Marketing: Broadcast

  1. Retailer Media
This episode was recorded at the Cannes Lions International Festival of Creativity with a live audience. The CPG Guys were joined by Ryan Mayward, SVP of Sales at Walmart Connect and Jacquelyn Baker, CEO of Omnicom Commerce Group, part of the Flywheel Commerce Network. Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/Follow Walmart Connect online at: […]
  1. Channel: Grocery
This is Steve Dennis, strategic advisor, keynote speaker, and best-selling author.  This summer we’re taking our own advice and trying something new, something more radical than conventional. For the next six episodes Steve will be unpacking themes from his new book Leaders Leap and placing them squarely and provocatively in the current retail context. Steve […]
  1. Media & Marketing
Hallmark is revamping its streaming service and integrating retail and product benefits into the price of a subscription, with the goal of creating an “unparalleled Hallmark lifestyle experience.” In mid-September the current streaming service Hallmark Movies Now will become Hallmark+, with the subscription cost increasing from $5.99 per month or $59.99 per year to $7.99 per […]
  1. Channel: Grocery
The CPG Guys are joined in this episode by Joell Robinson, Senior Director for Retail Media Sales & Activation at Giant Eagle & Neil Murphy Chief Revenue Officer at Bridg, a division of Cardlytics. This episode is sponsored by Bridg. Follow Joell Robinson on LinkedIn at: https://www.linkedin.com/in/joellguglielmo/       Follow Leap Retail Media Network online […]
  1. Media & Marketing
Case study Adding incremental reach with local streaming An effective avenue for reaching U.S. presidential election voters Contact us Adding incremental reach with Local Streaming An effective avenue for reaching presidential election voters Contact us Introduction Understanding how local news fits into voters’ media diet Political campaigns must reach voters in an increasingly fragmented media […]
  1. Shopper & Customer
Let’s talk about our little friend, content marketing. We’re sure you’ll agree that a content marketing strategy is something every brand needs, but getting it right is easier said than done. Not every marketing team will take the same approach, but we’ll let you in on a secret – all the best content marketing strategies […]
  1. Shopper & Customer
Digital channels and platforms — especially social networks — have democratized product discovery and access. Through algorithm-powered feeds, consumers receive a curated selection of accounts, brands and products that they can interact with (and buy from) all over the world. But although consumers can easily use social platforms to discover and buy from new brands, […]
  1. Technology & Innovation
  Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, is here once again to dish out some delicious insights on a topic that’s been simmering on the back burner for a while: the decline of the traditional family dinner. Once a staple of family life, dinner time has undergone a radical transformation. […]
  1. Media & Marketing
Live shopping veteran HSN has launched a new creator platform, HSNfluencer, to directly recruit, manage and analyze its partnerships with online creators. Powered by partnership management platform Impact.com, HSNfluencer allows the company to streamline its relationships with digital creators and influencers. The platform is designed to makes it easier for creators to engage with the […]
  1. Technology & Innovation
The CPG Guys are joined in this episode by Jeff Malmad, global head of commerce at Mindshare. He is also the host of our weekly programming on Tuesday’s – the retail media minute. Jeff’s previous episode can be found here and is one of our top performing episodes of all time to the day : […]
  1. Shopper & Customer
In many countries around the world, Pride months bring a rainbow wave of brands showcasing their support of the LGBTQ+ community. While these efforts have been both praised and criticized, Nielsen research shows LGBTQ+ consumers are open to brand engagement that’s authentic and inclusive. But what does authentic, inclusive brand engagement look like?  According to […]
  1. Channel: Grocery
The CPG Guys are joined in this episode by Jill Pavlovich, SVP of Digital Shopping Experiences at Albertsons Companies. Follow Jill Pavlovich on LinkedIn at: https://www.linkedin.com/in/jill-pavlovich/ Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/ Follow Albertsons Companies online at: https://www.albertsonscompanies.com/  Jill answers these questions: Would you share with us some of the most relevant ones that […]
  1. Technology & Innovation
In our final episode of Season 8 we welcome Janet Hayes, CEO of Crate and Barrel Holdings, the leading home furnishings player with over 100 stores in 9 countries. Janet shares leadership lessons from a remarkable career with brands like Williams-Sonoma, Pottery Barn, Nike, and Gap and, now, in her current role driving growth at […]
  1. Data & Insights
The CPG Guys are joined in this episode by Conor Keane CEO and Andre Souza Head of Data Science at Spring Global,  a company renowned for its engineering excellence in CPG salesforce automation software. This episode is sponsored by Spring Global. Follow Conor on LinkedIn at: https://www.linkedin.com/in/conor-keane-1aaa6/Follow Andre on LinkedIn at: https://www.linkedin.com/in/andr%C3%A9-luiz-ara%C3%BAjo-de-souza-b8b766115/Follow Spring Global on […]
