1. Retailer Media

Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution

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Hey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing are not necessarily important for the CEOs and CFOs of big retailers to know. Although the word “advertising” has crept […]

The post Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution appeared first on AdExchanger.

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