Mars Inc.

Articles about Mars Inc.

  1. Shopper & Customer
Peer recommendations have been a trusted endorsement for products and services since the earliest days of commerce. However, in the “age of influence,” brands maximize this word-of-mouth endorsement and spread it far and wide through authentic and paid channels. This age-old practice of sharing advice transcends consumer markets. It’s taking hold in the B2B space […]
  1. Shopper & Customer
CHICAGO — Mars Snacking, a global leader in the treats and snacks category, announced today a new collaboration with Uber and SKITTLES , with a new brand campaign launching across Uber and Uber Eats. The new collaboration, a first of its kind for Mars, delivers a sweet new experience for hungry Uber Rides and Eats consumers. The new […]
  1. Technology & Innovation
It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Walmart, Mars Wrigley, Zippin, Amazon, Tesco, and dunnhumby. 1. Blue Yonder announces intent to acquire first and last […]
  1. Media & Marketing
First Class Vending, in collaboration with Mars Wrigley and Aramark, has opened an unattended Frictionless Market at the University of Nevada Las Vegas (UNLV). Powered by Zippin’s platform, this lets customers grab items, and exit, eliminating the need for traditional checkouts. “We are excited to introduce the Frictionless Market to the UNLV community,” says Matthew […]
  1. Channel: Convenience
    [[“value”:” Alimentation Couche-Tard Inc. is looking to sell 68 U.S. Circle K convenience stores, reports Petrol Plaza. NRC Realty & Capital Advisors will assist with the sale, marking the third time in three years the Chicago firm has worked with Alimentation Couche-Tard to sell Circle K stores. The stores are located in […]
  1. Media & Marketing
Securing product placement in movies and TV shows is a complex endeavor that involves close collaboration with many different people, such as producers, directors, prop masters, set directors, stylists, make-up artists, and marketing teams. The process can be quite challenging due to the highly competitive nature of Hollywood productions.  Numerous factors come into play when […]
  1. Department & Category
U.S. packaged food companies are gearing up for a wave of acquisitions to restructure their brand portfolios as pandemic-driven growth slows and the impact of price hikes levels off. Last month, Campbell Soup acquired Sovos Brands for $2.7 billion, while Unilever purchased premium frozen yogurt brand Yasso and Mars, the maker of Snickers, acquired Kevin’s…
  1. Holiday & Events
Mars Wrigley has unveiled its 2023 Christmas collection, featuring a mix of new lines plus the return of favourites, all hitting shelves from September. The festive range of NPD from Mars Wrigley sees the introduction of a Maltesers Christmas Mix for the sharing occasion. This Christmas will also see the return of its popular Celebrations […]
  1. Partnerships & Alt Profit
In the ‘Insight to Impact with Mintel Consulting’ series, thought leaders on our Marketing Intelligence team expand on research and insights identified in Mintel Comperemedia research. Today’s article is inspired by the co-branded credit card space (client link only) and how brand partnerships permeate other industries, such as drinks, beauty, and others. Think about the […]
  1. Technology & Innovation
Simbe, which leverages AI and robotics to provide retailers with real-time insights into inventory and operations, has announced a Series B equity financing round of $28 million, led by Eclipse. “We’re honoured to be supported by an investor like Eclipse, with a team that recognises technology’s incredible potential to significantly enhance retail operations, as well […]
  1. Trends & External Forces
by Kevin Coupe This morning’s Eye-Opener isn’t really about your business.  It actually is about my business.  (Not MNB, but rather the broader media world.)  But I think it teaches us several lessons – good and bad -about how to approach evolution in an entrenched business model, and how to talk about it. First, the […]
  1. Shopper & Customer
School is out, families are on planning for vacation, the weather is good with outside activities garnering more and more time and attention.  All that means is consumers are looking of meal substitutes, meal replacements, and an excuse to eat all the fun stuff of summer.  Restaurants, service deli’s, conveniences store’s all want to fill […]
  1. Channel: Restaurants
  How hard are you working just to break even?  Is your rent going up and your year over year customer counts going down?  If that is the case it just might be time to ask yourself, what should I do next? Should I try again to evolve my business model or should I just […]
  1. Shopper & Customer
Eliminating a checkout form field or making it easy to find the featured product from an Instagram post may be tiny tweaks from an operational standpoint for your e-commerce business, but those small details can have big impacts on the bottom line. That’s the takeaway from a recent survey we conducted at FullStory, which found that […]
  1. Media & Marketing
The Digital Commerce Re-Tales series highlights personal and professional stories from the people and brands defining the direction of digital commerce. While each profile is as unique as the figures themselves, they share common themes such as learning to navigate the ever-changing nature of the eCommerce industry. “I recently have been trying to convince my […]
  1. Shopper & Customer
The great French writer Alexandre Dumas famously said, “There are two distinct sorts of ideas: those that proceed from the head and those that emanate from the heart.” Although he wasn’t speaking about the yin-and-yang between creativity and return on investment measurement in advertising, he could have been. The creativity behind a brand’s marketing is […]
  1. Channel: Restaurants
  The Frozen Food Court continues to prove to be a successful way to reach both your current customers and new customers while building top-line sales and bottom-line profits according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Expanding your brands into a new avenue of distribution when done right will elevate […]
  1. Corporate Strategy
Starbucks announced yesterday that its “interim” CEO Howard Schultz, who took the job for the third time last April after Kevin Johnson stepped down, has passed the CEO baton to Laxman Narasimhan, who also becomes a member of the company’s board. This time around, Schultz will remain on the board, pledging to remain involved in […]
  1. CPG: HBC
Yesterday we took note of a Fast Company piece arguing that it is an over-generalization to say that Gen Z is made up largely of people who are “quiet quitting” or doing the bare minimum at work, that they are devoid of a work ethic or any sort of ambition.  The larger problem, the author […]
Note: Requires ChatGPT Plus

Trending Topics

Editor’s Choice

  1. Trends & External Forces
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Corporate Strategy
  6. Corporate Finance
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Agencies & Vendors
  10. Data & Insights
  11. Technology & Innovation
  12. Trends & External Forces
  13. Stores & Formats
The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]