Mars Inc.

Articles about Mars Inc.

  1. CPG: HBC
Yesterday we took note of a Fast Company piece arguing that it is an over-generalization to say that Gen Z is made up largely of people who are “quiet quitting” or doing the bare minimum at work, that they are devoid of a work ethic or any sort of ambition.  The larger problem, the author […]
  1. CPG: Food, the world’s largest virtual shopping mall, has teamed up with Mars to launch the Starburst Juicyverse, a vibrant and colorful metaverse filled with fruit-inspired characters and designs, in collaboration with MetaVRse and BambuMeta® Web3 Loyalty. The new addition to’s virtual shopping experience was unveiled at SXSW 2023, and features a range of exclusive […]
  1. Retailer Media
For an advertiser looking for real-time conversions on its ads, retail media is nothing short of magic. Retail media ads connect impressions directly to purchases. You can see exactly how many people saw your ad and then completed a transaction. No other ad medium comes close. With retail media, brands can reach tens of millions […]
  1. Data & Insights
Do you think you have heard enough about ChatGPT?  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated, “you may think you have heard enough about ChatGPT but it’s only just the beginning. AI just keeps learning and getting better.  Regular readers of this blog are well aware of Foodservice […]
  1. Department: Food
Mars Wrigley is launching its first HFSS-compliant fruity confectionery product, Starburst Fruit Squares. The Fruit Squares are made with real fruit (80% apple puree) and are high in fibre. They are available in two flavour variants, Fruit Mix (apple, strawberry, blackcurrant, and orange) and Tropical Mix (pineapple, mango, passionfruit and lemon). These vegan snacks are […]
  1. Department: Food
Mars Chocolate Drinks and Treats has announced the launch of Twix Ice Cream Cones, the first time ever that the popular confectionery brand has been developed into the format. Michelle Frost, general manager at Mars Chocolate Drinks and Treats said: “Developing the Mars and Twix brands into an ice cream cone format was a natural […]
  1. Channel: Grocery
Yesterday we referenced a piece in The Street analyzing the proposed Kroger acquisition of Albertsons.  Essentially, it argued that even combined, the Kroger-Albertsons market cap is still far less than that of Amazon, Walmart and Costco.  The Street argues that “inherently, Kroger and Albertsons are small, local players in relation to Walmart, Amazon, and Costco. […]
  1. Trends & External Forces
Mars Wrigley’s Extra gum has launched a competition where consumers can win tickets to Reading Festival, along with other experiences. To enter the competition, shoppers need to scan the QR code on their packs of Wrigley’s gum and enter the last four digits of the on-pack barcode for a chance to win. The competition is […]
  1. Operations & Supply Chain
GroceryAid’s Barcode Festival has announced that international DJ Fatboy Slim, will be headlining this year’s event on the main Skittles Stage. When it returns in the summer, Barcode Festival will be bringing 5,000 industry colleagues and 100 brands together on Thursday 6 July 2023 for great music, great brands and for a great cause. This […]
  1. Shopper & Customer
  Success does leave clues. One clue that you on the right path is ‘listening’ to your customers.  There are several ways that companies do that today but still one of the best ways is very simple.  Ask them how you are doing.  Then follow-up with how could we do better.  That according to Steven […]
  1. Shopper & Customer
NEWARK, N.J. — Mars has unveiled a variety of new limited-edition offerings from M&M’S, DOVE and Ethel M Chocolates, as well as personalized options on, to help consumers choose gifts for Valentine’s Day. “While Valentine’s Day has historically been tied to couples, shopper data reveals an evolution in consumers’ patterns around Valentine’s Day,” said […]
  1. Technology & Innovation
Stores are getting smarter by the day, driven in part by the robust experiences witnessed by the majority of us who increased our online shopping during the past three years. Classic brick-and-mortar stores are seeking to recapture foot traffic by ramping up their investment into in-store technologies. Chief among these investments are internet-connected devices such […]
  1. Trends & External Forces
Retail is arguably one of the world’s most IT dependent sectors, and the opportunities to leverage cutting-edge technology to improve service quality, achieve affordability, and enhance the customer experience are wide open. Digital transformation and changing customer demands are driving the retail industry into one of the largest overhauls it has ever seen, and the […]
  1. Department & Category
Really good piece in the New York Magazine “Grub Street” column about a new restaurant format with big ambitions: “At any of Tacombi’s 11 outposts in New York, you can purchase carne-asada tacos and sautéed-mushroom quesadillas or guacamole and cold beer. Inside, the white-tiled rooms are uniformly pleasant. Whether you are at the store on Amsterdam […]
  1. Holiday & Events
Mars Wrigley has unveiled a raft of new launches and returning favourites that will feature in its 2023 Easter range. New for 2023 are M&M’s Easter Shapes – hollow chocolate shapes filled with mini M&M’s and individually wrapped in colourful foil. According to Mars Wrigley, shapes are growing category, with 15% of households buying Easter […]
  1. Department: Food
CINCINNATI — Kroger Co. now offers its customers the ability to order floral bouquets or sushi from its stores and get them delivered to their homes right away by DoorDash. “By offering customer-favorite sushi options and premium floral bouquets through third-party marketplaces we are continuing to evolve and meet customers where and how they are […]
  1. Department: Food
Brand expression agency Taxi Studio has collaborated with Mars Wrigley’s much-loved confectionery brand Celebrations to deliver one of the most significant rebrands in its 25-year history. The revitalised identity works to cement Celebrations as a treat choice for 365 days of the year – not just for Christmas. From its initial launch in the 90s, Celebrations was a […]
  1. Data & Insights
As we start November, it’s time we see what it takes to become a top-performing store.   Despite this October having less foot traffic than last year, both the furniture and mattress industry saw significant increases in their average ticket in October 2022.   This week we take a look at the top 20% of […]
  1. Data & Insights
While AI was once a far-fetched idea, companies such as Dal-e have proven the power of AI through their text-to-image generator.   But how far is AI from becoming a valuable asset for the retail industry?   This week we diverge into the future of the industry and how to keep your store secure in […]
  1. Shopper & Customer
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  1. CPG: Food
As part of its Availability into Action campaign, which launched last year, Mars Wrigley is introducing an online tool designed for independent retailers in the form of a bespoke website, Availability into Action offers tips for retailers on how to create “best-in-class” gum displays in a bid to drive sales. Content on the site […]
  1. Corporate Purpose
A survey of more than 1,000 people on how the campaigns landed. We’ve wrapped up Hispanic Heritage Month, and instead of celebrating campaigns — or doing the opposite and criticizing those that have fallen short — we wanted to take a broader look. How are people responding to brands’ HHM campaigns overall? What impact are […]
  1. Technology & Innovation
As part of a series of interviews with those who made it on to the RTIH Top 100 Retail Technology Influencers List, we discuss the likes of rapid delivery services, the metaverse, drones, micro-fulfilment, and autonomous solutions with Celia Van Wickel, Global Director and Head of Omnichannel Analytics at Mars Wrigley Confectionery. RTIH: What does […]
  1. Media & Marketing
Iconic M&M’S brand’s “brew-ti-fulI” new offering will join its permanent flavor lineup in 2023    NEWARK, N.J., Oct. 4, 2022 /PRNewswire/ — Today, M&M’S®, a proud part of Mars, unveiled its latest product innovation, M&M’S Caramel Cold Brew. The new product delivers a delicious combination of smooth, robust coffee flavor and sweet, chewy caramel, covered in classic M&M’S milk […]
  1. CPG: Food
Mars Wrigley has pulled out all the stops with its chocolate selection this Christmas. From fulfilling those all-important rituals that drive shopper motivations during the season, such as gifting; snacking and grazing; and special moments together, Mars Wrigley said it has something for everyone, with new products, returning festive-favourites plus a full range from its […]
  1. CPG: Food
Christmas 2021 was billed to be a huge occasion until a new variant of Covid kept people at home in small groups, once again. Pernod Ricard UK predicts this year will eclipse any forecasts for last year’s big come back due to large gatherings with friends and colleagues finally getting the green light and the […]
  1. Data & Insights
The holiday season encompasses the next three months in the form of Halloween by the end of next month to Christmas and New Year by the end of the year. But the most important or ‘peak’ holiday season lies between the two (in November this time) in the form of Black Friday and Cyber Monday […]

