CPG: Beverage

Articles about beverage CPGs.

  1. CPG: Beverage
Perfetti Van Melle is targeting the growing sharing opportunity and a younger audience with the launch of two new packs – Mentos Fanta Pouch Bag and Mentos Fruit Mix Pouch Bag. The new pouch bag format will allow Mentos to increase its presence throughout the… This story continues at Perfetti Van Melle targets sharing market […]
  1. CPG: Beverage
One Stop has opened its new and enhanced store at Brunel House, The Hard in Portsmouth. The brand-new store opened on Thursday 11 April with a special launch celebration attended by members of the local community, which saw locals enjoy free Costa Coffee all day.… This story continues at One Stop opens new and enhanced […]
  1. CPG: Beverage
Diet Coke is putting its fans at the centre of its new advertising campaign, ‘Love What You Love, By You’ to celebrate consumers’ love the ‘Diet Coke’ break and being. The brand has revealed two new adverts, ‘Diet Coke Breaks Inspired by You’, directed by… This story continues at Real-time Diet Coke fans inspire new […]
  1. CPG: Beverage
Results from the 30th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 percent increase over the previous year in the September 2022 survey, this group is reporting just 2.9 percent growth over […]
  1. CPG: Beverage
Coca-Cola Enterprises (CCEP) is giving shoppers the chance to win one of 295 pairs of tickets across UEFA Euro 2024, music festivals and the 2024 Summer Olympic Games in Paris. The promotion will run for seven weeks across Coca-Cola Original Taste and Coca-Cola Zero Sugar… This story continues at Coca-Cola new on-pack promotion Or just […]
  1. CPG: Beverage
On Thursday 21 March, customers can pick up a Costa Coffee drink for £1 from Costa Express machines across participating One Stop stores. Customers will be able to choose from a wide variety of drinks available from the machine, such as lattes, mochas and hot… This story continues at £1 Costa Coffee for a day […]
  1. CPG: Beverage
CHICAGO – Circana on Monday announced the leading companies in its latest Growth Leaders rankings. The firm analyzed the growth performance of hundreds of public and private consumer packaged goods (CPG) companies ranging from $100 million to $60 billion in annual sales to develop the rankings. Circana will highlight the drivers of success for these […]
  1. CPG: Beverage
By combining in-store and out-of-store customer journey insights, the partnership delivers retailers and CPGs with actionable strategies in today’s highly competitive environment.
  1. CPG: Beverage
Diet Coke has announced its new campaign, ‘Love What You Love, By You’, an evolution of its brand campaign launched in 2022, ‘Love What You Love’. The integrated consumer marketing campaign includes a brand-new TV advert inspired by real breaks, video-on-demand, out of home and… This story continues at Diet Coke unveils new ‘evolved’ ad […]
  1. CPG: Beverage
Coca-Cola Europacific Partners (CCEP) has added a new flavour to its Monster Juiced range with Monster Juiced Bad Apple. Available in plain and priced-marked cans, Monster Juiced Bad Apple combines the Monster Energy blend with apple flavour that is not too sweet and aims to… This story continues at Monster Juiced Bad Apple hits the […]
  1. CPG: Beverage
Coca-Cola Original Taste Lemon and Coca-Cola Zero Sugar Lemon will hit the shelves in March. The new products combine Coca-Cola with lemon giving consumers the option to enjoy with or without sugar and aim to meet growing consumer demand for innovation in colas, with flavoured… This story continues at Coca-Cola launches new lemon variant Or […]
  1. CPG: Beverage
An Amazon Just Walk Out technology powered store has opened at Lesley University in the US. Lesley University is a private university in Cambridge, Massachusetts. Its students can now experience a frictionless shopping experience on campus, with the likes of snacks and drinks available to buy. In a LinkedIn post, Brisbane Vaillancourt, Regional Vice President […]
  1. CPG: Beverage
NEW YORK — For the first time in over three years, Coca-Cola has added a new permanent flavor to its iconic portfolio in North America with the debut of Coca-Cola Spiced. The all-new innovation blending the taste of Coca-Cola with raspberry flavors and spiced notes.  Hitting shelves in mid-February, Coca-Cola Spiced and Coca-Cola Spiced Zero […]
  1. CPG: Beverage
Fortune writes about how, while “Amazon will soon top Walmart in overall sales,” it continues to lag in the critical area of grocery sales. Not that Amazon is a laggard:  “After announcing blockbuster financial results from the holiday quarter and its largest operating profit ever last week, Amazon is now worth nearly $1.8 trillion.  The […]
  1. CPG: Beverage
Monster Reserve Orange Dreamsicle has been added to the brand’s Reserve range. Coca-Cola Europacific Partners (CCEP) has expanded its range with the arrival of Monster Reserve Orange Dreamsicle, alongside the launch of price-marked multipacks (PMPs) for Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton.… This story continues at Monster adds new flavour to Reserve […]
  1. CPG: Beverage
Imagine you’re shopping for a new dress. You have a vision of your colorful, dream dress, but you haven’t been able to find it anywhere online or in-store. But what if you could create it yourself with the help of artificial intelligence (AI)? Generative AI is fundamentally reshaping the product development process, offering many unique […]
  1. CPG: Beverage
The Coca-Cola Company and Pernod Ricard have announced Absolut Vodka & Sprite is now available to purchase in the UK. Bringing together two brands, the new pre-mixed alcohol ready-to-drink cocktail is made with premium vodka, Absolut, and lemon-lime sparkling soft drink, Sprite. James Davies, senior… This story continues at Absolut Vodka & Sprite now available […]
  1. CPG: Beverage
Fanatics Commerce, the fan gear designer, manufacturing and retail division of the Fanatics digital sports platform, has made three new executive appointments to drive its next phase of growth.   In the C-level, Fanatics Commerce has appointed Valerie Love as its new Chief People Officer and Justin Tsai as Chief Product Officer. As Chief People Officer, […]
  1. CPG: Beverage
Coca-Cola on-pack promotion is giving shoppers the chance to win 25,000 Domino’s pizza vouchers and four exclusive city escapes to Naples. Coca-Cola is giving shoppers the chance to win a £20 pizza voucher from a pool of  25,000 Domino’s pizza vouchers and run in a… This story continues at Coca-Cola to give away 25,000 pizza […]
  1. CPG: Beverage
The Associated Press has published an extensive investigative story about how many of America’s most popular and successful food brands are benefitting from what essentially is slave labor under a different name. An excerpt: “Intricate, invisible webs … link some of the world’s largest food companies and most popular brands to jobs performed by U.S. […]
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  1. CPG: Beverage
Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
  1. CPG: Beverage
It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]

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