Shopper & Customer Maximizing User Experience: 3 Must-Haves for Building a Respected B2B Marketplace Peer recommendations have been a trusted endorsement for products and services since the earliest days of commerce. However, in the “age of influence,” brands maximize this word-of-mouth endorsement and spread it far and wide through authentic and paid channels. This age-old practice of sharing advice transcends consumer markets. It’s taking hold in the B2B space […] Nitish Shrivastava December 7, 2023December 7, 2023 3 min read ConsumersShoppersPartnershipsMarketing: Social MediaData & InsightsShopifyMarketing: UGCTikTokTechnology & InnovationDept. Natural / OrganicESG and CSRExecutivesUnileverMars Inc.Predictions and ForecastsPress ReleaseAmazon 0 Saving Bookmark this article Bookmarked
CPG: Food Mars, accused of using child labor in its supply chain, says it aims to end the practice [[“value”:”Children in Ghana are harvesting cocoa used in Mars’ M&M’s and Snickers, according to a CBS News report.”]] CNBC November 30, 2023November 30, 2023 < 1 min read Operations & Supply ChainAssociatesMars Inc. 0 Saving Bookmark this article Bookmarked
CPG: Food Mars recycles old ads for M&Ms, Twix to promote net-zero progress The “Healthy Planet Productions” campaign reanimates popular spots with new messages about the company’s progress around climate action. MarketingDive November 28, 2023November 28, 2023 < 1 min read Mars Inc.Sustainability 0 Saving Bookmark this article Bookmarked
Shopper & Customer Mars unveils new brand experience with Uber Eats CHICAGO — Mars Snacking, a global leader in the treats and snacks category, announced today a new collaboration with Uber and SKITTLES , with a new brand campaign launching across Uber and Uber Eats. The new collaboration, a first of its kind for Mars, delivers a sweet new experience for hungry Uber Rides and Eats consumers. The new […] MMR October 24, 2023October 24, 2023 2 min read ConsumersStore LocationUbereatsMars Inc.PartnershipsOmnichannelTechnology & InnovationShoppersDept. NonfoodDeliveryChewyBrick and Mortar 0 Saving Bookmark this article Bookmarked
Holiday & Events Halloween is candy’s biggest holiday. Here’s how Snickers maker Mars prepares for trick-or-treaters [[“value”:”The National Retail Federation predicts consumers will spend $3.6 billion on Halloween candy this year.”]] CNBC October 14, 2023October 14, 2023 < 1 min read Holiday & EventsMars Inc.Consumers 0 Saving Bookmark this article Bookmarked
Technology & Innovation Shaping what Britain buys: RTIH flags the biggest retail technology news stories of the week It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Walmart, Mars Wrigley, Zippin, Amazon, Tesco, and dunnhumby. 1. Blue Yonder announces intent to acquire first and last […] Retail Technology Innovation Hub October 13, 2023October 13, 2023 4 min read Technology & InnovationAIMarketing: Social MediaTescoTwitterShoppersReturnsWalmartAmazonMarketing: Retail MediaPredictions and ForecastsInternationalPartnershipsDept. HBCMars Inc.dunnhumbyBig DataInsight ProvidersInternational - UKOmnichannelSustainabilityOperations & Supply ChainDept. FreshMarketing: In StoreAcquisitionExecutivesStore LocationCustomer ExperienceTech: CashierlessHoliday & EventsResults & InvestmentJohnson & JohnsonJ&JSponsoredAgenciesDept. Natural / OrganicDeliveryData & InsightsBrick and MortarTrends: TechMerchandising 0 Saving Bookmark this article Bookmarked
Media & Marketing First Class Vending, Mars Wrigley, Aramark open Frictionless Market at Uni of Nevada Las Vegas, powered by Zippin First Class Vending, in collaboration with Mars Wrigley and Aramark, has opened an unattended Frictionless Market at the University of Nevada Las Vegas (UNLV). Powered by Zippin’s platform, this lets customers grab items, and exit, eliminating the need for traditional checkouts. “We are excited to introduce the Frictionless Market to the UNLV community,” says Matthew […] Retail Technology Innovation Hub October 7, 2023October 12, 2023 2 min read Mars Inc.Marketing: Social MediaTwitterTech: CashierlessPartnershipsTechnology & InnovationDept. GroceryExecutivesMarketing: In StoreTech: RoboticsDept. BeverageMarketing: TradeConsumersShoppersBrick and Mortar 0 Saving Bookmark this article Bookmarked