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AI powered shopping platform aisle 3 has completed the sale of its Google Comparison Shopping Site (CSS) service to Product Hero. Financial terms of the deal were not disclosed, other than it being all cash. The sale consolidates market share for CSS service provider Product Hero, which works with the likes of Rituals and Ikea. […]
  1. Partnerships & Alt Profit
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  3. Shopper & Customer
  4. Technology & Innovation
Get ready because the empty truck cabs in motion are coming. Gatik, which is involved in autonomous middle-mile logistics, has announced a multi-year commercial collaboration to transport customer orders within Kroger’s Dallas distribution network. The operations will launch in a few weeks. Under the collaboration, Gatik’s medium-duty autonomous box trucks will transport fresh, customer-favorite products from […]
  1. CPG: Food
  2. Channel: Grocery
  3. Department & Category
  4. Department: Beverage
  5. Department: Food
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  11. Owned Brands (Private Label)
Albertsons yesterday unveiled what it said was “the redesign of its Open Nature brand as the company strives to become the brand of choice for those health-conscious shoppers seeking a more balanced lifestyle. Open Nature, which is part of Albertsons Cos. Own Brands portfolio, provides shoppers with tasty foods made with thoughtfully chosen ingredients that […]
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Dive Brief: Dollar General posted net sales of $10.2 billion during the fourth quarter of 2022, a figure that was up 17.9% compared with the same period in 2021, the discount retail chain reported Thursday. Comparable-store sales rose 5.7% year-over-year in Q4, while operating profit was up 17.1%. CEO Jeff Owen said Dollar General intends to invest about […]