General Mills

Articles about General Mills

  1. CPG: Food
Nature Valley bars are back on screens since 2021 with a new creative that illustrates Nature Valley as the snack that equips ‘happily hectic families’. The fast-paced, attention-grabbing adverts will feature across ITV, Channel 4, Sky and Good Morning Britain, and during series enjoyed by… This story continues at Nature Valley targets ‘Happily Hectic’ lifestyles […]
  1. Associates & Employees
The Associated Press has published an extensive investigative story about how many of America’s most popular and successful food brands are benefitting from what essentially is slave labor under a different name. An excerpt: “Intricate, invisible webs … link some of the world’s largest food companies and most popular brands to jobs performed by U.S. […]
  1. Department & Category
ARLINGTON, Va.  — FMI – The Food Industry Association, on Friday welcomed new members to its board of directors. The new directors, elected at a January 2024 board meeting, further build on FMI’s commitment to maintain a broad representation of the supplier and retailer/wholesaler communities within its leadership, the association said. “The food industry is […]
  1. Department: Food
Axios reports that our mothers, apparently, were right – breakfast is once again becoming the most important meal of the day. Here’s how it frames the story:  “Cereal is (largely) out, but hot honey sandwiches, cinnamon roll pancakes and wonuts — a waffle/doughnut hybrid — are in as more chefs try to lure us out […]
  1. Media & Marketing
In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence,  […]
  1. CPG: Food
“We started realizing that DTC was the fastest way to get our products in front of consumers and get real-life feedback.” — Carter Jensen, Senior Manager of Global Ecommerce, General Mills In recent years, we’ve seen upstart and digitally native brands launch their own direct-to-consumer (DTC) experiences, but General Mills is proving legacy brands and […]
  1. Channel: Mass
Feedstuffs announced that “General Mills, Walmart and Sam’s Club recently announced a collaboration to help accelerate the adoption of regenerative agriculture on 600,000 acres in the U.S. by 2030. This represents the approximate number of acres General Mills engages to source key ingredients for its products sold through Walmart and Sam’s Club. Initial projects will […]
  1. Trends & External Forces
“2023 was very much a feeling that … we were moving past this period of extreme volatility.” — Russ Dieringer, CEO, Stratably If you want to understand the pulse of ecommerce trends that will reshape the industry in the coming years, there’s probably no better place to be than the Consumer Analyst Group of New York […]
  1. CPG: Food
MINNEAPOLIS–(BUSINESS WIRE)–General Mills, Inc. (NYSE: GIS) today reported results for the first quarter ended August 27, 2023. “We delivered growth on the top and bottom lines in the first quarter amid an evolving external environment characterized by moderating inflation, stabilizing supply chains, and a resilient but increasingly cautious consumer,” said General Mills Chairman and Chief […]
  1. Channel: Grocery
WEST DES MOINES, Iowa — In partnership with Old El Paso, a popular brand of Tex-Mex style foods, Hy-Vee announced Wednesday the launch of the Hy-Vee Healthy You Wellness Tour, which will travel across the Midwest promoting healthy eating habits and nutrition now through October. The tour is part of Hy-Vee’s commitment to fighting food […]
  1. Channel: Ecommerce & Digital
SEATTLE — Amazon.com Inc. reported net sales of $134.4 billion in the second quarter of fiscal 2023, an 11% increase compared to the same period in 2022 when net sales stood at $121.2 billion. Sales in North America totaled $82.5 billion for the quarter, up 11% versus the prior year period, while the company’s international sales […]
  1. Channel: Ecommerce & Digital
For Amazon’s grocery business, it appears to be go big or go home. Bloomberg reports that Amazon “is launching the biggest overhaul of its grocery business since it acquired Whole Foods Market six years ago – revamping stores, testing new highly automated warehouses and, for the first time, offering fresh-food delivery to customers who aren’t […]
  1. Department & Category
SALISBURY, N.C. – Food Lion today announced that the Summers Without Hunger campaign surpassed its goal by providing more than 17.5 million meals toward diminishing food insecurity among the grocery retailer’s neighbors and their children. The campaign was aiming to provide 16 million meals this year through its partnership with hunger-relief organization Feeding America and […]
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  1. Department: Food
  2. Holiday & Events
  3. Operations & Supply Chain
When Valentine’s Day approaches, the world’s craving for fresh roses reaches its peak. Swissport, a leader in the global logistics arena, orchestrates the movement of over 9,000 tons of these love tokens through its acclaimed Flower Corridor, spanning from the Kenyan highlands to Europe.
  1. Channel: Mass
  2. Partnerships & Alt Profit
  3. Data & Insights
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sky Bridges Standalone walled gardens are transforming into an interconnected network of fortresses. It’s not that walled gardens are opening up, exactly, but individual platforms are now actively partnering to allow one-to-one user targeting and other use cases among themselves – but […]
  1. Channel: Grocery
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Department & Category
  5. Corporate Strategy
  6. Corporate Finance
  7. Media & Marketing
  8. International
  9. Shopper & Customer
  10. Trends & External Forces
  11. Retail Operations
  12. Associates & Employees
  13. Operations & Supply Chain
  14. Owned Brands (Private Label)
  15. Stores & Formats
ZAANDAM, The Netherlands — Ahold Delhaize reported solid results for its fourth quarter and 2023 fiscal year, with full-year sales and earnings per share in line with expectations. Fourth quarter net sales were €23.0 billion ($24.65 billion), up 1.9% at constant exchange rates and down 1.4% at actual exchange rates. Comparable sales, excluding gas, increased […]
  1. Trends & External Forces
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Channel: Mass
  5. Channel: Specialty & Other
  6. Corporate Strategy
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
  10. Data & Insights
  11. Shopper & Customer
  12. Trends & External Forces
  13. Merchandising
  14. Stores & Formats
The Wall Street Journal reports that “Walmart is shopping in the TV aisle to help grow its advertising business.  The retail giant is in talks to buy smart television-manufacturer Vizio for more than $2 billion, according to people familiar with the situation. The move would give Walmart more places where it can sell ads and pitch […]
  1. Data & Insights
  2. Department & Category
  3. Department: Consumer Durables
  4. Department: HBC
  5. Department: Nonfood
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
We just launched the YipitData Consumer Spend Index (YCSI),  a measure of overall and category-level non-seasonally adjusted US retail sales as observed in a large transaction panel.  In January, YCSI showed consumer spending Y/Y growth (ex-gas stations) decelerated slightly from December. Y/Y growth in core retail sales was relatively stable over this period. YCSI saw […]

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