1. Technology & Innovation

Q1 2024 State of the Industry with Sri & PVSB

Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics:

  1. What’s the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t slow down, does it?
  2. Is it really return to store? Is traffic back and does focus really need to now be back in store?
  3. Is ecommerce slowing down for real? Is the giant growth phase now over? You work everyday in this space, what do you think?
  4. What’s the latest on social commerce and influencer marketing and selling? Has that quietened down since the tiktok shut down threat?
  5. Sri – ok let’s debate the latest capabilities required for omnichannel growth. Is the SCANR framework old old? What is new in that case?
  6. Single most important metric in omnichannel
  7. We need to finally give our own opinion if AI is a buzzword or a phenomenon and why we think so as the CPG Guys?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita’s podcast: Spotify   Apple

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