1. Data & Insights

Omnicom Has Its Eyes On AI

Written by Posted on Less than 0 min read

Agency holding company Omnicom’s going all in on generative AI – a topic that dominated its earnings call Tuesday.

The post Omnicom Has Its Eyes On AI appeared first on AdExchanger.

View Original Article
Member since
News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events. https://www.adexchanger.com/
Do you like AdExchanger's articles? Follow on social!

More from AdExchanger

  1. Data & Insights

New US Privacy Rules For Sensitive Data: Key Items To Consider For The Rest Of 2023

U.S. state privacy laws are multiplying at a dizzying rate. Here are the key points to know for the collection and processing of sensitive information for the rest of 2023. The post New US Privacy Rules For Sensitive Data: Key Items To Consider For The Rest Of 2023 appeared first on AdExchanger. View Original Article […]
< 1 min read
0
  1. Shopper & Customer

The Big Story: Quitting Over The Trust Deficit

The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why. The post The Big Story: Quitting Over The Trust Deficit appeared first on AdExchanger. View Original Article Data & Insights Consumers Podcasts AdExchanger Member since June 28, 2023 Loading […]
< 1 min read
0
  1. Retailer Media

Kroger Is Bringing Its Retail Media Ad Tech In-House

Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully in-house and shared an update on how the project is going The post Kroger Is Bringing Its Retail Media Ad Tech In-House appeared first on AdExchanger. View Original Article 84.51 Editor's Choice Kroger Marketing: Retail […]
< 1 min read
0
  1. Technology & Innovation

‘Money Doesn’t Stink:’ The Sad State Of Affairs In Ad Tech

After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms with the simple answer to many depressing questions. The post ‘Money Doesn’t Stink:’ The Sad State Of Affairs In Ad Tech appeared first on AdExchanger. View Original Article Data & Insights Technology & Innovation Editor's […]
< 1 min read
0
  1. Media & Marketing

Google’s Dan Taylor Responds To Calls For More Transparency Amid The Adalytics Brouhaha

This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. The post Google’s Dan Taylor Responds To Calls For More Transparency Amid The Adalytics Brouhaha appeared first on AdExchanger. View Original Article Technology & Innovation […]
< 1 min read
0
  1. Data & Insights

A New Day For Targeting And Analytics

Jeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t work out – but now he has a new company called Daypart.AI focused on ad targeting and analytics. Sonne only began bootstrapping his current venture in 2023, having missed the heady days of low interest rates […]
< 1 min read
0
  1. Technology & Innovation

Ad Tech’s Performance Review

TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands. The post Ad Tech’s Performance Review appeared first on AdExchanger. View Original Article Acquisition Data & Insights Marketing: Broadcast Marketing: Retail Media Omnichannel Technology & Innovation AdExchanger […]
< 1 min read
0
  1. ESG

DTC Grocery Brands Thrive On Social, But Can They Win In Retail?

Hey readers! Welcome to the AdExchanger Commerce newsletter. I’m senior editor James Hercher, and this week we examine a few new-age food and drink companies as they make the jump from DTC brands to retail product sellers. DTC brands bring sharpened audiences and keyword targeting to search-based grocery platforms. But can they beat the CPG […]
< 1 min read
0
  1. Trends & External Forces

AI, Antitrust Or Advertisers: What Will Bring Google Down?

Remember, back in the ’90s, when AOL seemed like the internet’s Goliath? Well, Goliath ultimately fell. That brings me to Google, the present-day internet Goliath.  The advertising giant’s financials are strong today, but it’s facing several threats: advertiser discontent, legal minefields, a shift in search advertising budgets toward new platforms and retail sites, and everyone’s […]
< 1 min read
0
  1. Technology & Innovation

Ad Tech Industry? The Doctor Will See You Now

Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors to eat better and exercise more. Not a bad metaphor for how the online advertising ecosystem has been operating – and a big reason why it’s now facing a reckoning in the form of regulations and […]
< 1 min read
0
  1. Media & Marketing

Retargeting Is The Next Phase Of CTV Performance

Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV to be a “performance channel”? The post Retargeting Is The Next Phase Of CTV Performance appeared first on AdExchanger. View Original Article Target Data & Insights Marketing: Broadcast Streaming AdExchanger Member since June 28, 2023 […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Instacart Is An Advertising Company As Much As It Is A Grocery Delivery Service

Instacart’s S-1 makes more references to advertising than it does to “delivery,” “pickup” or “CPG.” The post Instacart Is An Advertising Company As Much As It Is A Grocery Delivery Service appeared first on AdExchanger. View Original Article BOPIS Data & Insights Delivery Instacart AdExchanger Member since June 28, 2023 Loading + Follow Following News […]
< 1 min read
0
  1. Data & Insights

Why Does Nielsen Keep Suing Its Competition?

VideoAmp is the latest TV measurement contender to get slapped with a lawsuit from Nielsen. Nielsen’s suit against VideoAmp, filed last week in Delaware court, accuses its rival of infringing on two patents granted to Nielsen in the past two months. The patents cover technology Nielsen uses to collect and report TV viewing data, such […]
< 1 min read
0
  1. Data & Insights

This Guy Knows His CPG: Bryan Gildenberg On Retail Trends and Predictions

The CPG Guys, a brand and retail industry podcast, started as a way for ecommerce expert Sri Rajagopalan and data analytics specialist Peter V.S. Bond to stay on top of industry news during the pandemic. Initially, Rajagopalan and Bond, who began their careers together at the CPG data and analytics company IRI more than 20 […]
< 1 min read
0
  1. Data & Insights

SoCal Toyota Dealers Vroom With Interactive Video Ads

The Southern California and San Diego Toyota Dealers Associations took interactive video ads from PadSquad for a test drive, using them in video spots for the 2023 Toyota bZ4X, an The post SoCal Toyota Dealers Vroom With Interactive Video Ads appeared first on AdExchanger. View Original Article Data & Insights Marketing: Broadcast AdExchanger Member since […]
< 1 min read
0
  1. Trends & External Forces

The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024.   Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.  Despite 2023’s turmoil, there’s […]
< 1 min read
0
  1. Media & Marketing

Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less

Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination. Consider the Google ad portfolio. YouTube ad revenue grew from almost $8 billion in Q4 2022 to $9.2 billion last quarter, the company reported in earning Tuesday afternoon. Google Search added more than $7 billion […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon Prime Day Was A Sales Success. Now Top Sellers Must Prove It Helped Their Businesses

Amazon Prime Day was a smash hit in terms of sales. Now, many brands must prove that two of their biggest sales days ever were, in fact, worth the cost. The post Amazon Prime Day Was A Sales Success. Now Top Sellers Must Prove It Helped Their Businesses appeared first on AdExchanger. View Original Article […]
< 1 min read
0
  1. Media & Marketing

Publicis Media’s Su Kwon On The “Amplifying” Power Of DOOH

Su Kwon of Publicis Media on where DOOH is today and where it’s going. Kwon will speak at AdExchanger’s Programmatic IO conference Sept. 26–7 in New York. The post Publicis Media’s Su Kwon On The “Amplifying” Power Of DOOH appeared first on AdExchanger. View Original Article Marketing: OOH Agencies Data & Insights Marketing: Digital Media […]
< 1 min read
0
  1. Data & Insights

Omnicom Is Prioritizing Commerce Over Its Generative AI Ambitions

While other holding companies are making flashy announcements about their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media. Omnicom closed its $845 million acquisition of ecommerce platform Flywheel Digital in early January – the biggest acquisition in the company’s history. But the hefty price tag is worth it, Omnicom […]
< 1 min read
0
Next