Media & Marketing Crunch, Crackle, Chomp: Why CPG Brands Are Turning Their Sound On With Sonic Branding In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like […] TotalRetail April 24, 2024April 24, 2024 3 min read ConsumersMarketing: BrandMarketing: Social MediaDept. GroceryPepsiCoMeta (Facebook)PartnershipsData & InsightsTechnology & InnovationTikTokGeneral MillsESG and CSRShoppersDept. FreshMetaverseKraftHeinzInsight ProvidersCPG: Adult BeveragePredictions and ForecastsStrategyBig Data 0 Saving Bookmark this article Bookmarked
CPG: Food Yoplait unveils yoghurt awareness campaign Yoplait presents a new campaign featuring TV presenter Josie Gibson and her son Reggie, to highlight the benefits of the calcium and vitamin D in yoghurt. The campaign, which includes out of home advertising, social, digital, influencer activity and sampling, comes just weeks after the… This story continues at Yoplait unveils yoghurt awareness campaign Or […] Talking Retail April 16, 2024April 16, 2024 < 1 min read General MillsPredictions and ForecastsMarketing: Social MediaMarketing: BroadcastESG and CSR 0 Saving Bookmark this article Bookmarked
CPG: Food Old El Paso launches Team GB campaign for Paris Olympics Old El Paso has launched a Team GB campaign for the Paris 2024 Olympic Games. Old El Paso has announced a stand-out campaign as part of its continued partnership with Team GB as part of the highly-anticipated 2024 Paris Olympic Games. The link-up kicks off… This story continues at Old El Paso launches Team GB […] Talking Retail April 10, 2024April 10, 2024 < 1 min read General MillsHoliday & EventsPredictions and ForecastsDept. Toys & GamesDept. NonfoodPartnerships 0 Saving Bookmark this article Bookmarked
Department & Category The Grocerant Guru Takes a Look at Hamburger Helper’s Refresh Retailers take notice, it’s the Grocerant Guru® here with some insights on a recent brand refresh that caught my eye. Let’s talk Hamburger Helper! Regular readers of this blog know that consumers are dynamic not static. Now we all know many legacy brands need a little sprucing up. Eagle Foods, based in Cleveland, Ohio, […] Grocerant Guru March 26, 2024March 26, 2024 3 min read Dept. GroceryData & InsightsDept. FreshGeneral MillsConsumersShoppersTechnology & InnovationDept. Center StorePackagingExecutivesDept. Natural / OrganicPartnershipsPredictions and ForecastsStore LocationTargetMarketing: Social Media 0 Saving Bookmark this article Bookmarked
Department & Category Here are the most popular foods for those watching NCAA Basketball Tournament There is but one problem in the Grocerant Guru’s house this time of year. That problem is a desire to consumers some of all the top popular foods for watching NCAA Basketball Tournament every game! Even with family and friends visiting, watching are rooting for teams they some never even heard of all of […] Grocerant Guru March 24, 2024March 24, 2024 2 min read Dept. GroceryGoogleData & InsightsMarketing: Social MediaTwitterDept. DairyConsultingMeta (Facebook)ConsumersGeneral MillsESG and CSRStore LocationTechnology & Innovation 0 Saving Bookmark this article Bookmarked
CPG: Food Behind the Focus Group Glass I’ve always been fascinated with how marketing teams make decisions, particularly how they try to tap into consumer insights. Any form of consumer research is an inexact science. Focus group glass can distort insights like a fun house mirror. It can easily be shaped by the team’s own biases and politics. Quotes can be cherry-picked […] Tom Fishburne March 10, 2024March 10, 2024 3 min read Fun & HumorThick DataConsumersData & InsightsSponsoredTechnology & InnovationExecutivesPredictions and ForecastsPartnershipsGovernmentGoogleGeneral MillsDept. HBCBig Data 0 Saving Bookmark this article Bookmarked
Technology & Innovation AI is more creative than humans? Not so fast. By Doug Stephens A recent study at the University of Arkansas pitted 151 human test subjects against Chat GPT-4 in a series of tests for creativity. Their findings concluded that, on average, GPT-4 produced more creative and useful responses across 4 commonly accepted testing protocols, when compared to responses from human participants. I found this […] Retail Prophet March 8, 2024March 8, 2024 3 min read Technology & InnovationAIChatGPTPredictions and ForecastsAssociatesInternationalGeneral MillsOperations & Supply ChainLegal & CriminalTech: RoboticsTrends: Retail 0 Saving Bookmark this article Bookmarked
