CPG: Beverage Vitaminwater sets up shop on Fortnite to promote zero-sugar products The Coca-Cola brand’s Fortnite island raises awareness of its zero-sugar products through a virtual fashion contest. Dive Brief: Vitaminwater, owned by The Coca-Cola Company, has launched a Fortnite gaming experience to promote its zero-sugar products, according to information shared with Marketing Dive. The “zero holding back showdown” island features 50 rounds of unique gameplay with 10 themes […] MarketingDive September 14, 2023September 14, 2023 2 min read Coca ColaDept. Apparel 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coke’s Latest Mystery Flavor Is Here. It’s Created by AI Coca-Cola has unveiled its latest mystery flavor, Coca-Cola Y3000, with a futuristic theme aiming to appeal to younger consumers. This limited-edition beverage, created through the company’s Creations platform, uses artificial intelligence to determine both the flavor and packaging. The AI-generated images for the packaging design, resembling a Y2K aesthetic, and the inclusion of a QR […] RetailWire September 13, 2023September 18, 2023 < 1 min read AITechnology & InnovationCoca ColaPackagingDept. BeverageConsumersInclusivity 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola launches beverage created with the help of artificial intelligence Coca-Cola Y3000 is the latest flavor to launch under a Creations platform designed to highlight its signature soda while drawing in younger consumers. MarketingDive September 12, 2023September 12, 2023 < 1 min read Dept. BeverageAICoca ColaTechnology & InnovationConsumers 0 Saving Bookmark this article Bookmarked
CPG: Beverage Digital Influence in the Omnichannel World with Coca-Cola’s Walid Benchama The CPG Guys are joined in this episode by Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company, Follow Walid Benchama on LinkedIn at: https://www.linkedin.com/in/oualidbenchamaFollow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Walid answers these questions:1) Walid, your career journeys crosses countries and has both brand management and […] The CPG Guys September 9, 2023September 9, 2023 2 min read Coca ColaTechnology & InnovationMarketing: Social MediaOmnichannelAIData & InsightsPodcastsConsumersShoppersMarketing: ShopperMarketing: BrandAssociatesIndustry Conferences and Events 0 Saving Bookmark this article Bookmarked
CPG: Beverage The Winning Strategy Of Unbounded Brands Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns. Most companies provide their Users with solutions to their problems and slog away at becoming better, faster, cheaper, stronger, more powerful, more engaging, easier to use, better fitting, frictionless. These companies compete with other enterprises within their vertical: whether it’s […] Branding Strategy September 6, 2023September 6, 2023 6 min read Marketing: BrandDept. ApparelStrategyDept. BeverageDept. HBCDept. NonfoodMarketing: In StoreDept. Toys & GamesMarketing: Social MediaData VisualizationPredictions and ForecastsPartnershipsDept. DairyTechnology & InnovationESG and CSRExecutivesHealth & WellnessMarketing: OOHShoppersSustainabilityDept. GroceryCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coke transforms QR codes into art to drive OOH engagement The illustrative AI-powered codes are part of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP. MarketingDive August 31, 2023August 31, 2023 < 1 min read Coca ColaMarketing: OOHTechnology & InnovationAIAgencies 0 Saving Bookmark this article Bookmarked
CPG: Beverage 10 Key Tips for Scaling Personalization in Retail Fast-moving innovation is a tricky thing. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when that expectation isn’t met, it’s a big problem. For example, according to Forbes, 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the […] Retail TouchPoints August 29, 2023August 29, 2023 4 min read ShoppersMarketing: Direct & PersonalizationData & InsightsTechnology & InnovationAICustomer ExperienceStrategyPredictions and ForecastsMarketing: In StoreMarketing: Social MediaOmnichannelInternationalHome DepotMarketing: Loyalty & SubscriptionBig DataDeliveryESG and CSRDept. FreshCoca ColaConsultingDept. Perimeter 0 Saving Bookmark this article Bookmarked
