CPG: Beverage Retailers are taking control of DSD – here’s how Why DSD delays are costing retailers fifty thousand dollars – here’s what’s behind It! Grocery Dive September 3, 2024September 5, 2024 < 1 min read Editor's Choice 0 Saving Bookmark this article Bookmarked
CPG: Beverage Monster adds Strawberry Dreams to its zero sugar ultra range Coca-Cola Europacific Partners (CCEP) has announced the latest addition to its zero sugar Monster Ultra range with a new strawberry flavoured variant, Monster Ultra Strawberry Dreams. Helen Kerr, associate director of portfolio development at Coca-Cola Europacific Partners GB, said: Rolling out nationwide from September, Monster… This story continues at Monster adds Strawberry Dreams to its […] Talking Retail August 30, 2024August 30, 2024 < 1 min read PartnershipsCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Monster unveils Monster Nitro Cosmic Peach Coca-Cola Europacific Partners (CCEP) has announced the latest flavour to join its Additions range with a new peach variant, Monster Nitro Cosmic Peach. Monster Nitro Cosmic Peach combines the powerful Monster Energy blend with a light peach flavour that boasts notes of citrus, aiming to… This story continues at Monster unveils Monster Nitro Cosmic Peach […] Talking Retail August 28, 2024August 28, 2024 < 1 min read SustainabilityPartnershipsCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coke Zero Sugar leans into gaming to reach Gen Z college football fans The better-for-you soft drink serves as the exclusive CPG sponsor of EA Sports College Football 25 and will tour 14 campuses. MarketingDive August 23, 2024August 23, 2024 < 1 min read GamingConsumersCoca ColaDept. Beverage 0 Saving Bookmark this article Bookmarked
CPG: Beverage Convenience retailer gives Coventry sports clubs a post-Olympics boost Two Coventry sports clubs have received a share of £500 from local convenience retailer Aman Uppal, owner of One Stop Mount Nod convenience store, after he won a charity donation of his choice from Coca-Cola Europacific Partners (CCEP). Triumph, an amateur boxing club based at… This story continues at Convenience retailer gives Coventry sports clubs […] Talking Retail August 21, 2024August 21, 2024 < 1 min read Holiday & EventsPhilanthropyPartnershipsCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola and OREO Team Up in a Limited-Edition ‘Besties’ Flavor Both a soft drink and cookie will combine the tastes of Coca-Cola and OREO’s iconic flavors for a limited time. RetailWire August 19, 2024August 19, 2024 < 1 min read MondelezCoca ColaDept. Beverage 0 Saving Bookmark this article Bookmarked
CPG: Beverage New PMPs for Jack Daniel’s and Coca-Cola RTDs Coca-Cola Europacific Partners Great Britain Limited (CCEP) has announced the launch of price-marked packs (PMPs) for its Jack Daniel’s and Coca-Cola ready-to-drink (RTD) range. Price-marked packs are growing in importance within independent and symbol convenience stores as they deliver reassurance to shoppers that they are… This story continues at New PMPs for Jack Daniel’s and […] Talking Retail August 19, 2024August 19, 2024 < 1 min read Coca ColaShoppersPartnershipsDept. BeverageDept. Adult BevBrick and Mortar 0 Saving Bookmark this article Bookmarked
CPG: Beverage Vitaminwater offers free rent to consumers who use its flavors as design inspiration Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page. MarketingDive August 16, 2024August 16, 2024 < 1 min read ConsumersCoca ColaPricing & PromotionsTechnology & InnovationAI 0 Saving Bookmark this article Bookmarked
CPG: Beverage Oreo, Coca-Cola partner to create drink and cookie combining the iconic brands “Besties” are at the center of a marketing campaign that includes a Spotify integration and a Forever 21 merchandise line. MarketingDive August 13, 2024August 13, 2024 < 1 min read PartnershipsMondelezDept. BeverageCoca ColaStreamingMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola and the Oreo launch limited-edition drink Coca-Cola and the Oreo have teamed-up to create an exclusive and limited-edition drink: Coca-Cola Oreo Zero Sugar Limited Edition. The collaboration has been launched using the theme of “besties” to celebrate the relationship between Oreo and Coca-Cola which “are playfully connected in many ways”. Oana… This story continues at Coca-Cola and the Oreo launch limited-edition […] Talking Retail August 13, 2024August 13, 2024 < 1 min read MondelezCoca ColaDept. Beverage 0 Saving Bookmark this article Bookmarked
CPG: Beverage Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets. MarketingDive August 12, 2024August 12, 2024 < 1 min read Coca ColaPackagingCustomer Experience 0 Saving Bookmark this article Bookmarked
CPG: Beverage What brands can learn about emotion from Olympic ads by Nike and Coke How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler. MarketingDive August 9, 2024August 9, 2024 < 1 min read Dept. ApparelCoca ColaInsight Providers 0 Saving Bookmark this article Bookmarked
