1. Media & Marketing

Publicis Media’s Su Kwon On The “Amplifying” Power Of DOOH

Written by Posted on Less than 0 min read

Su Kwon of Publicis Media on where DOOH is today and where it’s going. Kwon will speak at AdExchanger’s Programmatic IO conference Sept. 26–7 in New York.

The post Publicis Media’s Su Kwon On The “Amplifying” Power Of DOOH appeared first on AdExchanger.

View Original Article
Member since
News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events. https://www.adexchanger.com/
Do you like AdExchanger's articles? Follow on social!

More from AdExchanger

  1. Media & Marketing

Google’s Dan Taylor Responds To Calls For More Transparency Amid The Adalytics Brouhaha

This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. The post Google’s Dan Taylor Responds To Calls For More Transparency Amid The Adalytics Brouhaha appeared first on AdExchanger. View Original Article Data & Insights […]
< 1 min read
0
  1. Data & Insights

How Old-School CPGs Are Leaning In On Generative AI

How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director. The post How Old-School CPGs Are Leaning In On Generative AI appeared first on AdExchanger. View Original Article AI Consumers Data & Insights Technology & Innovation AdExchanger Member since June 28, 2023 Loading + Follow […]
< 1 min read
0
  1. Data & Insights

Data Clean Rooms Enter Their Next Phase

Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new levels because of inventory fragmentation. The post Data Clean Rooms Enter Their Next Phase appeared first on AdExchanger. View Original Article Data & Insights Marketing: Broadcast Operations & Supply Chain Technology & Innovation Streaming AdExchanger […]
< 1 min read
0
  1. Data & Insights

The Ad Industry Urgently Needs Consistent Privacy Standards

Last week, I had the opportunity to speak at the 2024 IAB Public Policy and Legal Summit in Washington, DC, about the importance of standardization in privacy compliance, discuss the IAB Diligence Platform and hear directly from regulators about what they are looking for. Standardization is an urgent issue for three reasons. Advertising is now […]
< 1 min read
0
  1. Retailer Media

Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution

Hey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing are not necessarily important for the CEOs and CFOs of big retailers to know. Although the word “advertising” has crept […]
< 1 min read
0
  1. Trends & External Forces

This Direct Marketing Agency Is Helping Nonprofits Navigate Platforms’ Political Policies And Pitfalls

Political advertising restrictions are among the challenges that direct marketing agency MissionWired helps its progressive nonprofits and political campaign clients tackle. The post This Direct Marketing Agency Is Helping Nonprofits Navigate Platforms’ Political Policies And Pitfalls appeared first on AdExchanger. View Original Article Agencies Data & Insights Marketing: Direct & Personalization Government AdExchanger Member since […]
< 1 min read
0
  1. Data & Insights

Omnicom Has Its Eyes On AI

Agency holding company Omnicom’s going all in on generative AI – a topic that dominated its earnings call Tuesday. The post Omnicom Has Its Eyes On AI appeared first on AdExchanger. View Original Article Agencies AI Data & Insights Results & Investment Technology & Innovation AdExchanger Member since June 28, 2023 Loading + Follow Following […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon Prime Day Was A Sales Success. Now Top Sellers Must Prove It Helped Their Businesses

Amazon Prime Day was a smash hit in terms of sales. Now, many brands must prove that two of their biggest sales days ever were, in fact, worth the cost. The post Amazon Prime Day Was A Sales Success. Now Top Sellers Must Prove It Helped Their Businesses appeared first on AdExchanger. View Original Article […]
< 1 min read
0
  1. Media & Marketing

Retargeting Is The Next Phase Of CTV Performance

Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV to be a “performance channel”? The post Retargeting Is The Next Phase Of CTV Performance appeared first on AdExchanger. View Original Article Target Data & Insights Marketing: Broadcast Streaming AdExchanger Member since June 28, 2023 […]
< 1 min read
0
  1. Data & Insights

The Trade Desk’s Revenue Is High – But Its Opinion Of The Privacy Sandbox Remains Low