CPG: Beverage Worth Reading: “Who I’m Hurting By Shopping At Walmart” There is an essay in Time entitled “Who I’m Hurting By Shopping At Walmart” by Alana Semuels, the magazine’s economic correspondent, which focuses on the increasing and crushing power of Walmart, as well as the dollar store chains that are spreading around the country like wildfire. “Every week, I go onto Walmart’s website and order […] MorningNewsBeat August 24, 2023August 24, 2023 2 min read GovernmentWalmartShoppersConsumersPepsiCoDept. PharmacyEconomyExecutivesWeatherCoca ColaLegal & CriminalMarketing: In StoreBrick and Mortar 0 Saving Bookmark this article Bookmarked
CPG: Beverage Consumer-Centric Omnichannel Strategy with Coca-Cola’s Simon Miles The CPG Guys are joined in this episode by Simon Miles, VP Global Omnichannel Commercial Strategy at the Coca-Cola Company, Follow Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions:1) Let’s discuss the current state of digital commerce. Industry insiders talk about the “return […] The CPG Guys August 9, 2023August 9, 2023 2 min read Coca ColaTechnology & InnovationOmnichannelAIConsumersMarketing: Social MediaStrategyPodcastsData & InsightsMarketing: Retail MediaShoppersBrick and MortarResults & Investment 0 Saving Bookmark this article Bookmarked
CPG: Beverage Amazon reports double-digit sales gains in Q2 SEATTLE — Amazon.com Inc. reported net sales of $134.4 billion in the second quarter of fiscal 2023, an 11% increase compared to the same period in 2022 when net sales stood at $121.2 billion. Sales in North America totaled $82.5 billion for the quarter, up 11% versus the prior year period, while the company’s international sales […] MMR August 4, 2023August 4, 2023 3 min read AmazonTechnology & InnovationAIShoppersDept. ApparelHoliday & EventsDept. NonfoodDept. HBCResults & InvestmentCustomer ExperienceInternationalConsumersDeliveryCoca ColaPricing & PromotionsMarketing: Social MediaExecutivesGeneral MillsPartnerships 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola, Beyond Meat veteran to lead Miyoko’s Creamery Appointment comes several months after company’s legal disputes with namesake founder. Food Business News August 1, 2023August 1, 2023 < 1 min read Dept. FreshCoca ColaLegal & Criminal 0 Saving Bookmark this article Bookmarked
CPG: Beverage Pepsi vies to unseat Coke as preferred cola pairing with rum New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise. MarketingDive July 28, 2023July 28, 2023 < 1 min read PepsiCoDept. Adult BevCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more “A Recipe for Magic” was cited as an example of how Coke linked its brand to consumption occasions en route to 11% organic revenue growth in Q2. MarketingDive July 26, 2023July 26, 2023 < 1 min read Coca ColaHealth & WellnessDept. Natural / OrganicConsumers 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola says it’s done raising prices in the U.S. and Europe this year [[“value”:”Coke’s prices were up 10% in the second quarter compared with the year-ago period.”]] CNBC July 26, 2023July 26, 2023 < 1 min read Coca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola raises full-year outlook as earnings beat estimates Coke has been raising prices across its portfolio, including another round of hikes during the first quarter. CNBC July 26, 2023July 26, 2023 < 1 min read Coca ColaResults & Investment 0 Saving Bookmark this article Bookmarked
CPG: Beverage The Coca-Cola Co. elects new director, corporate officer Thomas S. Gayner is company’s new director and Henrique Braun is corporate senior vice president. Food Business News July 20, 2023July 20, 2023 < 1 min read Coca ColaExecutivesProcter & Gamble 0 Saving Bookmark this article Bookmarked
CPG: Beverage Sports drink entrepreneur Mike Repole takes majority stake in sneaker brand Nobull [[“value”:”The man who turned Vitaminwater and BodyArmor into household beverage names is turning his attention to the sneaker industry.”]] CNBC July 20, 2023July 20, 2023 < 1 min read Dept. BeverageDept. NonfoodCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coke helps festival-goers drop a track with generative AI music studio The immersive experience generates a song, music video and album cover after attendees answer a series of questions. MarketingDive July 18, 2023July 18, 2023 < 1 min read Technology & InnovationCoca ColaAI 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola launches sustainability-focused venture capital fund Seeks to invest in early-stage companies developing solutions to reduce system’s carbon footprint. ATLANTA — The Coca-Cola Co. and eight bottling partners have closed a $137.7 million venture capital fund to invest in early-stage companies developing sustainable solutions that may help reduce the