CPG: Beverage Coca-Cola takes on Olipop and Poppi with new prebiotic soda brand, Simply Pop The U.S. prebiotic soda category has more than doubled over the last five years. CNBC February 18, 2025February 18, 2025 < 1 min read Dept. BeverageCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage How Coca-Cola is marketing Simply Pop, its first prebiotic soda As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop. MarketingDive February 18, 2025February 18, 2025 < 1 min read Dept. BeverageCoca ColaConsumers 0 Saving Bookmark this article Bookmarked
CPG: Beverage London calling as Landsec extends its long-term Piccadilly Lights partnership with Ocean Outdoor Landsec has extended its partnership with Ocean Outdoor which manages the digital out of home (DOOH) contract for Piccadilly Lights in London. Under the terms of the agreement, Ocean will continue to manage content for the advertising DOOH screen well into the next decade, and work with Landsec on The Venue which sits beneath the […] Retail Technology Innovation Hub February 17, 2025February 17, 2025 3 min read Technology & InnovationAIInternational - UKMarketing: OOHData & InsightsMarketing: Social MediaCoca ColaOmnichannelHoliday & EventsTescoTech: CashierlessPepsiCoPredictions and ForecastsTikTokPricing & PromotionsTrends: TechOperations & Supply ChainDeliveryTwitterBrick and MortarCOVID19Dept. ApparelExecutivesDept. HBCInclusivityMarketing: Loyalty & SubscriptionAgencies 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola says it will sell more soda in plastic bottles if aluminum tariffs take effect Coca-Cola can also find domestic aluminum sources and increase the price for customers, CEO James Quincey said. CNBC February 11, 2025February 11, 2025 < 1 min read Coca ColaGovernmentDept. BeverageExecutives 0 Saving Bookmark this article Bookmarked
CPG: Beverage Fanta adds more fruity twists to its Zero Sugar range Coca-Cola Europacific Partners (CCEP) has launched three new Zero Sugar flavour variants – Fanta Zero Apple, Fanta Zero Raspberry and limited-edition Fanta Tutti Frutti Zero Sugar. Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “We’re excited to be expanding our core… This story continues at Fanta adds more fruity twists to […] Talking Retail February 11, 2025February 11, 2025 < 1 min read Coca ColaGovernment 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola sales easily top estimates as global demand rises Shares of Coke have risen 7% over the past year, raising its market cap up to $275 billion. CNBC February 11, 2025February 11, 2025 < 1 min read Coca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coke rolls out an ice cream truck to boost new orange cream flavor Soundtracked by Mariah Carey’s “Fantasy,” ads for the latest launch tap into childhood nostalgia. MarketingDive February 10, 2025February 10, 2025 < 1 min read Dept. FrozenCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Boom Times For ChatGPT ChatGPT vs. the competition. Source: SimilarWeb ChatGPT is booming. After months of stagnant usage in early 2024, the chatbot hit an inflection point and is now far outpacing its competition, according to new data from analytics firm Similarweb. OpenAI’s flagship bot hit 3.8 billion visits on desktop and mobile web in January 2025, more than […] Bigtechnology February 7, 2025February 7, 2025 5 min read AITechnology & InnovationChatGPTData & InsightsBigTechAmazonPodcastsCompetitionMarketing: Social MediaLegal & CriminalAssociatesGoogleHoliday & EventsStreamingMarketing: BroadcastExecutivesGovernmentData VisualizationMarketing: VoiceAcquisitionStrategyResults & InvestmentFlagship StoresOperations & Supply ChainCoca ColaSponsoredStore LocationTech: RoboticsAutonomous VehiclesDelivery 0 Saving Bookmark this article Bookmarked
CPG: Beverage Campaign Trail: Coca-Cola travels across decades to tell a family story A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have evolved over the years. MarketingDive February 7, 2025February 7, 2025 < 1 min read Coca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Charlotte Baldwin departs Costa Coffee to take on Chief Information Officer position at Burberry Burberry has announced the appointment of Charlotte Baldwin as Chief Information Officer. Baldwin, who will join from Costa Coffee (where she holds the role of Global Chief Digital & Information Officer) at the end of March, will be responsible for leading its global technology team. She will be part the executive committee and will report to Burberry Chief Executive Officer Joshua […] Retail Technology Innovation Hub February 3, 2025February 3, 2025 2 min read Technology & InnovationExecutivesData & InsightsDept. BeverageCoca ColaMarketing: Social MediaOmnichannelStrategyTescoTech: CashierlessInternational - UKTrends: TechOperations & Supply ChainCOVID19Marketing: Loyalty & SubscriptionInclusivityDeliveryTwitterBrick and Mortar 0 Saving Bookmark this article Bookmarked
