General Mills

Articles about General Mills

  1. Technology & Innovation

Andy Beilke of General Mills: How Grocery Tech Drives Connected Commerce | DSI

“From a connected commerce perspective, we want to reach consumers whenever, wherever, however, they’re shopping. We want them to find our brands accessible.”— Andy Beilke, Senior Development Manager, Ecommerce Strategy and Capabilities, General Mills According to Supermarket News, grocery is one of the least developed online categories in retail, as brick-and-mortar stores accounted for over […]
8 min read
0
  1. Merchandising

Petits Filous unveils limited edition packaging and instant-win competition

Petits Filous, by Yoplait, has launched limited-edition packaging and an on-pack competition offering thousands of family friendly prizes. “Our insights show that children want their enjoyment of Petits Filous to go beyond the great taste it already delivers, so we’ve added much more to our… This story continues at Petits Filous unveils limited edition packaging […]
< 1 min read
0
  1. CPG: Food

Old El Paso launches new ‘Street Vibes’ campaign

Old El Paso’s new ‘Turn It Up’ campaign is backed by over £1.1m investment in an attempt to reach a younger audience. The campaign hinges on the idea that the buzz and vibrancy of Mexican street food restaurants offer a feast for the senses, that… This story continues at Old El Paso launches new ‘Street […]
< 1 min read
0
  1. Merchandising

Cheerios launches new packaging

Cheerios has launched new packaging to showcase the key nutritional attributes of its breakfast cereal range, highlighting its multigrain and high-fibre contents. This packaging refresh is part of a broader campaign launched by Cheerios featuring a digital media campaign focused on broadcast video on demand,… This story continues at Cheerios launches new packaging Or just […]
< 1 min read
0
  1. CPG: Food

Frubes unveils ‘golden ticket’ on-pack promotion

Frubes, owned by Yoplait, has unveiled its biggest on-pack promotion offering a huge £45,000 in cash prizes to help drive sales during the critical back-to-school period. The ‘Golden Ticket’ promotion will be clearly communicated in three limited edition packs hitting shelves from the end of… This story continues at Frubes unveils ‘golden ticket’ on-pack promotion […]
< 1 min read
0
  1. Channel: Mass

Live at Cannes Lions with Walmart’s Seth Dallaire

In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity. This episode is sponsored by the 2024 DSN Issue Summit, December 4 in New York City. To learn more, visit: https://events.drugstorenews.com/issuesummit CPG Guys Website: http://CPGguys.comFMCG Guys […]
2 min read
0
  1. Shopper & Customer

Building Buzz: Why New Products are Essential for Retail and CPG Success

ByLisa Maas, principal and practice lead, CircanaJoan Driggs, vice president of content and thought leadership, Circana Who among us hasn’t stopped short in a grocery store aisle, shopping cart wheels screeching, because a new product — seemingly created to fulfill a very specific recent craving, need, or void — suddenly catches your eye. Maybe you […]
3 min read
0
  1. CPG: HBC

The 5 biggest mistakes I see with Marketing Plans

Are you in the middle of writing marketing plans? As someone who has been in your shoes, I can tell you that building compelling marketing plans is no small feat. After years of experience as a former VP of Marketing at Johnson & Johnson, backed by extensive marketing roles at Coke and General Mills, I […]
< 1 min read
0
  1. CPG: Food

Nestlé Cheerios teams with the British Paralympic Association

Nestlé Cereal is launching its new campaign, “Bring the Cheer with Cheerios,” celebrating its renewed partnership with the British Paralympic Association as we countdown to the Paris 2024 Summer Paralympic Games. Paralympic athletes Hannah Cockcroft OBE, Will Perry, Jack Hunter Spivey, Ellie Challis and Thomas… This story continues at Nestlé Cheerios teams with the British […]
< 1 min read
0
  1. Shopper & Customer

Find New Growth Spaces Using a Broad Innovation Lens

Vijoy Gopalakrishnan, SVP, Product Management, Innovation and Media, Circana It’s the holy grail for CPG manufacturers: Find the market gap and fill it with a product that resonates with consumers and is a winner for retailers. But doing this effectively requires a deep understanding of consumers’ needs and a willingness to solve them with new, […]
3 min read
0
  1. Corporate Strategy

Execs from Target, Hy-Vee and Five Below Top 2024 Retail Innovator Award Winners List

In the simplest terms, an innovator is someone who creates or introduces something new. But in the world of retail, innovators have the power and potential to do so much more: they drive cutting-edge tech implementations, unlock new revenue opportunities and help drive a brand into a new era of relevance and impact.   This year’s […]
2 min read
0
  1. CPG: Food

Market Share and Competitor Obsession

I’m returning from giving a keynote talk in Europe on different types of marketing myopia, and gave some thought this week to category myopia. There’s a famous Jeff Bezos quote attributed to an early Amazon shareholder letter: “We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs, and then we work […]
3 min read
0
  1. Channel: Mass

