Department: Adult Beverage

Articles on adult beverage

  1. Department: Adult Beverage

Community Alcohol Partnerships to work with local retailers

A national initiative designed to tackle under-age drinking is being rolled out in a second Thanet town. A network of around 360 Community Alcohol Partnerships (CAPs) across the country – including one in Broadstairs – have proven track records of reducing alcohol harm in children… This story continues at Community Alcohol Partnerships to work with […]
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  1. Department: Adult Beverage

Shops closed after ‘Operation Reclaim’ raids in Nottinghamshire

Two Nottinghamshire shops have been closed after officers discovered large quantities of illegal tobacco in ‘Operation Reclaim’ raids. Nottinghamshire Police supported Trading Standards officers to carry out enforcement operations at Sherwood Booze, in Mansfield Road, Sherwood, and Vape Zone in Upper Parliament Street, in Nottingham city… This story continues at Shops closed after ‘Operation Reclaim’ raids […]
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  1. Department: Adult Beverage

Amazon Now expands to dozens of cities across the US including Houston, Seattle, Atlanta, Denver and Orlando

Amazon has announced the roll-out of its on demand delivery service Amazon Now to dozens of cities and millions of customers across the US. The offering, which provides thousands of fresh groceries, everyday household essentials, and locally relevant items in about 30 minutes or less, is now widely available in Atlanta, Dallas-Fort Worth, Philadelphia, and […]
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  1. Department: Adult Beverage

Hooch Cherry expands its reach

Hooch is tapping into RTD growth with Co-op listing as category momentum builds. The listing follows a successful Tesco rollout this April, which saw both Hooch Cherry and Hooch Lemon land on shelves nationwide, signaling growing retailer confidence in the brand’s performance and appeal. The… This story continues at Hooch Cherry expands its reach Or […]
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  1. Department: Adult Beverage

Eldorado Tonic Wine launches biggest campaign to date

Eldorado Tonic Wine is launching its biggest marketing campaign in four years as the brand gears up for the FIFA World Cup with a new limited-edition £8.99 price-marked 70cl pack and a nationwide promotional push. The campaign, built around the slogan “No LD, No Party”,… This story continues at Eldorado Tonic Wine launches biggest campaign […]
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  1. Department: Adult Beverage

Food Delivery Is No Longer a Feature—It’s a Standalone Retail Channel

  The evidence is no longer anecdotal. Food delivery has evolved into a fully distinct retail channel—complete with its own economics, shopper behavior patterns, merchandising strategies, and competitive dynamics. Treating it as merely an “extension” of restaurants or grocery stores is strategically outdated according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. […]
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  1. Department: Adult Beverage

Purpose-Driven Growth with MadTree Brewing’s John FitzGerald

The CPG Guys are joined in this episode by John FitzGerald, Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven to craft great beer – but more importantly – build a business dedicated to doing good, MadTree protects […]
2 min read
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  1. Department: Adult Beverage

Heineken UK launches ‘The Really Good Cider’ campaign  

Heineken UK has launched ‘The Really Good Cider’ campaign for its Inch’s Cider brand. At the heart of the campaign is a new TV ad telling the story of the apple from pip to sip with the film ‘Story on a pint glass’. Max Wainwright,… This story continues at Heineken UK launches ‘The Really Good […]
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  1. Department: Adult Beverage

Join Greg Brockman, Aravind Srinivas, Aaron Levie, and More at Big Technology’s AI Summit

Hi Everyone! I’m thrilled to announce the first ever Big Technology AI Summit, taking place in San Francisco on June 18, 2026. It’ll be a day of high-profile, news-making interviews with the top leaders in AI at The Commonwealth Club, followed by a wine reception on the roof. We’re going to have a top-tier set […]
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  1. Department: Adult Beverage

ASA upholds complaints against Bargain Booze Valentine’s Day advert

The Advertising Standards Authority (ASA) upheld complaints against a Bargain Booze Valentine’s Day social media advert that featured the slogan: ‘Why have romance when you can have rum?’ The paid-for Facebook ad, appearing in February 2026 promoted Valentine’s Day rum offers as a substitute for… This story continues at ASA upholds complaints against Bargain Booze […]
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  1. Department: Adult Beverage

House of Rum presents Diablo Spiced

House of Rum has unveiled a new rum – Diablo Spiced – that aims to appeal to the mainstream market. Targeting both the on and off-trade including the wholesale and independent retail sectors, the light bodied and golden tone Diablo Spiced comes in a “striking shiny red” 50cl bottle with an RRP of £24.99. David… This story continues at House of Rum presents Diablo Spiced […]
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  1. Department: Adult Beverage

I heart wines unveils summer activations

I heart wines aims to strengthen its connection with Gen-Z this summer by launching a nationwide ‘I heart kinda Summer’ experiential campaign. Kicking off on Tuesday 5th May at the University of Liverpool, I heart’s TukTuk will tour key university campuses across the UK, combining… This story continues at I heart wines unveils summer activations […]
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  1. Department: Adult Beverage

The new vaping licensing regime – lessons to be learned from alcohol licensing | Viewpoint: Graeme Cushion

The Tobacco and Vapes Bill has now received Royal Assent and become the Tobacco and Vapes Act 2026. Whilst we now know that the new vape licensing regime will be introduced, the detailed regulations are yet to be published. We are led to believe that… This story continues at The new vaping licensing regime – […]
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  1. Department: Adult Beverage

OffBeat:  43 & Counting

Nothing to offer this week in terms of a new movie, TV show, book or wine to suggest. Been busy. I am looking forward to tomorrow, though.  Mrs. Content Guy and I will be celebrating our 43rd wedding anniversary. It’s been a long run, though not long enough and not over yet.  (Assuming she continues […]
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  1. Department: Adult Beverage