CPG: Beverage Mentos wins Product of the Year for the third year running Perfetti Van Melle, celebrates dual success as both Mentos Discovery (Sweets) and Mentos Duo Packs (Gum) are awarded the title of Product of the Year (POTY) for 2025. This marks Perfetti Van Melle’s – and Mentos’ – third, consecutive POTY win. Mentos Fanta was awarded… This story continues at Mentos wins Product of the Year […] Talking Retail January 30, 2025January 30, 2025 < 1 min read Dept. BakeryCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage CCEP unveils Dr Pepper limited edition Dr Pepper reveals limited edition Dr Pepper Zero Sugar Cherry Crush Coca-Cola Europacific Partners (CCEP) is launching Dr Pepper Zero Sugar Cherry Crush, a limited-edition twist on its zero-sugar variant. The launch coincides with Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing… This story continues at CCEP unveils Dr Pepper limited edition […] Talking Retail January 21, 2025January 21, 2025 < 1 min read Predictions and ForecastsPartnershipsCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Why Emotion is the Most Important Customer Experience Metric Experiences are, at their core, emotional for customers. Whether it’s the frustration of being stuck in a middle seat on a long flight, the excitement of waiting hours to taste a special meal, the thrill of getting access to a limited-edition sneaker or the satisfaction of discovering the perfect vacation while browsing late at night, […] Retail TouchPoints January 21, 2025January 21, 2025 4 min read ShoppersCustomer ExperienceMarketing: Loyalty & SubscriptionConsumersData & InsightsMarketing: Social MediaBig DataStrategyReturnsTechnology & InnovationHealth & WellnessAcquisitionMarketing: UGCTargetResults & InvestmentPricing & PromotionsPredictions and ForecastsCoca ColaMarketing: Direct & PersonalizationESG and CSRDept. NonfoodThick DataDeliveryDept. Natural / OrganicExecutives 0 Saving Bookmark this article Bookmarked
CPG: Beverage Wings and Rings Branded Partnerships Drive Sales From a historical grocerant perspective, branded partnerships have long been a cornerstone for driving consumer interest and boosting sales in the foodservice industry. By combining iconic flavors, recognizable brands, and promotional synergies, successful partnerships have created memorable dining experiences that resonate with customers and spur repeat visits according to Steven Johnson Grocerant Guru® at […] Grocerant Guru January 17, 2025January 17, 2025 4 min read PartnershipsDept. GroceryData & InsightsDept. Adult BevDept. BeverageDept. DairyShoppersMarketing: TradeUnileverConsumersRestaurantsTechnology & InnovationESG and CSRStrategyWeatherDept. Fresh PreparedDept. OTCMarketing: Loyalty & SubscriptionPepsiCoPredictions and ForecastsPricing & PromotionsMarketing: Social MediaCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Evercopy Introduces AdShare: AI Platform That Transforms Everyday Social Media Users Into Living Billboards San Francisco, CA — Brands have long understood the unmatched value of micro-influencers. Campaigns featuring smaller creators with engaged audiences deliver up to 10x the ROI of those led by larger influencers, according to Harvard Business Review. Yet, these creators remain an untapped resource, as scaling their impact has been notoriously difficult—until now. To address […] Bigtechnology January 14, 2025January 14, 2025 2 min read Technology & InnovationAIMarketing: Social MediaESG and CSRAssociatesConsumersCoca ColaDept. NonfoodEconomyLegal & CriminalPredictions and ForecastsMarketing: Direct & PersonalizationData & InsightsHoliday & EventsStrategyDept. FreshPricing & PromotionsDept. Perimeter 0 Saving Bookmark this article Bookmarked
