1. Media & Marketing

NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO

Written by Posted on Less than 0 min read

A star in the marketing world, the ad sales chief is leaving in the thick of upfronts season, with NBCUniversal’s presentation scheduled for May 15.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Corporate Strategy

Ocean Spray reveals first major brand overhaul in 20-plus years

The 95-year-old cranberry co-op teamed with creative studio Stone Strategy & Design to highlight a “wildly uncommon” approach to culture and creativity. View Original Article Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Trends & External Forces

Ad spending forecast to grow 6% in 2023 as digital priorities shift

Budget shifts within digital marketing could have a bigger impact than the ongoing move away from offline channels, per Winterberry Group research. View Original Article Technology & Innovation Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Corporate Strategy

TGI Fridays promotes CMO to CEO

Brandon Coleman III takes the reins as the chain experiments with virtual brands, a new loyalty structure and major menu overhaul in a growth push.  View Original Article Executives Marketing: Loyalty & Subscription KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Corporate Strategy

DirecTV succeeds with Brian Cox as ‘Overly Direct Spokesperson’

The actor channels his acerbic “Succession” character for the brand’s new “Entertainment Without Compromise” strategy platform. View Original Article Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Media & Marketing

Meow Mix embraces ‘90s boy bands in latest entry to long-running campaign

A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet. View Original Article Dept. Pet TikTok Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

PMG sharpens CTV, OTT expertise with Camelot acquisition

The deal provides PMG with “advanced expertise” in key areas like CTV and follows Camelot’s recent measurement partnership with iSpot.tv. View Original Article Partnerships Acquisition Streaming Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Agencies & Vendors

Gartner: Upping marketing spend during disruptive periods can drive profits

Nearly all surveyed marketers have adjusted their budgets to meet the current economic environment, but only 21% follow disruption contingency plans.  View Original Article Economy Insight Providers Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Adult Beverage

Budweiser resurfaces #BringHomeTheBud for Women’s World Cup

The campaign, which first debuted for last year’s FIFA World Cup, includes a film and the return of the brand’s celebratory crates of beer. View Original Article Dept. Beverage CPG: Adult Beverage Dept. Adult Bev MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Food

Heinz jumps on Taylor Swift’s ‘seemingly ranch’ moment with new condiment

To capitalize on a viral moment around Taylor Swift’s visit to see Travis Kelce play football, the brand came up with a new sauce in less than 24 hours. View Original Article KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

Lay’s time-loop ads inspired by ‘Groundhog Day’ take over ABC

Spots appearing 75 times on Feb. 2 star Stephen Tobolowsky, who plays Ned in the comedy classic, as he repeatedly goes through the checkout line. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Haribo fills social feeds with only happy news

“Good News Goldbears” will dish out positive videos on Instagram and Facebook to help insulate readers from the effects of negative news. View Original Article Marketing: Social Media Meta (Facebook) ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

6 campaigns that broke through the creative rut of H1 2023

Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment. View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Department: Consumer Durables

Ad budgets for games are growing for 40% of marketers, per IAB report

In-game ad spending is expected to grow from $8.53 billion in 2024 to $11.49 billion by 2027 as the space remains a top area of interest for marketers. View Original Article Dept. Nonfood Predictions and Forecasts Dept. Toys & Games MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Retailer Media

Saks seeks to carve out luxury niche in retail media with network launch

Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn. View Original Article Weather Results & Investment Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food & Bev

Doritos’ first global brand platform revolves around self-expression

“For the Bold in Everyone” looks to drive relevance with new generations by encouraging consumers to rethink personal biases and embrace their passions. View Original Article Consumers PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

TikTok remains top social app for teens despite drop in favorability, study finds

Piper Sandler’s latest Taking Stocks With Teens report again found the Byte Dance app most highly regarded, followed by Snap and Instagram. View Original Article ESG and CSR Marketing: Social Media Meta (Facebook) TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Holiday & Events

Mtn Dew fan favorite Baja Blast sets Super Bowl debut for 20th anniversary

The former Taco Bell exclusive will be made available at nationwide retail for a full year for the first time as part of the “Bajaversary” marketing blitz.   View Original Article Restaurants Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Instacart earns MRC accreditation as retail media competition heats up

The Media Ratings Council has granted accreditation for the company’s impression, click and viewability metrics across several ad formats. View Original Article Instacart Marketing: Retail Media Marketing: UGC Competition Editor's Choice Delivery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Channel: Mass

Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem

Dive Brief: Walmart Connect, the U.S. advertising division of the big-box store, grew 40% year-on-year in the company’s fiscal third quarter, according to an earnings statement. Ad sales growth at the global level increased by more than 30%, with India-based Flipkart Ads another area of strength. On a call discussing the results with analysts, executives emphasized e-commerce […]
2 min read
0
4
  1. CPG: Beverage

What Coca-Cola’s generative AI experiments mean for the brand’s future

Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence. View Original Article Predictions and Forecasts Coca Cola Editor's Choice AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
Next