CPG: Beverage Limited-edition Fanta Zero Afterlife hits shelves Coca-Cola Europacific Partners (CCEP) is launching a limited-edition apple flavour variant called Fanta Zero Afterlife to its range as part of an exclusive Beetlejuice Beetlejuice movie partnership. The launch is part of CCEP’s Fanta Halloween activity this year and is designed to help drive momentum… This story continues at Limited-edition Fanta Zero Afterlife hits shelves […] Talking Retail August 9, 2024August 9, 2024 < 1 min read Coca ColaPartnershipsHoliday & Events 0 Saving Bookmark this article Bookmarked
CPG: Beverage Amazon Seeks to Boost Just Walk Out Accuracy with AI-Powered Model Amazon’s newly AI-powered Just Walk Out (JWO) system can now simultaneously process data from multiple sources, including overhead cameras, weight sensors on shelves and RFID, to more accurately connect products to the customers purchasing them. This new multi-modal foundation model uses the same machine learning models underlying generative AI applications, but applies them to the […] Retail TouchPoints July 31, 2024July 31, 2024 2 min read Technology & InnovationAIAmazonShoppersData & InsightsStore LocationMerchandisingBrick and MortarCoca ColaInclusivityMarketing: Social MediaMarketing: In StoreDept. ApparelSustainabilityInternational - UKMarketing: Print 0 Saving Bookmark this article Bookmarked
CPG: Beverage Vitaminwater returns to its New York roots in Spike Lee-directed ads In an effort by WPP’s Open X, a local angle stands in contrast to the Coca-Cola-owned brand’s last major campaign, which focused on Lil Nas X. MarketingDive July 25, 2024July 25, 2024 < 1 min read ReturnsCoca ColaOwned Brands (Private Label)Agencies 0 Saving Bookmark this article Bookmarked
CPG: Beverage How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the opening ceremony. MarketingDive July 24, 2024July 24, 2024 < 1 min read Coca ColaDept. NonfoodDept. Toys & Games 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola Releases Full Second-Quarter Financial Reports Today, The Coca-Cola Company reported its complete and detailed second-quarter 2024 financial results. RetailWire July 24, 2024July 24, 2024 < 1 min read Results & InvestmentCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola tops earnings estimates, hikes full-year outlook as global demand rises Coke beat earnings estimates and raised its outlook, as volume grew globally. CNBC July 23, 2024July 23, 2024 < 1 min read Results & InvestmentCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Sprite leans into AI remixes for music platform’s return For Sprite Limelight’s return, music fans can create tracks using a common hook via the Soundlabs remix tool available in Coca-Cola’s app. MarketingDive July 11, 2024July 11, 2024 < 1 min read Coca ColaTechnology & InnovationAI 0 Saving Bookmark this article Bookmarked
CPG: Beverage Personalised cans or bottles of Diet Coke available A selection of over 150 personalised Diet Coke cans and bottles will be available from July to September – and for shoppers’ whose name isn’t already on one, there are 4,000 bespoke personalised cans up for grabs via the Coca-Cola app (accessible via a QR… This story continues at Personalised cans or bottles of Diet […] Talking Retail July 10, 2024July 10, 2024 < 1 min read Coca ColaShoppers 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coke’s Summer Olympics campaign celebrates unifying power of hugs A new commercial and can designs that encourage people to embrace, even in rivalry, arrive at a particularly tense global political moment. MarketingDive July 10, 2024July 10, 2024 < 1 min read Holiday & EventsCoca ColaGovernment 0 Saving Bookmark this article Bookmarked
CPG: Beverage Grocerant Guru’s Family Fun Take on 7-Eleven’s Slurpee Day Extravaganza Hold onto your hats, folks, because 7-Eleven is turning 97 and throwing a birthday bash that’s set to be the coolest event of the summer! On Thursday, July 11, Slurpee Day is back and better than ever. Picture this: any customer strolling into a participating 7-Eleven, Speedway, or Stripes store will score a free […] Grocerant Guru July 5, 2024July 5, 2024 3 min read 7-Eleven & SpeedwayData & InsightsDept. GroceryDept. BeverageMarketing: Social MediaSustainabilityTwitterConsultingMarketing: Loyalty & SubscriptionMeta (Facebook)ShoppersExecutivesMarketing: In StoreESG and CSRStrategyCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Sprite partners with Pringles Hot Sprite has teamed with Pringles Hot to launch cross-category POS for convenience stores. To help customers take advantage of this cross-category opportunity, Sprite is partnering with popular mealtime occasions and brands including Pringles Hot! to create eye-catching cross-category point-of-sale materials (POS) to help retailers drive… This story continues at Sprite partners with Pringles Hot Or […] Talking Retail July 3, 2024July 3, 2024 < 1 min read Kellogg'sCoca ColaPartnershipsMarketing: In StoreBrick and Mortar 0 Saving Bookmark this article Bookmarked
