1. Partnerships & Alt Profit

Smirnoff flips a coin for free cocktails as NFL season kicks off

Written by Posted on Less than 0 min read

Along with a giveaway, the campaign features ads tailored to the marketer’s team partners that reference the sport’s myriad superstitions.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG: Food & Bev

PepsiCo’s Starry spotlights music and sports in new campaign

Starry is trying to capitalize on the hype of a Super Bowl ad and the NBA All-Star Game to gain market share. View Original Article Holiday & Events PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Trends & External Forces

What this year’s World Cup says about marketing amid political strife

The FIFA World Cup, which ends Sunday, has proven challenging for sponsors as the event finds itself surrounded by controversy.  View Original Article Government MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Holiday & Events

Meta spotlights how AI investments are paying off for advertisers

Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said. View Original Article AI Dept. HBC Executives Technology & Innovation Holiday & Events Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. ESG

H&M centers on sustainability for Roblox activation

The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards. View Original Article Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics […]
< 1 min read
0
  1. Department: Beverage

Miller Lite’s QR code jerseys turn 1K Super Bowl viewers into beer ads

Foregoing a big game spot, the brand is tasking 1,000 QR-code wearing fans to embark on beer runs on game day to help dole out money.  View Original Article Dept. Adult Bev Dept. Beverage Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Shopper & Customer

Diageo outlines 5 key consumer trends for 2024, including neo-hedonism

The spirit brand’s new report was developed using a proprietary research tool and underscores the need for brands to remain nimble.  View Original Article Consumers Technology & Innovation Trends: Consumer Predictions and Forecasts CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Beverage

Why IPG is betting quantum computing can reduce agency complexity

The group has already begun experimenting with models for clients such as Coca-Cola and Verizon as part of a new partnership with D-Wave Quantum. View Original Article Coca Cola Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Data & Insights

CMOs gain business savvy and confidence of CEOs, survey finds

Nearly half of CEOs regard their marketing department as being “best in class,” up from 20% in 2021. View Original Article Thick Data MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Uncategorized

Campaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’

Members of NSYNC, New Kids on the Block, Boyz II Men and 98 Degrees came together to “Make It Right” for the AAA insurance brand. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Trends & External Forces

Brand trust erodes as inflation continues, report finds

The number of consumers blaming corporate greed as the cause of inflation rose 8% from a year ago, according to Horizon Media’s Catalyst. View Original Article Consumers Economy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Beverage

How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more

“A Recipe for Magic” was cited as an example of how Coke linked its brand to consumption occasions en route to 11% organic revenue growth in Q2. View Original Article Dept. Natural / Organic Consumers Health & Wellness Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Holiday & Events

Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad

New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the “SNL” alum. View Original Article Marketing: In Store Marketing: Social Media Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Trends & External Forces

The new B2B landscape: a guide to connecting with B2B buyers

Shopping habits have changed across both the B2B and B2C landscape. Learn the three key themes to drive consideration, foster engagement and deliver business results in this new shopping landscape. View Original Article Trends: Shopping Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Pizza Hut celebrates delivery drivers with QR code doormat and free pizza

Delivery drivers who see the Reverse Delivery doormat displayed on a doorstep can scan the QR code to receive a courtesy pizza. View Original Article Delivery Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Uncategorized

Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad

Instead of the usual spec-focused spot, BBH USA parodied the creative process to promote the ​​Galaxy Tab S9 Series. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. CPG: Food & Bev

Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University

A campaign around a fictitious university — “FU” for short — includes online courses, merch and scholarship funds. View Original Article PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Channel: Mass

Walmart’s ad growth playbook involves winning more non-endemic brands

Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers. View Original Article Restaurants Dept. Nonfood Walmart Results & Investment Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Uncategorized

An industry in motion: the greatest forces shaping marketing in 2022

After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

Jameson campaign dubs all easy-going adventurers part of the family

Ogilvy’s first global work for the brand, “Must be a Jameson,” is narrated by actor Cillian Murphy and depicts folks who aren’t easily fazed by life’s hiccups.  View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next