dunnhumby's articles

  1. Data & Insights
By combining in-store and out-of-store customer journey insights, the partnership delivers retailers and CPGs with actionable strategies in today’s highly competitive environment.
  1. Shopper & Customer
dunnhumby’s Retailer Preference Index (RPI) has been helping U.S. retailers and brands since 2017, by gathering insights from over 10,000 U.S. shoppers annually. The data collected helps us understand what matters most to customers when shopping at 60+ grocery retailers, and identify which retailers are well-positioned to thrive in normal and turbulent market conditions. The […]
  1. Shopper & Customer
H-E-B, Costco Best Navigate The 2020 – 2022 Pandemic Grocery Market Upheaval, Bumping Amazon From Its Top Ranking Customers emerged from 2020 – 2022 placing more importance than ever on finding the right balance of savings and quality while placing less importance on saving time. Pandemic surge in retailer digital capabilities and consumer digital adoption […]