The Trade Desk reported its eighth consecutive quarter of more than 20% annual revenue growth on Thursday. Its Q4 revenue jumped from $491 million in 2022 to $606 million last year, and its net profit over the same period increased from $71 million to $97 million. The company’s shares increased almost 20% on Friday. A […]
< 1 min read
0
  1. Media & Marketing

Ongoing Strikes Ding Roku’s Advertising Growth While Accounts Boom

Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers’ strike is causing advertising growth to stagnate. The post Ongoing Strikes Ding Roku’s Advertising Growth While Accounts Boom appeared first on AdExchanger. View Original Article Data & Insights Marketing: Broadcast AdExchanger Member since June 28, 2023 Loading + Follow Following News […]
< 1 min read
0
  1. Media & Marketing

Why Facebook, Google And Amazon Are Embracing Media Mix Modeling

The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling ­– even if it means giving credit to their competitors for driving conversions. The post Why Facebook, Google And Amazon Are Embracing Media Mix Modeling appeared first on AdExchanger. View Original Article AI Amazon Data & Insights Google […]
< 1 min read
0
  1. Media & Marketing

The 2024 Marketer’s Guide To Alternative TV Currencies

TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But panel-based currency is proving more difficult to dethrone than anticipated. The post The 2024 Marketer’s Guide To Alternative TV Currencies appeared first on AdExchanger. View Original Article Agencies Insight Providers Big Data Data & Insights […]
< 1 min read
0
  1. Data & Insights

Comic: Don’t Cross The Streams

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …      The post Comic: Don’t Cross The Streams appeared first on AdExchanger. View Original Article Data & Insights AdExchanger Member since June 28, 2023 Loading + Follow Following News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts […]
< 1 min read
0
  1. Media & Marketing

Roku Wants To Turn Its Home Screen Into An Ad Hub

Roku is making more space for brands on its home screen because it’s a good place to reach viewers with lower-funnel marketing messages. The post Roku Wants To Turn Its Home Screen Into An Ad Hub appeared first on AdExchanger. View Original Article Data & Insights Marketing: Broadcast AdExchanger Member since June 28, 2023 Loading […]
< 1 min read
0
  1. Media & Marketing

Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick, Tock, Tick, Tock … Boom The New York Times homepage dubbed it a “US Foreign Aid Package.” CNBC crammed all the angles into one headline: “Biden signs Israel, Ukraine, TikTok bill into law.” In American politics, the conventional wisdom is that no […]
< 1 min read
0
  1. Agencies & Vendors

Publicis Is The Retailer’s Retailer

Publicis Groupe Chief Commerce Strategy Officer Jason Goldberg talks commerce trends, how he got into commerce and his podcast, “The Jason & Scot Show.” The post Publicis Is The Retailer’s Retailer appeared first on AdExchanger. View Original Article Strategy Podcasts Agencies Data & Insights AdExchanger Member since June 28, 2023 Loading + Follow Following News […]
< 1 min read
0
  1. Technology & Innovation

Ad Tech Industry? The Doctor Will See You Now

Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors to eat better and exercise more. Not a bad metaphor for how the online advertising ecosystem has been operating – and a big reason why it’s now facing a reckoning in the form of regulations and […]
< 1 min read
0
  1. Technology & Innovation

The Top Ad Tech Data Privacy Stories Of 2023

Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough time and spilled more than enough ink this year talking and writing about Big Tech privacy fines, enforcement actions and the unutterably slow phaseout of third-party cookies in Chrome. That said, this article would be […]
< 1 min read
0
  1. Data & Insights

Amazon Advertising Fuels Another Growth Spurt, But Investors Only Have Eyes For AI

Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $100 billion overnight – and it did so with a major assist from its The post Amazon Advertising Fuels Another Growth Spurt, But Investors Only Have Eyes For AI appeared first on AdExchanger. View Original Article Amazon AI Data […]
< 1 min read
0
Next