CPG: Beverage

Articles about beverage CPGs.

  1. CPG: Beverage

Absolut Vodka & Sprite announces a pineapple flavour

Coca-Cola Europacific Partners (CCEP) has launched Absolut Vodka & Sprite Pineapple. Now available nationwide at a recommended retail price of £2.29, the 250ml cans blend Sprite’taste with Absolut Vodka’s smooth finish, elevated with a tropical burst of pineapple. Elaine Maher, associate director, alcohol ready-to-drink at… This story continues at Absolut Vodka & Sprite announces a […]
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  1. CPG: Beverage

Coca-Cola Zero Caffeine Zero Sugar redesign

Coca-Cola Zero Caffeine Zero has been redesigned with a black and gold pack new look. Charlotte Butt, senior brand manager for Coca-Cola Great Britain said: “We know that Brits really value their evening moments – from catching up on the latest TV series, unwinding after… This story continues at Coca-Cola Zero Caffeine Zero Sugar redesign […]
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  1. CPG: Beverage

Schweppes taps into sweet-heat trend

CCEP has released Schweppes Cherry Pepper Soda that joins the ‘sweet heat’ trend with a new flavour that combines sour cherry with black pepper. With its vivid red hue and vibrant can design, Schweppes Cherry Pepper Soda delivers strong standout on shelf, while offering a… This story continues at Schweppes taps into sweet-heat trend Or […]
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  1. CPG: Beverage

RoFo Sauce, Tender Fest, and the Playbook of Food Identity: Why Royal Farms Is Quietly Learning from Fast Food Giants

  In today’s hyper-competitive food retail ecosystem, success rarely comes from simply selling food. It comes from creating menu item identity, delivering portable value, and building loyalty ecosystems that keep customers returning day after day. That’s exactly what Baltimore-based convenience retailer Royal Farms is doing with the debut of its proprietary RoFo Sauce as the […]
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  1. CPG: Beverage

Diet Coke partners with The Devil Wears Prada 2

Coca-Cola Europacific Partners (CCEP) is joining The Devil Wears Prada 2, in cinemas May 1st, as an integrated beverage brand. “In The Devil Wears Prada 2, taste is everything,” said Lylle Breier, EVP, partnerships, promotions, synergy & events at Disney. “We are delighted to extend… This story continues at Diet Coke partners with The Devil […]
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  1. CPG: Beverage

Relentless launches Exotic White Citrus flavour

Coca-Cola Europacific Partners (CCEP) has unveiled Relentless White Citrus flavour to its Relentless range. Rolling out from early March, Relentless White Citrus comes in a an opaque white can with the Relentless ‘R’ motif in the centre, in plain and price-marked 500ml packs for shoppers… This story continues at Relentless launches Exotic White Citrus flavour […]
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  1. CPG: Beverage

CCEP lowers price of its large bottle PMPs

Coca-Cola Europacific Partners (CCEP) has lowered the price point of its price-mark-packs (PMPS) across its large PET Coca-Cola bottles available in the independent convenience outlets. The initiative sees reduced PMPs rolled out for a limited period of time across selected 1.75l and 2l bottles from… This story continues at CCEP lowers price of its large […]
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  1. CPG: Beverage

Bacardi & Coca-Cola RTD introduces new Spiced variant

Coca-Cola Europacific Partners has launched a new Spiced variant to its Bacardi & Coca-Cola RTD range. Available now at a recommended price of £2.30, the 250ml slim can features Bacardi Spiced rum with hints of vanilla, mixed with Coca-Cola. The launch builds on the strong… This story continues at Bacardi & Coca-Cola RTD introduces new […]
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  1. CPG: Beverage

Coca-Cola Europacific Partners launches new MYCCEP app

Coca-Cola Europacific Partners (CCEP) has unveiled a brand-new mobile app for its online customer portal MyCCEP.com. CCEP’s latest survey shows that 72% of users say MyCCEP.com helps grow their business, and nearly four in five (79%) agree it makes working with CCEP easier. With 38%… This story continues at Coca-Cola Europacific Partners launches new MYCCEP […]
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  1. CPG: Beverage

CAGNY 2026 Recap

In this episode, Sri & PVSB recap the highlights from the 2026 Consumer Analysts Group of New York (CAGNY) annual conference. Read our recaps at Mass Market Retailers here: https://massmarketretailers.com/tag/cagny-2026/ To learn more about CAGNY, go here: https://consumeranalystgroupny.com/ This episode is sponsored by retailmediaIQ, publishers of Mass Market Retailers We rated each presentation on 7 […]
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  1. CPG: Beverage

Your Views:  Do You Hear The People Sing?

MNB reported on how the UFCW is campaigning for a national ban on electronic shelf labels, calling them a vehicle for “surveillance pricing” that will cost jobs and raise consumer prices. I commented: The UFCW is wrong on this issue, as are the lawmakers siding with the union. Not in their opposition to price gouging.  […]
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  1. CPG: Beverage

Sansolo Speaks:  Never Give Away An Advantage

by Michael Sansolo Every business looks for a point of differentiation that sets them apart from the competition. Sometimes it’s price or convenience, and sometimes it’s simply doing things in a way that no one else does.  And that too can be a point of differentiation and success unless you give it up and conform […]
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  1. CPG: Beverage

Coca-Cola introduces Cherry Float flavour

Inspired by the nostalgic taste of classic soda floats, Coca-Cola Cherry Float and Coca-Cola Cherry Float Zero Sugar combine cherry notes with a vanilla flavour. The Cherry Float flavour joins Coca-Cola’s cherry portfolio alongside Diet Coke Cherry, Coca-Cola Cherry and Coca-Cola Cherry Zero Sugar, offering… This story continues at Coca-Cola introduces Cherry Float flavour Or […]
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  1. CPG: Beverage

7 Eleven Super Bowl Sunday Super Customer Focused

  This is Food‑Fact‑Filled, Data‑Driven Look at How the World’s Largest Convenience Retailer Wins Big With Consumers by Steven Johnson’s the Grocerant Guru’s team at Tacoma, WA based Foodservice Solutions® Super Bowl Sunday and National Pizza Day sit back‑to‑back on the calendar, and 7‑Eleven is treating both like the food‑centric cultural holidays they’ve become. With […]
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  1. CPG: Beverage

CCEP launches new Jack Daniel’s & Coca-Cola format

Jack Daniel’s & Coca-Cola has rolled out a new 330ml can format that is designed to enhance the product’s premium appeal, improve shelf standout and make merchandising more efficient. The new-look cans are available in convenience stores nationwide, with all variants – Original Taste, Zero… This story continues at CCEP launches new Jack Daniel’s & […]
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  1. CPG: Beverage

Walmart to Expand Digital Shelf Labels Chainwide

Walmart will deploy digital shelf labels (DSLs) chainwide this year, doubling the approximately 2,300 U.S. locations currently using the technology (Walmart U.S. operates more than 4,600 stores). With more than 120,000 items in a typical Walmart store, managing price changes manually requires significant associate hours. Additionally, these DSLs are equipped with LED lights that make […]
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