1. Data & Insights

Data Clean Rooms Enter Their Next Phase

Written by Posted on Less than 0 min read

Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new levels because of inventory fragmentation.

The post Data Clean Rooms Enter Their Next Phase appeared first on AdExchanger.

View Original Article
Member since
News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events. https://www.adexchanger.com/
Do you like AdExchanger's articles? Follow on social!

More from AdExchanger

  1. Retailer Media

Kroger Is Bringing Its Retail Media Ad Tech In-House

Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully in-house and shared an update on how the project is going The post Kroger Is Bringing Its Retail Media Ad Tech In-House appeared first on AdExchanger. View Original Article 84.51 Editor's Choice Kroger Marketing: Retail […]
< 1 min read
0
  1. Data & Insights

Can We Un-Hack Growth Marketing?

“Performance marketing and growth hacking ruined a generation of startups,” according to Rent the Runway co-founder and CEO Jennifer Hyman. The post Can We Un-Hack Growth Marketing? appeared first on AdExchanger. View Original Article Data & Insights Executives AdExchanger Member since June 28, 2023 Loading + Follow Following News and views on data-driven digital advertising […]
< 1 min read
0
  1. Data & Insights

News Orgs Are Done Begging For Ad Dollars

Brand safety tech is blocking the news – and publishers are fed up. But imploring advertisers to support the news for high-minded reasons like preserving democracy and access to information for all isn’t stopping blocklists from proliferating. And as a result, news organizations pay the price for the lack of ad revenue. Last year, newsrooms […]
< 1 min read
0
  1. Data & Insights

Amex Is Making A Statement With Closed-Loop Measurement

American Express doesn’t just issue credit cards; it’s also in the attribution business. Because Amex can see both sides of a transaction, it’s able to collect insights about buying behavior The post Amex Is Making A Statement With Closed-Loop Measurement appeared first on AdExchanger. View Original Article Data & Insights AdExchanger Member since June 28, […]
< 1 min read
0
  1. Retail Ecosystem

Telling It Like It Is In Podcast Performance Marketing

Telling, a new podcast media agency and consultancy, is zeroing in on performance marketing in the UK and European markets. The post Telling It Like It Is In Podcast Performance Marketing appeared first on AdExchanger. View Original Article International - UK Podcasts Agencies Data & Insights AdExchanger Member since June 28, 2023 Loading + Follow […]
< 1 min read
0
  1. Technology & Innovation

Ad Tech Industry? The Doctor Will See You Now

Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors to eat better and exercise more. Not a bad metaphor for how the online advertising ecosystem has been operating – and a big reason why it’s now facing a reckoning in the form of regulations and […]
< 1 min read
0
  1. Technology & Innovation

The Top Ad Tech Data Privacy Stories Of 2023

Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough time and spilled more than enough ink this year talking and writing about Big Tech privacy fines, enforcement actions and the unutterably slow phaseout of third-party cookies in Chrome. That said, this article would be […]
< 1 min read
0
  1. Channel: Marketplace

Shopify Audiences Adds Criteo, Its First Open Web Ads Partner

Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into The post Shopify Audiences Adds Criteo, Its First Open Web Ads Partner appeared first on AdExchanger. View Original Article TikTok Meta (Facebook) Editor's Choice Marketing: […]
< 1 min read
0
  1. Data & Insights

It’s 10:00 PM: Do You Know Where Your Pixels Are?

