CPG: Beverage

Articles about beverage CPGs.

  1. CPG: Beverage

The Fresh Market Uses Shoppable Video to Engage E-Commerce ‘Superusers’

In episode 393 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Miller, chief marketing officer of The Fresh Market, a specialty grocery retailer based in North Carolina. Listen as Miller discusses the business’ vision to become one of America’s most-loved brands (0:50), his professional background in marketing (2:18), and The Fresh Market’s launch of the […]
2 min read
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  1. CPG: Beverage

Check out these three tips for building customer loyalty

In this time of countless choices and cutthroat competition in the market, customer loyalty might feel fleeting and temporary for some businesses. However, brand loyalty is when customers keep on buying products from a brand again and again despite the presence of competitors offering similar products or services. Customers associate positive sentiments towards some brands […]
3 min read
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  1. CPG: Beverage

From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

[Editor’s note: This is the third article in our series on AI in retail. Be sure to check out our other stories on consumer attitudes toward AI and store design applications.]  Since OpenAI debuted ChatGPT a little over three months ago, “generative AI” has become a hot topic and no industry has been left untouched […]
8 min read
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  1. CPG: Beverage

Sprite new taste and visual identity

Coca-Cola Europacific Partners (CCEP) is introducing a new “irresistible” taste, bold visual identity and a global above-the-line campaign for Sprite aimed at driving trial amongst 18 to 29-year-old adults. The new formulations will deliver an enhanced crisp lemon-lime flavour across both Sprite and Sprite Zero Sugar. The new enhanced recipes will further differentiate Sprite Zero […]
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  1. CPG: Beverage

Fanta turns purple with new #WhatTheFanta Fabulous Flavour Hunt

Coca-Cola Europacific Partners (CCEP) has announced the return of #WhatTheFanta for the fourth year running. The Fabulous Flavour Hunt has a new, purple-coloured mystery Fanta variant rolling out in 330ml PMP cans, 500ml and 2l rPET plain pack bottles this month. To solve the flavour mystery, consumers will be invited to scan the QR codes […]
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  1. CPG: Beverage

Want to Achieve True Operational Agility? Start by Asking These 3 Questions

Consumers are tightening budgets in preparation for a softer economy, shifting how often they shop and what they shop for in effort to maximize their spending power. Pair this shift with financial market instability, ongoing supply chain pressures, and the continued need for an elevated omnichannel shopping experience, and it’s no wonder retailers are looking […]
3 min read
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  1. CPG: Beverage

The AI Pivot

What a difference a year (or even a few months) makes.   Just last January, I drew a cartoon showing a couple marketers (as legless avatars) standing in a virtual world under a banner that reads, “welcome to our brand experience in the metaverse!”  One is saying to the other, “I’m sure consumers will show […]
3 min read
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  1. CPG: Beverage

Subway Plans Network Of EV Charging “Oases”

Axios reports that fast feeder Subway is partnering with electric vehicle (EV) infrastructure startup GenZ EV Solutions “to build electric car-charging ‘oases’ with green spaces, bathrooms and playgrounds.” According to the announcement, “The brands envision a more seamless experience for EV drivers with the installation of Subway Oasis charging parks at select locations—charging canopies with […]
3 min read
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  1. CPG: Beverage

Coke joins AI hype train in search for next-gen creative capabilities

Dive Brief: Coca-Cola is the first marketer to take advantage of a new partnership between management consultancy Bain & Company and OpenAI, the developer of artificial intelligence (AI) software like ChatGPT, according to a press release. Coke will leverage tools like ChatGPT and DALL.E, a digital image generator built on deep learning, to enhance its marketing […]
2 min read
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  1. CPG: Beverage

Two new Monster flavours launched

Coca-Cola Europacific Partners (CCEP) is adding Monster Juiced Aussie Lemonade and Monster Ultra Rosa to its range. Rolling out now, the new variants are designed to fuel continued momentum behind the brand which is worth over £500m and growing by 19%, ahead of the energy drinks category. Monster Innovation delivered 18% of Total Energy Category […]
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  1. CPG: Beverage

Coca-Cola to tap ChatGPT and DALL-E for AI-powered marketing

Coca-Cola says it has already identified several marketing use cases for OpenAI’s artificial intelligence tech and is set to start experimenting. OpenAI is the company behind ChatGPT, a chatbot that mimics human conversation and answers user questions, a free version of which was publicly released in late November. The same company launched DALL-E in July, which generates digital […]
2 min read
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  1. CPG: Beverage

Shoptalk Europe announces the 2023 Agenda

Shoptalk Europe knows that innovation isn’t a luxury – it’s business critical.  As the European retail environment is disrupted by dynamic consumer behaviours, an abundance of new digital technologies, and a challenging economic backdrop, this is the exact moment when winning businesses will look beyond the short-term and accelerate, not slow down, their digital transformation.  […]
3 min read
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  1. CPG: Beverage

