1. Channel: Mass
BENTONVILLE, Ark., Oct. 18, 2021 — After overwhelmingly positive customer feedback for Walmart’s reinvented Black Friday shopping experience last year, the retailer is announcing the return of its month-long savings event, “Black Friday Deals for Days.” Walmart’s second annual “Black Friday Deals for Days” events will deliver the incredible prices customers expect from the most […]
  1. Media & Marketing
The British Independent Retailers Association (BIRA) is the latest trade body to express concern over the spiralling costs faced by retailers. Andrew Goodacre, Bira’s chief executive, has warned that increased costs in almost all areas of businesses could pile pressure on hard-pressed independents. In a radio interview with LBC Goodacre said: “Smaller retailers are not […]
  1. Corporate Purpose
Quaker Oats has launched a campaign to build on its support for charity Magic Breakfast. The brand’s “The Fire Inside” campaign aims to show how “wholesome nutrition can feed more than just consumers’ bellies”, supported by multi-million pound activity including TV, digital and social media throughout October and November. The brand is also driving awareness […]
  1. Department & Category
The actor-writer-director-producer-TV host Stanley Tucci is out with a memoir, “Taste: My Life Through Food,” that is a breezy, conversational tour through his life as a series of meals.  Actually, it is more than that – Tucci has had a diverse career and interesting life, living at various times in places ranging from Florence to […]
  1. Media & Marketing
We are omni-channel people. Every morning I scroll through Instagram and email. And, more often than not, an ecommerce site or a blog as well. When this experience is seamless, I’m a fan. But, if the email and site are inconsistent, I get frustrated – and I’m not alone. According to our State of the […]
  1. Channel: Mass
A new product offering complements the retailer’s forthcoming DSP By Lisa Lacy Walmart is about to take the wraps off a new set of data products geared toward merchants and suppliers, Adweek has learned. The first contracts for Walmart Luminate, as the new feature is known, were signed in the last month, a spokesperson tells Adweek. […]
  1. Media & Marketing
The arrival of the first real fall TV season in two years and the return of football (with fans) combined to drive big viewership in September, with broadcast programming gaining 2 share points to represent 26% of total TV usage. The rise represents the second consecutive increase in broadcast viewing and a high since the […]
  1. Media & Marketing
Choice has never been more abundant across the media landscape than it is today. The rise in connected TV (CTV) adoption and the growing wealth of streaming platforms continue to entice media-hungry consumers with new and engaging content. Despite the abundant choice, however, many people don’t see enough of themselves reflected in the content they’re […]
  1. Trends & External Forces
It’s easy to attribute every change we’ve seen among U.S. consumers in the last year and a half to the pandemic – but there’s more influencers at play here.  The increased time spent stuck at home drove many to spend longer using TV streaming and audio services, while the lack of in-person shopping and dining […]
  1. Media & Marketing
Gravy brand Bisto is set to air its first TV advert in six years, as part of a £4m campaign to promote its Bisto Best range. The advert will debut tonight (12 October) during Channel 4’s Great British Bake Off and will remain on air until March 2022, supported by a partnership with Global Radio. […]
  1. RetailWit QuickWit
WitsNotes Volume 4 takes us to a new frontier of Marketing. Title: Re-invented Marketing: A Candid, Myth-busting Interview Author: Rishad Tobaccowala (The talk and his website)  Topic(s): Marketing Length: 1 hour RetailWit Summary: 5 minutes Summary Marketing is in a perilous spot—the cookie is crumbling, privacy will be a competitive advantage, CMO tenure is the […]
  1. Media & Marketing
To make sure your branding is converting as many potential customers as possible, it’s important to ensure your brand is consistent across all areas of your business. Here are five important components of successful and cohesive branding.  1 – Simple and consistent logo The easiest way to ensure your branding is cohesive is by making […]
  1. Media & Marketing
Online retailer Buy It Direct Group has opened a new robotic TV recycling plant.  Situated in Elland, West Yorkshire, this will process one million screens next year, with the company claiming that it will be the largest TV and screen recycler in the UK. “We take in old TVs and laptops (anything with a screen […]
  1. Media & Marketing
On November 16th, I’ll be introducing the world to my new book, Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success. Most of you reading this know that when I say business, I really mean life…and hands down, one of the most important ingredients for personal and professional success is accountability.  For […]
  1. CPG & FMCG
Historically, large consumer packaged goods (CPG) companies have relied on TV ads and retailers to reach consumers. Today, however, many CPG companies have begun speaking directly to consumers, engaging with them like never before through owned digital channels. This shift has allowed brands to take control of the consumer experience themselves. Direct-to-consumer (D-to-C) models are […]
  1. Shopper & Customer
Yesterday MNB took note of a Variety report that Meredith, publisher of print magazine titles that are familiar to anyone who has been to a supermarket front end – such as People, EW, Better Homes & Gardens and InStyle – “will become part of Dotdash, the digital publishing division of Barry Diller’s IAC holding company, […]

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  1. RetailWit QuickWit
Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
  1. Channel: Grocery
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. RetailWit QuickWit
Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]

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