1. Retailer Media

Criteo Splits Out Retail Media Revenue For the First Time

Written by Posted on Less than 0 min read

Criteo has decided to show off its retail media revenue. During its earnings call Thursday morning, the company split out its retail media business for the first time. The retail media unit, which primarily consists of what Criteo calls Commerce Max – a network of placements across retailers and online merchants – earned $50.2 million […]

The post Criteo Splits Out Retail Media Revenue For the First Time appeared first on AdExchanger.

View Original Article
Member since
News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events. https://www.adexchanger.com/
Do you like AdExchanger's articles? Follow on social!

More from AdExchanger

  1. Corporate Finance

The Big Story: MediaMath’s Bankruptcy Fallout

Get the inside baseball on MediaMath’s bankruptcy. Plus,what its demise means for the rest of ad tech. The post The Big Story: MediaMath’s Bankruptcy Fallout appeared first on AdExchanger. View Original Article Data & Insights Technology & Innovation Bankruptcy Podcasts AdExchanger Member since June 28, 2023 Loading + Follow Following News and views on data-driven […]
< 1 min read
0
  1. Media & Marketing

Pinterest Pumps Out More Shoppable Ad Products

Pinterest unveiled several new ad products and ecommerce integrations during its third annual global advertiser summit, Pinterest Presents. The post Pinterest Pumps Out More Shoppable Ad Products appeared first on AdExchanger. View Original Article Data & Insights Marketing: Social Media AdExchanger Member since June 28, 2023 Loading + Follow Following News and views on data-driven […]
< 1 min read
0
  1. Data & Insights

A New Day For Targeting And Analytics

Jeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t work out – but now he has a new company called Daypart.AI focused on ad targeting and analytics. Sonne only began bootstrapping his current venture in 2023, having missed the heady days of low interest rates […]
< 1 min read
0
  1. Data & Insights

SoCal Toyota Dealers Vroom With Interactive Video Ads

The Southern California and San Diego Toyota Dealers Associations took interactive video ads from PadSquad for a test drive, using them in video spots for the 2023 Toyota bZ4X, an The post SoCal Toyota Dealers Vroom With Interactive Video Ads appeared first on AdExchanger. View Original Article Data & Insights Marketing: Broadcast AdExchanger Member since […]
< 1 min read
0
  1. Media & Marketing

Google’s 36% Fee; Wait, Did “No Ads” Mean I Can’t Buy Ads?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite We already knew that Google shells out a heck of a lot for its default iOS search status – and now we know how much. Google pays Apple a 36% (!) cut of the total revenue it makes from searches conducted on […]
< 1 min read
0
  1. Media & Marketing

Publicis Media’s Su Kwon On The “Amplifying” Power Of DOOH

Su Kwon of Publicis Media on where DOOH is today and where it’s going. Kwon will speak at AdExchanger’s Programmatic IO conference Sept. 26–7 in New York. The post Publicis Media’s Su Kwon On The “Amplifying” Power Of DOOH appeared first on AdExchanger. View Original Article Marketing: Digital Media Marketing: OOH Agencies Data & Insights […]
< 1 min read
0
  1. Data & Insights

The Ad Industry Urgently Needs Consistent Privacy Standards

Last week, I had the opportunity to speak at the 2024 IAB Public Policy and Legal Summit in Washington, DC, about the importance of standardization in privacy compliance, discuss the IAB Diligence Platform and hear directly from regulators about what they are looking for. Standardization is an urgent issue for three reasons. Advertising is now […]
< 1 min read
0
  1. Data & Insights

What Is A Data Broker?