Channel: Convenience 68 Circle K stores are up for sale [[“value”:” Alimentation Couche-Tard Inc. is looking to sell 68 U.S. Circle K convenience stores, reports Petrol Plaza. NRC Realty & Capital Advisors will assist with the sale, marking the third time in three years the Chicago firm has worked with Alimentation Couche-Tard to sell Circle K stores. The stores are located in […] Supermarket News October 3, 2023October 3, 2023 < 1 min read Brick and MortarAlimentation Couche-TardCircle KDept. FuelStrategyResults & InvestmentMars Inc.International - North AmericaDivestitures 0 Saving Bookmark this article Bookmarked
CPG: Food Mars’ Vincent: ‘We’re a purpose driven organization’ President of Mars Wrigley North America hits key topics in CNN appearance. Food Business News September 28, 2023September 28, 2023 < 1 min read Mars Inc. 0 Saving Bookmark this article Bookmarked
Media & Marketing How to Get Product Placement in Movies and TV Securing product placement in movies and TV shows is a complex endeavor that involves close collaboration with many different people, such as producers, directors, prop masters, set directors, stylists, make-up artists, and marketing teams. The process can be quite challenging due to the highly competitive nature of Hollywood productions. Numerous factors come into play when […] RangeMe September 11, 2023September 11, 2023 5 min read Marketing: BroadcastDept. Natural / OrganicHealth & WellnessPricing & PromotionsMars Inc.VendorsTargetAssociatesDept. BeverageExecutivesResults & InvestmentMarketing: TradeMarketing: BrandLegal & CriminalDept. ApparelDept. NonfoodPredictions and ForecastsTechnology & InnovationDept. Adult BevData & InsightsConsumersAgencies 0 Saving Bookmark this article Bookmarked
Department & Category U.S. Food Companies Go Deal Hunting as Pandemic Growth Fades U.S. packaged food companies are gearing up for a wave of acquisitions to restructure their brand portfolios as pandemic-driven growth slows and the impact of price hikes levels off. Last month, Campbell Soup acquired Sovos Brands for $2.7 billion, while Unilever purchased premium frozen yogurt brand Yasso and Mars, the maker of Snickers, acquired Kevin’s… RetailWire September 11, 2023September 11, 2023 < 1 min read Dept. GroceryCOVID19UnileverMars Inc.Dept. Dairy 0 Saving Bookmark this article Bookmarked
Holiday & Events Mars Wrigley unveils Christmas range Mars Wrigley has unveiled its 2023 Christmas collection, featuring a mix of new lines plus the return of favourites, all hitting shelves from September. The festive range of NPD from Mars Wrigley sees the introduction of a Maltesers Christmas Mix for the sharing occasion. This Christmas will also see the return of its popular Celebrations […] Talking Retail August 21, 2023August 22, 2023 < 1 min read Holiday & EventsMars Inc.Dept. Bakery 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit How Boldness Pays Off in CPG Co-Branding In the ‘Insight to Impact with Mintel Consulting’ series, thought leaders on our Marketing Intelligence team expand on research and insights identified in Mintel Comperemedia research. Today’s article is inspired by the co-branded credit card space (client link only) and how brand partnerships permeate other industries, such as drinks, beauty, and others. Think about the […] Mintel August 14, 2023August 14, 2023 4 min read PartnershipsMarketing: Social MediaTikTokDept. GroceryDept. BeverageShoppersDept. HBCDept. FrozenData & InsightsMars Inc.Marketing: BrandConsultingPredictions and ForecastsSustainabilityResults & InvestmentDept. ApparelMeta (Facebook)Technology & InnovationWalmartRestaurantsDeliveryLegal & CriminalExecutivesConsumersMarketing: TradeStrategyTargetMarketing: Loyalty & SubscriptionESG and CSR 0 Saving Bookmark this article Bookmarked
