Trends: Manufacturer

Articles on trends in CPG and other manufacturers

  1. Technology & Innovation

Mintel x Dragonfly AI: Closing the Gap Between Product Insight and Packaging That Wins

Innovation has never been more complex or more compressed. CPG brands are navigating faster innovation decision cycles, more fragmented categories, and increasing pressure to get it right the first time. Even with a clear understanding of what’s happening in your market, the risk of failure is huge because you don’t know what will actually work […]
3 min read
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  1. Merchandising

4 Critical Mistakes Emerging CPG Brands Must Avoid When Pitching a Retail Buyer

For emerging CPG brands, the journey from a home kitchen or a small-batch facility to the shelves of a national retailer is fraught with challenges. While many founders focus entirely on the quality of their product, the reality of the retail industry is that a great product is only half the battle. Success depends on […]
5 min read
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  1. Shopper & Customer

The Shifting Consumer Dynamics with NielsenIQ’s Marta Bowles

The CPG Guys are joined in this episode by Marta Bowles, Chief Communications Officer and Global Marketing Centers of Excellence at NielsenIQ. This conversation is all about NIQ’s latest consumer habits and trends report published Sept 2025. We also cover what to expect in 2026. Follow Marta on LinkedIn at: https://www.linkedin.com/in/martabowles/Follow NielsenIQ on Linkedin at: […]
2 min read
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  1. Shopper & Customer

Exceptional Customer Engagement with Kellanova’s Joe Mueller

The CPG Guys are joined in this episode by Joe Mueller, VP of Industry & Customer Relations at Kellanova. Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-mueller-1a31454/Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Here’s what we asked Joe: Joe, you have a great title – industry & customer engagement. What does that mean – what is your remit […]
2 min read
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  1. Technology & Innovation

UK leads Europe in product innovation despite sales decline, report shows

Innovation across Europe’s consumer packaged goods (CPG) sector is slowing, but shoppers remain eager for products that excite, inspire and support their lifestyle goals, according to Europe’s Innovation Pacesetters 2025 report from Circana. The report reviews CPG innovation across Circana’s largest European markets (EU6) – the UK,… This story continues at UK leads Europe in product innovation […]
< 1 min read
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  1. Trends & External Forces

The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More

For leaders in the CPG sector, a big question in health today is this: why is the nation getting less and less healthy, despite knowing more about diet and lifestyle than ever before? Since the 1970s, obesity has been rising steadily. We now have endless products, advice, and tools for healthier living. Yet the nation […]
3 min read
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  1. Agencies & Vendors

CPG Brand Strategy & Growth with NielsenIQ’s Ron Bielski

The CPGGUYS are joined in this episode by Ron Bielski, Managing partner, Global FMCG lead of NielsenIQ Next which is the strategy, growth and transformation consulting division of NIQ. This episode is an industry focused one that will span the spectrum of macro and microeconomics and what CPG brands can really do about it as […]
2 min read
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  1. Data & Insights

How AI and Image Recognition are Transforming the Retail and CPG landscape

The retail and Consumer Packaged Goods (CPG) industries are undergoing a profound change, driven by the wins and failures of integrating artificial intelligence (AI) and image recognition (IR) into their processes, experiences, you name it. While these technologies are enabling brands and retailers to gain precise, real-time insights into store operations like never imagined, providing […]
5 min read
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  1. Shopper & Customer

Pepsico’s Poppi Acquisition: Non-organic Growth to Drive Market Penetration in CPG

The world of consumer packaged goods (CPG) has undergone drastic changes in recent years. From the rise of functional drinks to consumer demands for healthier options, companies are striving to stay ahead by rethinking their innovation strategies. One standout move? PepsiCo’s 2025 acquisition of the Poppi brand for an impressive $2Bn. And while they undoubtedly […]
5 min read
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  1. Retailer Media

The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce’s Jacquelyn Baker

The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies. Specializing in designing compelling brand experiences for both owned andthird- party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driving discovery, loyalty, and conversion […]
2 min read
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  1. Retail Operations

Omnichannel success in fresh & baked with Bimbo bakeries Omar Haque

The CPGGUYS are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichannel. Over the last 12+ years, first at Colgate Palmolive and now at Bimbo […]
2 min read
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  1. Data & Insights

5 CPG Trends Reshaping Commerce | DSI

“We encourage every consumer brand to do that forward-looking analysis and say, ‘Alright, how much growth do we think for our market?’ I would be willing to bet nine times out of 10, the majority of that growth is going to come from online channels. And so therefore, are you investing accordingly into that growth […]
8 min read
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  1. Trends & External Forces
  2. Shopper & Customer
  3. Technology & Innovation
  4. Trends & External Forces
  5. Associates & Employees
  6. Merchandising
  7. Stores & Formats

Walmart to Expand Digital Shelf Labels Chainwide

Walmart will deploy digital shelf labels (DSLs) chainwide this year, doubling the approximately 2,300 U.S. locations currently using the technology (Walmart U.S. operates more than 4,600 stores). With more than 120,000 items in a typical Walmart store, managing price changes manually requires significant associate hours. Additionally, these DSLs are equipped with LED lights that make […]
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