Mars Inc.

Articles about Mars Inc.

  1. Shopper & Customer

Maximizing User Experience: 3 Must-Haves for Building a Respected B2B Marketplace

Peer recommendations have been a trusted endorsement for products and services since the earliest days of commerce. However, in the “age of influence,” brands maximize this word-of-mouth endorsement and spread it far and wide through authentic and paid channels. This age-old practice of sharing advice transcends consumer markets. It’s taking hold in the B2B space […]
3 min read
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  1. Shopper & Customer

Mars unveils new brand experience with Uber Eats

CHICAGO — Mars Snacking, a global leader in the treats and snacks category, announced today a new collaboration with Uber and SKITTLES , with a new brand campaign launching across Uber and Uber Eats. The new collaboration, a first of its kind for Mars, delivers a sweet new experience for hungry Uber Rides and Eats consumers. The new […]
2 min read
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  1. Technology & Innovation

Shaping what Britain buys: RTIH flags the biggest retail technology news stories of the week

It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Walmart, Mars Wrigley, Zippin, Amazon, Tesco, and dunnhumby. 1. Blue Yonder announces intent to acquire first and last […]
4 min read
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  1. Media & Marketing

First Class Vending, Mars Wrigley, Aramark open Frictionless Market at Uni of Nevada Las Vegas, powered by Zippin

First Class Vending, in collaboration with Mars Wrigley and Aramark, has opened an unattended Frictionless Market at the University of Nevada Las Vegas (UNLV). Powered by Zippin’s platform, this lets customers grab items, and exit, eliminating the need for traditional checkouts. “We are excited to introduce the Frictionless Market to the UNLV community,” says Matthew […]
2 min read
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  1. Channel: Convenience

68 Circle K stores are up for sale

    [[“value”:” Alimentation Couche-Tard Inc. is looking to sell 68 U.S. Circle K convenience stores, reports Petrol Plaza. NRC Realty & Capital Advisors will assist with the sale, marking the third time in three years the Chicago firm has worked with Alimentation Couche-Tard to sell Circle K stores. The stores are located in […]
< 1 min read
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  1. Media & Marketing

How to Get Product Placement in Movies and TV

Securing product placement in movies and TV shows is a complex endeavor that involves close collaboration with many different people, such as producers, directors, prop masters, set directors, stylists, make-up artists, and marketing teams. The process can be quite challenging due to the highly competitive nature of Hollywood productions.  Numerous factors come into play when […]
5 min read
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  1. Department & Category

U.S. Food Companies Go Deal Hunting as Pandemic Growth Fades

U.S. packaged food companies are gearing up for a wave of acquisitions to restructure their brand portfolios as pandemic-driven growth slows and the impact of price hikes levels off. Last month, Campbell Soup acquired Sovos Brands for $2.7 billion, while Unilever purchased premium frozen yogurt brand Yasso and Mars, the maker of Snickers, acquired Kevin’s…
< 1 min read
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  1. Holiday & Events

Mars Wrigley unveils Christmas range

Mars Wrigley has unveiled its 2023 Christmas collection, featuring a mix of new lines plus the return of favourites, all hitting shelves from September. The festive range of NPD from Mars Wrigley sees the introduction of a Maltesers Christmas Mix for the sharing occasion. This Christmas will also see the return of its popular Celebrations […]
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  1. Partnerships & Alt Profit

How Boldness Pays Off in CPG Co-Branding

In the ‘Insight to Impact with Mintel Consulting’ series, thought leaders on our Marketing Intelligence team expand on research and insights identified in Mintel Comperemedia research. Today’s article is inspired by the co-branded credit card space (client link only) and how brand partnerships permeate other industries, such as drinks, beauty, and others. Think about the […]
4 min read
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  1. Technology & Innovation

Simbe Robotics raises $28 million Series B to accelerate global expansion and product innovation

Simbe, which leverages AI and robotics to provide retailers with real-time insights into inventory and operations, has announced a Series B equity financing round of $28 million, led by Eclipse. “We’re honoured to be supported by an investor like Eclipse, with a team that recognises technology’s incredible potential to significantly enhance retail operations, as well […]
2 min read
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  1. Trends & External Forces

Tuesday Eye-Opener:  Sporting Goods vs. Bads

by Kevin Coupe This morning’s Eye-Opener isn’t really about your business.  It actually is about my business.  (Not MNB, but rather the broader media world.)  But I think it teaches us several lessons – good and bad -about how to approach evolution in an entrenched business model, and how to talk about it. First, the […]
4 min read
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  1. Shopper & Customer

With Summer in Full Swing Snacking is Top of Mind

School is out, families are on planning for vacation, the weather is good with outside activities garnering more and more time and attention.  All that means is consumers are looking of meal substitutes, meal replacements, and an excuse to eat all the fun stuff of summer.  Restaurants, service deli’s, conveniences store’s all want to fill […]
3 min read
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  1. Channel: Restaurants

Are Your Restaurant Sales Flat or Down Year over Year Again It Might be time to Sell

  How hard are you working just to break even?  Is your rent going up and your year over year customer counts going down?  If that is the case it just might be time to ask yourself, what should I do next? Should I try again to evolve my business model or should I just […]
6 min read
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  1. Shopper & Customer

How Retailers Are Failing Online Shoppers … and 4 Ways to Do Better

Eliminating a checkout form field or making it easy to find the featured product from an Instagram post may be tiny tweaks from an operational standpoint for your e-commerce business, but those small details can have big impacts on the bottom line. That’s the takeaway from a recent survey we conducted at FullStory, which found that […]
4 min read
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  1. Media & Marketing

Digital Commerce Re-Tales: Abi Harmon

The Digital Commerce Re-Tales series highlights personal and professional stories from the people and brands defining the direction of digital commerce. While each profile is as unique as the figures themselves, they share common themes such as learning to navigate the ever-changing nature of the eCommerce industry. “I recently have been trying to convince my […]
6 min read
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  1. Shopper & Customer

Creative That Performs Should Be Your Brand’s Goal

The great French writer Alexandre Dumas famously said, “There are two distinct sorts of ideas: those that proceed from the head and those that emanate from the heart.” Although he wasn’t speaking about the yin-and-yang between creativity and return on investment measurement in advertising, he could have been. The creativity behind a brand’s marketing is […]
2 min read
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  1. Channel: Restaurants

White Castle is Focusing on Brand Customer Adoption and Migration

  The Frozen Food Court continues to prove to be a successful way to reach both your current customers and new customers while building top-line sales and bottom-line profits according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Expanding your brands into a new avenue of distribution when done right will elevate […]
3 min read
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  1. Corporate Strategy

Schultz Gives Up Starbucks CEO Job Two Weeks Early

Starbucks announced yesterday that its “interim” CEO Howard Schultz, who took the job for the third time last April after Kevin Johnson stepped down, has passed the CEO baton to Laxman Narasimhan, who also becomes a member of the company’s board. This time around, Schultz will remain on the board, pledging to remain involved in […]
2 min read
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  1. CPG: HBC

Your Views:  Great Experiences

Yesterday we took note of a Fast Company piece arguing that it is an over-generalization to say that Gen Z is made up largely of people who are “quiet quitting” or doing the bare minimum at work, that they are devoid of a work ethic or any sort of ambition.  The larger problem, the author […]
2 min read
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  1. Trends & External Forces
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  3. Department: Consumer Durables
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  13. Stores & Formats

NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
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