Mars Inc.

Articles about Mars Inc.

  1. Channel: Convenience

Does Circle K Want to Be a Fast-Food Restaurant or Upscale Fast Dinner Solution?

  Circle K seems to be at a food focused crossroads, according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. With the introduction of its new line-up of Meal Deals, the company has positioned itself to compete directly with fast food chains. But here’s the question: is Circle K aiming to be […]
3 min read
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  1. Shopper & Customer

Are Snacks the New Mini-Meals: Driving Flavor Innovation in Restaurants

  From the perspective of Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, the modern consumer’s relationship with food is evolving, and snacks have moved from the sidelines to center stage in the dining landscape. Once viewed as mere between-meal indulgences, snacks are now redefined as “mini-meals” that serve a functional, satisfying, and […]
4 min read
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  1. Trends & External Forces

Mobile shopping forecast to drive over half of online holiday sales: report

​[[{“value”:” Dive Brief With more people shopping on mobile devices, a “tipping point” with consumer behavior is on the horizon, according to Adobe Analytics. Published Aug. 23, 2024 By Tatiana Walker-Morris A person on a mobile device. Adobe Analytics projects that mobile shopping will “consistently eclipse” desktop going into 2025. Retrieved from Piqsels. “}]] 
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  1. CPG: Food

Snickers uses AI clone of José Mourinho in marketing push

Snickers launched a first-of-its-kind generative AI brand campaign with the help of José Mourinho, one of the world’s most renowned football managers. Timed to launch amid the summer’s football action, the ‘Own Goal’ campaign will allow fans to create brand-safe, entertaining and personalised videos of… This story continues at Snickers uses AI clone of José […]
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  1. CPG: Food

Mars Wrigley launches M&M’s Minis

M&M’s Minis measure 3.6mm smaller than regular M&M’s tapping into the trend for smaller formats. Appealing to the screentime consumption occasion while opening up new opportunities in baking and decoration, M&M’s Minis are available in multiple pack formats: 70g Price Marked Pack, 115g Core Pouch,… This story continues at Mars Wrigley launches M&M’s Minis Or […]
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  1. Shopper & Customer

M&M’s named leading trusted brand in Morning Consult report

NEWARK, N.J. — The 2024 Morning Consult Most Trusted Brand report has named M&M’S, part of Mars, as one of the most trusted brands among all overall consumers. “It is an honor to have M&M’S recognized as one of the most trusted brands among consumers,” said Gabrielle Wesley, chief marketing officer, Mars Wrigley North America. […]
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  1. Shopper & Customer

Circana shares the top CPG product launches of 2023

CHICAGO — Circana has released the 2023 New Product Pacesetters report, showcasing the top-selling new product launches across food and beverage and nonfood consumer packaged goods sectors. The report shared that consumers sought exploration as they adjusted to active post-pandemic lifestyles. Leading products reflect shifts in Americans’ daily routines, offering increased versatility and venturing into […]
4 min read
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  1. CPG: Food

Starburst launches new ad campaign

For the first time in 12 years, Starburst has unveiled a new ad campaign with the strapline ‘Different Every Time’. The new campaign is inspired by the more than 479 million ways consumers can enjoy one pack of 12 original Starburst, a spokesperson explained: “‘Different… This story continues at Starburst launches new ad campaign Or […]
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  1. CPG: Food

Mars Wrigley unveils Skittles Giants Gooey

Mars Wrigley has launched Skittles Giants Gooey, the confectioner’s most ambitious new product development to date. Skittles Giants Gooey fill soft, fruity-flavoured giant candy with a gooey citrus core, “delivering a tangy hit of zestiness”. Alice Maramotti, Skittles senior brand manager, comments: “We have a track record… This story continues at Mars Wrigley unveils Skittles Giants Gooey […]
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  1. Department & Category

Handheld Happiness: The Battle for the Burger Bite

  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, handheld food for immediate consumption is driving consumer migration when eating out.   Foodservice Solutions® recently conducted grocerant scorecards reveled that 81.6 percent of consumers prefer entrees that can be consumed by hand when not eating at home.  That said it is a […]
3 min read
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  1. Data & Insights

Just Released: Q1 Home Furnishing Benchmark

Exciting news – our Q1 Home Furnishing Benchmark Report is now available! In this week’s newsletter, we’ll dive into the latest trends and insights from the furniture and mattress industry’s performance at the beginning of the year. Join us as we uncover what these trends signify for the months ahead and how they might shape […]
2 min read
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  1. Data & Insights

Making sense of your store data

After a big holiday weekend, everyone is always thinking of what can be done better next year. Stay tuned tomorrow for a Presidents’ Day Recap to see how your store compared to the industry average this year. This week, we’re discussing the newest trends in retail, including the use of new technologies and changes in […]
3 min read
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  1. Data & Insights

The Shopping Trend Rewriting The Retail Sales Playbook

Are you ready to level up your game, whether you’re hustling on your personal trade or enticing customers with irresistible mystery boxes? It’s time to break the mold and think outside the box to draw in that crowd! Join us this week as we dive into a strategies for boosting traffic, uncovering the latest trends […]
3 min read
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  1. Data & Insights

February Sales Signal change is coming

What began during the pandemic as a solution for customers navigating the absence of in-store shopping and fitting rooms has evolved into a significant logistical challenge. As we reported on last week, February sales in the furniture, mattress, and footwear industry saw some impressive improvement compared to last year. But these improvements are overshadowed by […]
2 min read
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  1. Data & Insights

Retails Newfound Sense of Optimism

 New technologies such as AI are providing a newfound sense of optimism for the industry as a whole. Despite the fact that generative AI has only been universally available since November 2022, a recent survey on retail leaders found that 81% of respondents already have a dedicated AI budget, with an average of 50% assigned […]
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  1. Data & Insights

Rising Above: Overcoming Retail Challenges with Creativity

Throughout the years, the retail industry has faced numerous threats, ranging from IoT bot attacks to incidents of shoplifting and even promotional strategies that deter customers. To overcome these complex challenges, retailers need to stay alert, flexible, and use creative approaches to manage risks and maintain success in a competitive market. This week we dive […]
2 min read
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  1. Media & Marketing
  2. Channel: Restaurants
  3. Department & Category
  4. Department: Nonfood
  5. ESG
  6. Media & Marketing
  7. Data & Insights
  8. Shopper & Customer
  9. Technology & Innovation
  10. Trends & External Forces
  11. Associates & Employees
  12. Operations & Supply Chain

Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
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  1. Holiday & Events
  2. Department: Consumer Durables
  3. Department: Nonfood
  4. Corporate Finance
  5. ESG
  6. Partnerships & Alt Profit
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  8. Data & Insights
  9. Shopper & Customer
  10. Technology & Innovation
  11. Trends & External Forces
  12. Associates & Employees
  13. Holiday & Events
  14. Merchandising
  15. Stores & Formats

Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
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  1. Media & Marketing
  2. Retail Ecosystem
  3. Trends & External Forces

Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
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  1. Shopper & Customer
  2. Corporate Finance
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Trends & External Forces

Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
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