1. Data & Insights

Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use

Written by Posted on Less than 0 min read

Many marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their own best practices to manage the risks. Now, regulation is coming for AI. Last week, the European Parliament approved the Artificial Intelligence (AI) Act. Five years in the making, the AI Act – the world’s […]

The post Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use appeared first on AdExchanger.

View Original Article
Member since
News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events. https://www.adexchanger.com/
Do you like AdExchanger's articles? Follow on social!

More from AdExchanger

  1. Data & Insights

News Orgs Are Done Begging For Ad Dollars

Brand safety tech is blocking the news – and publishers are fed up. But imploring advertisers to support the news for high-minded reasons like preserving democracy and access to information for all isn’t stopping blocklists from proliferating. And as a result, news organizations pay the price for the lack of ad revenue. Last year, newsrooms […]
< 1 min read
0
  1. Technology & Innovation

Exposing Ad Tech’s Dirty Laundry

Armed with Ads.txt and Sellers.json files, Nandini Jammi, co-founder of Check My Ads Institute, spends her days exposing how money flows through the twisted pipes of the programmatic supply chain. The post Exposing Ad Tech’s Dirty Laundry appeared first on AdExchanger. View Original Article Data & Insights Marketing: Digital Media Operations & Supply Chain Technology […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon Prime Day Was A Sales Success. Now Top Sellers Must Prove It Helped Their Businesses

Amazon Prime Day was a smash hit in terms of sales. Now, many brands must prove that two of their biggest sales days ever were, in fact, worth the cost. The post Amazon Prime Day Was A Sales Success. Now Top Sellers Must Prove It Helped Their Businesses appeared first on AdExchanger. View Original Article […]
< 1 min read
0
  1. Data & Insights

How Old-School CPGs Are Leaning In On Generative AI

How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director. The post How Old-School CPGs Are Leaning In On Generative AI appeared first on AdExchanger. View Original Article AI Data & Insights Consumers Technology & Innovation AdExchanger Member since June 28, 2023 Loading + Follow […]
< 1 min read
0
  1. Data & Insights

Omnicom Is Prioritizing Commerce Over Its Generative AI Ambitions

While other holding companies are making flashy announcements about their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media. Omnicom closed its $845 million acquisition of ecommerce platform Flywheel Digital in early January – the biggest acquisition in the company’s history. But the hefty price tag is worth it, Omnicom […]
< 1 min read
0
  1. Media & Marketing

The Big Story: Google’s Quarter-Life Crisis

Google is in the middle of its quarter-life crisis. The 25-year-old company is in its biggest legal trouble yet: The US vs. Google. In Washington, DC, this September, the US Justice Department started trying its case against the online search giant. Google commands more than 90% of the US search market, according to Similarweb. Did […]
< 1 min read
0
  1. Data & Insights

SoCal Toyota Dealers Vroom With Interactive Video Ads

The Southern California and San Diego Toyota Dealers Associations took interactive video ads from PadSquad for a test drive, using them in video spots for the 2023 Toyota bZ4X, an The post SoCal Toyota Dealers Vroom With Interactive Video Ads appeared first on AdExchanger. View Original Article Data & Insights Marketing: Broadcast AdExchanger Member since […]
< 1 min read
0
  1. Media & Marketing

Google’s 36% Fee; Wait, Did “No Ads” Mean I Can’t Buy Ads?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite We already knew that Google shells out a heck of a lot for its default iOS search status – and now we know how much. Google pays Apple a 36% (!) cut of the total revenue it makes from searches conducted on […]
< 1 min read
0
  1. Trends & External Forces

The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024.   Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.  Despite 2023’s turmoil, there’s […]
< 1 min read
0
  1. Media & Marketing

Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season. The post Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts appeared first on AdExchanger. View Original Article Marketing: Broadcast Marketing: Digital Media Streaming Data & Insights AdExchanger Member […]
< 1 min read
0
  1. Data & Insights

Can We Un-Hack Growth Marketing?