Now that the new California Privacy Rights Act (CPRA) has long been in effect, it’s time to clean up your pixel game. The post It’s 10:00 PM: Do You Know Where Your Pixels Are? appeared first on AdExchanger. View Original Article Data & Insights AdExchanger Member since June 28, 2023 Loading + Follow Following News […]
< 1 min read
0
  1. Data & Insights

Omnicom Has Its Eyes On AI

Agency holding company Omnicom’s going all in on generative AI – a topic that dominated its earnings call Tuesday. The post Omnicom Has Its Eyes On AI appeared first on AdExchanger. View Original Article Agencies AI Data & Insights Results & Investment Technology & Innovation AdExchanger Member since June 28, 2023 Loading + Follow Following […]
< 1 min read
0
  1. Technology & Innovation

SuperAwesome Targets New Opportunities In Kids Advertising Beyond The Metaverse

Although SuperAwesome is no longer part of Epic Games, it’s got a gameplan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a little over three years ago, SuperAwesome was spun off in September in a deal that involved SuperAwesome’s management team reacquiring most of the company’s […]
< 1 min read
0
  1. Holiday & Events

Comic: Independence Day

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Have a safe and happy July 4 holiday! And please enjoy this classic comic, which first ran in July 2019. The post Comic: Independence Day appeared first on AdExchanger. View Original Article Data & Insights Holiday & Events AdExchanger Member since June 28, 2023 Loading […]
< 1 min read
0
  1. Media & Marketing

Google’s Dan Taylor Responds To Calls For More Transparency Amid The Adalytics Brouhaha

This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. The post Google’s Dan Taylor Responds To Calls For More Transparency Amid The Adalytics Brouhaha appeared first on AdExchanger. View Original Article Technology & Innovation […]
< 1 min read
0
  1. Data & Insights

What Is A Data Broker?

The next wave of privacy regulation revolves around data brokers. And while the term “data broker” may have a negative connotation, its legal definition is fairly straightforward. The post What Is A Data Broker? appeared first on AdExchanger. View Original Article Legal & Criminal Government Vendors Data & Insights AdExchanger Member since June 28, 2023 […]
< 1 min read
0
  1. Data & Insights

How Old-School CPGs Are Leaning In On Generative AI

How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director. The post How Old-School CPGs Are Leaning In On Generative AI appeared first on AdExchanger. View Original Article AI Data & Insights Consumers Technology & Innovation AdExchanger Member since June 28, 2023 Loading + Follow […]
< 1 min read
0
  1. Channel: Mass

Ad Targeting And Measurement On Disney+ Gets An Upgrade

Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers. The post Ad Targeting And Measurement On Disney+ Gets An Upgrade appeared first on AdExchanger. View Original Article Target Data & Insights Streaming AdExchanger Member since June 28, 2023 Loading + Follow Following News and […]
< 1 min read
0
  1. Technology & Innovation

‘Money Doesn’t Stink:’ The Sad State Of Affairs In Ad Tech

After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms with the simple answer to many depressing questions. The post ‘Money Doesn’t Stink:’ The Sad State Of Affairs In Ad Tech appeared first on AdExchanger. View Original Article Data & Insights Technology & Innovation Editor's […]
< 1 min read
0
  1. Technology & Innovation

The Big Story: Ad Tech Report Card

DSPs and SSPs are being graded by TAG TrustNet on whether they comply with a key transparency initiative: sharing log-file data. Find out who’s passing and who’s failing. Then, we count the ways CTV suppliers are embracing programmatic buying. The post The Big Story: Ad Tech Report Card appeared first on AdExchanger. View Original Article […]
< 1 min read
0
5
  1. Data & Insights

When Generative AI Makes The Ad

Ready or not, generative AI startups are harnessing the power of AI to make ad creative. You’ve probably got some questions. How can marketers figure out if these startups work for them? What are the hidden costs? The legal risks of using models trained on copyrighted material? We’ve got answers. Our senior editor Hana Yoo […]
< 1 min read
0
  1. Corporate Strategy

Still Waiting For That Cookie To Crumble? We’re In The ‘In-Between Years,” Says IAB CEO David Cohen

The cookie is on its farewell tour as subscription- and ad-supported media battle it out. Data privacy laws are cropping up everywhere, but a federal law has yet to move forward. “We are at a critical inflection point in our digital evolution,” IAB CEO David Cohen told attendees at the 1,200-person-strong Annual Leadership Meeting in […]
< 1 min read
0
Next