CPG: Beverage

Articles about beverage CPGs.

  1. CPG: Beverage
Landsec has extended its partnership with Ocean Outdoor which manages the digital out of home (DOOH) contract for Piccadilly Lights in London. Under the terms of the agreement, Ocean will continue to manage content for the advertising DOOH screen well into the next decade, and work with Landsec on The Venue which sits beneath the […]
  1. CPG: Beverage
Coca-Cola Europacific Partners (CCEP) has launched three new Zero Sugar flavour variants – Fanta Zero Apple, Fanta Zero Raspberry and limited-edition Fanta Tutti Frutti Zero Sugar. Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “We’re excited to be expanding our core… This story continues at Fanta adds more fruity twists to […]
  1. CPG: Beverage
ChatGPT vs. the competition. Source: SimilarWeb ChatGPT is booming. After months of stagnant usage in early 2024, the chatbot hit an inflection point and is now far outpacing its competition, according to new data from analytics firm Similarweb. OpenAI’s flagship bot hit 3.8 billion visits on desktop and mobile web in January 2025, more than […]
  1. CPG: Beverage
Burberry has announced the appointment of Charlotte Baldwin as Chief Information Officer. Baldwin, who will join from Costa Coffee (where she holds the role of Global Chief Digital & Information Officer) at the end of March, will be responsible for leading its global technology team. She will be part the executive committee and will report to Burberry Chief Executive Officer Joshua […]
  1. CPG: Beverage
Perfetti Van Melle, celebrates dual success as both Mentos Discovery (Sweets) and Mentos Duo Packs (Gum) are awarded the title of Product of the Year (POTY) for 2025. This marks Perfetti Van Melle’s – and Mentos’ – third, consecutive POTY win. Mentos Fanta was awarded… This story continues at Mentos wins Product of the Year […]
  1. CPG: Beverage
Dr Pepper reveals limited edition Dr Pepper Zero Sugar Cherry Crush Coca-Cola Europacific Partners (CCEP) is launching Dr Pepper Zero Sugar Cherry Crush, a limited-edition twist on its zero-sugar variant. The launch coincides with Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing… This story continues at CCEP unveils Dr Pepper limited edition […]
  1. CPG: Beverage
Experiences are, at their core, emotional for customers. Whether it’s the frustration of being stuck in a middle seat on a long flight, the excitement of waiting hours to taste a special meal, the thrill of getting access to a limited-edition sneaker or the satisfaction of discovering the perfect vacation while browsing late at night, […]
  1. CPG: Beverage
  From a historical grocerant perspective, branded partnerships have long been a cornerstone for driving consumer interest and boosting sales in the foodservice industry. By combining iconic flavors, recognizable brands, and promotional synergies, successful partnerships have created memorable dining experiences that resonate with customers and spur repeat visits according to Steven Johnson Grocerant Guru® at […]
  1. CPG: Beverage
San Francisco, CA — Brands have long understood the unmatched value of micro-influencers. Campaigns featuring smaller creators with engaged audiences deliver up to 10x the ROI of those led by larger influencers, according to Harvard Business Review. Yet, these creators remain an untapped resource, as scaling their impact has been notoriously difficult—until now. To address […]
  1. CPG: Beverage
  Chi-Chi’s, once a celebrated pioneer in Tex-Mex cuisine within the United States, retains an enduring allure despite the closure of its U.S. restaurants in 2004. Today, the brand survives through a robust retail presence, primarily focused on salsa, tortillas, and related products. With consumers increasingly craving bold flavors and convenient meal solutions, Chi-Chi’s stands […]
  1. CPG: Beverage
As the Christmas and New Year break fast approaches, RTIH Founder and Editor, Scott Thompson, runs through his key retail tech related takeaways from a hugely eventful and fascinating 2024. Ignore AI at your peril Using AI to nudge people towards better choices, like suggesting alternatives to high sodium products, could revolutionise how shoppers interact […]
  1. CPG: Beverage
The mixed reaction to the recent wave of AI ads raises a fundamental question: Are consumers ready for ads created with generative (gen) AI? A new survey from the IAB reveals that, in these early days of the technology, Gen Z and Millennial consumers are much less enthusiastic about them than industry executives think they […]
  1. CPG: Beverage
Coca-Cola has announced the return of its ‘World Needs More Santas’ on the runup to Christmas. The advert aims to remind everyone that one act of Christmas kindness can bring out the ‘inner Santa’ in each of us, supported by video-on-demand, cinema, and out-of-home advertising.… This story continues at Coca-Cola brings back ‘The World Needs […]
  1. CPG: Beverage
Coca-Cola Europacific Partners (CCEP) is launching a new initiative called ‘Local Moments of Joy’, giving independent and convenience retailers the chance to win a share of £48,000 ahead of the festive season for their customers and local area. Live from Monday 18th November, independent convenience… This story continues at CCEP unveils Christmas community giveaway  Or […]
  1. CPG: Beverage
Supporting FareShare, for every person that visits the Coca-Cola Truck Tour, the equivalent of a meal will be donated on their behalf. This year, echoing the wider Coca-Cola Christmas campaign message, “The World Needs More Santas”, the tour will encourage visitors to embrace their inner… This story continues at The Coca-Cola Christmas Truck Tour is […]
  1. CPG: Beverage
  In a time when brands are fighting for consumer attention, Pizza Hut’s announcement of its “Personal Pan Pizza Hut” pop-up to celebrate National Pizza Month may seem like an exciting, Instagram-worthy idea. For two days only, Pizza Hut will host a reservation-only, personalized dining experience in New York City. Guests can customize their iconic […]

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  1. CPG: Beverage
1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
  1. CPG: Beverage
A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
  1. CPG: Beverage
IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
  1. CPG: Beverage
There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]

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