Marketing: Broadcast

  1. Corporate Finance

Amazon Creates $150 Million Fund to Invest in Minority-Owned Accelerator and VC Firms

Amazon has launched Amazon Catalytic Capital, an initiative that will invest $150 million in venture capital funds, accelerators, incubators and venture studios that provide funding to entrepreneurs from underrepresented backgrounds, primarily at the pre-seed/seed stage of venture capital funding. The company will invest in funds that focus on Black, Latino, Indigenous, women, and LGBTQIA+ founders […]
2 min read
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  1. CPG: Beverage

Coca-Cola kicks off football World Cup marketing campaign

Coca-Cola will today launch its FIFA World Cup 2022 campaign, “Believing is Magic”. The new campaign will run across TV, Radio, out-of-home, social media and digital platforms into November. The new TV advert will air for the first time during the Women’s England vs USA match this Friday. Also, for the fifth time, Coca-Cola and […]
< 1 min read
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  1. Operations & Supply Chain

Fisherman’s Friend’s successful sponsorship campaign returns to TV

Fisherman’s Friend’s ‘Whatever the Day Throws at You’ sponsorship campaign featuring the brand’s hardy fisherman, has returned to TV this month. The iconic lozenge is returning to the small screen with a re-run of six amusing 5- and 10-second creatives as lead sponsor of Channel 5’s Every Day Heroes series of programming across its main […]
< 1 min read
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  1. Media & Marketing

Encona launches radio campaign

One of the UK’s leading hot sauce brands has teamed up with one of the nation’s most popular soul music radio stations for an autumn giveaway campaign. Encona, the range of cooking and table sauces is available in 12 flavours, covering a wide range of heat levels from the mild Thai Sweet Chilli Sauce upwards, […]
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  1. Media & Marketing

Elon Musk’s Text Exchanges Show Twitter Deal Going Off The Rails

Big Technology is a weekly newsletter dedicated to covering the tech world with honest, nuanced reporting. Join the 80,000+ subscribers who tune into Big Technology for tech news without the spin. Here’s an easy way to subscribe: Subscribe now Join us in Santa Clara on 10/18 and 10/19. On Thursday afternoon, the Delaware Chancery Court […]
9 min read
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  1. Media & Marketing

The Art Of Brandalism

There is an image of an advertising campaign poster making the rounds on social media that has been marked with comments that question the motives and manipulative methods behind the design. (See Below) It is a good example of social and cultural commentary being added onto a commercial poster, but it is far from a […]
3 min read
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  1. Channel: Ecommerce & Digital

Amazon Gets Functional In Its Fall Device Rollout

The Wall Street Journal put it this way: “Amazon’s fall hardware event is often where it unveils oddball products such as the Alexa microwave and sticky note printer. This year, the e-commerce giant stuck mainly to more practical devices: a large Kindle e-reader with note-taking capabilities, a sleep-tracking bedside alarm clock and Echo speakers that […]
2 min read
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  1. Channel: Ecommerce & Digital

Amazon lance sa gamme de téléviseurs la plus intelligente jamais vue : la Série Omni QLED de Fire TV

La Série Omni QLED de Fire TV comprend un écran QLED 4K avec jusqu’à 96 zones de gradation locales et prend en charge les technologies Dolby Vision IQ et HDR10+ Adaptive pour une qualité d’image exceptionnelle La nouvelle Fire TV Ambient Experience réinvente le téléviseur intelligent avec la
< 1 min read
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  1. Media & Marketing

Amazon Launches Its Smartest TV Lineup Ever—Fire TV Omni QLED Series

The Fire TV Omni QLED Series features 4K QLED display with up to 96 local dimming zones, Dolby Vision IQ, and HDR10+ Adaptive support for stunning picture quality New Fire TV Ambient Experience reimagines the smart TV with the power of Alexa—new widgets provide helpful, glanceable information
< 1 min read
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  1. Data & Insights

