AdExchanger's articles Corporate Strategy Dotdash Meredith Looks To AI Partnerships To Protect Its Search Traffic Dotdash Meredith (DDM) sees its OpenAI partnership as an opportunity to participate in an inevitable trend. When it comes to collaborating with generative AI companies, “some [publishers] may go through various stages of resisting that,” said IAC CEO Joey Levin. “But I do expect that others will follow over time.” Levin probably didn’t intend to […] AdExchanger May 8, 2024May 10, 2024 < 1 min read PartnershipsAITechnology & InnovationStore LocationData & InsightsExecutivesChatGPT 0 Saving Bookmark this article Bookmarked Media & Marketing Disney’s Streaming Business Nears Profitability, As Its Bundling Plan Pays Off Disney is on track for its combined streaming offerings to reach profitability by the end of this year. Continued growth will hinge on bundling its streaming properties and its management of sports media. The post Disney’s Streaming Business Nears Profitability, As Its Bundling Plan Pays Off appeared first on AdExchanger. AdExchanger May 7, 2024May 8, 2024 < 1 min read StreamingMarketing: Digital MediaData & InsightsMarketing: Broadcast 0 Saving Bookmark this article Bookmarked Retailer Media Criteo Splits Out Retail Media Revenue For the First Time Criteo has decided to show off its retail media revenue. During its earnings call Thursday morning, the company split out its retail media business for the first time. The retail media unit, which primarily consists of what Criteo calls Commerce Max – a network of placements across retailers and online merchants – earned $50.2 million […] AdExchanger May 2, 2024May 8, 2024 < 1 min read Marketing: Retail MediaData & InsightsResults & Investment 0 Saving Bookmark this article Bookmarked Data & Insights News Orgs Are Done Begging For Ad Dollars Brand safety tech is blocking the news – and publishers are fed up. But imploring advertisers to support the news for high-minded reasons like preserving democracy and access to information for all isn’t stopping blocklists from proliferating. And as a result, news organizations pay the price for the lack of ad revenue. Last year, newsrooms […] AdExchanger May 1, 2024May 1, 2024 < 1 min read Data & InsightsTechnology & Innovation 0 Saving Bookmark this article Bookmarked Media & Marketing Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season. The post Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts appeared first on AdExchanger. AdExchanger April 30, 2024April 30, 2024 < 1 min read Marketing: Digital MediaMarketing: BroadcastData & InsightsStreaming 0 Saving Bookmark this article Bookmarked Media & Marketing Google’s Ad Network Biz Dips, But Search Brings Home The Bacon By next year, Google will have three separate business lines – Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […] AdExchanger April 26, 2024April 29, 2024 < 1 min read GoogleData & InsightsTechnology & InnovationMarketing: Social Media 0 Saving Bookmark this article Bookmarked Media & Marketing Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick, Tock, Tick, Tock … Boom The New York Times homepage dubbed it a “US Foreign Aid Package.” CNBC crammed all the angles into one headline: “Biden signs Israel, Ukraine, TikTok bill into law.” In American politics, the conventional wisdom is that no […] AdExchanger April 25, 2024April 25, 2024 < 1 min read TikTokMarketing: Social MediaData & InsightsGovernment 0 Saving Bookmark this article Bookmarked Media & Marketing Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street. The post Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side […] AdExchanger April 24, 2024April 25, 2024 < 1 min read StreamingMarketing: Digital MediaEconomyData & InsightsResults & InvestmentTarget 0 Saving Bookmark this article Bookmarked Media & Marketing Google Won’t Pull Cookies In 2024 Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger. AdExchanger April 23, 2024April 24, 2024 < 1 min read GooglePredictions and ForecastsData & Insights 0 Saving Bookmark this article Bookmarked Media & Marketing Yahoo Extends Its Identity Solutions To Connected TV Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans. The post Yahoo Extends Its Identity Solutions To Connected TV appeared first on AdExchanger. AdExchanger April 16, 2024April 21, 2024 < 1 min read Marketing: BroadcastStreamingData & Insights 0 Saving Bookmark this article Bookmarked Data & Insights A New Day For Targeting And Analytics Jeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t work out – but now he has a new company called Daypart.AI focused on ad targeting and analytics. Sonne only began bootstrapping his current venture in 2023, having missed the heady days of low interest rates […] AdExchanger April 10, 2024April 24, 2024 < 1 min read Data & InsightsTargetTechnology & InnovationDeliveryAIMarketing: Digital Media 0 Saving Bookmark this article Bookmarked Data & Insights For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs. Privacy Sandbox Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When All The Data’s Not Enough Last week, YouTube CEO Neal Mohan warned OpenAI that ingesting data from public videos to train its AI models would be a terms of service violation. OpenAI fully did this, by the way. The response was mostly […] AdExchanger April 9, 2024April 24, 2024 < 1 min read AITechnology & InnovationData & InsightsChatGPTMarketing: Social MediaExecutives 0 Saving Bookmark this article Bookmarked Loading Load more
Corporate Strategy Dotdash Meredith Looks To AI Partnerships To Protect Its Search Traffic Dotdash Meredith (DDM) sees its OpenAI partnership as an opportunity to participate in an inevitable trend. When it comes to collaborating with generative AI companies, “some [publishers] may go through various stages of resisting that,” said IAC CEO Joey Levin. “But I do expect that others will follow over time.” Levin probably didn’t intend to […] AdExchanger May 8, 2024May 10, 2024 < 1 min read PartnershipsAITechnology & InnovationStore LocationData & InsightsExecutivesChatGPT 0 Saving Bookmark this article Bookmarked
Media & Marketing Disney’s Streaming Business Nears Profitability, As Its Bundling Plan Pays Off Disney is on track for its combined streaming offerings to reach profitability by the end of this year. Continued growth will hinge on bundling its streaming properties and its management of sports media. The post Disney’s Streaming Business Nears Profitability, As Its Bundling Plan Pays Off appeared first on AdExchanger. AdExchanger May 7, 2024May 8, 2024 < 1 min read StreamingMarketing: Digital MediaData & InsightsMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
Retailer Media Criteo Splits Out Retail Media Revenue For the First Time Criteo has decided to show off its retail media revenue. During its earnings call Thursday morning, the company split out its retail media business for the first time. The retail media unit, which primarily consists of what Criteo calls Commerce Max – a network of placements across retailers and online merchants – earned $50.2 million […] AdExchanger May 2, 2024May 8, 2024 < 1 min read Marketing: Retail MediaData & InsightsResults & Investment 0 Saving Bookmark this article Bookmarked
Data & Insights News Orgs Are Done Begging For Ad Dollars Brand safety tech is blocking the news – and publishers are fed up. But imploring advertisers to support the news for high-minded reasons like preserving democracy and access to information for all isn’t stopping blocklists from proliferating. And as a result, news organizations pay the price for the lack of ad revenue. Last year, newsrooms […] AdExchanger May 1, 2024May 1, 2024 < 1 min read Data & InsightsTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Media & Marketing Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season. The post Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts appeared first on AdExchanger. AdExchanger April 30, 2024April 30, 2024 < 1 min read Marketing: Digital MediaMarketing: BroadcastData & InsightsStreaming 0 Saving Bookmark this article Bookmarked
Media & Marketing Google’s Ad Network Biz Dips, But Search Brings Home The Bacon By next year, Google will have three separate business lines – Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […] AdExchanger April 26, 2024April 29, 2024 < 1 min read GoogleData & InsightsTechnology & InnovationMarketing: Social Media 0 Saving Bookmark this article Bookmarked
Media & Marketing Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick, Tock, Tick, Tock … Boom The New York Times homepage dubbed it a “US Foreign Aid Package.” CNBC crammed all the angles into one headline: “Biden signs Israel, Ukraine, TikTok bill into law.” In American politics, the conventional wisdom is that no […] AdExchanger April 25, 2024April 25, 2024 < 1 min read TikTokMarketing: Social MediaData & InsightsGovernment 0 Saving Bookmark this article Bookmarked
Media & Marketing Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street. The post Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side […] AdExchanger April 24, 2024April 25, 2024 < 1 min read StreamingMarketing: Digital MediaEconomyData & InsightsResults & InvestmentTarget 0 Saving Bookmark this article Bookmarked
Media & Marketing Google Won’t Pull Cookies In 2024 Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger. AdExchanger April 23, 2024April 24, 2024 < 1 min read GooglePredictions and ForecastsData & Insights 0 Saving Bookmark this article Bookmarked
Media & Marketing Yahoo Extends Its Identity Solutions To Connected TV Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans. The post Yahoo Extends Its Identity Solutions To Connected TV appeared first on AdExchanger. AdExchanger April 16, 2024April 21, 2024 < 1 min read Marketing: BroadcastStreamingData & Insights 0 Saving Bookmark this article Bookmarked
Data & Insights A New Day For Targeting And Analytics Jeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t work out – but now he has a new company called Daypart.AI focused on ad targeting and analytics. Sonne only began bootstrapping his current venture in 2023, having missed the heady days of low interest rates […] AdExchanger April 10, 2024April 24, 2024 < 1 min read Data & InsightsTargetTechnology & InnovationDeliveryAIMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Data & Insights For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs. Privacy Sandbox Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When All The Data’s Not Enough Last week, YouTube CEO Neal Mohan warned OpenAI that ingesting data from public videos to train its AI models would be a terms of service violation. OpenAI fully did this, by the way. The response was mostly […] AdExchanger April 9, 2024April 24, 2024 < 1 min read AITechnology & InnovationData & InsightsChatGPTMarketing: Social MediaExecutives 0 Saving Bookmark this article Bookmarked