Walmart Streamlines Teacher Support via Box Tops App Integration

Walmart has simplified the process for shoppers who want to support their local schools with the new Connected Accounts feature on the Box Tops for Education app. Shoppers can now give back by connecting their Walmart account with the Box Tops app, without needing to scan or submit receipts. Families can earn when they download […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

General Mills Advances Accelerate Strategy and Expands Pet Food Portfolio with Acquisition of Edgard & Cooper

MINNEAPOLIS–(BUSINESS WIRE)–General Mills (NYSE: GIS) today announced it has completed the acquisition of Edgard & Cooper, one of Europe’s leading independent premium pet food brands. With this transaction, the company further advances its Accelerate strategy, including the prioritization of its core markets, global platforms and local gem brands to drive sustainable, profitable growth and top-tier […]
< 1 min read
0
  1. Media & Marketing

Crunch, Crackle, Chomp: Why CPG Brands Are Turning Their Sound On With Sonic Branding

In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like […]
3 min read
0
  1. CPG: Food

Yoplait unveils yoghurt awareness campaign

Yoplait presents a new campaign featuring TV presenter Josie Gibson and her son Reggie, to highlight the benefits of the calcium and vitamin D in yoghurt. The campaign, which includes out of home advertising, social, digital, influencer activity and sampling, comes just weeks after the… This story continues at Yoplait unveils yoghurt awareness campaign Or […]
< 1 min read
0
  1. CPG: Food

Old El Paso launches Team GB campaign for Paris Olympics

Old El Paso has launched a Team GB campaign for the Paris 2024 Olympic Games. Old El Paso has announced a stand-out campaign as part of its continued partnership with Team GB as part of the highly-anticipated 2024 Paris Olympic Games. The link-up kicks off… This story continues at Old El Paso launches Team GB […]
< 1 min read
0
  1. Department & Category

The Grocerant Guru Takes a Look at Hamburger Helper’s Refresh

  Retailers take notice, it’s the Grocerant Guru® here with some insights on a recent brand refresh that caught my eye. Let’s talk Hamburger Helper! Regular readers of this blog know that consumers are dynamic not static. Now we all know many legacy brands need a little sprucing up. Eagle Foods, based in Cleveland, Ohio, […]
3 min read
0
  1. Department & Category

Here are the most popular foods for those watching NCAA Basketball Tournament

  There is but one problem in the Grocerant Guru’s house this time of year.  That problem is a desire to consumers some of all the top popular foods for watching NCAA Basketball Tournament every game! Even with family and friends visiting, watching are rooting for teams they some never even heard of all of […]
2 min read
0
  1. CPG: Food

Behind the Focus Group Glass

I’ve always been fascinated with how marketing teams make decisions, particularly how they try to tap into consumer insights. Any form of consumer research is an inexact science.  Focus group glass can distort insights like a fun house mirror.  It can easily be shaped by the team’s own biases and politics. Quotes can be cherry-picked […]
3 min read
0
  1. Technology & Innovation

AI is more creative than humans? Not so fast.

By Doug Stephens A recent study at the University of Arkansas pitted 151 human test subjects against Chat GPT-4 in a series of tests for creativity. Their findings concluded that, on average, GPT-4 produced more creative and useful responses across 4 commonly accepted testing protocols, when compared to responses from human participants. I found this […]
3 min read
0
  1. Channel: Convenience

Casey’s General Stores excels at Mix & Match Meal Bundling

  At the intersection of getting the consumers interested in your brand and elevating meal bundling options Casey’s General Stores is focused on consumer messaging that they are about more than just gasoline and pizza according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. ·         Did you know that: 1.       Casey’s has […]
3 min read
0
Advertisement

Trending Topics

Editor’s Choice

  1. Media & Marketing
  2. Channel: Restaurants
  3. Department & Category
  4. Department: Nonfood
  5. ESG
  6. Media & Marketing
  7. Data & Insights
  8. Shopper & Customer
  9. Technology & Innovation
  10. Trends & External Forces
  11. Associates & Employees
  12. Operations & Supply Chain

Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
Written by
  1. Holiday & Events
  2. Department: Consumer Durables
  3. Department: Nonfood
  4. Corporate Finance
  5. ESG
  6. Partnerships & Alt Profit
  7. Media & Marketing
  8. Data & Insights
  9. Shopper & Customer
  10. Technology & Innovation
  11. Trends & External Forces
  12. Associates & Employees
  13. Holiday & Events
  14. Merchandising
  15. Stores & Formats

Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
Written by
  1. Media & Marketing
  2. Retail Ecosystem
  3. Trends & External Forces

Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
Written by
  1. Shopper & Customer
  2. Corporate Finance
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Trends & External Forces

Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
Written by

Trending

Advertisement