The next wave of privacy regulation revolves around data brokers. And while the term “data broker” may have a negative connotation, its legal definition is fairly straightforward. The post What Is A Data Broker? appeared first on AdExchanger. View Original Article Vendors Data & Insights Legal & Criminal Government AdExchanger Member since June 28, 2023 […]
< 1 min read
0
  1. Data & Insights

And So Begins The Beginning Of The End Of Third-Party Cookies In Chrome

New Year’s resolutions were made to be broken. But on Jan. 4 – today! – after multiple delays and deadline extensions, Google finally disabled third-party cookies for 1% of randomly selected Chrome users globally, which is the first step in its plan to fully phase out third-party cookies in its browser by the end of this year. […]
< 1 min read
0
  1. Channel: Marketplace

Shopify Audiences Adds Criteo, Its First Open Web Ads Partner

Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into The post Shopify Audiences Adds Criteo, Its First Open Web Ads Partner appeared first on AdExchanger. View Original Article Editor's Choice Marketing: Retail Media Marketing: […]
< 1 min read
0
  1. Data & Insights

Why Does Nielsen Keep Suing Its Competition?

VideoAmp is the latest TV measurement contender to get slapped with a lawsuit from Nielsen. Nielsen’s suit against VideoAmp, filed last week in Delaware court, accuses its rival of infringing on two patents granted to Nielsen in the past two months. The patents cover technology Nielsen uses to collect and report TV viewing data, such […]
< 1 min read
0
  1. Retailer Media

Buy Now, Pay Later … And Then Launch A Retail Media Network?

Klarna is best known as a buy-now, pay-later (BNPL) service for ecommerce purchases. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, joining what has become a very crowded landscape. “There are plenty of them, and I see more and more popping up,” says Klarna’s CMO, David […]
< 1 min read
0
  1. Media & Marketing

Google Won’t Pull Cookies In 2024

Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger. View Original Article Data & Insights Predictions and Forecasts Google Editor's Choice AdExchanger Member since June 28, 2023 Loading + Follow Following News and views on […]
< 1 min read
0
  1. Data & Insights

Omnicom Is Prioritizing Commerce Over Its Generative AI Ambitions

While other holding companies are making flashy announcements about their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media. Omnicom closed its $845 million acquisition of ecommerce platform Flywheel Digital in early January – the biggest acquisition in the company’s history. But the hefty price tag is worth it, Omnicom […]
< 1 min read
0
  1. Data & Insights

Amazon Advertising Fuels Another Growth Spurt, But Investors Only Have Eyes For AI

Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $100 billion overnight – and it did so with a major assist from its The post Amazon Advertising Fuels Another Growth Spurt, But Investors Only Have Eyes For AI appeared first on AdExchanger. View Original Article Amazon AI Data […]
< 1 min read
0
  1. Data & Insights

Why The Big Will Only Get Bigger In New Retail

Over the past couple of years, thousands of retail industry trends have been flying around like loose threads. But, through it all, one fact stands above all other mere trends: to the biggest go the spoils. And by biggest, I mean the very, very biggest. Macy’s may seem like a giant. It owns the flagship […]
< 1 min read
0
  1. Channel: Mass

Ad Targeting And Measurement On Disney+ Gets An Upgrade

Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers. The post Ad Targeting And Measurement On Disney+ Gets An Upgrade appeared first on AdExchanger. View Original Article Target Data & Insights Streaming AdExchanger Member since June 28, 2023 Loading + Follow Following News and […]
< 1 min read
0
  1. Data & Insights

Data Clean Rooms Enter Their Next Phase

Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new levels because of inventory fragmentation. The post Data Clean Rooms Enter Their Next Phase appeared first on AdExchanger. View Original Article Data & Insights Marketing: Broadcast Operations & Supply Chain Technology & Innovation Streaming AdExchanger […]
< 1 min read
0
  1. Technology & Innovation

Ad Tech Industry? The Doctor Will See You Now

Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors to eat better and exercise more. Not a bad metaphor for how the online advertising ecosystem has been operating – and a big reason why it’s now facing a reckoning in the form of regulations and […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon Intros More Ad Buying Options To Fire TV

Amazon is expanding Fire TV home screen inventory to more marketers and launching a new ad unit, open to all advertisers within search results on Fire TVs. The post Amazon Intros More Ad Buying Options To Fire TV appeared first on AdExchanger. View Original Article Amazon Data & Insights Marketing: Broadcast Operations & Supply Chain […]
< 1 min read
0
Next