General Mills

Articles about General Mills

  1. Shopper & Customer
ByLisa Maas, principal and practice lead, CircanaJoan Driggs, vice president of content and thought leadership, Circana Who among us hasn’t stopped short in a grocery store aisle, shopping cart wheels screeching, because a new product — seemingly created to fulfill a very specific recent craving, need, or void — suddenly catches your eye. Maybe you […]
  1. CPG: HBC
Are you in the middle of writing marketing plans? As someone who has been in your shoes, I can tell you that building compelling marketing plans is no small feat. After years of experience as a former VP of Marketing at Johnson & Johnson, backed by extensive marketing roles at Coke and General Mills, I […]
  1. CPG: Food
Nestlé Cereal is launching its new campaign, “Bring the Cheer with Cheerios,” celebrating its renewed partnership with the British Paralympic Association as we countdown to the Paris 2024 Summer Paralympic Games. Paralympic athletes Hannah Cockcroft OBE, Will Perry, Jack Hunter Spivey, Ellie Challis and Thomas… This story continues at Nestlé Cheerios teams with the British […]
  1. Shopper & Customer
Vijoy Gopalakrishnan, SVP, Product Management, Innovation and Media, Circana It’s the holy grail for CPG manufacturers: Find the market gap and fill it with a product that resonates with consumers and is a winner for retailers. But doing this effectively requires a deep understanding of consumers’ needs and a willingness to solve them with new, […]
  1. Corporate Strategy
In the simplest terms, an innovator is someone who creates or introduces something new. But in the world of retail, innovators have the power and potential to do so much more: they drive cutting-edge tech implementations, unlock new revenue opportunities and help drive a brand into a new era of relevance and impact.   This year’s […]
  1. CPG: Food
I’m returning from giving a keynote talk in Europe on different types of marketing myopia, and gave some thought this week to category myopia. There’s a famous Jeff Bezos quote attributed to an early Amazon shareholder letter: “We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs, and then we work […]
  1. Channel: Mass
Walmart has simplified the process for shoppers who want to support their local schools with the new Connected Accounts feature on the Box Tops for Education app. Shoppers can now give back by connecting their Walmart account with the Box Tops app, without needing to scan or submit receipts. Families can earn when they download […]
  1. Acquisitions, Divestitures & Mergers
MINNEAPOLIS–(BUSINESS WIRE)–General Mills (NYSE: GIS) today announced it has completed the acquisition of Edgard & Cooper, one of Europe’s leading independent premium pet food brands. With this transaction, the company further advances its Accelerate strategy, including the prioritization of its core markets, global platforms and local gem brands to drive sustainable, profitable growth and top-tier […]
  1. Media & Marketing
In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like […]
  1. CPG: Food
Yoplait presents a new campaign featuring TV presenter Josie Gibson and her son Reggie, to highlight the benefits of the calcium and vitamin D in yoghurt. The campaign, which includes out of home advertising, social, digital, influencer activity and sampling, comes just weeks after the… This story continues at Yoplait unveils yoghurt awareness campaign Or […]
  1. CPG: Food
Old El Paso has launched a Team GB campaign for the Paris 2024 Olympic Games. Old El Paso has announced a stand-out campaign as part of its continued partnership with Team GB as part of the highly-anticipated 2024 Paris Olympic Games. The link-up kicks off… This story continues at Old El Paso launches Team GB […]
  1. Department & Category
  Retailers take notice, it’s the Grocerant Guru® here with some insights on a recent brand refresh that caught my eye. Let’s talk Hamburger Helper! Regular readers of this blog know that consumers are dynamic not static. Now we all know many legacy brands need a little sprucing up. Eagle Foods, based in Cleveland, Ohio, […]
  1. Department & Category
  There is but one problem in the Grocerant Guru’s house this time of year.  That problem is a desire to consumers some of all the top popular foods for watching NCAA Basketball Tournament every game! Even with family and friends visiting, watching are rooting for teams they some never even heard of all of […]
  1. CPG: Food
I’ve always been fascinated with how marketing teams make decisions, particularly how they try to tap into consumer insights. Any form of consumer research is an inexact science.  Focus group glass can distort insights like a fun house mirror.  It can easily be shaped by the team’s own biases and politics. Quotes can be cherry-picked […]
  1. Technology & Innovation
By Doug Stephens A recent study at the University of Arkansas pitted 151 human test subjects against Chat GPT-4 in a series of tests for creativity. Their findings concluded that, on average, GPT-4 produced more creative and useful responses across 4 commonly accepted testing protocols, when compared to responses from human participants. I found this […]
  1. Channel: Convenience
  At the intersection of getting the consumers interested in your brand and elevating meal bundling options Casey’s General Stores is focused on consumer messaging that they are about more than just gasoline and pizza according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. ·         Did you know that: 1.       Casey’s has […]
  1. CPG: Food
Nature Valley bars are back on screens since 2021 with a new creative that illustrates Nature Valley as the snack that equips ‘happily hectic families’. The fast-paced, attention-grabbing adverts will feature across ITV, Channel 4, Sky and Good Morning Britain, and during series enjoyed by… This story continues at Nature Valley targets ‘Happily Hectic’ lifestyles […]
  1. Associates & Employees
The Associated Press has published an extensive investigative story about how many of America’s most popular and successful food brands are benefitting from what essentially is slave labor under a different name. An excerpt: “Intricate, invisible webs … link some of the world’s largest food companies and most popular brands to jobs performed by U.S. […]
  1. Department & Category
ARLINGTON, Va.  — FMI – The Food Industry Association, on Friday welcomed new members to its board of directors. The new directors, elected at a January 2024 board meeting, further build on FMI’s commitment to maintain a broad representation of the supplier and retailer/wholesaler communities within its leadership, the association said. “The food industry is […]
  1. Department: Food
Axios reports that our mothers, apparently, were right – breakfast is once again becoming the most important meal of the day. Here’s how it frames the story:  “Cereal is (largely) out, but hot honey sandwiches, cinnamon roll pancakes and wonuts — a waffle/doughnut hybrid — are in as more chefs try to lure us out […]
  1. Media & Marketing
In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence,  […]
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  1. Data & Insights
  2. Channel: Dollar/Value
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  9. Corporate Strategy
  10. Corporate Finance
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  13. Shopper & Customer
  14. Technology & Innovation
  15. Trends & External Forces
  16. Operations & Supply Chain
  17. Stores & Formats
WASHINGTON – The National Retail Federation has released its annual list of the Top 100 Retailers. Compiled by Kantar, the list ranks the industry’s largest retail companies by their U.S. sales. “This year’s list of the Top 100 Retailers largely reflects a post-pandemic return to normal,” NRF Executive Director of Research Mark Mathews said. “As […]

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