CPG: Adult Beverage Michelob Ultra celebrates Formula 1 legends with Williams Racing partnership As the AB InBev brand leans further into sports, “Laps of Legends” will see current drivers compete against former stars in a real-versus-virtual race. MarketingDive November 21, 2023November 21, 2023 < 1 min read CPG: Adult BeveragePartnerships 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Your Views: In Praise Of The Frictionless Experience I talked yesterday about my enthusiasm for the Amazon One biometric payment system being used at Whole Foods, but suggested that they’ve done a lousy job of marketing it. MNB reader Roland Figueredo responded: Totally agree with you here, there needs to be better marketing for this type of service. Some type of signage, QR […] MorningNewsBeat November 17, 2023November 17, 2023 3 min read AmazonExecutivesDeliveryDept. GroceryInstacartDept. BeverageCPG: Adult BeveragePartnershipsWhole FoodsPackagingShoppersMarketing: Social MediaWeis MarketsRegional GroceryStore LocationPepsiCoHoliday & EventsRestaurantsAssociatesTargetTechnology & InnovationWalmartMarketing: BroadcastConsumersESG and CSRDept. FreshAhold Delhaize 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage A-B InBev CMO Stepping Down As Bud Light Backlash Continues CNN reports that Benoit Garbe, Anheuser-Busch InBev’s US chief marketing officer, is stepping down at the end of the year, as the company continues to feel a backlash from its attempt to broaden sales by partnering with a transgender social media influencer. The company said that Garbe was leaving “in order to embark on a […] MorningNewsBeat November 16, 2023November 16, 2023 < 1 min read CPG: Adult BeverageExecutivesMarketing: Social MediaDept. BeverageDept. Adult BevPartnershipsESG and CSR 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage AB InBev US CMO to resign as Bud Light woes continue Benoit Garbe will exit at the end of the year, with marketing to be overseen by U.S. Chief Commercial Officer Kyle Norrington. MarketingDive November 16, 2023November 16, 2023 < 1 min read CPG: Adult BeverageExecutives 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Bud Light partners with Zach Bryan around Super Bowl LVIII The Anheuser-Busch InBev brand will host a concert with the musician the weekend of Super Bowl LVIII as part of its Backyard Tour music series. MarketingDive November 13, 2023November 13, 2023 < 1 min read Holiday & EventsPartnershipsCPG: Adult Beverage 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Diageo brand Buchanan’s blends old and new traditions in holiday campaign The blended scotch whisky is celebrating Hispanic-Americans with a continuation of its “We are the Spirit of the 200%” campaign. MarketingDive November 7, 2023November 7, 2023 < 1 min read Holiday & EventsCPG: Adult Beverage 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Cutwater comes to the aid of holiday hosts with cocktail helpline A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram. MarketingDive November 2, 2023November 2, 2023 < 1 min read Holiday & EventsDept. Adult BevDept. BeverageCPG: Adult BeverageMeta (Facebook)Marketing: Social Media 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Worth Reading: Climate Change Challenges California’s Central Valley The Los Angeles Times reports this morning that questions about the survival of California’s Central Valley – especially the fertile southern region – are top of mind at a time of climate change. “Home to more than 4 million people, the vast San Joaquin Valley lies flat and low between the Sierra Nevada and the […] MorningNewsBeat October 26, 2023October 26, 2023 2 min read Dept. GroceryDept. FuelWeatherConsumersSustainabilityPredictions and ForecastsGovernmentCPG: Adult Beverage 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Bud Light locks up with UFC for multiyear deal The AB InBev brand reclaims the beer sponsorship from Modelo, which previously dethroned Bud Light as the top beer in the U.S. MarketingDive October 25, 2023October 25, 2023 < 1 min read Dept. BeverageDept. Adult BevCPG: Adult Beverage 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Molson Coors’ Happy Thursday Molson Coors announced the introduction of Happy Thursday, a new line of bubble-free, spiked refreshers — a brand co-created with members of the 21 and up Gen Z community. bevindustry.com October 24, 2023October 24, 2023 < 1 min read CPG: Adult BeverageConsumers 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage An Absolut Vodka and Sprite canned cocktail is coming next year [[“value”:”The Coca-Cola Company teamed up with Pernod Ricard to announce the launch of a ready-to-drink premixed cocktail containing Absolut vodka and Sprite next year.”]] CNBC October 16, 2023October 16, 2023 < 1 min read Dept. Adult BevCoca ColaDept. BeverageCPG: Adult Beverage 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Constellation Brands beats on earnings as Modelo-fueled beer momentum continues [[“value”:”Revenue growth was driven by demand for its Modelo Especial and Modelo Chelada brands as well as Corona Extra.”]] CNBC October 6, 2023October 6, 2023 < 1 min read Results & InvestmentDept. BeverageDept. Adult BevCPG: Adult Beverage 