1. CPG: Adult Beverage

Coors Light introduces beer-flavored Coors-icles

Written by Posted on Less than 0 min read

Coors Light introduces non-alcohol beer-flavored popsicles, Coors-icles, to help basketball fans stay chill during the intense March Madness. Inspired by the flavor and refreshment of Coors Light, Coors-icles are available for purchase on shop.coorslight.com and at more than 800 bars nationwide throughout the college basketball tournament. Consumers can also enter for a chance to win a six-pack of Coors-icles on CoorsLight.com/Coorsicles. Sportscaster Dick Vitale is teaming up with the beer brand for a new TV commercial to promote Coors-icles during the tournament.

View Original Article
Member since
Beverage Industry covers the entire $275 billion North American beverage marketplace in the market’s only feature tabloid. With 34,001 circulation, Beverage Industry reports on a wide range of marketing and manufacturing subjects with emphasis on new products, research and development, packaging, production, distribution, and marketing innovations. Our readers include beverage marketers, manufacturers, distributors, retailers of soft drinks, bottled water, beer, juice and juice drinks, wine/liquor, dairy, coffee and tea, and non-carbonated beverages of all type.
Do you like bevindustry.com's articles? Follow on social!

More from bevindustry.com

  1. Department: Beverage

Consumers prefer performance beverages with qualities beyond hydration

Experts note that convenience, drinkability and protein content are key drivers of the performance beverage market. View Original Article Dept. Beverage Consumers bevindustry.com Member since November 30, 2020 Loading + Follow Following Beverage Industry covers the entire $275 billion North American beverage marketplace in the market’s only feature tabloid. With 34,001 circulation, Beverage Industry reports […]
< 1 min read
0
  1. Corporate Finance

2024 BEER MARKET REPORT

This annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider,and non-alcohol. View Original Article Predictions and Forecasts Editor's Choice Data & Insights Dept. Adult Bev Dept. Beverage Results & Investment Pricing & Promotions bevindustry.com Member since November 30, 2020 Loading + […]
< 1 min read
0
  1. Channel: Delivery

Drizly, Boisson team up to add non-alcohol retailer to platform

Boisson, New York, announced its availability on beverage alcohol eCommerce shop Drizly to deliver elevated non-alcohol (NA) beverages to consumers throughout the nation, it says. Through this collaboration, consumers across the United States now can shop Boisson’s wide range of NA beverages on the Drizly app or web experience. View Original Article Dept. Adult Bev Dept. […]
< 1 min read
0
  1. Department: Beverage

Owl’s Brew brings more than natural flavors to its Boozy Tea

Although more of today’s consumers seek out clean label products, Owl’s Brew always believed in the idea that everyone deserves a great-tasting beverage made completely clean. View Original Article Dept. Beverage Dept. Natural / Organic Consumers bevindustry.com Member since November 30, 2020 Loading + Follow Following Beverage Industry covers the entire $275 billion North American […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi unveils new logo, visual identity

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, unveiled a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era […]
< 1 min read
0
  1. CPG: Food & Bev

PepsiCo launches Greenhouse Accelerator Program: Juntos Crecemos Edition

PepsiCo Inc., Purchase, N.Y., announced the launch of its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation. View Original Article Technology & […]
< 1 min read
0
  1. Shopper & Customer

Craft brewers captivating consumers with innovative creations

Although craft beer sales are slowing, experts note that IPAs continue to dominate the category. View Original Article Dept. Adult Bev Dept. Beverage Consumers bevindustry.com Member since November 30, 2020 Loading + Follow Following Beverage Industry covers the entire $275 billion North American beverage marketplace in the market’s only feature tabloid. With 34,001 circulation, Beverage […]
< 1 min read
0
  1. CPG: Food & Bev

PepsiCo Beverages North America, Frito-Lay announce water replenishment projects

PepsiCo Beverages North America (PBNA) and Frito-Lay North America (FLNA) announced a commitment of $3.3 million in funds toward water replenishment projects across North America. These projects aim to advance Purchase, N.Y.-based PepsiCo’s effort to become Net Water Positive by 2030. View Original Article Predictions and Forecasts PepsiCo bevindustry.com Member since November 30, 2020 Loading […]
< 1 min read
0
  1. Shopper & Customer

Consumers interest in functional beverages spans across globe

As few subjects are more emotive than personal health, functional beverages are witnessing explosive growth, as more and more consumers look to drinks that support their well-being. View Original Article Consumers Health & Wellness bevindustry.com Member since November 30, 2020 Loading + Follow Following Beverage Industry covers the entire $275 billion North American beverage marketplace […]
< 1 min read
0
  1. CPG: Adult Beverage

