Marketing: Broadcast

  1. Technology & Innovation
Hightouch, a composable CDP and AI decisioning platform, has raised an $80 million Series C investment round at a valuation of $1.2 billion. This was led by Sapphire Ventures, with participation from NVC, Amplify Ventures, ICONIQ Growth, and Bain Capital Ventures. Sapphire Ventures Partner Rajeev Dham will join the Hightouch board. The investment will help […]
  1. Technology & Innovation
We’re joined by fellow Retail Voices by NRF honoree Kevin Ervin Kelley to unpack some of the key lessons from his remarkable book Irreplaceable: Creating Extraordinary Places That Bring People Together and his recent NRF “Big Show” talk. We discuss how physical retail must dramatically evolve in an ever more digital world, the “Bonfire Effect,” his […]
  1. Shopper & Customer
Omnichannel is the new reality for brands and retailers of all sizes and product types. Results from Retail TouchPoints’ annual Omnichannel & Fulfillment Survey show that most respondents conduct business through an average of three different channels — and for 35% of them, marketplaces are critical to building brand awareness and driving business growth. In […]
  1. Shopper & Customer
  Digital hand-held technology, specifically smartphones, has driven a decline in traditional network TV viewing, reshaping how and where consumers eat, according to Steven Johnson, Grocerant Guru® at Tacoma, WA-based Foodservice Solutions®. As consumer behavior evolves, the perceived value of a product or brand can shift. The team at Foodservice Solutions® understands that consumers are […]
  1. Technology & Innovation
A Stockton sub-postmaster has finally been compensated after he was declared bankrupt and landed with a criminal record as a result of the faulty Horizon software. Keith Bell, who ran the Bishopton Road Post Office in Stockton, said he had felt ashamed until the ITV… This story continues at TV drama inspires successful compensation claim […]
  1. Media & Marketing
Follow Prof G Markets: Apple Podcasts Spotify  Scott and Ed open the show by discussing Disney, Novo Nordisk and Uber’s earnings. Then they break down Spotify’s results and discuss Chappell Roan’s Grammy speech criticizing the music industry. Scott outlines how she could drive real impact in the industry, while Ed explains why he doesn’t think […]
  1. Shopper & Customer
As we leap into 2025, the name of the game for marketers is customer acquisition strategies that truly stick. And while digital tactics have their moment, there’s one trusty powerhouse that’s primed to deliver big results: direct mail. It’s the personal touch your audience is always looking for and it’s ready to take your marketing […]
  1. Technology & Innovation
Joining us for an insightful and fast-paced discussion of what’s new and next in retail today are Marie Driscoll, Sharon Yourell Lawlor, and Michael Zakkour, three of our fellow top Retail Voices by NRF. We leverage their deep expertise to get their perspectives on a wide-range of the industry’s most important topics, including the potential […]
  1. Agencies & Vendors
In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025. This episode is sponsored by Recess – ‘helps CPG brands connect with their key retail shoppers, delivering experiential sampling in high-impact locations like gyms, colleges and community events to drive trial and conversion. Now […]
  1. Holiday & Events
For brands, the Super Bowl has become more than just an annual sporting event — the Big Game is now a big moment for brands to make a splash and connect with consumers. A game-day ad is the traditional method, but increasingly, brands are thinking outside the 30-second ad spot with activations that lean into […]
  1. Technology & Innovation
ChatGPT vs. the competition. Source: SimilarWeb ChatGPT is booming. After months of stagnant usage in early 2024, the chatbot hit an inflection point and is now far outpacing its competition, according to new data from analytics firm Similarweb. OpenAI’s flagship bot hit 3.8 billion visits on desktop and mobile web in January 2025, more than […]
  1. Media & Marketing
Norway’s radio landscape witnessed subtle shifts in 2024, as revealed by Nielsen’s Radio Audio Measurement Report Norway 2024. While overall listenership saw a slight decline, certain demographics and listening patterns demonstrated resilience and even growth in this evolving audio ecosystem. Nielsen PPM audio measurement made significant development changes in 2024. The PPM Wearables were gradually […]
  1. Media & Marketing
Extreme weather events, such as the devastating fires in Los Angeles in January 2025, are becoming an increasingly frequent part of daily life, as explored in Nielsen’s recent climate change report. These events not only disrupt communities, but also highlight the critical role of trusted local media. Los Angeles’ local television stations, their digital platforms, […]
