Trends: Manufacturer

Articles on trends in CPG and other manufacturers

  1. Media & Marketing

Marketing Strategies that Will Make Your Products Fly Off the Shelves

Welcome back to the enthralling world of CPG Marketing Magic! In the first three columns, we delved into the captivating realms of CPG branding and packaging. In this month’s column, we’re ready to equip you with strategies that will not only catch the eye of retail buyers but also powerfully propel your inventory off the shelves. […]
9 min read
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  1. Department: Beverage

Beverage Category Performance and Insights: Mid-Year Update 2023

The beverage industry has seen remarkable changes and growth in the first half of the year. From the rise of functional beverages to the introduction of unique flavors, the following sections detail the key trends and insights shaping this exciting market. The top line sales figures for the beverage industry show an interesting conundrum. While […]
7 min read
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  1. Technology & Innovation

CPG Innovation: 4 Types of Innovation and Why They Matter

The values-oriented consumer is at the heart of CPG innovation. Innovation is an inescapable term. It’s used to describe so many businesses, products, and technologies that the word has almost lost meaning. People often zero in on one form of innovation and that becomes the default definition in their mind. In truth, innovation is an […]
4 min read
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  1. Data & Insights

Survey:  CPG Innovation Not Taking Place In Value Sector

Advantage Solutions is out with a new “Advantage Outlook” survey, including that “product manufacturers are no longer attempting to innovate on lower-price-point products to compete on value. Instead, nearly all manufacturers — 98% — are investing in innovation on mainstream or premium-priced products with a heavy emphasis on health and wellness, and products that offer […]
< 1 min read
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  1. Media & Marketing

The State of CPG Innovation with NIQ’s Jenny Frazier & Justin Belgiano

The CPG Guys are joined in this episode by Jenny Frazier Omni-Solutions Commercial Leader for the US & Justin Belgiano SVP NA Retail Measurement Products at NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most […]
2 min read
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  1. Department: Beverage

Circana reveals 2022 New Product Pacesetters

CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […]
4 min read
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  1. Shopper & Customer

The New CPG Playbook: Embrace Product, Marketing and Experience Innovation to Drive Growth

The digital surge during COVID-19 accelerated the introduction of direct-to-consumer CPG brands selling online, but three interlocking trends could hobble their continued growth. One is simple competition: more brands and more products competing for consumer wallet and mind share. The second is inflation, which is causing consumers to adjust their purchasing patterns. In the U.S. […]
7 min read
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  1. Shopper & Customer

Top CPG and Retail Trend Predictions to Watch in 2023

As another tumultuous year ends, we eagerly anticipate what’s to come in the following twelve months. Here are the top CPG and retail trends we predict will be top-of-mind for retailers, brands, and consumers in 2023: 1. Direct-to-consumer Direct-to-consumer (DTC) is a retail model where brands sell directly to new customers, eliminating the need to […]
5 min read
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  1. Shopper & Customer

The Path of Today’s CPG Brands

The CPG (consumer-packaged goods) industry is on an exciting and transitionary path. Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. Obstacles that once protected legacy brands’ share of the market and prevented new […]
4 min read
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  1. Channel: Mass
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  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  1. Trends & External Forces
  2. Corporate Finance
  3. Corporate Purpose
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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