General Mills

Articles about General Mills

  1. Corporate Strategy

FMI elects new board members

ORLANDO – FMI – The Food Industry Association announced on Monday its 2023 board of directors elected at the association’s annual Midwinter Executive Conference in Orlando. The new slate will guide the implementation of FMI’s 2023-approved strategic plan during a time of rapidly evolving industry challenges and opportunities and reflects the breadth of the product […]
4 min read
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  1. Channel: Dollar/Value

DG pilots mobile health clinics

GOODLETTSVILLE, Tenn. – Dollar General is introducing mobile health care services via a trial program with partner DocGo Inc. DocGo On-Demand clinics, hosted in vans in store parking lots, are staffed by clinicians who can perform tests, prescribe medications, provide urgent care and treat common ailments in adults and children. Dollar General said customers can […]
2 min read
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  1. Department: Beverage

Yes Bojangles Partnership with Appalachian Mountain Brewery Works

  Bojangles new brand messaging with a real kick! In an effort to drive brand awareness, brand relevance, and internet buzz all with edifying the Bojanglesbrand with some new electricity, according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. So, that’s why Bojangles and Appalachian Mountain Brewery (AMB) have partnered to brew […]
3 min read
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  1. CPG: Food

Old El Paso promotes ‘Fajita Fridays’ in new campaign

Old El Paso has kicked off 2023 with its latest TV campaign ‘Sound of Connection’. Running until the end of March, the Mexican food brand said its aim is to inspire the nation to ‘Dine Loud and Proud’ and encourage people to turn more Fridays into ‘Fajita Fridays’. The TV campaign will be complemented with […]
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  1. Department: Food

Meals that are Handheld are a Grocerant Success Story

  Yes, we have just a couple of day before we ring in 2023. While many consumers are just starting to think about going a diet at the start of the year.  I want to take a look back at 2021, within the grocerant niche and let you know that bread is back.  So, according […]
4 min read
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  1. Corporate Purpose

Jim Cramer’s Investing Club meeting Friday: Fed strategy, Club mantra, buying opportunities

The Investing Club holds its “Morning Meeting” every weekday at 10:20 a.m. ET.[[“value”:”Every weekday the CNBC Investing Club with Jim Cramer holds a “Morning Meeting” livestream at 10:20 a.m. ET. Here’s a recap of Friday’s key moments. The Fed isn’t ready to stop Investing mantra reminder Looking to buy 1. The Fed isn’t ready to […]
2 min read
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  1. Corporate Strategy

The Honest Company Names CPG, Amazon Exec Carla Vernón as CEO

Carla Vernón, a veteran executive of Amazon.com and General Mills, will lead the digital-native, celebrity-founded brand The Honest Company starting in January, the company announced Tuesday. The Honest Company, founded by actress Jessica Alba in 2012, sells clean and sustainable personal care, beauty, baby and household products online and in about 50,000 retail locations in the […]
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  1. Media & Marketing

How General Mills is Using Its Loyalty Program to Create Mutual Value

To achieve true loyalty, brands need to ensure they’re creating value for their customers. That value can be found in discounts, exclusive offers, access to unique products and experiences, and so much more. With an expansive portfolio of brands, General Mills wanted to think critically about what loyalty meant to its customers, and brainstorm unique […]
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  1. CPG: Food

Blakemore and Bestway among the winners at FWD Gold Medal Awards

Bestway was named top Retail Wholesaler at this year’s Federation of Wholesale Distributors (FWD) Gold Medal Awards, which took place last night at Old Billingsgate market in London. Judges said Bestway’s partnerships with suppliers had helped deliver “outstanding availability levels during the toughest trading period, through buying ahead, collaborative joint forecasting, backhauling stock to mitigate […]
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  1. Channel: Delivery

3 Ways to Use Retail Media Advertising to Boost Your Bottom Line

You may remember receiving weekly ad circulars in the mail that listed discounts at local grocery stores for popular products and brands. Before retail media advertising, these print ads, along with TV commercials, billboards, and other traditional media, were the de facto way for grocers to get the word out about products and specials. And […]
4 min read
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  1. Corporate Purpose

How audiences feel about Hispanic Heritage Month campaigns

A survey of more than 1,000 people on how the campaigns landed. We’ve wrapped up Hispanic Heritage Month, and instead of celebrating campaigns — or doing the opposite and criticizing those that have fallen short — we wanted to take a broader look. How are people responding to brands’ HHM campaigns overall? What impact are […]
5 min read
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  1. Department: Food

Evolution of Marketing and 20 Years of Marketoonist

Last Friday marked 20 years of Marketoonist.  On October 21, 2002, I published my very first marketing cartoon, then called Brand Camp.  It was a cartoon on the 8 Types of Brand Managers. I had just started as an Associate Marketing Manager at General Mills, working on Yoplait.  I emailed this first cartoon to 35 […]
4 min read
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  1. Shopper & Customer

Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. And at a time when knowing and resonating with your customer […]
6 min read
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  1. Trends & External Forces

INFLATION BITES: WHICH GROCERY PRODUCTS ARE ON TRACK FOR THE BIGGEST PRICE HIKES?

Groceries have always been a big part of any household’s budget – but the past year has been a test for many. Inflation rose to a 40-year high of 9.1% in June, driven by the ongoing war in Ukraine, labor shortages, supply chain disruption and pent-up demand following Covid. By July, food-at-home prices were 10.9% […]
4 min read
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  1. Shopper & Customer

Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

Gen Z had $360 billion in disposable income in 2021 and this demographic’s spending power is always growing. To capitalize on this new market opportunity, brands and retailers must understand what Gen Z consumers want and expect from the brand experience.   The Retail Influencer Network, an exclusive group of senior business leaders and influential investors […]
2 min read
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  1. Media & Marketing

Nature Valley Launches First-Of-Its-Kind Rewards Shop on TikTok for Sustainable Families with Stephen “tWitch” Boss and Allison Holker-Boss

MINNEAPOLIS–(BUSINESS WIRE)–This back-to-school season, Nature Valley is launching a first-of-its-kind rewards program on TikTok for families who are making sustainable choices to reduce, reuse and recycle. Starting today, through September 11, families who share their sustainable practices via TikTok using the hashtag #ReTokForNature could receive a promo code infeed, granting them access to shop free […]
2 min read
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  1. Data & Insights

Retail Traffic Trends #86: Change is coming to the retail industry

From predominately digital stores going physical to physical stores going digital, it has become increasingly hard to predict where the industry is headed.   After 7 years, Amazon is officially closing all of its book stores, switching its focus to its physical grocery stores. And as that happens, physical grocers are going digital to embrace […]
3 min read
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  1. Shopper & Customer

Kroger Boosts ‘Home Chef’ Meal Prep As Restaurant Take Out, Delivery Slump

As skyrocketing food prices have cost-conscious consumers seeking lower-cost alternatives, The Kroger Co. is expanding the capacity of its ready-made meal and meal kit delivery business, Home Chef. The meal solutions company announced Tuesday (July 19) a new production center in Douglasville, Georgia, to increase the number of orders the company can fulfill and to […]
2 min read
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  1. Shopper & Customer

All About Shrinkflation and Its Impact

As retail costs balloon, certain products deflate. Across retail categories, more manufacturers are making products smaller to offset rising costs, a practice called shrinkflation, or downsizing. Retail costs keep climbing, as U.S. inflation hit its highest one-year price hike in more than 40 years in March 2022. Global supply chain disruption has made raw materials, […]
3 min read
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Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023

In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
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Retail Traffic Trends #112: Consumer Habits 2023

While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]
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