1. Department: Beverage

Miller Lite’s QR code jerseys turn 1K Super Bowl viewers into beer ads

Written by Posted on Less than 0 min read

Foregoing a big game spot, the brand is tasking 1,000 QR-code wearing fans to embark on beer runs on game day to help dole out money. 

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Technology & Innovation

Klarna overhauls mobile app with AI-powered shopping feed

Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform. View Original Article Technology & Innovation Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. CPG & FMCG

Unilever’s chief digital and commercial officer Conny Braams departs

The executive spent more than 30 years at the CPG giant and has served as its top marketer since the start of 2020. View Original Article Executives Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Department: Beverage

Guinness rewards epic toasts this St. Patrick’s Day

The beer brand will reward 100 of the best video toasts with $10,000 each and kick off in-person activations in several major cities Dive Brief: This St. Patrick’s Day, Guinness turns toasts into a video competition as part of a month-long campaign that includes in-person activations in several major cities as well as a TV […]
< 1 min read
0
  1. Retail Ecosystem

American Eagle bets on QR codes for OMJeans NYC takeover

A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z. View Original Article Holiday & Events Pop Ups Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department & Category

DraftKings, Tums team for food-focused Super Bowl betting game

Tums Prop Bites allows consumers to place a free bet on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize.  View Original Article Dept. Grocery Consumers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Uncategorized

E.l.f. Cosmetics launches ‘your best e.l.f’ experience on Apple Vision Pro

The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Uncategorized

Klarna jumps back to Y2K with help from Paris Hilton

A campaign developed with Hilton’s 11:11 Media reinvents her “That’s hot” catchphrase and references trends from the era, like the velour tracksuit.   View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Uncategorized

Los Angeles Rams kicks off live in-venue AR app sponsored by SoFi

The ARound Stadium app, developed by Stagwell, includes a broadcast integration and at-home 3D activations. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such […]
< 1 min read
0
  1. Shopper & Customer

Hellmann’s launches SOS mission to save mayo from extinction

“Save Our Sandwiches” advocates for regenerative farming practices and includes a microsite for consumers to “adopt” a mayo-filled sandwich. View Original Article Dept. Fresh Prepared Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Sociable: TikTok explores partnership with Google to drive search traffic

The new experiment has seen some users shown Google search panels within TikTok search results. View Original Article Marketing: Social Media Partnerships Store Location Google TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Is Twitter’s rebrand to X a nail in the coffin or a necessary change?

The pivot could wipe out billions in brand value and further alienate advertisers during a period of heightened competition from apps like Threads. View Original Article Editor's Choice Marketing: Social Media Competition Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Technology & Innovation

Estée Lauder bets generative AI can keep pace with shifting consumer tastes

The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D. View Original Article TikTok AI Marketing: Social Media Consumers Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Food

Lean Cuisine lights up freezer aisle with Regina Hall for first campaign in 4 years

Made with VML New York, the effort marks a substantial increase in marketing investment for the Nestlé-owned brand. View Original Article Results & Investment Owned Brands (Private Label) Nestle MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Department: Consumer Durables

NFL expands Fortnite presence with sponsor Visa

The NFL Zone will be a persistent presence featuring mini-games, virtual tailgating experiences and content from creators.  View Original Article Dept. Nonfood Dept. Toys & Games MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Technology & Innovation

Yves Saint Laurent Beauty ties Web3 to online shopping experience

All revenue generated by NFT sales will be donated to partners of the Abuse is Not Love program, which fights against intimate partner violence. View Original Article Dept. HBC Partnerships Crypto NFT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Technology & Innovation

WPP and Google partner to integrate martech and gen AI tools

The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies. View Original Article Google Agencies AI Partnerships Technology & Innovation Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Data & Insights

GoDaddy introduces generative AI tool for small businesses

The new Airo tool generates domain names, websites, social campaigns and more and is being introduced through a multichannel marketing campaign. View Original Article ESG and CSR AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Uncategorized

Hyundai rides with Disney for branded Ioniq 5

The electric SUV was unveiled during a Disney-centric broadcast of “Dancing with the Stars” in honor of the entertainment giant’s 100th anniversary. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Associates & Employees

Chipotle takes Gen Z behind the scenes to recruit new employees

The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation. View Original Article Associates Marketing: Social Media Consumers Restaurants ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Partnerships & Alt Profit

Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers

The multi-year partnership includes original content, consumer products, esports integrations and digital goods in the Web3 space. View Original Article Consumers Crypto Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
Next