CPG: Food Grocery Outlet’s net sales eclipse $1B for the first time The discount grocer’s comp sales grew 9.2% as new shoppers drove a nearly double-digit increase in transactions. Grocery Dive August 9, 2023August 9, 2023 < 1 min read Mars Inc.Grocery OutletShoppers 0 Saving Bookmark this article Bookmarked
Technology & Innovation Simbe Robotics raises $28 million Series B to accelerate global expansion and product innovation Simbe, which leverages AI and robotics to provide retailers with real-time insights into inventory and operations, has announced a Series B equity financing round of $28 million, led by Eclipse. “We’re honoured to be supported by an investor like Eclipse, with a team that recognises technology’s incredible potential to significantly enhance retail operations, as well […] Retail Technology Innovation Hub July 13, 2023July 13, 2023 2 min read Technology & InnovationAITech: RoboticsOperations & Supply ChainSustainabilityStart UpsData & InsightsMars Inc.PartnershipsShoppersCustomer ExperienceAssociatesMarketing: Social MediaTwitterDept. NonfoodDept. GroceryBrick and MortarConsumersEconomyExecutivesMarketing: In StoreMerchandising 0 Saving Bookmark this article Bookmarked
Trends & External Forces Tuesday Eye-Opener: Sporting Goods vs. Bads by Kevin Coupe This morning’s Eye-Opener isn’t really about your business. It actually is about my business. (Not MNB, but rather the broader media world.) But I think it teaches us several lessons – good and bad -about how to approach evolution in an entrenched business model, and how to talk about it. First, the […] MorningNewsBeat July 11, 2023July 11, 2023 4 min read Dept. NonfoodDept. Sporting goodsAcquisitionUnileverStrategyMars Inc.ESG and CSREconomyDept. Toys & GamesAssociates 0 Saving Bookmark this article Bookmarked
Shopper & Customer With Summer in Full Swing Snacking is Top of Mind School is out, families are on planning for vacation, the weather is good with outside activities garnering more and more time and attention. All that means is consumers are looking of meal substitutes, meal replacements, and an excuse to eat all the fun stuff of summer. Restaurants, service deli’s, conveniences store’s all want to fill […] Grocerant Guru July 4, 2023July 4, 2023 3 min read ConsumersDept. GroceryData & InsightsPepsiCoMondelezRestaurantsESG and CSRDept. DeliOwned Brands (Private Label)Technology & InnovationDept. Fresh PreparedWeatherKellogg'sMars Inc.Pricing & PromotionsEconomyStrategyCoca ColaPackagingExecutivesBrick and MortarAldi 0 Saving Bookmark this article Bookmarked
Department: Food Take a look inside the factory fueling candy giant Mars’ $1 billion ice cream ambitions [[“value”:”Mars’ ice cream portfolio primarily includes frozen spinoffs of its popular candy, such as Snickers and Twix.”]] CNBC June 25, 2023June 25, 2023 < 1 min read Dept. FrozenMars Inc. 0 Saving Bookmark this article Bookmarked
Channel: Restaurants Are Your Restaurant Sales Flat or Down Year over Year Again It Might be time to Sell How hard are you working just to break even? Is your rent going up and your year over year customer counts going down? If that is the case it just might be time to ask yourself, what should I do next? Should I try again to evolve my business model or should I just […] Grocerant Guru June 11, 2023June 11, 2023 6 min read RestaurantsData & InsightsDept. GroceryMarketing: Social MediaResults & InvestmentConsumersThick DataTechnology & InnovationOperations & Supply ChainAssociatesEconomyConsultingTwitterStrategyPredictions and ForecastsMeta (Facebook)WeatherCOVID19DeliveryESG and CSRMars Inc.GovernmentLegal & CriminalShoppersUnileverVendorsExecutives 0 Saving Bookmark this article Bookmarked
