General Mills

Articles about General Mills

  1. Channel: Delivery

How General Mills Improved ROAS with Optimized Bidding by Almost 50%

GMI reported a nearly 50% increase in ROAS after switching their campaigns to optimized bidding Over the last year, some advertising platforms have lost the ability to connect ads exposure to actual purchases. Instacart Ads, on the other hand, is able to effectively combat these challenges because our platform offers closed-loop measurement and experimentation. These […]
2 min read
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  1. CPG: Food

Nature Valley’s new non-HFSS launch

Nature Valley has announced the launch of a new HFSS-compliant Fruit & Nut range. The cereal bar brand will shortly roll out its new flavours to convenience stores across the country. The range is made with 100% wholegrain oats, is high in fibre and contains no colours, artificial flavours, or preservatives. The bars are intended […]
< 1 min read
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  1. CPG: Food

Yoplait launches £1 Wildlife Big Pots four pack

Leading yoghurt company Yoplait is set to drive incremental growth this summer by launching a new, “affordable four-pack” of Wildlife Big Pots. With the soaring cost of living in mind, shoppers will now be able to purchase a pack of four, 85g Wildlife Big Pots at an RRP of £1, previously only available in packs […]
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  1. Department: Food

Old El Paso join forces with Team GB Olympians to raise meal kit donations

Old El Paso has today announced its biggest ever UK partnership in sport as the Official Meal Kit of Team GB, ahead of the Paris 2024 Olympic Games. Part of the brand’s continued effort to address food insecurity in the face of the current cost of living situation, the partnership will support UK charity FareShare. […]
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  1. Acquisitions, Divestitures & Mergers

General Mills Completes Acquisition of TNT Crust

MINNEAPOLIS–(BUSINESS WIRE)–General Mills (NYSE: GIS) today announced it has completed the acquisition of TNT Crust. TNT Crust is a manufacturer of high-quality frozen pizza crusts for regional and national pizza chains, foodservice distributors, and retail outlets. TNT Crust was a portfolio company of Peak Rock Capital. The TNT Crust business has generated double-digit compound annual […]
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  1. Data & Insights

Walmart and Amazon Food Retail Has Evolved

Consumers are dynamic not static.  While most Americans prefer to wait, watch, and wonder when they will adopt a new food product or technology. Most wait until their friends have tried it and they get a personal recommendation according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  In fact, 56.7% of consumers […]
4 min read
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  1. Department & Category

Food Lion launches annual anti-hunger campaign

SALISBURY, N.C. — Food Lion Feeds’ is launching its third annual ‘Summers Without Hunger’ campaign, which aims to address the fact that many children who depend on school-provided meals for much of the year lack access to them during the summer. Noting that nearly 22 million children count on school-provided meals but less than 17% […]
2 min read
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  1. Technology & Innovation

Walmart Expands Its Drone Delivery Network 

Walmart announced today the expansion of its DroneUp delivery network “to 34 sites by the end the year, providing the potential to reach 4 million U.S. households across six states – Arizona, Arkansas, Florida, Texas, Utah and Virginia. This provides us the ability to deliver over 1 million packages by drone in a year. “Between […]
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  1. Shopper & Customer

We’re Bringing the Convenience of Drone Delivery to 4 Million U.S. Households in Partnership with DroneUp

We continue to expand our delivery operations to help customers get the items they need when they need them, and it’s been an exciting journey. From Express delivery, where customers can have items delivered to their doorsteps in as little as two hours, to InHome, where they can get those orders placed right into their […]
3 min read
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  1. Department & Category

The Bottom Line: Raise the ‘snack’ bar in your store

PROMOTED CONTENT, FROM GENERAL MILLS How is the snacking category performing? With life now returning to some sort of normal, and more people on the move, the snacking market is recovering. ‘Guilt-free’ and more permissible snacks are in demand as consumers look for options to help them stick to healthier habits, especially in a post-pandemic […]
< 1 min read
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  1. CPG: Food

Regenerative ag seen as key by General Mills exec

MINNEAPOLIS — General Mills, Inc. is stepping up its efforts around regenerative agriculture and views the practice as key to reaching its ambitious greenhouse gas reduction goals, the company’s top sustainability officer said. Mary Jane Melendez, chief sustainability and social impact officer, offered details about General Mills’ efforts around regenerative agriculture during the May 4 […]
5 min read
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  1. CPG: Food

Small Shifts Keep Brands Relevant

It’s pretty easy to see how rapid and dramatic changes in technology and media necessitate a shift for companies. It is not quite as easy to see the portents of change that would necessitate a shift for companies in more homespun categories, like packaged goods. But those portents are indeed there. And, as a result […]
4 min read
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  1. Shopper & Customer

FDA to investigate if consumers got sick eating Lucky Charms

The Food and Drug Administration is investigating claims from over 100 people that they fell ill after eating Lucky Charms. Symptoms of those who reported not feeling well include nausea, vomiting, diarrhea and stomach pain. General Mills, which manufactures the cereal, is aware of the reports but has not issued a product recall.
< 1 min read
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  1. Channel: Mass

Walmart’s launches Fight Hunger, Spark Change campaign

CHICAGO — Thousands of Walmart stores and Sam’s Clubs are teaming up with their customers, members, suppliers and associates for the ninth annual “Fight Hunger. Spark Change.” campaign, according to the retailer, which says the campaign will run online and in stores from April 18-May 15. There are three easy ways for consumers to support […]
2 min read
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  1. CPG: Food

