General Mills

Articles about General Mills

  1. Media & Marketing

Brand Commercial Growth with Sargento’s GM Erin Price

The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG firms like General Mills, Johnson & Johnson & spectrum brands. Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Follow Erin Price […]
2 min read
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  1. Department: Nonfood

Yoplait unveils new recyclable Yop bottle

Yoplait is introducing a new recyclable PET bottle across its 500g and 825g formats from this month. Featuring clear PET and including 35% RPET, the bottles have a new mico-perforated sleeve with clear instructions for the consumer to remove before being put into the recycling… This story continues at Yoplait unveils new recyclable Yop bottle […]
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  1. CPG: Food

Market Research Pitfalls

Early in my marketing career, at General Mills, we used to hold focus groups in a Minneapolis suburb called Eden Prairie. I once overheard a couple of our agency partners jokingly refer to this focus group ritual as going to see the “Oracles of Eden Prairie.” Whether new products, campaign strategy, or ad creative, the […]
4 min read
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  1. CPG: Food

Cheerios launches £5m TV and multichannel campaign

Nestlé Cereals has launched a new £5m media campaign for Cheerios to promote the taste and nutritional value of Cheerios. The media campaign is forecast to reach more than 24 million UK parents and 93% of households with children. The campaign highlights Cheerios key nutritional… This story continues at Cheerios launches £5m TV and multichannel […]
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  1. Trends & External Forces

Less sugar in Petits Filous and Frubes

Yoplait has reformulated the recipes for its kids’ brands, Petits Filous and Frubes, to reduce the sugar content. “Petits Filous and Frubes are well-established and much-loved brands so it’s critical we take a gradual approach to our sugar reduction, and we have done so without… This story continues at Less sugar in Petits Filous and […]
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  1. Data & Insights

Top 10 DSI 2024 Content Picks | DSI

The Digital Shelf Institute (DSI) is dedicated to providing ecommerce leaders with the encouragement, insights, and fuel needed to succeed in digital commerce.  Whether you’re listening to our unparalleled podcast series, reading our groundbreaking research, or looking for actionable insights from industry leaders, we’ve got you covered.  As 2024 closes, here are the DSI’s top […]
9 min read
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  1. Holiday & Events

Betty Crocker unwraps new Cookies For Santa kit

Baking brand Betty Crocker has launched its latest seasonal treat in celebration of the festive period: the Cookies For Santa Cookie Kit. The kit is designed to appeal to shoppers looking for “an easy and enjoyable” home baking experience. Available with a vanilla flavour icing,… This story continues at Betty Crocker unwraps new Cookies For […]
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  1. Data & Insights

5 CPG Trends Reshaping Commerce | DSI

“We encourage every consumer brand to do that forward-looking analysis and say, ‘Alright, how much growth do we think for our market?’ I would be willing to bet nine times out of 10, the majority of that growth is going to come from online channels. And so therefore, are you investing accordingly into that growth […]
8 min read
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  1. Technology & Innovation

Emergency pizzas and autonomously farmed parsnips: this week’s coolest retail technology plays

RTIH Editor, Scott Thompson, brings you his top ‘future of retail’ systems launches and deployments from the past week, including Evri, Tesco, Dunelm, EE, OnBuy, Save A Lot, Domino’s, M&S, Sodexo, Instacart, Walmart, and Dorel Home. Waitrose and Just Eat In the coming weeks, millions of Just Eat Takeaway.com customers will be able to order […]
8 min read
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  1. Technology & Innovation

Andy Beilke of General Mills: How Grocery Tech Drives Connected Commerce | DSI

“From a connected commerce perspective, we want to reach consumers whenever, wherever, however, they’re shopping. We want them to find our brands accessible.”— Andy Beilke, Senior Development Manager, Ecommerce Strategy and Capabilities, General Mills According to Supermarket News, grocery is one of the least developed online categories in retail, as brick-and-mortar stores accounted for over […]
8 min read
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  1. Merchandising

Petits Filous unveils limited edition packaging and instant-win competition

Petits Filous, by Yoplait, has launched limited-edition packaging and an on-pack competition offering thousands of family friendly prizes. “Our insights show that children want their enjoyment of Petits Filous to go beyond the great taste it already delivers, so we’ve added much more to our… This story continues at Petits Filous unveils limited edition packaging […]
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  1. CPG: Food

