1. Media & Marketing

Google’s Dan Taylor Responds To Calls For More Transparency Amid The Adalytics Brouhaha

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This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers.

The post Google’s Dan Taylor Responds To Calls For More Transparency Amid The Adalytics Brouhaha appeared first on AdExchanger.

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