General Mills Invests $15 Million in Funds for Minority and Female Entrepreneurs

MINNEAPOLIS–(BUSINESS WIRE)–General Mills today announced its venture capital arm, 301 INC, will invest a combined $15 million into two early-stage venture capital funds, Fearless Fund and Supply Change Capital. These investments are part of General Mills’ commitment to standing for good and promoting racial and gender equity in representation through economic opportunity for minority and […]
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  1. Merchandising

The Digital Shelf Institute and Profitero Deliver Framework for Driving Digital Shelf Success | DSI Press Release

The DSI Members Framework for Measuring Digital Shelf Performance based on Insights from Top Brand Executives BOSTON – March 15, 2022 – The Digital Shelf Institute (DSI) and Profitero today announced The DSI Members Framework for Digital Shelf Measurement to provide DSI members with a guide to measure digital shelf maturity and offer a proven […]
3 min read
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  1. Media & Marketing

99 Counties taps regenerative agriculture trend for meat marketplace

Christian Ebersol was working for a health insurance company when he became interested in carbon capture storage and plant-based food. After joining the entrepreneur-in-residence program at OMERS Ventures to figure out where his next move might be in those spaces, he started reading Marl Bittman’s book, “Animal, Vegetable, Junk: A History of Food, from Sustainable […]
3 min read
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  1. Channel: Ecommerce & Digital

Worth Reading:  Is Amazon’s Grocery Business An Expensive Hobby?

CNBC over the weekend posted the following story (which was forwarded to the Content Guy by numerous MNB readers): “Amazon has spent almost three decades perfecting the art of bringing everything imaginable to your doorstep in the shortest amount of time, at the lowest possible price. By almost any measure, it’s been one of the […]
3 min read
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  1. CPG: Food

Apolo Ohno on How Fans Are Getting Closer to Team USA

When Apolo Ohno became a household name, the social media we know today didn’t yet exist — even MySpace hadn’t launched. Sure, you could talk with people via internet chat rooms, but when it came to interacting with people and creating a fan experience, the 8-time U.S. Olympic Short-track Speedskating medalist rocked it old school: […]
3 min read
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  1. Corporate Strategy

General Mills to Webcast Presentation at CAGNY Conference on February 22, 2022

MINNEAPOLIS–(BUSINESS WIRE)–General Mills, Inc. (NYSE: GIS) announced today that Chairman and Chief Executive Officer Jeff Harmening, Chief Strategy and Growth Officer Dana McNabb and Chief Financial Officer Kofi Bruce will be featured speakers at the Consumer Analyst Group of New York Conference, to be held virtually on Tuesday, February 22, 2022. A webcast of the […]
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Editor’s Choice

  1. Channel: Restaurants
  2. CPG: NonFood
  3. Channel: Restaurants
  4. Department & Category
  5. Department: Consumer Durables
  6. Department: HBC
  7. ESG
  8. Partnerships & Alt Profit
  9. Media & Marketing
  10. Data & Insights
  11. Shopper & Customer
  12. Trends & External Forces

How the KFC Crocs shoe became the hottest item at Fashion Week

The KFC x Crocs Clogs sold out quickly after New York Fashion Week influencer event, winning KFC an award in the ‘Events: New Product or Service Launch’ category of Ragan’s 2021 Media Relations Awards. After grabbing attention with its Extra Crispy Sunscreen, fried chicken-scented scratch ‘n’ sniff Valentine’s Day cards, and an 11 Herbs & […]
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  1. Data & Insights
  2. Corporate Strategy
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Holiday & Events

The 2022 Back to School Survey: 1,400 Moms Talk BTS Shopping

What do you get when you combine one of the largest shopping events of the year with historic levels of inflation, stock shortages, and labor issues? We’ll tell you exactly what you get… You get the 2022–23 Back to School (BTS) shopping season. As noted in Field Agent’s Back to School Success Kit: How Brands […]
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  1. Corporate Finance
  2. Department: HBC
  3. Acquisitions, Divestitures & Mergers
  4. Corporate Strategy
  5. Corporate Finance
  6. ESG
  7. Data & Insights
  8. International
  9. Shopper & Customer
  10. Technology & Innovation
  11. Trends & External Forces
  12. Merchandising
  13. Operations & Supply Chain

Kohl’s Ends Sales Talks With FRG, Citing Uncertain Retail and Financial Environment

Kohl’s is off the sales block following the end of talks with Franchise Group (FRG), which has been the highest bidder for the company since the retailer began seeking a buyer in January 2022. When exclusive acquisition negotiations began in early June, FRG proposed $60 per share for Kohl’s, a valuation of $8 billion, eventually […]
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  1. Associates & Employees
  2. Department: Foodservice

Underground Donut Tour Launches in Dublin

Today, the Underground Donut Tour, the World's Best Donut Tour, is launching their first tour within the European Union, specifically, in Dublin, Ireland. The Underground Donut Tour has been running for 7 years across the US and the UK, including Chicago, Philadelphia, New York City, Portland, Seattle, Boston, Nashville, New Orleans, London and now adding Dublin to our roster. Hosting thousands of guests from around the world and showcasing the best doughnuts each city has to offer.
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