CPG: Beverage What energy drink retailers need to know ahead of General Election | Viewpoint: Ed Heaver The upcoming General Election on 4 July could significantly impact under-16s’ access to high-caffeine energy drinks. The Labour Party, in their 2024 Manifesto, proposes a permanent ban on energy drinks favoured by teenagers, which contain over six times more caffeine than a can of Coca-Cola!… This story continues at What energy drink retailers need to […] Talking Retail July 3, 2024July 3, 2024 < 1 min read Dept. BeverageSustainabilityGovernmentCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola partners with Merlin Entertainments Coca-Cola has partnered with Merlin Entertainments to offer the chance to win VIP experiences at attractions in exchange for recycling empty plastic bottles. For a third consecutive year Coca-Cola, in partnership with Coca-Cola Europacific Partners, and Merlin Entertainments are offering the chance to win VIP… This story continues at Coca-Cola partners with Merlin Entertainments Or […] Talking Retail July 2, 2024July 2, 2024 < 1 min read Coca ColaPartnershipsSustainability 0 Saving Bookmark this article Bookmarked
CPG: Beverage The Strategies That Will Drive CPG Growth | DSI “That’s kind of the theme of planning this year. It is definitely [economic] uncertainty, but it’s getting smarter about developing those right relationships and deploying resources with the retailers that you’re going to win with your shoppers and their brands.” — John Carroll, President of Digital Commerce and Analytic Services, Acosta Group Over the […] Digital Shelf Institute July 1, 2024July 7, 2024 9 min read Technology & InnovationAIConsumersMarketing: Retail MediaMerchandisingEconomyMarketing: TradeShoppersStrategyMarketing: In StoreVendorsData & InsightsPodcastsWalmartCOVID19Pricing & PromotionsPredictions and ForecastsAssociatesMarketing: Social MediaTargetDept. NonfoodTrends: ConsumerCoca ColaTrends: ManufacturerExecutivesHealth & WellnessMarketing: BrandMarketing: Direct & PersonalizationStore LocationMarketing: Loyalty & SubscriptionPartnerships 0 Saving Bookmark this article Bookmarked
CPG: Beverage The 5 biggest mistakes I see with Marketing Plans Are you in the middle of writing marketing plans? As someone who has been in your shoes, I can tell you that building compelling marketing plans is no small feat. After years of experience as a former VP of Marketing at Johnson & Johnson, backed by extensive marketing roles at Coke and General Mills, I […] Beloved Brands June 24, 2024June 24, 2024 < 1 min read Johnson & JohnsonGeneral MillsDept. ApparelCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Campaign Trail: Coca-Cola spills soda to focus on moments of connection David Miami took the attention off the iconic brand entirely and gave it to true-to-life human interactions in the latest iteration of the “Real Magic” platform. MarketingDive June 21, 2024June 21, 2024 < 1 min read Dept. BeverageCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola announces its programme of summer festival events Coca-Cola Great Britain has announced a new programme of festival partnerships, artist collaborations and more as part of its ‘Summer of Music’. Coca-Cola Great Britain is offering fans moments at Uber One presents All Points East, Boardmasters and Brighton & Hove Pride’s Fabuloso. This summer,… This story continues at Coca-Cola announces its programme of summer […] Talking Retail June 19, 2024June 19, 2024 < 1 min read Coca ColaColgate-PalmolivePartnerships 0 Saving Bookmark this article Bookmarked
CPG: Beverage Jack Daniel’s and Coca-Cola launch retailer giveaway The new promo features £2,000 giveaway for convenience retailers to treat their ‘convenience store crew’ and for shoppers to win £500 gig vouchers to ‘reunite with their crew’. Launching on 17th June and running for eight weeks, convenience retailers who stock Jack Daniel’s & Coca-Cola… This story continues at Jack Daniel’s and Coca-Cola launch retailer […] Talking Retail June 17, 2024June 17, 2024 < 1 min read Coca ColaDept. Adult BevShoppers 0 Saving Bookmark this article Bookmarked
CPG: Beverage Six issues Brian Niccol will have to fix at Starbucks as he takes over as CEO Former Chipotle CEO Brian Niccol is starting as chief executive of Starbucks. Written by CNBC September 9, 2024September 9, 2024 Saving Bookmark this article Bookmarked
CPG: Beverage The Friday Checkout: How strong can C&S be without Safeway? In a letter that surfaced during the federal Kroger-Albertsons merger trial, C&S told the FTC it would be able to “compete more effectively” if the grocers divest a stronger banner. Written by Grocery Dive September 6, 2024September 9, 2024 Saving Bookmark this article Bookmarked
CPG: Beverage Walmart Tops List of Leading US Retailers By 2023 Sales Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022. Walmart has once again secured the top position in Forrester’s annual ranking of the 67 largest US retailers (ranked by 2023 US net retail sales), with Amazon following closely in second […] Written by Forrester September 5, 2024September 9, 2024 Saving Bookmark this article Bookmarked
CPG: Beverage Increasing ROI From In-Store Promotions The post Increasing ROI From In-Store Promotions appeared first on SPINS. Written by Spins September 5, 2024September 5, 2024 Saving Bookmark this article Bookmarked
CPG: Beverage Charts: U.S. Consumer Outlook Q3 2024 Per a new McKinsey survey, U.S consumers are increasingly optimistic about the economy. Some even “splurged” on spending this summer. The post Charts: U.S. Consumer Outlook Q3 2024 appeared first on Practical Ecommerce. Written by Practical Ecommerce September 5, 2024September 9, 2024 Saving Bookmark this article Bookmarked