CPG: Beverage Grand Marnier celebrates fusion in multiyear pact with musician Future The tie-up aligns with the 10th anniversary of the musician’s “Dirty Sprite 2” album and comes as parent Campari heavily targets U.S. consumers. MarketingDive December 18, 2024December 18, 2024 < 1 min read Predictions and ForecastsConsumersCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Chi-Chi’s: Reimagining a Legacy Brand for the Modern Consumer Chi-Chi’s, once a celebrated pioneer in Tex-Mex cuisine within the United States, retains an enduring allure despite the closure of its U.S. restaurants in 2004. Today, the brand survives through a robust retail presence, primarily focused on salsa, tortillas, and related products. With consumers increasingly craving bold flavors and convenient meal solutions, Chi-Chi’s stands […] Grocerant Guru December 17, 2024December 17, 2024 5 min read ConsumersTechnology & InnovationAIData & InsightsDept. GroceryMarketing: Social MediaMarketing: BrandPackagingRestaurantsSustainabilityInternational - North AmericaPredictions and ForecastsMeta (Facebook)Marketing: In StoreInclusivityOperations & Supply ChainHealth & WellnessESG and CSRTwitterPop UpsMarketing: Loyalty & SubscriptionDept. NonfoodStrategyInsight ProvidersBig DataPartnershipsStore LocationTrends: Food and BeverageTikTokDeliveryHoliday & EventsDept. FreshBrick and MortarCoca ColaConsultingData VisualizationWalmart 0 Saving Bookmark this article Bookmarked
CPG: Beverage Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke The Christmas icon, who has a long-standing association with Coca-Cola, proves a fickle soda fan in Pepsi’s holiday social content push. MarketingDive December 16, 2024December 16, 2024 < 1 min read Holiday & EventsPepsiCoCoca ColaESG and CSRDept. Beverage 0 Saving Bookmark this article Bookmarked
CPG: Beverage 2024: the year of AI, reality checks, and physical stores claiming a new place in shoppers’ lives As the Christmas and New Year break fast approaches, RTIH Founder and Editor, Scott Thompson, runs through his key retail tech related takeaways from a hugely eventful and fascinating 2024. Ignore AI at your peril Using AI to nudge people towards better choices, like suggesting alternatives to high sodium products, could revolutionise how shoppers interact […] Retail Technology Innovation Hub December 12, 2024December 12, 2024 7 min read Technology & InnovationAIShoppersAmazonBrick and MortarData & InsightsTech: CashierlessExecutivesTescoConsumersOperations & Supply ChainMarketing: Social MediaStore LocationVendorsAcquisitionWalmartWhole FoodsSustainabilityPredictions and ForecastsDept. FreshDept. GroceryInternational - UKHealth & WellnessMarketing: Loyalty & SubscriptionCustomer ExperienceFood DeliveryOmnichannelRegional GroceryEconomyPepsiCoMarketing: BrandHoliday & EventsStrategyResults & InvestmentDept. ApparelQ CommercePublixTwitterAssociatesTrends: RetailChatGPTCoca ColaTrends: MarketingCOVID19DeliveryMarketing: Trade 0 Saving Bookmark this article Bookmarked
CPG: Beverage The AI Ad Gap: Why Young Consumers Aren’t Yet Buying Into Gen AI Ads The mixed reaction to the recent wave of AI ads raises a fundamental question: Are consumers ready for ads created with generative (gen) AI? A new survey from the IAB reveals that, in these early days of the technology, Gen Z and Millennial consumers are much less enthusiastic about them than industry executives think they […] IAB December 10, 2024December 10, 2024 7 min read ConsumersTechnology & InnovationAIExecutivesData & InsightsThick DataMarketing: Social MediaESG and CSRCoca ColaLegal & CriminalDept. Toys & GamesMarketing: BroadcastMarketing: Direct & PersonalizationKraftHeinzMars Inc.Dept. NonfoodPartnershipsHoliday & Events 0 Saving Bookmark this article Bookmarked
CPG: Beverage Why Powerade is letting athletes pause partnerships to prioritize mental health Part of the Coca-Cola brand’s “Pause is Power” platform, the provision allows athletes to focus on their well-being without losing sponsorships. MarketingDive December 6, 2024December 6, 2024 < 1 min read Health & WellnessCoca ColaPartnerships 0 Saving Bookmark this article Bookmarked
CPG: Beverage Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness A new commercial from the better-for-you soda swipes at the category’s top dog and is part of Zevia’s more aggressive seasonal ad-spending strategy. MarketingDive December 4, 2024December 4, 2024 < 1 min read Technology & InnovationCoca ColaAIthreesixtyHoliday & EventsStrategy 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola brings back ‘The World Needs More Santas Christmas’ ads Coca-Cola has announced the return of its ‘World Needs More Santas’ on the runup to Christmas. The advert aims to remind everyone that one act of Christmas kindness can bring out the ‘inner Santa’ in each of us, supported by video-on-demand, cinema, and out-of-home advertising.… This story continues at Coca-Cola brings back ‘The World Needs […] Talking Retail November 28, 2024November 28, 2024 < 1 min read Holiday & EventsCoca ColaMarketing: OOH 0 Saving Bookmark this article Bookmarked