Department & Category Food execs signal a strong appetite for M&A in 2024 As Mondelēz, General Mills and other CPG firms scour the market for deals, high asking prices could remain a sticking point preventing some purchases from taking place. Grocery Dive March 5, 2024March 5, 2024 < 1 min read Predictions and ForecastsExecutivesDept. GroceryMondelezGeneral Mills 0 Saving Bookmark this article Bookmarked
Shopper & Customer Food giants see opportunity to profit from consumers using weight loss drugs Despite worries that the medications could dampen sales, Conagra, WK Kellogg and General Mills are among companies optimistic that sales for popcorn, frozen meals and even cereal could benefit. Grocery Dive February 26, 2024February 26, 2024 < 1 min read ConsumersDept. GroceryKellogg'sGeneral MillsConagra 0 Saving Bookmark this article Bookmarked
Channel: Convenience Casey’s General Stores excels at Mix & Match Meal Bundling At the intersection of getting the consumers interested in your brand and elevating meal bundling options Casey’s General Stores is focused on consumer messaging that they are about more than just gasoline and pizza according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. · Did you know that: 1. Casey’s has […] Grocerant Guru February 23, 2024February 23, 2024 3 min read Dept. Adult BevCasey's General StoresDept. BeverageDept. GroceryBrick and MortarData & InsightsPartnershipsConsumersShoppersStrategyDept. FreshOwned Brands (Private Label)DeliveryGeneral MillsPepsiCoMarketing: Loyalty & SubscriptionDept. FuelDept. OTCTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Corporate Strategy The trends driving General Mills’ Accelerate strategy Company identifies the influences that will define the consumer environment going forward. Food Business News February 23, 2024February 23, 2024 < 1 min read StrategyGeneral MillsSustainabilityConsumers 0 Saving Bookmark this article Bookmarked
CPG: Food Nature Valley targets ‘Happily Hectic’ lifestyles Nature Valley bars are back on screens since 2021 with a new creative that illustrates Nature Valley as the snack that equips ‘happily hectic families’. The fast-paced, attention-grabbing adverts will feature across ITV, Channel 4, Sky and Good Morning Britain, and during series enjoyed by… This story continues at Nature Valley targets ‘Happily Hectic’ lifestyles […] Talking Retail February 13, 2024February 13, 2024 < 1 min read General MillsDept. GroceryPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Associates & Employees Worth Reading: Prison Labor, Supply Chains, & The US Food Industry The Associated Press has published an extensive investigative story about how many of America’s most popular and successful food brands are benefitting from what essentially is slave labor under a different name. An excerpt: “Intricate, invisible webs … link some of the world’s largest food companies and most popular brands to jobs performed by U.S. […] MorningNewsBeat January 30, 2024January 30, 2024 2 min read AssociatesDept. GroceryDept. FreshDept. PerimeterWhole FoodsEconomyLegal & CriminalCoca ColaGeneral MillsPredictions and ForecastsRegional GroceryTargetKrogerAldi 0 Saving Bookmark this article Bookmarked
Department & Category FMI welcomes new members to its board ARLINGTON, Va. — FMI – The Food Industry Association, on Friday welcomed new members to its board of directors. The new directors, elected at a January 2024 board meeting, further build on FMI’s commitment to maintain a broad representation of the supplier and retailer/wholesaler communities within its leadership, the association said. “The food industry is […] MMR January 23, 2024January 23, 2024 2 min read Dept. GroceryExecutivesKellogg'sTechnology & InnovationLidlVendorsShoppersPredictions and ForecastsMarketing: In StoreGeneral MillsAmazon 0 Saving Bookmark this article Bookmarked
