1. CPG: Adult Beverage

Molson Coors’ Happy Thursday

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Molson Coors announced the introduction of Happy Thursday, a new line of bubble-free, spiked refreshers — a brand co-created with members of the 21 and up Gen Z community. 

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Beverage Industry covers the entire $275 billion North American beverage marketplace in the market’s only feature tabloid. With 34,001 circulation, Beverage Industry reports on a wide range of marketing and manufacturing subjects with emphasis on new products, research and development, packaging, production, distribution, and marketing innovations. Our readers include beverage marketers, manufacturers, distributors, retailers of soft drinks, bottled water, beer, juice and juice drinks, wine/liquor, dairy, coffee and tea, and non-carbonated beverages of all type.
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