Molson Coors Beverage Co. acquires Blue Run Spirits

Molson Coors Beverage Co., Chicago, has reached an agreement to acquire Georgetown, Ky.-based Blue Run Spirits, an award-winning producer of finely crafted bourbon and rye whiskies. The deal represents another step in Molson Coors’ evolution as a total beverage company while providing Blue Run with resources to continue its growth. As its first spirits acquisition, the […]
< 1 min read
0
  1. CPG: Adult Beverage

Budweiser unveils 2022 Limited-Edition Holiday Cans

Budweiser unveiled its 2022 Limited-Edition Holiday Cans. The design of this year’s cans feature warm, traditional seasonal colors and the beloved Budweiser Clydesdales, the company says. View Original Article Holiday & Events CPG: Adult Beverage bevindustry.com Member since November 30, 2020 Loading + Follow Following Beverage Industry covers the entire $275 billion North American beverage […]
< 1 min read
0
  1. Uncategorized

New ingredients address in-demand trends

The needs for active women and clean label helped prompt the creation of the latest ingredients. Additionally, ingredient suppliers announce facility plans. View Original Article bevindustry.com Member since November 30, 2020 Loading + Follow Following Beverage Industry covers the entire $275 billion North American beverage marketplace in the market’s only feature tabloid. With 34,001 circulation, […]
< 1 min read
0
  1. CPG: Adult Beverage

Molson Coors’ Happy Thursday

Molson Coors announced the introduction of Happy Thursday, a new line of bubble-free, spiked refreshers — a brand co-created with members of the 21 and up Gen Z community.  View Original Article Consumers CPG: Adult Beverage bevindustry.com Member since November 30, 2020 Loading + Follow Following Beverage Industry covers the entire $275 billion North American […]
< 1 min read
0
  1. Merchandising

Simply brand to debut Mixology assortment

Simply, a brand of Atlanta-based The Coca-Cola Co., will expand its portfolio with the brand’s first-of-its-kind mixology assortment: Simply Mixology. Simply Mixology will be available in three flavor ― Strawberry Guava Mojito, Lime Margarita and Peach Sour ― which were carefully selected based on consumer and industry trends. View Original Article Merchandising Consumers Coca Cola bevindustry.com […]
< 1 min read
0
  1. CPG: Food & Bev

Gatorade enters bottled water category

Gatorade, a brand of PepsiCo, Purchase, N.Y., announced it will enter the bottled water category with the introduction of Gatorade Water, the brands’ first unflavored water, set to hit shelves in Q1 2024. View Original Article PepsiCo Dept. Beverage Predictions and Forecasts bevindustry.com Member since November 30, 2020 Loading + Follow Following Beverage Industry covers […]
< 1 min read
0
  1. ESG

SodaStream announces 5 billion single-use bottles saved in 2022

In honor of Earth Day 2023, SodaStream, a brand of Purchase, N.Y.-based PepsiCo, is announcing the successful elimination of 5 billion single-use plastic bottles (sized 0.5 liters) in 2022 with the help of its consumers around the world, it says.  View Original Article Consumers Editor's Choice Holiday & Events PepsiCo Sustainability bevindustry.com Member since November […]
< 1 min read
0
  1. ESG

BlueTriton, Teads launch industry-leading sustainability initiative

Stamford, Conn.-based BlueTriton Brands announced teaming up with New York-based Teads, a global media platform, to launch a first-to-market sustainability initiative that will reduce the carbon impact of BlueTriton’s digital advertising practices. View Original Article Sustainability bevindustry.com Member since November 30, 2020 Loading + Follow Following Beverage Industry covers the entire $275 billion North American […]
< 1 min read
0
  1. Department: Beverage

Juice consumers juggle sugar content, health benefits

A multi-billion dollar market, juice and juice drinks are a staple in American homes. However, as the products’ sugar content continue to be scrutinized beverage-makers look for ways to entice thirsty consumers. View Original Article Consumers Health & Wellness Dept. Beverage bevindustry.com Member since November 30, 2020 Loading + Follow Following Beverage Industry covers the […]
< 1 min read
0
  1. Department: Adult Beverage

Keurig Dr Pepper invests in Athletic Brewing

Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, announced a minority stake in Athletic Brewing Co., a leading non-alcohol craft beer maker. The transaction represents KDP’s latest move into rapidly emerging beverage categories, following its acquisition of non-alcohol ready-to-drink cocktail brand Atypique.   View Original Article Dept. Adult Bev Dept. Beverage Acquisition CPG: […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi upgrades Pepsi Zero Sugar recipe

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced a new and improved Pepsi Zero Sugar. The company also is giving consumers the opportunity to redeem up to 10 million free Pepsi Zero Sugars starting during the NFL Playoffs through the Super Bowl.  View Original Article Consumers Holiday & Events PepsiCo bevindustry.com Member since November 30, […]
< 1 min read
0
Next