Coca-Cola system’s carbon footprint. “This fund offers an opportunity to pioneer innovative solutions […] Food Business News July 18, 2023July 20, 2023 < 1 min read SustainabilityResults & InvestmentCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage PepsiCo says no plans to change portfolio as WHO set to warn on aspartame sweeteners PepsiCo has stated that it has no plans to make changes to its product portfolio despite the World Health Organization’s (WHO) upcoming declaration that artificial sweetener aspartame could be a possible carcinogen. Aspartame, one of the most widely used artificial sweeteners, is found in various products including Diet Coke and sugar-free chewing gum. PepsiCo’s chief… RetailWire July 14, 2023July 17, 2023 < 1 min read PepsiCoCoca ColaHealth & Wellness 0 Saving Bookmark this article Bookmarked
CPG: Beverage WHO decision on aspartame could hurt diet soda sales or lead to new drink formulas [[“value”:”Coca-Cola, PepsiCo and Keurig Dr Pepper may decide to change their formulas and swap out aspartame for another sweetener.”]] CNBC July 13, 2023July 13, 2023 < 1 min read Dept. BeveragePepsiCoCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Summers Without Hunger deemed a success SALISBURY, N.C. – Food Lion today announced that the Summers Without Hunger campaign surpassed its goal by providing more than 17.5 million meals toward diminishing food insecurity among the grocery retailer’s neighbors and their children. The campaign was aiming to provide 16 million meals this year through its partnership with hunger-relief organization Feeding America and […] MMR July 10, 2023July 10, 2023 2 min read Dept. GroceryAhold DelhaizePartnershipsPhilanthropyShoppersPepsiCoAssociatesKellogg'sKraftHeinzMarketing: In StoreUnileverPress ReleasePredictions and ForecastsGeneral MillsMondelezExecutivesConsumersCoca ColaVendors 0 Saving Bookmark this article Bookmarked
CPG: Beverage NASCAR rides with major sponsors like Coca-Cola for 75th anniversary campaign Busch Light, Coca-Cola, Geico and Xfinity have, for the first time, come together with NASCAR for a campaign spanning numerous touch points. MarketingDive July 6, 2023July 6, 2023 < 1 min read Coca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Why IPG is betting quantum computing can reduce agency complexity The group has already begun experimenting with models for clients such as Coca-Cola and Verizon as part of a new partnership with D-Wave Quantum. MarketingDive July 5, 2023July 5, 2023 < 1 min read PartnershipsCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage With Summer in Full Swing Snacking is Top of Mind School is out, families are on planning for vacation, the weather is good with outside activities garnering more and more time and attention. All that means is consumers are looking of meal substitutes, meal replacements, and an excuse to eat all the fun stuff of summer. Restaurants, service deli’s, conveniences store’s all want to fill […] Grocerant Guru July 4, 2023July 4, 2023 3 min read ConsumersDept. GroceryData & InsightsPepsiCoMondelezRestaurantsESG and CSRDept. DeliOwned Brands (Private Label)Technology & InnovationDept. Fresh PreparedWeatherKellogg'sMars Inc.Pricing & PromotionsEconomyStrategyCoca ColaPackagingExecutivesBrick and MortarAldi 0 Saving Bookmark this article Bookmarked
CPG: Beverage How Vintage Wine Estates is Uncorking New Opportunities in Alcohol Ecommerce The adult beverage industry has been slower than most to come online. The complicated patchwork of state laws governing the sale of alcoholic beverages has been one factor, but this particular industry’s digital revolution also has been delayed by its inherent structure. “The wine industry is a very old-school business, and it’s a distributor-driven business […] Retail TouchPoints June 26, 2023June 26, 2023 5 min read Dept. BeverageDept. Adult BevShoppersConsumersTechnology & InnovationDept. ApparelGovernmentInstacartDrizlyOmnichannelMerchandisingAlbertsons / SafewayAcquisitionDept. GroceryTargetMarketing: In StoreMarketing: BrandMarketing: BroadcastMarketing: UGCPricing & PromotionsPredictions and ForecastsBrick and MortarShopifyStrategyWalmartGeneral MillsDept. NonfoodCoca ColaDeliveryDept. Natural / OrganicWarby ParkerDept. HBCMetaverse 0 Saving Bookmark this article Bookmarked