Merchandising Skittles links Pride Month packaging to LGBTQ+ stories on Audible The brand is also working with Cameron Esposito’s Queery podcast to highlight its partner artists’ stories during a fraught period for LGBTQ+ rights. MarketingDive June 2, 2023June 2, 2023 < 1 min read PackagingInclusivityMars Inc.AmazonPartnershipsPodcasts 0 Saving Bookmark this article Bookmarked
Shopper & Customer How Retailers Are Failing Online Shoppers … and 4 Ways to Do Better Eliminating a checkout form field or making it easy to find the featured product from an Instagram post may be tiny tweaks from an operational standpoint for your e-commerce business, but those small details can have big impacts on the bottom line. That’s the takeaway from a recent survey we conducted at FullStory, which found that […] Darren Kennedy May 17, 2023May 17, 2023 4 min read ConsumersShoppersDept. NonfoodData & InsightsThick DataTechnology & InnovationMarketing: Social MediaCustomer ExperiencePredictions and ForecastsMarketing: Loyalty & SubscriptionMetaverseTech: AR and VRExecutivesMeta (Facebook)NFTOperations & Supply ChainMars Inc.Brick and Mortar 0 Saving Bookmark this article Bookmarked
CPG: Food Kraft Heinz unveils customizable sauce dispenser with more than 200 condiment combos for restaurants [[“value”:”Kraft Heinz hopes to learn what new sauces it should launch in grocery stores based on data from the digital condiment dispenser.”]] CNBC May 17, 2023May 17, 2023 < 1 min read KraftHeinzRestaurantsMars Inc.Data & InsightsBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Digital Commerce Re-Tales: Abi Harmon The Digital Commerce Re-Tales series highlights personal and professional stories from the people and brands defining the direction of digital commerce. While each profile is as unique as the figures themselves, they share common themes such as learning to navigate the ever-changing nature of the eCommerce industry. “I recently have been trying to convince my […] OneSpace May 15, 2023May 16, 2023 6 min read Marketing: Social MediaInclusivityExecutivesConsumersTargetShoppersAmazonMarketing: Retail MediaSustainabilityMarketing: In StoreTechnology & InnovationDept. PetProcter & GambleMerchandisingMars Inc.UnileverAgencies 0 Saving Bookmark this article Bookmarked
Corporate Strategy Gibson Brands CEO exits James Curleigh, who has led the company since 2018, will depart while brand president Cesar Gueikian was named interim chief. RetailDive May 3, 2023May 3, 2023 < 1 min read ExecutivesMars Inc. 0 Saving Bookmark this article Bookmarked
Shopper & Customer Creative That Performs Should Be Your Brand’s Goal The great French writer Alexandre Dumas famously said, “There are two distinct sorts of ideas: those that proceed from the head and those that emanate from the heart.” Although he wasn’t speaking about the yin-and-yang between creativity and return on investment measurement in advertising, he could have been. The creativity behind a brand’s marketing is […] Dino de Leon May 3, 2023July 11, 2023 2 min read ConsumersData & InsightsMarketing: In StoreHoliday & EventsExecutivesMarketing: Social MediaMarketing: Retail MediaTechnology & InnovationMars Inc.ESG and CSRBrick and MortarDept. NonfoodDept. ApparelPartnershipsResults & InvestmentStore LocationStrategyTargetAI 0 Saving Bookmark this article Bookmarked
CPG: Food Snickers teams with top NFL prospect Young for Bryce Cream Bar A favorite to be the first pick in the draft, the Alabama quarterback already has an impressive lineup of sponsors thanks to NIL changes that kicked off in 2021. MarketingDive April 26, 2023April 26, 2023 < 1 min read Mars Inc. 0 Saving Bookmark this article Bookmarked
Channel: Convenience Big Red stores rebranding to Circle K across Arkansas With the acquisition of Big Red Stores by Circle K’s parent company, rebranding work is now underway Supermarket News April 20, 2023April 20, 2023 < 1 min read Mars Inc.Marketing: BrandCircle KBrick and MortarAlimentation Couche-TardAcquisition 0 Saving Bookmark this article Bookmarked
