CPG: Beverage

Articles about beverage CPGs.

  1. CPG: Beverage

Vitaminwater sets up shop on Fortnite to promote zero-sugar products

The Coca-Cola brand’s Fortnite island raises awareness of its zero-sugar products through a virtual fashion contest. Dive Brief: Vitaminwater, owned by The Coca-Cola Company, has launched a Fortnite gaming experience to promote its zero-sugar products, according to information shared with Marketing Dive. The “zero holding back showdown” island features 50 rounds of unique gameplay with 10 themes […]
2 min read
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  1. CPG: Beverage

Coke’s Latest Mystery Flavor Is Here. It’s Created by AI

Coca-Cola has unveiled its latest mystery flavor, Coca-Cola Y3000, with a futuristic theme aiming to appeal to younger consumers. This limited-edition beverage, created through the company’s Creations platform, uses artificial intelligence to determine both the flavor and packaging. The AI-generated images for the packaging design, resembling a Y2K aesthetic, and the inclusion of a QR […]
< 1 min read
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  1. CPG: Beverage

Digital Influence in the Omnichannel World with Coca-Cola’s Walid Benchama

The CPG Guys are joined in this episode by Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company, Follow  Walid Benchama on LinkedIn at: https://www.linkedin.com/in/oualidbenchamaFollow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Walid answers these questions:1)  Walid, your career journeys crosses countries and has both brand management and […]
2 min read
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  1. CPG: Beverage

The Winning Strategy Of Unbounded Brands

Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns. Most companies provide their Users with solutions to their problems and slog away at becoming better, faster, cheaper, stronger, more powerful, more engaging, easier to use, better fitting, frictionless. These companies compete with other enterprises within their vertical: whether it’s […]
6 min read
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  1. CPG: Beverage

10 Key Tips for Scaling Personalization in Retail

Fast-moving innovation is a tricky thing. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when that expectation isn’t met, it’s a big problem. For example, according to Forbes, 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the […]
4 min read
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  1. CPG: Beverage

Worth Reading:  “Who I’m Hurting By Shopping At Walmart”

There is an essay in Time entitled “Who I’m Hurting By Shopping At Walmart” by Alana Semuels, the magazine’s economic correspondent, which focuses on the increasing and crushing power of Walmart, as well as the dollar store chains that are spreading around the country like wildfire. “Every week, I go onto Walmart’s website and order […]
2 min read
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  1. CPG: Beverage

Consumer-Centric Omnichannel Strategy with Coca-Cola’s Simon Miles

The CPG Guys are joined in this episode by Simon Miles, VP Global Omnichannel Commercial Strategy at the Coca-Cola Company, Follow  Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions:1)  Let’s discuss the current state of digital commerce. Industry insiders talk about the “return […]
2 min read
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  1. CPG: Beverage

Amazon reports double-digit sales gains in Q2

SEATTLE — Amazon.com Inc. reported net sales of $134.4 billion in the second quarter of fiscal 2023, an 11% increase compared to the same period in 2022 when net sales stood at $121.2 billion. Sales in North America totaled $82.5 billion for the quarter, up 11% versus the prior year period, while the company’s international sales […]
3 min read
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  1. CPG: Beverage

Coca-Cola launches sustainability-focused venture capital fund

Seeks to invest in early-stage companies developing solutions to reduce system’s carbon footprint. ATLANTA — The Coca-Cola Co. and eight bottling partners have closed a $137.7 million venture capital fund to invest in early-stage companies developing sustainable solutions that may help reduce the Coca-Cola system’s carbon footprint. “This fund offers an opportunity to pioneer innovative solutions […]
< 1 min read
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  1. CPG: Beverage

PepsiCo says no plans to change portfolio as WHO set to warn on aspartame sweeteners

PepsiCo has stated that it has no plans to make changes to its product portfolio despite the World Health Organization’s (WHO) upcoming declaration that artificial sweetener aspartame could be a possible carcinogen. Aspartame, one of the most widely used artificial sweeteners, is found in various products including Diet Coke and sugar-free chewing gum. PepsiCo’s chief…
< 1 min read
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  1. CPG: Beverage