  1. Technology & Innovation
Currys recently hit 200,000 followers on TikTok, leading Niall McGarry, Founder at Fabric Social, to flag up “the work between our two teams that has been widely regarded as the biggest social media success story of recent times”. In a LinkedIn post, he said: “This is a true best in class example of a heritage […]
  1. Data & Insights
In a previous Need to Know article, we examined TV media buying and how it needs to evolve to meet the demands of today’s highly fragmented TV ecosystem. The playing field is changing rapidly, and buyers need new tools to understand and reach their target audiences. A top priority for the industry has been the […]
  1. Media & Marketing
Scott and Ed open the show by discussing the White House’s employee buyout, Starbucks’ fourth quarter earnings, and the beta launch of T-Mobile’s exclusive Starlink deal. Then they break down Meta, Microsoft, and Tesla’s earnings, and examine why big tech has yet to adjust its spending plans in response to the DeepSeek drawdown. 
  1. Technology & Innovation
Joining us to discuss his brilliant new book Rethinking Work: Seismic Changes in the Where, When & Why, is author, speaker, and trusted advisor Rishad Tobaccowala. Rishad returns to the pod to share important themes in how work is changing in profound ways and what leaders need to do to respond to emerging and powerful new […]
  1. Data & Insights
The end of the year is typically a busy time for media in the U.S., and 2024 was no exception for audio. The final three months of 2024 were jam packed with news, sports and entertainment topics galore. Audio accounted for nearly 20% of American’s daily media time in the fourth-quarter of 2024—that translates to […]
  1. Data & Insights
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ground it ceded to competitors over the past few years. The post Buyers Are Glad Nielsen Is Moving Away […]
  1. Technology & Innovation
Check out the articles on this here website that caught your fancy last week, including Cart.com, Primark, Amazon, Ikea, Reckon.ai, Hugo Boss, Qsic, Outdoor and Cycle Concepts partners, and Pricer. Cart.com research finds retailers prepping 2025 investments in CX, AI, machine learning and data analytics Unified commerce solutions provider, Cart.com, has released survey findings among […]
  1. Retailer Media
At their very core, brick-and-mortar stores are meant to be the physical manifestation of a brand — a distillation of its promise and the experience it aims to create for shoppers and associates alike. Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these […]
  1. Data & Insights
Today’s media landscape is complex. Americans continue to spend a significant amount of time with media, devoting 70 hours a week (or 10 hours a day) across all devices in the first quarter of 2024. But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers and media […]
  1. Data & Insights
2025 Diverse Intelligence Series Engaging Black audiences Black America continues to grow, and the outsized impact of their cultural and economic influence cannot be ignored or taken for granted. Learn how brands can connect with this community to impact, grow and win with inclusion. Download the report 2025 Diverse Intelligence Series Engaging Black audiences Black […]
  1. CPG: Food
Nestlé Cereals has launched a new £5m media campaign for Cheerios to promote the taste and nutritional value of Cheerios. The media campaign is forecast to reach more than 24 million UK parents and 93% of households with children. The campaign highlights Cheerios key nutritional… This story continues at Cheerios launches £5m TV and multichannel […]
  1. Technology & Innovation
In-store audio platform, Qsic, has closed a $25 million Series B funding round led by Hedosophia. That brings the total raised to date to $31.7 million. Powering in-store audio and retail media for retailers and QSRs like 7-Eleven, Coles Express and McDonald’s, the company currently reaches more than 100 million shoppers at the point of purchase […]
  1. Technology & Innovation
We wrap up the second batch of Steve’s provocative annual retail predictions with a focus on (mostly) educated guesses for the department store sector, what’s next for Target, whether a new retail apocalypse is on the horizon, the outlook for deal making, and the impact of GLP-1 drugs like Ozempic. All this plus a few […]

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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
  1. Holiday & Events
  2. Holiday & Events
A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces
IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
  1. Data & Insights
  2. Technology & Innovation
There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]

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