Channel: Restaurants White Castle is Focusing on Brand Customer Adoption and Migration The Frozen Food Court continues to prove to be a successful way to reach both your current customers and new customers while building top-line sales and bottom-line profits according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Expanding your brands into a new avenue of distribution when done right will elevate […] Grocerant Guru April 6, 2023April 6, 2023 3 min read RestaurantsDept. GroceryMarketing: Social MediaData & InsightsShoppersDept. FrozenDept. DairyOperations & Supply ChainDept. BakeryTwitterDept. NonfoodConsultingMeta (Facebook)Dept. FreshUnileverESG and CSRExecutivesMars Inc.StrategyDept. PerimeterBrick and Mortar 0 Saving Bookmark this article Bookmarked
Corporate Strategy Schultz Gives Up Starbucks CEO Job Two Weeks Early Starbucks announced yesterday that its “interim” CEO Howard Schultz, who took the job for the third time last April after Kevin Johnson stepped down, has passed the CEO baton to Laxman Narasimhan, who also becomes a member of the company’s board. This time around, Schultz will remain on the board, pledging to remain involved in […] MorningNewsBeat March 21, 2023March 21, 2023 2 min read ExecutivesRestaurantsAssociatesPepsiCoOperations & Supply ChainMarketing: Social MediaConsultingReturnsBrick and MortarDept. BeverageDept. FuelMars Inc.Predictions and ForecastsAlbertsons / Safeway 0 Saving Bookmark this article Bookmarked
CPG: HBC Your Views: Great Experiences Yesterday we took note of a Fast Company piece arguing that it is an over-generalization to say that Gen Z is made up largely of people who are “quiet quitting” or doing the bare minimum at work, that they are devoid of a work ethic or any sort of ambition. The larger problem, the author […] MorningNewsBeat March 17, 2023March 17, 2023 2 min read Technology & InnovationAmazonProcter & GambleMars Inc.Marketing: Social MediaDept. FreshConsumers 0 Saving Bookmark this article Bookmarked
Trends & External Forces Channel: Mass Department: Consumer Durables Department: Nonfood Corporate Strategy Corporate Finance Partnerships & Alt Profit Media & Marketing Agencies & Vendors Data & Insights Technology & Innovation Trends & External Forces Stores & Formats NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […] Written by Retail TouchPoints December 7, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Data & Insights Corporate Strategy Data & Insights Technology & Innovation Associates & Employees Stores & Formats Walmart’s hiring and wage pressures have eased, CEO says Walmart CEO Doug McMillon also said artificial intelligence is changing employees’ roles across stores and in warehouses. Written by CNBC December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Technology & Innovation Media & Marketing Shopper & Customer Technology & Innovation Regional grocers’ e-commerce sales slip in Q3, research finds The drop is due to a higher rate of lapsed shoppers who have either gone back to in-store buying or switched to a competitor’s online services, a new Brick Meets Click and Mercatus report found. Written by Grocery Dive December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Corporate Strategy Shopper & Customer Trends & External Forces Walmart CEO says consumers may not be as resilient next year, even as deflation starts to show In a CNBC interview, Walmart CEO Doug McMillon said the discounter is gearing up for a year when it faces tougher comparisons because of falling prices. Written by CNBC December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Ecommerce & Digital Trends & External Forces DoorDash named one of Fortune’s Future 50 Companies The delivery company made the list out of 1,000 publicly traded companies that were considered Written by Supermarket News December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked