1. Trends & External Forces

Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer

Written by Posted on Less than 0 min read

The L’Oréal skincare brand is playing off genre tropes and double entendres in its influencer-backed “The One Under the Sun” campaign.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG: Beverage

Coke links with League of Legends developer on latest flavor experiment

A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes.  View Original Article Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays

The button features five empowering affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Technology & Innovation

WPP feels pinch of tech pullback as AI strategy comes into focus

The key U.S. market had a battering close to the year, with like-for-like organic revenue dropping 4.5% in the region. View Original Article Strategy Technology & Innovation Health & Wellness Agencies AI Dept. Natural / Organic MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

Kraft cooks up brand refresh, creative platform for unified sauce line

The Kraft Sauces brand is tied to a “It’s not art. It’s Kraft.” creative platform that includes a playful content series across TikTok, YouTube and Instagram. View Original Article Marketing: Social Media TikTok Meta (Facebook) KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Warner Bros. Discovery rebrands streaming service as Max

The combined streaming platform offers a broad content offering and includes ad-lite and ad-free tiers. View Original Article Marketing: Digital Media Pricing & Promotions Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Reading between the lines of YouTube’s best-performing ads for 2022

An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year. View Original Article Marketing: Social Media Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Nonfood

Privacy tools fall short: Here’s what the numbers say

An increase in violations, lawsuits and fines highlights how important it is for marketers to stay up to date on regulatory developments. View Original Article Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl

Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad. View Original Article Marketing: Social Media Holiday & Events ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Department: Food

Campaign Trail: How Johnnie Walker centers women’s empowerment in brand creative

As whiskey’s consumer base widens, the brand partnered with comedian Lilly Singh to write and produce a series of videos around women’s rights.  View Original Article Dept. Adult Bev Dept. Fresh Dept. Perimeter Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon embraces the joy of friendship for global holiday campaign

“Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.” View Original Article Amazon Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Department: Food

Natural Light, Sperry turn boat shoes into sea-ready beer holders

Consumers can comment on the beer brand’s Instagram for the chance to have their old shoes upcycled into the “Brewzie.” View Original Article Dept. Beverage Dept. Natural / Organic Marketing: Social Media Consumers Dept. Apparel Meta (Facebook) Dept. Adult Bev MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Holiday & Events

Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad

New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the “SNL” alum. View Original Article Marketing: In Store Marketing: Social Media Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Corporate Strategy

Peloton CMO jumps to Verizon after less than a year in role

As top marketer, Leslie Berland will have a wide remit and “usher in a new chapter” for the telecom’s brand, CEO Hans Vestberg said. View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Addressable TV stakeholders form trade organization as ad spend grows

Forty percent of TV advertisers expect to spend more on addressable advertising in 2024 compared to 2023, according to new research. View Original Article Marketing: Broadcast Technology & Innovation Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Amazon brings greater precision, interactivity to football streaming ads

“Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee. View Original Article Amazon Marketing: Digital Media Partnerships Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Technology & Innovation

Apple boosts services pitch with savings account, AR/VR headset perks

The tech giant now offers additional incentives to use its Apple Card and is building a slew of apps and services for its forthcoming mixed-reality device. View Original Article Pricing & Promotions Technology & Innovation Tech: AR and VR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Technology & Innovation

What marketers can expect as Google rolls out conversational AI in search ads

The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL. View Original Article AI Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Agencies & Vendors

Ethical AI use, product placement become bigger CMO priorities, Gartner says

By 2025, the firm predicts 70% of CMOs will rank accountability for ethical AI marketing a top concern. View Original Article Insight Providers Executives Technology & Innovation Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Partnerships & Alt Profit

Nissan soups up ‘Heisman House’ with Zillow, creator partnerships

The 13th iteration of the automaker’s college football campaign is ramping up digital outreach, with influencer marketing and NFTs factoring in the blitz. View Original Article Marketing: Social Media Partnerships NFT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Sociable: Pinterest’s user growth slows while engagement gains with younger audiences

In Q2, Gen Z was Pinterest’s largest contributor to overall engagement growth and the fastest growing cohort. View Original Article Marketing: Social Media Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
Next