Amazon-Owned Epix to Be Rebranded as MGM+ in January

Amazon-owned cable and streaming network Epix will have a new name beginning in January: MGM+.  The rebranding will debut Jan. 15, 2023, while the network continues with its current distribution channels and categories of content, Epix said Wednesday (Sept. 28) in a press release.  “MGM is one of the most iconic and beloved brands from […]
2 min read
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  1. Operations & Supply Chain

Outsourced Returns Management Benefits Third-Party Online Sellers

Big-box retailers aren’t the only ones contending with reverse logistics challenges. Returns are an expensive headache for third-party online sellers as well. Vendors on Amazon.com, eBay, Walmart.com, and Wish.com must handle excessive e-commerce returns, as 20 percent of all online purchases are sent back. Online sellers must also contend with higher consumer expectations for a […]
4 min read
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  1. Channel: Ecommerce & Digital

Inside Amazon’s “Device Strategy”

ZDNet has a piece about Amazon’s broad “device strategy,” as the company has “grown into a giant of the tech world with a vast portfolio of devices, from e-readers to video doorbells and everything in between … Amazon’s strategy is to create products for every single aspect of your life, to facilitate everyday tasks. By […]
2 min read
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  1. Media & Marketing

Walmart’s big Roblox investment, how comms pros are talking about Hurricane Ian and more

Plus: What we do every minute online. A retail giant is making a major investment into the virtual world with new Roblox experiences. Walmart is launching “Walmart Land” and “Universe of Play” which allows children to collect virtual merchandise, play games with toys and characters, earn toys from a blimp go to live concerts and […]
5 min read
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  1. Channel: Mass

Walmart arrives on Roblox for the first time with two new virtual worlds to engage young shoppers

Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” The virtual worlds are aimed at younger Walmart customers and let Roblox players collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend concerts, win fashion competitions […]
4 min read
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  1. Media & Marketing

buymie announces Woodie’s same-day delivery tie up

Woodie’s, a DIY, home and garden retailer, is partnering with same-day delivery platform buymie.  From 10th October, customers in South East Dublin can use buymie’s personal shopping services to order 20,000 DIY and home improvement products from their nearest Woodie’s store and receive items to their doorstep in as little as two hours.  This builds […]
2 min read
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  1. Media & Marketing

Amazon’s Audible under threat after Spotify launches audiobook service

Spotify is looking to take on Amazon-owned Audible with its own audiobook service in the US. Spotify users be able to access over 300,000 audiobook titles, according to the Swedish… The post Amazon’s Audible under threat after Spotify launches audiobook service appeared first on Latest Retail Technology News From Across The Globe – Charged.
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  1. Media & Marketing

Instagram for business : three proven ways to grow your customers

Every entrepreneur or brand representative has an idea of how much effort and time it takes to expand the clients base and increase the company’s revenue. If your company has been around for a long time, then you probably remember the times when it was necessary to use leaflets and organise an advertising campaign on […]
3 min read
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  1. Channel: Ecommerce & Digital

Amazon’s Thursday Night Football Viewership Above Expectations

Advertising Age reports that Amazon said that its Thursday Night Football game a week ago – the first that was exclusively streamed on Amazon Prime Video – brought in a total of 15.3 million viewers across all platforms, and Nielsen said the game averaged 13 million viewers across the length of the game. “Across all […]
2 min read
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  1. Media & Marketing

Target Practice:  Ad Technology Moves to The Next Level

The New York Times has a piece about political ad targeting that suggests – if you read between the lines – the degree to which the technology could be applied to campaigns for retailers and suppliers. Here’s the set-up: “Over the last few weeks, tens of thousands of voters in the Detroit area who watch […]
3 min read
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  1. CPG: Food

Belvita offers customers gift cards in marketing campaign

The breakfast biscuit brand Belvita is launching a promotion offering prizes including £650 in-store gift cards, Spotify and Netflix gift cards and Headspace subscriptions. The prizes are part of Belvita’s “positive energy” campaign and customers can find out if they have won something by entering the product’s barcode at the company website. Amy Lucas, brand […]
< 1 min read
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  1. Corporate Purpose

