CPG: Adult Beverage

Articles on Adult Beverage

  1. CPG: Adult Beverage
I talked yesterday about my enthusiasm for the Amazon One biometric payment system being used at Whole Foods, but suggested that they’ve done a lousy job of marketing it. MNB reader Roland Figueredo responded: Totally agree with you here, there needs to be better marketing for this type of service.  Some type of signage, QR […]
  1. CPG: Adult Beverage
CNN reports that Benoit Garbe, Anheuser-Busch InBev’s US chief marketing officer, is stepping down at the end of the year, as the company continues to feel a backlash from its attempt to broaden sales by partnering with a transgender social media influencer. The company said that Garbe was leaving “in order to embark on a […]
  1. CPG: Adult Beverage
The Los Angeles Times reports this morning that questions about the survival of California’s Central Valley – especially the fertile southern region – are top of mind at a time of climate change. “Home to more than 4 million people, the vast San Joaquin Valley lies flat and low between the Sierra Nevada and the […]
  1. CPG: Adult Beverage
Something interesting is happening in brand management. Increasingly, we read about brand-businesses that are focusing on Brand Equity. It has been decades since the topic of Brand Equity was mentioned in press releases and earnings calls. Brand Equity is more than a phrase; it is an investment in enduring profitable growth of the brand-business. That […]
  1. CPG: Adult Beverage
  Will your menu items take center stage on your customers Labor Day table? The simple question you should have been asking yourself two months ago is what can I sell to consumers that they will want on their Labor Day table no matter where they will be eating it?  According to Steven Johnson Grocerant […]
  1. CPG: Adult Beverage
The Molson Coors brands lay out their football strategy ahead of the season as the company looks to increase marketing spend broadly by $100 million. Courtesy of Molson Coors Dive Brief: On deck for Molson Coors this fall are football-themed activations and advertising for brands Miller Lite and Coors Light that are part of the conglomerate’s […]
  1. CPG: Adult Beverage
Editor’s Note: Target CEO Brian Cornell responded to the retailer’s removal of LGBTQ-themed merchandise from stores during June 2023, a.k.a. Pride Month, during an Aug. 16, 2023 call discussing Target’s Q2 financial results. He cited the “negative guest reaction” as one factor affecting the retailer’s sales in these comments: “As you know, we have featured […]
  1. CPG: Adult Beverage
Molson Coors Beverage Co., Chicago, has reached an agreement to acquire Georgetown, Ky.-based Blue Run Spirits, an award-winning producer of finely crafted bourbon and rye whiskies. The deal represents another step in Molson Coors’ evolution as a total beverage company while providing Blue Run with resources to continue its growth. As its first spirits acquisition, the […]
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  1. CPG: Adult Beverage
Target reported Q4 and 2023 financial results at its annual investor day on March 5, 2024. Quarterly comp performance improved sequentially from Q2 to Q4, but 2023 ended with comps down -3.7%. Profitability outperformed expectations as the company realized $2B of operating income growth in 2023 and reported notable gross margin improvements. The stock was […]

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