Department: Food Breakfast Gets Traction With Young People Axios reports that our mothers, apparently, were right – breakfast is once again becoming the most important meal of the day. Here’s how it frames the story: “Cereal is (largely) out, but hot honey sandwiches, cinnamon roll pancakes and wonuts — a waffle/doughnut hybrid — are in as more chefs try to lure us out […] MorningNewsBeat January 17, 2024January 17, 2024 2 min read Dept. GroceryRestaurantsKellogg'sPredictions and ForecastsConsumersEconomyDept. BakeryGeneral MillsDept. BeverageDept. DairyHealth & WellnessRecommerceStore Location 0 Saving Bookmark this article Bookmarked
Media & Marketing The expert guide to climbing the Brand Management career ladder In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence, […] Beloved Brands January 16, 2024January 16, 2024 < 1 min read Marketing: BrandJohnson & JohnsonGeneral MillsExecutivesCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Food Totino’s teams with Pete Davidson to rescue football fans from ‘flat’ pizza The comedian hypes up the pizza roll brand in an effort that also includes a tie-up with Tapatio around the Super Bowl’s Spanish broadcast. MarketingDive January 8, 2024January 8, 2024 < 1 min read General MillsHoliday & Events 0 Saving Bookmark this article Bookmarked
Channel: Delivery General Mills, Del Monte pilot ads on Instacart’s AI-powered smart carts Ads on the grocery platform’s Caper Carts include personalized recommendations based on real-time shopping behaviors. MarketingDive January 8, 2024January 8, 2024 < 1 min read InstacartTechnology & InnovationGeneral MillsDeliveryAIMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Channel: Delivery Instacart pilots General Mills, Del Monte ads on AI-powered smart carts Ads on Caper Carts include personalized recommendations based on real-time shopping behaviors. Grocery Dive January 8, 2024January 8, 2024 < 1 min read InstacartTechnology & InnovationGeneral MillsDeliveryAIMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Shopper & Customer ‘Stressed consumer’ cutting General Mills outlook Harmening says sales growth in fiscal 2024 unlikely. Food Business News December 21, 2023December 21, 2023 < 1 min read General MillsConsumersPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
CPG: Food General Mills Lowers Sales Forecast After Price Hikes Fail General Mills, the multinational manufacturer and marketer of well-known brands like Cheerios and Nature Valley, reduced its yearly sales prediction this Wednesday. RetailWire December 21, 2023January 8, 2024 < 1 min read General MillsPredictions and ForecastsInternational 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital General Mills echoes FedEx with a warning about weaker demand [[“value”:”General Mills and FedEx both cut their revenue outlook for their fiscal years.”]] CNBC December 20, 2023December 20, 2023 < 1 min read General MillsDelivery 0 Saving Bookmark this article Bookmarked
CPG: Food How CPG Brands Can Deliver a Best-in-Class DTC Experience DSI “We started realizing that DTC was the fastest way to get our products in front of consumers and get real-life feedback.” — Carter Jensen, Senior Manager of Global Ecommerce, General Mills In recent years, we’ve seen upstart and digitally native brands launch their own direct-to-consumer (DTC) experiences, but General Mills is proving legacy brands and […] Digital Shelf Institute November 27, 2023November 27, 2023 11 min read General MillsConsumersStrategyShoppersMerchandisingData & InsightsPartnershipsTechnology & InnovationDept. NonfoodMarketing: TradeMarketing: Social MediaAcquisitionMarketing: ShopperMarketing: In StoreESG and CSRCustomer ExperienceDept. GroceryMarketing: Loyalty & SubscriptionMetaverseOperations & Supply ChainProcter & GambleShopifySustainabilityTech: AR and VR 0 Saving Bookmark this article Bookmarked
Channel: Mass Walmart, General Mills Team On Regenerative Agriculture Feedstuffs announced that “General Mills, Walmart and Sam’s Club recently announced a collaboration to help accelerate the adoption of regenerative agriculture on 600,000 acres in the U.S. by 2030. This represents the approximate number of acres General Mills engages to source key ingredients for its products sold through Walmart and Sam’s Club. Initial projects will […] MorningNewsBeat October 25, 2023October 25, 2023 < 1 min read WalmartGeneral MillsResults & InvestmentPredictions and ForecastsHealth & WellnessEconomy 0 Saving Bookmark this article Bookmarked