The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously

Image Credit: Business of Fashion Many of the high-flying concepts and companies that led the charge into the metaverse and web3 have come crashing down to earth. Ironically, this makes it exactly the right time to take these visions of the future seriously. By Doug Stephens It wasn’t long ago that the global business community […]
5 min read
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  1. CPG: Beverage

Amazon UK stores and strikes: RTIH presents the retail technology week in numbers

Do you like numbers? Do you like retail systems news? Then this is the article for you. Including Emperia, Amazon UK, Mercaux, Gemba, Adobe, and Twinco Capital. $18 million…Gemba, a virtual reality training startup used by the likes of Nike, Coca-Cola, and Amazon, has bagged $18 million in a Series A round of funding from […]
5 min read
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  1. CPG: Beverage

Fat Tire Gets New Story, Recipe

Axios reports that “Fat Tire Ale, the iconic craft brew that inspired a generation of independent beer fans, is getting a new recipe and a new look meant to attract climate-conscious consumers … The prior easy-drinking amber is now a crisper golden ale meant to appeal to the tailgate crowd — but the brewer says […]
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  1. CPG: Beverage

FMI elects new board members

ORLANDO – FMI – The Food Industry Association announced on Monday its 2023 board of directors elected at the association’s annual Midwinter Executive Conference in Orlando. The new slate will guide the implementation of FMI’s 2023-approved strategic plan during a time of rapidly evolving industry challenges and opportunities and reflects the breadth of the product […]
4 min read
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  1. CPG: Beverage

DG pilots mobile health clinics

GOODLETTSVILLE, Tenn. – Dollar General is introducing mobile health care services via a trial program with partner DocGo Inc. DocGo On-Demand clinics, hosted in vans in store parking lots, are staffed by clinicians who can perform tests, prescribe medications, provide urgent care and treat common ailments in adults and children. Dollar General said customers can […]
2 min read
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  1. CPG: Beverage

Simply brand to debut Mixology assortment

Simply, a brand of Atlanta-based The Coca-Cola Co., will expand its portfolio with the brand’s first-of-its-kind mixology assortment: Simply Mixology. Simply Mixology will be available in three flavor ― Strawberry Guava Mojito, Lime Margarita and Peach Sour ― which were carefully selected based on consumer and industry trends.
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  1. CPG: Beverage

CCEP unveils new taste Dr Pepper Zero

Coca-Cola Europacific Partners (CCEP) has launched “a new and improved” taste for Dr Pepper Zero, to unlock continued growth for the no.2 flavoured carbonates brand in GB. This month, consumers will be able to sample Dr Pepper Zero’s new and improved taste at universities and through food delivery services. The sampling activity will be supported […]
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  1. CPG: Beverage

Why restaurant chains are investing in robots and what it means for workers

Restaurant chains experimented with automation this year as the labor crunch pressured their profits.[[ Getty Images And on an earnings call this summer, McDonald CEO Chris Kempczinski threw cold water on the feasibility of total automation. “The idea of robots and all those things, while it maybe is great for garnering headlines, it’s not practical […]
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  1. CPG: Beverage

Convenience staple products re-take their pre-pandemic territory

Convenience store staple products are returning to pre-pandemic normality, according to new data from NielsenIQ. In a survey for The Grocer’s top products 2022, the analyst found that traditional convenience store favourites topped the list this year. They included carbonated drinks (up £264m), sport and energy drinks (up £251m) and bagged snacks (up £229m). Coca-Cola […]
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  1. CPG: Beverage

Tesco infuriates shoppers as it slashes Clubcard points value

Supermarket giant Tesco came under fire following the announcement that it will be reducing the value of Clubcard reward vouchers from June 2023. The reduction will come into force after… The post Tesco infuriates shoppers as it slashes Clubcard points value appeared first on Latest Retail Technology News From Across The Globe – Charged.
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  1. CPG: Beverage

aisle 3 exits the CSS business and uses proceeds to support growth in sneaker category

AI powered shopping platform aisle 3 has completed the sale of its Google Comparison Shopping Site (CSS) service to Product Hero. Financial terms of the deal were not disclosed, other than it being all cash. The sale consolidates market share for CSS service provider Product Hero, which works with the likes of Rituals and Ikea. […]
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  1. CPG: Beverage

Kroger lands deal for self-driving truck deliveries

Get ready because the empty truck cabs in motion are coming. Gatik, which is involved in autonomous middle-mile logistics, has announced a multi-year commercial collaboration to transport customer orders within Kroger’s Dallas distribution network. The operations will launch in a few weeks. Under the collaboration, Gatik’s medium-duty autonomous box trucks will transport fresh, customer-favorite products from […]
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  1. CPG: Beverage

Albertsons Redesigns and Expands Open Nature Own Label Line

Albertsons yesterday unveiled what it said was “the redesign of its Open Nature brand as the company strives to become the brand of choice for those health-conscious shoppers seeking a more balanced lifestyle. Open Nature, which is part of Albertsons Cos. Own Brands portfolio, provides shoppers with tasty foods made with thoughtfully chosen ingredients that […]
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