1. Data & Insights

Omnicom Is Prioritizing Commerce Over Its Generative AI Ambitions

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While other holding companies are making flashy announcements about their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media. Omnicom closed its $845 million acquisition of ecommerce platform Flywheel Digital in early January – the biggest acquisition in the company’s history. But the hefty price tag is worth it, Omnicom […]

The post Omnicom Is Prioritizing Commerce Over Its Generative AI Ambitions appeared first on AdExchanger.

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