5 key characteristics of US Generation Alpha 

Baby boomer, Gen Z, millennials, they get talked about a lot. But what about Generation Alpha? Who are they? Who are Generation Alpha? The first letter of the Greek alphabet for the first generation to be born solely after the start of the 21st century. This bunch of 8-15 year olds share their birth years […]
4 min read
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  1. Media & Marketing

Walmart Connect Announces Innovation Partner Program With TikTok, Snapchat, Firework, TalkShopLive and Roku

Consumers who turned to online shopping during the pandemic have chosen to stay there, with those returning to in-store relying on online research to guide their decisions. Consumers realized the importance of “connection” and were forced to adapt and connect in new ways including social feeds, livestreaming, mobile and more, specifically across video and connected […]
3 min read
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  1. Data & Insights

Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% of total company revenue so far this year. Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1.  There are many explanations. Apple’s ad […]
4 min read
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  1. Media & Marketing

What Will Walmart Creator Look Like? I Have Questions

Walmart made news recently when Reuters broke that it may be “exploring” the influencer space. In case you missed it: The retail giant indicated that it may launch a platform to use social media influencers to help it (and its 100,000 third-party sellers) promote goods and services online when it filed trademarks for “Walmart Creator” and […]
3 min read
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  1. Media & Marketing

Amazon’s live radio app Amp is launching a new creator fund

Amazon’s live radio app Amp is launching a new creator fund that is designed to reward creators who create engaging shows and build loyal audiences. A spokesperson from Amazon told TechCrunch that Amp has allocated “millions of dollars” to pay creators through monthly rewards, but didn’t provide an exact figure. The company says the range […]
2 min read
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  1. Media & Marketing

Daypart Customer Rotation, Refreshes, Renews Sales

  There is no doubt that the customer is dynamic not static. It does not look as if work from home is going to go away any time soon.  With many companies wanting all workers back at least a couple days a week and workers not wanting to get stuck in traffic, lose “Their Time” […]
4 min read
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Editor’s Choice

  1. Shopper & Customer
  2. Corporate Strategy
  3. Corporate Finance
  4. Media & Marketing
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Stores & Formats

Retail Vacancy Rate Hits 15-Year Low

Retail vacancies in the United States dropped to 6.1% in the second quarter, a 15-year low, as Americans continued to resume in-store shopping. Asking rents for shopping center spaces during the quarter were 16% higher than five years ago, The Wall Street Journal (WSJ) reported Tuesday (Oct. 4), citing figures from commercial real estate broker […]
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  1. CPG: Food
  2. Department: Food
  3. ESG
  4. Merchandising

Nestlé Confectionery reveals Quality Street and KitKat sustainable pack innovations

Nestlé Confectionery has announced sustainable packaging innovations for two of its best-loved brands – Quality Street and KitKat. In a category first, Quality Street will move to recyclable paper packaging for its twist-wrapped sweets. By replacing the double layer of foil and cellulose with a paper wrap, Quality Street will remove more than two billion […]
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  1. Retail Ecosystem
  2. Channel: Delivery
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery - Natural
  5. Department & Category
  6. Corporate Strategy
  7. Corporate Purpose
  8. ESG
  9. Partnerships & Alt Profit
  10. Media & Marketing
  11. Retailer Media
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  15. International
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  20. Associates & Employees
  21. Operations & Supply Chain
  22. Stores & Formats

Groceryshop 2022: Top Retail Influencers’ Key Takeaways

The RETHINK team visited Las Vegas from September 19-22 for Groceryshop 2022. While there, we had the opportunity to speak with many of our Top Retail Influencers and learn about their event experience. #TRI2022 members- Ricardo Belmar, Michael LeBlanc, Jeff Roster, Melissa Minkow, Bryan Gildenberg, Andrea Leigh, and Stewart Samuel- all shared their thoughts on […]
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