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Bacardi mixes up generative AI album with Boi-1da The rum brand and award-winning producer will release “The Concept A.I.bum” in November, leaning on tech to support collaboration with musicians. MarketingDive October 3, 2023October 3, 2023 < 1 min read Technology & InnovationAICPG: Adult BeverageDept. Adult Bev 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage The Resurgence And Rewards Of Brand Equity Something interesting is happening in brand management. Increasingly, we read about brand-businesses that are focusing on Brand Equity. It has been decades since the topic of Brand Equity was mentioned in press releases and earnings calls. Brand Equity is more than a phrase; it is an investment in enduring profitable growth of the brand-business. That […] Branding Strategy October 2, 2023October 2, 2023 4 min read Marketing: BrandResults & InvestmentStrategyShoppersEconomyMarketing: Loyalty & SubscriptionTechnology & InnovationKraftHeinzRestaurantsCOVID19Owned Brands (Private Label)PepsiCoExecutivesStreamingSustainabilityMarketing: In StoreConsumersMarketing: TradeOperations & Supply ChainPredictions and ForecastsProcter & GambleDept. NonfoodMarketing: Digital MediaCPG: Adult BeverageDept. Adult BevDept. ApparelDept. DairyDept. Toys & GamesDept. BeverageHealth & WellnessInternational - UKCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Our takes on new Wall Street research analyzing 4 Club consumer stocks The companies under the microscope are Costco, P&G, beer maker Constellation Brands, and off-price retailer TJX. CNBC September 22, 2023September 22, 2023 < 1 min read Technology & InnovationEconomyConsumersDept. BeverageDept. Adult BevCPG: Adult BeverageCostco 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Our takes on new Wall Street research analyzing 4 Club consumer stocks The companies under the microscope are Costco, P&G, beer maker Constellation Brands, and off-price retailer TJX. CNBC September 22, 2023September 22, 2023 < 1 min read Technology & InnovationEconomyConsumersDept. BeverageDept. Adult BevCPG: Adult BeverageCostco 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Anheuser-Busch to stop cutting off Clydesdale horse tails after backlash [[“value”:”Anheuser-Busch is bringing an end to the controversial practice of cutting off the tails of its Clydesdale horses for cosmetic purposes.”]] CNBC September 21, 2023September 21, 2023 < 1 min read CPG: Adult Beverage 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage The risks to alcohol and food stocks from Ozempic-like weight loss drugs [[“value”:”Unlike the sharp slide in snack stocks, shares of Constellation Brands (STZ) have gained more than 13% year to date.”]] CNBC September 21, 2023September 21, 2023 < 1 min read Dept. GroceryDept. Adult BevCPG: Adult Beverage 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Molson Coors boosts its investment in Zoa Energy The increased funds will help the brand more than double its investment in marketing in 2024. MarketingDive September 13, 2023September 13, 2023 < 1 min read CPG: Adult BeverageResults & InvestmentSustainabilityPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Bud Light kicks off college football season with robust campaign College campuses are also the focus of an expanded “Decide to Ride” responsible drinking campaign developed by AB InBev, Uber and MADD. MarketingDive September 5, 2023September 5, 2023 < 1 min read CPG: Adult Beverage 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Labor Day Menus Will Your Food Be on Customers Tables Will your menu items take center stage on your customers Labor Day table? The simple question you should have been asking yourself two months ago is what can I sell to consumers that they will want on their Labor Day table no matter where they will be eating it? According to Steven Johnson Grocerant […] Grocerant Guru September 3, 2023September 3, 2023 3 min read ConsumersHoliday & EventsDept. GroceryDept. BeverageData & InsightsAssociatesDept. Adult BevMarketing: Social MediaShoppersTwitterInsight ProvidersMeta (Facebook)Dept. FreshThick DataStrategyPricing & PromotionsCPG: Adult BeverageMarketing: TradeESG and CSRBrick and Mortar 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Miller Lite, Coors Light expand football marketing playbook for new season The Molson Coors brands lay out their football strategy ahead of the season as the company looks to increase marketing spend broadly by $100 million. Courtesy of Molson Coors Dive Brief: On deck for Molson Coors this fall are football-themed activations and advertising for brands Miller Lite and Coors Light that are part of the conglomerate’s […] MarketingDive August 30, 2023October 5, 2023 2 min read CPG: Adult BeverageStrategy 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage AB InBev showcases community-focused efforts for latest ad Coming off of a lackluster Q2, the beverage giant is elevating its emergency drinking water program in a new spot timed to National Preparedness Month. MarketingDive August 29, 2023August 29, 2023 < 1 min read CPG: Adult BeverageDept. Beverage 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Pernod Ricard North America names Colin Kavanagh as CMO The