1. Retailer Media

Retail Media Live from CES with Walmart Connect’s Kara Rousseau

The CPG Guys speak with Kara Rousseau, VP & Head of Marketing for Walmart Connect, the Retail Media arm of Walmart, the world’s most elite retailer.

Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/
Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/
Follow Walmart Connect online at: https://walmartconnect.com/

Kara answers these questions:

1) Kara, since we last spoke in early 2022 (you’re still in our top 10 list of downloaded episodes), Retail Media has been on a meteoric rise. Has it come of age? Is it a must have for omnichannel retailers? Why?
2) What do you see as they key elements for a successful retail media offering for brands to invest against, onsite, offsite and in physical retail?
3) Walmart Connect recently won the “prestigious” OMNIES Award for best retail media analytics. From your perspective, what makes Walmart Connect’s performance marketing measurement best-in-class?
4) Is the size of a supplier correlated in any way to their use of managed services vs. self-serve? How does Walmart Connect guide suppliers in leveraging your media assets? How do you support marketplace suppliers?
5) Walmart Luminate has been all the buzz over the last year. How does this customer insights asset complement Walmart Connect in helping suppliers make efficient investment decisions.
6) Football playoffs are underway. What is Walmart Connect working on with key consumables suppliers to amplify this important time of the year?
7) What are some of the key themes and objectives for Walmart Connect at CES?
8) Should we expect to see any Walmart Connect specific supplier events in 2023 like we’ve seen with other major retail media platforms?

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