Asahi new Official Beer Partner and Supplier at Lord’s

Marylebone Cricket Club (MMC) has announced Asahi UK as its new Official Beer Partner and Supplier at Lord’s. Peroni Nastro Azzurro will feature in all areas at Lord’s, alongside new Fuller’s London Pride Lager, Meantime Craft Beer and outstanding Amber Ale, Fuller’s London Pride. Robert… This story continues at Asahi new Official Beer Partner and […]
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  1. Department: Adult Beverage

Beverage Brand Osia is Elevating Moods – and Retail Sales – with RangeMe

The beverage industry is currently witnessing a paradigm shift. As wellness and longevity move from the periphery to the mainstream, the “sober-curious” movement has evolved into a full-scale demand for functional, sophisticated, non-alcoholic alternatives. No longer satisfied with sugary drinks or uninspired club sodas, modern consumers are seeking beverages that do more than just quench […]
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  1. Department: Adult Beverage

Grocerant Guru® Insight Report: Follow the Food Dollar—Who’s Spending, How Much, and Where It’s Going Next

The food economy is undergoing a measurable reallocation of spend, not a philosophical shift. According to behavioral modeling and occasion-mapping work from The Culinary Edge, consumers are reallocating dollars dynamically across channels based on time, price, and perceived value. The result: a fluid, multi-channel food ecosystem where occasion—not outlet—dictates spend. The Redistribution of Food Spend […]
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  1. Department: Adult Beverage

Barefoot unveils new packaging and on-pack promotion

The Californian wine brand Barefoot has unveiled a new design and it’s launch will be supported by a nationwide on‑pack promotion. The refreshed labels place Barefoot’s footprint front and centre with a “more contemporary, colourful design that delivers stronger shelf impact and instant brand recognition”.… This story continues at Barefoot unveils new packaging and on-pack […]
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  1. Department: Adult Beverage

Closing the CPG Gender Gap with The Female Quotient’s Shelley Zalis

The CPG Guys are joined in this episode by Shelley Zalis, Founder & CEO of The Female Quotient. Founded in 2007, The Female Quotient (The FQ) is an equality services company that provides thought leadership platforms for women and develops solutions for organizations committed to closing the gender gap in the workplace.  Co-Hosting this episode […]
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  1. Department: Adult Beverage

The Grocerant Guru® Perspective: Messaging Is the New Menu

  When Datassential released its 2026 Datassential 500 Awards, it did more than rank restaurant chains—it exposed how modern food marketing, not just food quality, is driving traffic, loyalty, and share of stomach. Datassential’s analysis spans more than 18,000 U.S. chains and integrates consumer sentiment, menu innovation, LTO (limited-time offer) performance, and unit growth. But […]
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  1. Department: Adult Beverage

OffBeat:  “The Pitt.”  And Loving A “Walking Fool”

I love “The Pitt.” Just finished watching the final episode of season two this week, which I think I can say – without spoiling anything – ended in a way that I found to be unexpected and remarkably quiet.  Especially since this is a series (on HBO Max) that thrives on constant motion and high-stakes […]
2 min read
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  1. Department: Adult Beverage

Aperol debuts ready-to-drink canned format

Campari Group is bringing its flagship aperitif brand, Aperol, into the ready-to-drink (RTD) category for the first time, with the launch of Aperol Spritz to Go. The canned format is designed to drive incremental value by attracting both existing brand loyalists and new-to-category shoppers, including… This story continues at Aperol debuts ready-to-drink canned format Or […]
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  1. Department: Adult Beverage

Disaronno unveils ‘Dolce Side of Life’ campaign

Italian liqueur brand Disaronno has unveiled its new marketing campaign called “Dolce Side of Life” as it looks to accelerate growth in the UK and engage a new generation of drinkers. Rolling out in 2026 with “significant” media investment, the campaign is designed to “reframe… This story continues at Disaronno unveils ‘Dolce Side of Life’ […]
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  1. Department: Adult Beverage

Molson Coors launches Madrí Excepcional Limón

Molson Coors Beverage Company is tapping into the popularity of fruit beers with the launch of Madrí Excepcional Limón, a new flavoured lager arriving exclusively in Tesco, Booker and One Stop stores. Launching this month (April) in 4x440ml can multi-packs at 3.4% ABV, the brand’s… This story continues at Molson Coors launches Madrí Excepcional Limón […]
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  1. Department: Adult Beverage

El Jimador Tequila enters UK RTD market with Lime & Mango Sparkling Margaritas

Premium tequila brand el Jimador is launching a Sparkling Margarita RTD cocktail range, infusing citrus and tropical flavours into the canned drinks. The 250ml RTD cans are launching this month (April) in both the on- and off-trade. Both varieties deliver an ABV of 6.5%. Available… This story continues at El Jimador Tequila enters UK RTD […]
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  1. Department: Adult Beverage

From Pikachu to Fajitas: What Pokémon Teaches Food Brands About Staying Relevant

  In a world where consumer attention is fragmented across screens, platforms, and experiences, relevance is the ultimate currency. Few brands have mastered long-term relevance like Pokémon. What began as a simple handheld video game has evolved into a multi-generational, multi-platform ecosystem that continues to engage billions of consumers globally. For foodservice professionals—and increasingly, for […]
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  1. Department: Adult Beverage

Walmart to Expand Digital Shelf Labels Chainwide

Walmart will deploy digital shelf labels (DSLs) chainwide this year, doubling the approximately 2,300 U.S. locations currently using the technology (Walmart U.S. operates more than 4,600 stores). With more than 120,000 items in a typical Walmart store, managing price changes manually requires significant associate hours. Additionally, these DSLs are equipped with LED lights that make […]
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