Summers Without Hunger deemed a success

SALISBURY, N.C. – Food Lion today announced that the Summers Without Hunger campaign surpassed its goal by providing more than 17.5 million meals toward diminishing food insecurity among the grocery retailer’s neighbors and their children. The campaign was aiming to provide 16 million meals this year through its partnership with hunger-relief organization Feeding America and […]
2 min read
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  1. CPG: Beverage

With Summer in Full Swing Snacking is Top of Mind

School is out, families are on planning for vacation, the weather is good with outside activities garnering more and more time and attention.  All that means is consumers are looking of meal substitutes, meal replacements, and an excuse to eat all the fun stuff of summer.  Restaurants, service deli’s, conveniences store’s all want to fill […]
3 min read
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  1. CPG: Beverage

How Vintage Wine Estates is Uncorking New Opportunities in Alcohol Ecommerce

The adult beverage industry has been slower than most to come online. The complicated patchwork of state laws governing the sale of alcoholic beverages has been one factor, but this particular industry’s digital revolution also has been delayed by its inherent structure. “The wine industry is a very old-school business, and it’s a distributor-driven business […]
5 min read
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  1. CPG: Beverage

Thursday Eye-Opener:  End of the Line, Part 2

by Kevin Coupe Yesterday’s Eye-Opener was a pointed criticism of a local Stop & Shop store for this endcap display: I wrote, in part: “Enjoy the many flavors of Pride Month?” Really? Best I can tell, none of the products so haphazardly and indifferently displayed on this endcap have anything to do with Pride month.  […]
3 min read
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  1. CPG: Beverage

Does YOUR Brand Have Enough Executional Equity? (here’s a test)

We are bombarded by brands every waking minute. The ever-increasing siege of branded messages creates deafening noise within every single product/service category. Does your brand cut through the clutter of its competitive set? Can you change your brand name to any other word in your logo font and still expect to be recognized? Coca-Cola can. […]
3 min read
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  1. CPG: Beverage

Brown-Forman Announces Sale of Finlandia Vodka

LOUISVILLE, Ky.–(BUSINESS WIRE)–Brown-Forman Corporation (NYSE:BFA, BFB) announces today that it has reached an agreement to sell its Finlandia vodka brand to Coca-Cola HBC AG for $220 million, subject to the customary closing process. The purchase is expected to close in the second half of the 2023 calendar year. “Finlandia has played an important role in […]
< 1 min read
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  1. CPG: Beverage

Kantar reveals annual top 100 valuable brands

NEW YORK — Apple retains its crown as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop […]
4 min read
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  1. CPG: Beverage

Lego Abandons One of Its Projects To Make Oil-Free Bricks -FT

Danish toymaker Lego has reportedly abandoned a prominent initiative to eliminate oil-based plastics from its bricks. This decision comes after the company discovered that the new material, recycled polyethylene terephthalate (RPET), would result in higher carbon emissions. Lego’s CEO, Niels Christiansen, mentioned that extensive testing revealed it was challenging to find a material that met…
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  1. CPG: Beverage

CVS Is Permanently Closing Hundreds of Stores for a Surprising Reason

As the pandemic’s impact on brick-and-mortar retail lingers, the U.S. drugstore landscape is undergoing significant changes. CVS, the largest drugstore chain in America, is implementing a policy change that will lead to the closure of hundreds of stores over the next three years, aiming to optimize store locations based on population shifts and consumer buying…
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  1. CPG: Beverage

Amazon Invests $4 Billion in AI Company Anthropic

Amazon will invest up to $4 billion in Anthropic and gain a minority ownership position in the company, part of a deal that will have Amazon Web Services (AWS) become Anthropic’s primary cloud provider. Anthropic will make its future AI foundation models accessible to million of developers, as well as provide AWS customers with early […]
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