1. CPG: Food & Bev

Doritos’ first global brand platform revolves around self-expression

Written by Posted on Less than 0 min read

“For the Bold in Everyone” looks to drive relevance with new generations by encouraging consumers to rethink personal biases and embrace their passions.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. ESG

Rockstar Energy pushes scientific claim with campaign, brand refresh

“You Can Own Any Moment” is informed by a study that found the brand’s proprietary formulas delivered mind-body energy for up to 5 hours. View Original Article Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Merchandising

Corona, Tripadvisor team for beer-fueled digital travel hub

The Corona Global Hub offers Corona-curated itineraries, traveler insights and discounts, and also includes regional partnerships with travel influencers. View Original Article Dept. Adult Bev Dept. Beverage Marketing: Trade Pricing & Promotions Partnerships Data & Insights MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Why JCPenney’s loyalty program is the next step in its $1B turnaround plan

Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves. View Original Article Data & Insights Executives Marketing: Loyalty & Subscription Consumers Shoppers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Retail Ecosystem

American Eagle bets on QR codes for OMJeans NYC takeover

A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z. View Original Article Consumers Holiday & Events Pop Ups MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Uncategorized

Miller64 rebrands to Miller Extra Light as focus shifts away from calories

The positioning will be supported by 2.5 times the amount of media support the brand has had in the past four years combined. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Technology & Innovation

NBCU unveils AI-fueled tech to streamline cross-platform ad planning

One Platform Total Audience leverages machine learning and predictive analytics to produce a single media plan across linear and streaming channels. View Original Article Strategy Marketing: Digital Media Technology & Innovation Streaming AI Data & Insights Dept. Fresh Dept. Perimeter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Media & Marketing

Twitter’s ad revenue continues decline under Musk

A new internal report shows that Twitter’s ad intake has continued to slide since March, the New York Times reported. View Original Article Marketing: Social Media Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Sociable: What comes next for TikTok following approval of US sell-off bill?

TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership. View Original Article Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Channel: Restaurants

Dunkin’s latest campaign with Ben Affleck could be headed to Super Bowl

In a spot that aired during the Grammys, the brand ambassador ponders a career as a pop star in a nod to his dour appearance at the ceremony last year. View Original Article Holiday & Events Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Media & Marketing

Sociable: Will chaos at OpenAI benefit social media’s AI projects?

With the dust still yet to settle, many are now wondering what comes next for the AI field. View Original Article AI Marketing: Social Media Technology & Innovation ESG and CSR ChatGPT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

How Walmart’s shoppable rom-com bridges holiday content, commerce

Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White. View Original Article Executives Holiday & Events Marketing: Broadcast Marketing: Social Media Merchandising TikTok Walmart MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Media & Marketing

Google starts testing generative AI in search, ads included

Ad placements will come with a “Sponsored” label similar to conventional search as the AI arms race kicks into high gear. View Original Article Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Finance

Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings

The streamer saw revenue grow 3% to $8.2 billion in Q2 2023 on the strength of its paid sharing rollout, not its nascent ad-supported tier. View Original Article Results & Investment Streaming Editor's Choice MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

How Gorton’s Seafood is using TikTok for a product launch

The brand recruited an eight-person team of influencers to create ongoing exclusive content as part of its push toward younger audiences.  View Original Article Marketing: Social Media TikTok Dept. Fresh MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Holiday & Events

Miller Lite taps into the holidays with Tree Keg Stand

The light beer is looking to maintain the momentum from a strong third quarter with a slew of holiday novelty products. View Original Article Dept. Adult Bev Dept. Beverage Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Trends & External Forces

Planet Fitness busts gym barriers with help from Megan Thee Stallion

A new campaign builds off the momentum from the rapper’s performance on the Planet Fitness stage in Times Square on New Year’s Eve. View Original Article Sustainability Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Adult Beverage

Budweiser resurfaces #BringHomeTheBud for Women’s World Cup

The campaign, which first debuted for last year’s FIFA World Cup, includes a film and the return of the brand’s celebratory crates of beer. View Original Article Dept. Beverage CPG: Adult Beverage Dept. Adult Bev MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Technology & Innovation

Walmart winds down Roblox play as metaverse lands in privacy crosshairs

The retailer claims the decision was planned, while watchdog groups have ramped up pressure on such efforts over concerns they serve as stealth marketing to kids. View Original Article Walmart Metaverse Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Operations & Supply Chain

Acura’s anime racing series returns with new episodes

“Chiaki’s Journey,” which has been viewed nearly 275 million times, is back with a second season, this time showcasing the 2024 Integra Type S. View Original Article Predictions and Forecasts Returns MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Google loses in local search to Instagram, TikTok among Gen Z

Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found. View Original Article Marketing: Social Media Consumers Google TikTok Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
Next