former senior vice president of transformation for the spirits marketer will succeed Pam Forbus. MarketingDive August 28, 2023August 28, 2023 < 1 min read ExecutivesCPG: Adult BeverageDept. BeverageDept. Adult BevConagra 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Anheuser-Busch reunites with Washington Commanders ahead of NFL season Both organizations are looking to move past recent controversies, with Bud Light front and center in the new multiyear sponsorship deal. MarketingDive August 21, 2023August 21, 2023 < 1 min read CPG: Adult Beverage 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Update: Target CEO Addresses Pride-Themed Merchandise Controversy Editor’s Note: Target CEO Brian Cornell responded to the retailer’s removal of LGBTQ-themed merchandise from stores during June 2023, a.k.a. Pride Month, during an Aug. 16, 2023 call discussing Target’s Q2 financial results. He cited the “negative guest reaction” as one factor affecting the retailer’s sales in these comments: “As you know, we have featured […] Retail TouchPoints August 17, 2023August 17, 2023 4 min read TargetInclusivityConsumersAssociatesBrick and MortarExecutivesMarketing: Social MediaShoppersMerchandisingCPG: Adult BeverageESG and CSROperations & Supply ChainDept. Adult BevDept. ApparelDept. BeverageInternational - UKMeta (Facebook)PartnershipsPredictions and ForecastsResults & InvestmentTechnology & InnovationGovernmentWalmart 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Molson Coors Beverage Co. acquires Blue Run Spirits Molson Coors Beverage Co., Chicago, has reached an agreement to acquire Georgetown, Ky.-based Blue Run Spirits, an award-winning producer of finely crafted bourbon and rye whiskies. The deal represents another step in Molson Coors’ evolution as a total beverage company while providing Blue Run with resources to continue its growth. As its first spirits acquisition, the […] bevindustry.com August 8, 2023August 9, 2023 < 1 min read CPG: Adult BeverageDept. BeverageDept. Adult BevAcquisition 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage AB InBev shifts focus to core consumer as Bud Light woes ding US revenue Comments made during the company’s earnings call suggest a more politically neutral, sports-focused brand identity for the light beer going forward. MarketingDive August 4, 2023August 4, 2023 < 1 min read CPG: Adult BeverageConsumersResults & InvestmentDept. BeverageDept. Adult Bev 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage White Claw encourages consumers to take time off this summer A majority of employed Americans have not planned a vacation this summer, a situation the hard seltzer brand seeks to remedy with an Instagram contest. MarketingDive August 4, 2023August 4, 2023 < 1 min read ConsumersCPG: Adult BeverageMeta (Facebook)Marketing: Social MediaDept. Adult Bev 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Molson Coors eyes $100M marketing spend hike to sustain brand momentum C-stores, where the company has historically under-indexed, are one target as the marketer continues to benefit from rival AB Inbev’s struggles. MarketingDive August 2, 2023August 2, 2023 < 1 min read CPG: Adult BeverageTargetBrick and Mortar 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Court sets late August start date for hearing on Kroger-Albertsons merger A federal judge in Oregon will decide during the proceeding whether to grant the FTC’s request to block the transaction. Written by Grocery Dive March 12, 2024March 14, 2024 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Kids Like to Go Out to Eat ask Chuck E. Cheese Don’t want to cook, don’t want to do dishes, well according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® your kids don’t want you hear you complain about cooking dinner either. Chuck E. Cheese has a new program for that has a great chance to make the entire family happy according […] Written by Grocerant Guru March 11, 2024March 14, 2024 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Publix reports 49% growth in net earnings in FY23 US supermarket chain Publix has reported net earnings of $4.3bn in FY23, marking a 49% increase from FY22’s $2.9bn. The post Publix reports 49% growth in net earnings in FY23 appeared first on Retail Insight Network. Written by Retail Insights Network March 8, 2024March 8, 2024 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Target Q4 2023 Earnings Recap Target reported Q4 and 2023 financial results at its annual investor day on March 5, 2024. Quarterly comp performance improved sequentially from Q2 to Q4, but 2023 ended with comps down -3.7%. Profitability outperformed expectations as the company realized $2B of operating income growth in 2023 and reported notable gross margin improvements. The stock was […] Written by The Harvest Group March 8, 2024March 8, 2024 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Kroger Reports Fourth Quarter and Full-Year 2023 Results, Announces Guidance for 2024 Comments from Chairman and CEO Rodney McMullen. "Kroger achieved strong 2023 results, in line with our long-term growth model and built upon three consecutive years of historic growth. Written by Kroger March 7, 2024March 8, 2024 Saving Bookmark this article Bookmarked