In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation.
Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/
Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/
Follow Roundel online at: https://roundel.com/
This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/
Matt answered these questions:
- Tell us about you / your background / what you do at Roundel?
- Can you share a brief history of the evolution of the Roundel Retail Media Network and its role in the retail landscape?
- How has the advertising landscape changed with the emergence of retail media networks, and what opportunities does it present for brands?
- What are the key benefits for brands in leveraging Roundel compared to other advertising platforms?
- What new ways are brands leveraging Roundel to meet the expectations of consumers today?
- Can you share insights into the role of technology and data analytics in shaping the future of Target’s Retail Media Network?
- How does Roundel provide brands with the tools to track and analyze their advertising performance?
- What are the key strategies and tech integrations that help to foster brand growth, engage customers, and stay competitive?
- How is Roundel focused on providing advertisers with full funnel marketing capabilities off-site and in-store to complement your on-site search offerings and what partnerships are enabling this?
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