  1. Technology & Innovation
By now, we’re starting to understand why so many OpenAI safety employees left in recent months. It’s not due to some secret, unsafe breakthrough (so we can put “what did Ilya see?” to rest). Rather, it’s process oriented, stemming from an unease that the company, as it operates today, might overlook future dangers. After a […]
  1. Shopper & Customer
Dole has announced a huge consumer activation campaign for this summer. To spearhead the campaign, Dole have teamed up with TV presenter Angellica Bell who is best known for her appearances on The One Show amongst others, as well as winning Celebrity MasterChef. This celebrity… This story continues at Dole announces its summer consumer activity […]
  1. Media & Marketing
St Pierre will launch its first above-the-line campaign with a tongue-in-cheek take on French superiority titled ‘Eat Avec Respect’. Titled ‘Eat Avec Respect’, the creative campaign focus is on three tearful French characters who all plead with a UK audience to treat the brand’s revered… This story continues at St Pierre makes TV debut Or […]
  1. Media & Marketing
Sri & PVSB recap the highlights & insights from their trip to the 2024 Cannes Lion Festival of Creativity. Follow Cannes Lions on LinkedIn at: https://www.linkedin.com/company/cannes-lions-international-advertising-festival/Follow Cannes Lions online at: https://www.canneslions.com/ CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita’s podcast: Spotify  Apple DISCLAIMER: The content in […]
  1. Shopper & Customer
Whitworths is launching its first national TV campaign promoting the nutrient power of dried fruit, nuts and seeds. The new ad is the start of the brand’s £2.5m ‘Tiny Power’ campaign which aims to get consumers to change the way they think about the category.… This story continues at Whitworths launches ‘Tiny Power’ campaign Or […]
  1. Technology & Innovation
RTIH rounds up the stand out retail systems deals, launches, deployments and pilots from the past seven days. Including Berrios, AF Blakemore & Son, Studenac, JCPenney, Authentic Brands Group, Co-op, Evri, Tractor Supply Company, and Albertsons. Evri UK parcel delivery company, Evri, has announced a £19 million investment in new plans to fast track the […]
  1. Channel: Drug
The CPG Guys are joined in this episode by Abi Subramanian, Group VP of Customer Loyalty, Marketing at the Walgreens Advertising Group. Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/Follow Walgreens advertising group on LinkedIn at: https://www.linkedin.com/company/walgreens/ Abi answers the following questions : 1. Welcome back, since we last had you, here you are at Walgreens. […]
  1. Media & Marketing
Rustlers has announced the next wave of its ‘Boost Your Burger’ initiative with hundreds of chances for shoppers to win Spotify Premium passes. With the ‘Boost Your Burger’ campaign now in its second year, the brand has launched an on-pack promotion with Spotify that will… This story continues at Rustlers unveils next instalment of ‘Boost […]
  1. Technology & Innovation
Welcome to a special bonus episode of the Remarkable Retail #podcast, recorded live in Barcelona at Shoptalk Europe. Our guest is the talented and dynamic  Maryam (Mary) Ghahremani, CEO of Bambuser.     Together, we delve into the future of global retail and commerce, focusing on the video platforms and merchandising that is revolutionizing the shopping […]
  1. Media & Marketing
Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel, which launched in April 2024 on Amazon’s Prime Video and Freevee streaming TV services. The mobile experience that sits alongside Amazon Live’s streaming TV content. (Image courtesy Amazon) The partners will […]
  1. Retailer Media
CVS Media Exchange (CMX), CVS’ retail media network, is beta testing a new self-service offering for its advertiser partners in collaboration with The Trade Desk. While managed services will still be available to CVS’ advertisers, the new self-service option aims to expand the access and transparency of CMX by offering brands more autonomy and control […]
  1. Retail Ecosystem
The CPG Guys are joined in this episode by Imteaz Ahamed, Director of Performance Marketing, Nutrition at Reckitt & Host of the Applied Intelligence Podcast. This episode was recorded at the Cannes Lions Festival of Creativity. Follow Imteaz on LinkedIn at: https://www.linkedin.com/in/imteaza/ Subscribe to the Applied Intelligence podcast on Apple or Spotify CPG Guys Website: […]
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  1. Data & Insights
  2. Channel: Dollar/Value
  3. Channel: Drug
  4. Channel: Ecommerce & Digital
  5. Channel: Grocery
  6. Channel: Home Improvement
  7. Channel: Mass
  8. Department: Nonfood
  9. Corporate Strategy
  10. Corporate Finance
  11. Agencies & Vendors
  12. Data & Insights
  13. Shopper & Customer
  14. Technology & Innovation
  15. Trends & External Forces
  16. Operations & Supply Chain
  17. Stores & Formats
WASHINGTON – The National Retail Federation has released its annual list of the Top 100 Retailers. Compiled by Kantar, the list ranks the industry’s largest retail companies by their U.S. sales. “This year’s list of the Top 100 Retailers largely reflects a post-pandemic return to normal,” NRF Executive Director of Research Mark Mathews said. “As […]

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