CPG: Beverage CCEP unveils Christmas community giveaway Coca-Cola Europacific Partners (CCEP) is launching a new initiative called ‘Local Moments of Joy’, giving independent and convenience retailers the chance to win a share of £48,000 ahead of the festive season for their customers and local area. Live from Monday 18th November, independent convenience… This story continues at CCEP unveils Christmas community giveaway Or […] Talking Retail November 16, 2024November 16, 2024 < 1 min read Holiday & EventsPartnershipsCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Pepsi swaps out burger chain soda orders in brand’s latest video stunt “Undercover Cups” shows reps going into McDonald’s, Burger King and Wendy’s — all Coke partners — to replace soft drink orders with Pepsi. MarketingDive November 15, 2024November 15, 2024 < 1 min read PepsiCoDept. BeverageRestaurantsPartnershipsCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards into “Anta Claus.” MarketingDive November 12, 2024November 12, 2024 < 1 min read Holiday & EventsCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage The Coca-Cola Christmas Truck Tour is back Supporting FareShare, for every person that visits the Coca-Cola Truck Tour, the equivalent of a meal will be donated on their behalf. This year, echoing the wider Coca-Cola Christmas campaign message, “The World Needs More Santas”, the tour will encourage visitors to embrace their inner… This story continues at The Coca-Cola Christmas Truck Tour is […] Talking Retail November 12, 2024November 12, 2024 < 1 min read Coca ColaHoliday & Events 0 Saving Bookmark this article Bookmarked
CPG: Beverage Build-A-Bear appoints chief brand officer Kim Utlaut spent over 20 years in leadership roles at Coca-Cola, most recently serving as the general manager for franchise leadership. RetailDive October 30, 2024October 30, 2024 < 1 min read Coca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola CEO says McDonald’s E. coli outbreak won’t hurt beverage company’s sales Coca-Cola CEO James Quincey said an E. coli outbreak linked to McDonald’s isn’t likely to hurt the beverage company’s sales at this stage. CNBC October 23, 2024October 23, 2024 < 1 min read Dept. BeverageRestaurantsExecutivesCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Someone Tell Pizza Hut Stunt Marketing Does Not Work In a time when brands are fighting for consumer attention, Pizza Hut’s announcement of its “Personal Pan Pizza Hut” pop-up to celebrate National Pizza Month may seem like an exciting, Instagram-worthy idea. For two days only, Pizza Hut will host a reservation-only, personalized dining experience in New York City. Guests can customize their iconic […] Grocerant Guru October 23, 2024October 23, 2024 4 min read RestaurantsConsumersMarketing: Social MediaData & InsightsDept. GroceryShoppersESG and CSRPop UpsMeta (Facebook)Marketing: Direct & PersonalizationMarketing: Loyalty & SubscriptionTwitterCoca ColaMergersDept. FreshDept. BeverageDeliveryPricing & Promotions 0 Saving Bookmark this article Bookmarked
CPG: Beverage Valentine’s Day flower sales could shift to FTD, other brands in 2025 1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […] Written by Earnest Research February 11, 2025February 11, 2025 Saving Bookmark this article Bookmarked
CPG: Beverage Shoppers believe best holiday deals are after holidays A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […] Written by Retail Customer Experience January 17, 2025January 17, 2025 Saving Bookmark this article Bookmarked
CPG: Beverage 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […] Written by IAB January 16, 2025January 17, 2025 Saving Bookmark this article Bookmarked
CPG: Beverage A major shift in North American grocery retail Spending is migrating away from traditional supermarkets and hypermarkets to channels that better align with busy lifestyles. The post A major shift in North American grocery retail appeared first on Retail Insight Network. Written by Retail Insights Network January 14, 2025January 14, 2025 Saving Bookmark this article Bookmarked
CPG: Beverage AI at the retail edge: What’s possible now There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […] Written by RetailDive January 13, 2025January 13, 2025 Saving Bookmark this article Bookmarked