Old El Paso launches new ‘Street Vibes’ campaign

Old El Paso’s new ‘Turn It Up’ campaign is backed by over £1.1m investment in an attempt to reach a younger audience. The campaign hinges on the idea that the buzz and vibrancy of Mexican street food restaurants offer a feast for the senses, that… This story continues at Old El Paso launches new ‘Street […]
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  1. Merchandising

Cheerios launches new packaging

Cheerios has launched new packaging to showcase the key nutritional attributes of its breakfast cereal range, highlighting its multigrain and high-fibre contents. This packaging refresh is part of a broader campaign launched by Cheerios featuring a digital media campaign focused on broadcast video on demand,… This story continues at Cheerios launches new packaging Or just […]
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  1. CPG: Food

Frubes unveils ‘golden ticket’ on-pack promotion

Frubes, owned by Yoplait, has unveiled its biggest on-pack promotion offering a huge £45,000 in cash prizes to help drive sales during the critical back-to-school period. The ‘Golden Ticket’ promotion will be clearly communicated in three limited edition packs hitting shelves from the end of… This story continues at Frubes unveils ‘golden ticket’ on-pack promotion […]
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  1. Channel: Mass

Live at Cannes Lions with Walmart’s Seth Dallaire

In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity. This episode is sponsored by the 2024 DSN Issue Summit, December 4 in New York City. To learn more, visit: https://events.drugstorenews.com/issuesummit CPG Guys Website: http://CPGguys.comFMCG Guys […]
2 min read
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  1. Shopper & Customer

Building Buzz: Why New Products are Essential for Retail and CPG Success

ByLisa Maas, principal and practice lead, CircanaJoan Driggs, vice president of content and thought leadership, Circana Who among us hasn’t stopped short in a grocery store aisle, shopping cart wheels screeching, because a new product — seemingly created to fulfill a very specific recent craving, need, or void — suddenly catches your eye. Maybe you […]
3 min read
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  1. CPG: HBC

The 5 biggest mistakes I see with Marketing Plans

Are you in the middle of writing marketing plans? As someone who has been in your shoes, I can tell you that building compelling marketing plans is no small feat. After years of experience as a former VP of Marketing at Johnson & Johnson, backed by extensive marketing roles at Coke and General Mills, I […]
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  1. CPG: Food

Nestlé Cheerios teams with the British Paralympic Association

Nestlé Cereal is launching its new campaign, “Bring the Cheer with Cheerios,” celebrating its renewed partnership with the British Paralympic Association as we countdown to the Paris 2024 Summer Paralympic Games. Paralympic athletes Hannah Cockcroft OBE, Will Perry, Jack Hunter Spivey, Ellie Challis and Thomas… This story continues at Nestlé Cheerios teams with the British […]
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  1. Shopper & Customer

Find New Growth Spaces Using a Broad Innovation Lens

Vijoy Gopalakrishnan, SVP, Product Management, Innovation and Media, Circana It’s the holy grail for CPG manufacturers: Find the market gap and fill it with a product that resonates with consumers and is a winner for retailers. But doing this effectively requires a deep understanding of consumers’ needs and a willingness to solve them with new, […]
3 min read
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  1. Corporate Strategy

Execs from Target, Hy-Vee and Five Below Top 2024 Retail Innovator Award Winners List

In the simplest terms, an innovator is someone who creates or introduces something new. But in the world of retail, innovators have the power and potential to do so much more: they drive cutting-edge tech implementations, unlock new revenue opportunities and help drive a brand into a new era of relevance and impact.   This year’s […]
2 min read
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  1. Channel: Drug
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  3. Acquisitions, Divestitures & Mergers
  4. Corporate Strategy
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  6. Media & Marketing
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  8. Retail Ecosystem
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  12. Associates & Employees
  13. Stores & Formats

Walgreens Agrees to $10B Sycamore Partners Acquisition

Walgreens Boots Alliance (WBA) has finalized a deal with private equity firm Sycamore Partners to take the company private after being in the stock market for nearly 100 years. Sycamore will pay $11.45 per share in cash for the Walgreens business, according to a company announcement. Shareholders can receive up to $3 more per share […]
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