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The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024

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While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024.   Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.  Despite 2023’s turmoil, there’s […]

The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

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