CPG: Food SN Product Watch: Pillsbury's Pumpkin Cookie Dough [[“value”:”This is limited edition good”]] Supermarket News October 20, 2023October 20, 2023 < 1 min read General Mills 0 Saving Bookmark this article Bookmarked
Media & Marketing How General Mills refreshed its fruit snack brands to fend off disruptors Splashier assets and sonic branding experiments seek to help brands like Gushers stand out on the social media age, execs said at Advertising Week. MarketingDive October 19, 2023October 19, 2023 < 1 min read General MillsDept. GroceryDept. FreshMarketing: Social MediaMarketing: BrandExecutivesESG and CSR 0 Saving Bookmark this article Bookmarked
Channel: Mass General Mills and Walmart team up to accelerate regenerative agriculture on 600,000 acres The target represents the approximate amount of land the food giant relies on to source key ingredients for products sold at the retailer’s stores. Grocery Dive October 18, 2023October 18, 2023 < 1 min read WalmartGeneral MillsTargetDept. GroceryBrick and Mortar 0 Saving Bookmark this article Bookmarked
Channel: Mass General Mills, Walmart partner on regenerative agriculture efforts General Mills, Inc. is collaborating with Walmart Inc. and Sam’s Club to advance the adoption of regenerative agriculture on 600,000 acres in the United States by 2030. Supermarket Perimeter October 18, 2023October 18, 2023 < 1 min read WalmartGeneral MillsPartnershipsPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Channel: Mass General Mills, Walmart to accelerate regenerative agriculture Sam’s Club also part of collaboration. Food Business News October 17, 2023October 17, 2023 < 1 min read WalmartGeneral Mills 0 Saving Bookmark this article Bookmarked
Trends & External Forces Top Ecommerce Trends That Will Reshape the Industry’s Future DSI “2023 was very much a feeling that … we were moving past this period of extreme volatility.” — Russ Dieringer, CEO, Stratably If you want to understand the pulse of ecommerce trends that will reshape the industry in the coming years, there’s probably no better place to be than the Consumer Analyst Group of New York […] Digital Shelf Institute October 16, 2023October 16, 2023 8 min read MerchandisingMarketing: Retail MediaData & InsightsIndustry Conferences and EventsConsumersPredictions and ForecastsMarketing: Social MediaExecutivesTechnology & InnovationKellogg'sESG and CSRPodcastsTrends: RetailCOVID19WeatherMarketing: In StoreOmnichannelResults & InvestmentDept. NonfoodGeneral MillsEconomyOperations & Supply ChainSustainabilityMarketing: BroadcastAmazon 0 Saving Bookmark this article Bookmarked
Channel: Mass Channel: Mass Department: Consumer Durables Department: Nonfood Media & Marketing Data & Insights Shopper & Customer Trends & External Forces Merchandising Operations & Supply Chain Target’s April 2024 Circle Sale was its largest by sales lift Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […] Written by Earnest Research April 25, 2024April 25, 2024 Saving Bookmark this article Bookmarked
Department: Consumer Durables Media & Marketing Data & Insights Shopper & Customer Trends & External Forces Stores & Formats TikTok Shop customers spend more at lower ticket apparel retailers Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […] Written by Earnest Research April 24, 2024April 24, 2024 Saving Bookmark this article Bookmarked
Trends & External Forces Corporate Finance Corporate Purpose ESG Media & Marketing Data & Insights Technology & Innovation Trends & External Forces Associates & Employees Where Does One U.S. Tax Dollar Go? See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […] Written by Visual Capitalist April 24, 2024April 24, 2024 Saving Bookmark this article Bookmarked
Technology & Innovation Technology & Innovation AI boosts innovation in ingredient selection, formulation AI could minimize the traditional trial-and-error approach in product development. Written by Supermarket Perimeter April 24, 2024April 24, 2024 Saving Bookmark this article Bookmarked
Media & Marketing Data & Insights Trends & External Forces Google Won’t Pull Cookies In 2024 Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger. Written by AdExchanger April 23, 2024April 24, 2024 Saving Bookmark this article Bookmarked