The CPG Guys are joined in this episode by Cindy Blum, Vice President of Marketing at Eagle Family Foods, a leading producer and marketer of canned sweetened condensed milk and evaporated milk products which also branched into deliciously awesome retail snack foods.
Follow Cindy Blum on LinkedIn at: https://www.linkedin.com/in/blumcindy/
Follow Eagle Foods on LinkedIn at: https://www.linkedin.com/company/eagle-family-foods-group-llc/
Follow Eagle Foods online at: https://www.eaglefoods.com/
Cindy answers these questions:
- Can you share some highlights of your journey to becoming the VP of Marketing at Eagle Family Foods?
- What unique challenges do you face in marketing food products compared to other industries?
- How do you incorporate customer insights & feedback into its marketing strategies?
- How do you balance traditional marketing methods with digital strategies in building strategy?
- Can you share any recent upcoming product launches or marketing initiatives that you are excited about?
- What are some of the biggest lessons you’ve learned throughout your career in marketing?
- How do you foster creativity and innovation within the marketing team at Eagle Family Foods?
- How do you think differently from working on category leading brands to challenger brands that you are trying to reignite?
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