“Performance marketing and growth hacking ruined a generation of startups,” according to Rent the Runway co-founder and CEO Jennifer Hyman. The post Can We Un-Hack Growth Marketing? appeared first on AdExchanger. View Original Article Data & Insights Executives AdExchanger Member since June 28, 2023 Loading + Follow Following News and views on data-driven digital advertising […]
< 1 min read
0
  1. Trends & External Forces

AI, Antitrust Or Advertisers: What Will Bring Google Down?

Remember, back in the ’90s, when AOL seemed like the internet’s Goliath? Well, Goliath ultimately fell. That brings me to Google, the present-day internet Goliath.  The advertising giant’s financials are strong today, but it’s facing several threats: advertiser discontent, legal minefields, a shift in search advertising budgets toward new platforms and retail sites, and everyone’s […]
< 1 min read
0
  1. Data & Insights

What Ad Slump? The Trade Desk Powers On With Its ‘We’re Not-A-Walled-Garden’ Pitch

The Trade Desk continued its run of growth, reporting Q2 total revenue of $464 million, a 23% jump from last year. The post What Ad Slump? The Trade Desk Powers On With Its ‘We’re Not-A-Walled-Garden’ Pitch appeared first on AdExchanger. View Original Article Data & Insights AdExchanger Member since June 28, 2023 Loading + Follow […]
< 1 min read
0
  1. Data & Insights

Why Does Nielsen Keep Suing Its Competition?

VideoAmp is the latest TV measurement contender to get slapped with a lawsuit from Nielsen. Nielsen’s suit against VideoAmp, filed last week in Delaware court, accuses its rival of infringing on two patents granted to Nielsen in the past two months. The patents cover technology Nielsen uses to collect and report TV viewing data, such […]
< 1 min read
0
  1. Data & Insights

Comic: Don’t Cross The Streams

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …      The post Comic: Don’t Cross The Streams appeared first on AdExchanger. View Original Article Data & Insights AdExchanger Member since June 28, 2023 Loading + Follow Following News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts […]
< 1 min read
0
  1. Media & Marketing

Retargeting Is The Next Phase Of CTV Performance

Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV to be a “performance channel”? The post Retargeting Is The Next Phase Of CTV Performance appeared first on AdExchanger. View Original Article Target Data & Insights Marketing: Broadcast Streaming AdExchanger Member since June 28, 2023 […]
< 1 min read
0
  1. Media & Marketing

Google’s Ad Network Biz Dips, But Search Brings Home The Bacon

By next year, Google will have three separate business lines – Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […]
< 1 min read
0
  1. Data & Insights

Nielsen Will (Finally) Add Big Data To Its National TV Currency

Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers. The post Nielsen Will (Finally) Add Big Data To Its National TV Currency appeared first on AdExchanger. View Original Article Insight Providers Big Data Data & Insights Marketing: Broadcast Streaming AdExchanger Member since […]
< 1 min read
0
  1. Data & Insights

New US Privacy Rules For Sensitive Data: Key Items To Consider For The Rest Of 2023

U.S. state privacy laws are multiplying at a dizzying rate. Here are the key points to know for the collection and processing of sensitive information for the rest of 2023. The post New US Privacy Rules For Sensitive Data: Key Items To Consider For The Rest Of 2023 appeared first on AdExchanger. View Original Article […]
< 1 min read
0
  1. Retail Ecosystem

Is The Rise Of Indie Newsletter Writers And Podcasters Just Another Bubble?

Years ago, as the tide turned against top digital publishers like BuzzFeed, Vice and HuffPost, there was a minor renaissance of small or one-person publishers with a podcast and newsletter. The post Is The Rise Of Indie Newsletter Writers And Podcasters Just Another Bubble? appeared first on AdExchanger. View Original Article Data & Insights Podcasts […]
< 1 min read
0
Next