CPG: Beverage Thursday Eye-Opener: End of the Line, Part 2 by Kevin Coupe Yesterday’s Eye-Opener was a pointed criticism of a local Stop & Shop store for this endcap display: I wrote, in part: “Enjoy the many flavors of Pride Month?” Really? Best I can tell, none of the products so haphazardly and indifferently displayed on this endcap have anything to do with Pride month. […] MorningNewsBeat June 22, 2023June 22, 2023 3 min read Marketing: In StoreAhold DelhaizeInclusivityHealth & WellnessShoppersMerchandisingMarketing: TradeGovernmentGoogleDept. PerimeterDept. FreshDept. DairyCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Does YOUR Brand Have Enough Executional Equity? (here’s a test) We are bombarded by brands every waking minute. The ever-increasing siege of branded messages creates deafening noise within every single product/service category. Does your brand cut through the clutter of its competitive set? Can you change your brand name to any other word in your logo font and still expect to be recognized? Coca-Cola can. […] Todd Sebastian June 22, 2023July 13, 2023 3 min read RestaurantsTargetMarketing: BrandCoca ColaProcter & GambleMarketing: OOHInternational - North AmericaDept. GroceryConsumers 0 Saving Bookmark this article Bookmarked
CPG: Beverage Brown-Forman Announces Sale of Finlandia Vodka LOUISVILLE, Ky.–(BUSINESS WIRE)–Brown-Forman Corporation (NYSE:BFA, BFB) announces today that it has reached an agreement to sell its Finlandia vodka brand to Coca-Cola HBC AG for $220 million, subject to the customary closing process. The purchase is expected to close in the second half of the 2023 calendar year. “Finlandia has played an important role in […] BusinessWire - Retail June 19, 2023June 19, 2023 < 1 min read CPG: Adult BeverageDept. Adult BevDept. HBCCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Kantar reveals annual top 100 valuable brands NEW YORK — Apple retains its crown as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop […] MMR June 14, 2023June 14, 2023 4 min read Insight ProvidersConsumersDept. NonfoodGoogleData & InsightsEconomyDept. GroceryPepsiCoDept. BeverageRestaurantsSustainabilityResults & InvestmentCOVID19WeatherData VisualizationPredictions and ForecastsProcter & GambleMarketing: Social MediaStrategyTechnology & InnovationTikTokUnileverCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage ‘Money Doesn’t Stink:’ The Sad State Of Affairs In Ad Tech After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms with the simple answer to many depressing questions. The post ‘Money Doesn’t Stink:’ The Sad State Of Affairs In Ad Tech appeared first on AdExchanger. Written by AdExchanger September 26, 2023September 26, 2023 Saving Bookmark this article Bookmarked
CPG: Beverage Lego Abandons One of Its Projects To Make Oil-Free Bricks -FT Danish toymaker Lego has reportedly abandoned a prominent initiative to eliminate oil-based plastics from its bricks. This decision comes after the company discovered that the new material, recycled polyethylene terephthalate (RPET), would result in higher carbon emissions. Lego’s CEO, Niels Christiansen, mentioned that extensive testing revealed it was challenging to find a material that met… Written by RetailWire September 26, 2023September 26, 2023 Saving Bookmark this article Bookmarked
CPG: Beverage CVS Is Permanently Closing Hundreds of Stores for a Surprising Reason As the pandemic’s impact on brick-and-mortar retail lingers, the U.S. drugstore landscape is undergoing significant changes. CVS, the largest drugstore chain in America, is implementing a policy change that will lead to the closure of hundreds of stores over the next three years, aiming to optimize store locations based on population shifts and consumer buying… Written by RetailWire September 26, 2023September 26, 2023 Saving Bookmark this article Bookmarked
CPG: Beverage Amazon Invests $4 Billion in AI Company Anthropic Amazon will invest up to $4 billion in Anthropic and gain a minority ownership position in the company, part of a deal that will have Amazon Web Services (AWS) become Anthropic’s primary cloud provider. Anthropic will make its future AI foundation models accessible to million of developers, as well as provide AWS customers with early […] Written by Retail TouchPoints September 25, 2023September 26, 2023 Saving Bookmark this article Bookmarked
CPG: Beverage Shopify Audiences Adds Criteo, Its First Open Web Ads Partner Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into The post Shopify Audiences Adds Criteo, Its First Open Web Ads Partner appeared first on AdExchanger. Written by AdExchanger September 25, 2023September 26, 2023 Saving Bookmark this article Bookmarked