1. Data & Insights

News Orgs Are Done Begging For Ad Dollars

Written by Posted on Less than 0 min read

Brand safety tech is blocking the news – and publishers are fed up. But imploring advertisers to support the news for high-minded reasons like preserving democracy and access to information for all isn’t stopping blocklists from proliferating. And as a result, news organizations pay the price for the lack of ad revenue. Last year, newsrooms […]

The post News Orgs Are Done Begging For Ad Dollars appeared first on AdExchanger.

View Original Article
Member since
News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events. https://www.adexchanger.com/
Do you like AdExchanger's articles? Follow on social!

More from AdExchanger

  1. Data & Insights

A Marketer’s Guide To Generative AI Startups

Marketers know all about hype. And generative AI is in the middle of a feeding frenzy. While many marketers are working with ChatGPT, which debuted in November 2022, or its competitors, generative AI-focused startups are also building custom products designed for marketers to solve more nuanced or marketing-focused use cases. But with so many new […]
< 1 min read
0
  1. Corporate Strategy

Your CFO Doesn’t Care About Likes. Focus On What Drives Business

No one in the C-suite except the CMO cares about marketing vanity metrics such as reach, impressions, likes, shares, followers or anything else that isn’t directly tied to the performance of the business. Instead, they care about clear measures that show progress against specific, measurable problems and ROI. Companies are striving to cut costs and […]
< 1 min read
0
  1. Data & Insights

Nielsen Will (Finally) Add Big Data To Its National TV Currency

Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers. The post Nielsen Will (Finally) Add Big Data To Its National TV Currency appeared first on AdExchanger. View Original Article Big Data Data & Insights Insight Providers Marketing: Broadcast Streaming AdExchanger Member since […]
< 1 min read
0
  1. Data & Insights

When Generative AI Makes The Ad

Ready or not, generative AI startups are harnessing the power of AI to make ad creative. You’ve probably got some questions. How can marketers figure out if these startups work for them? What are the hidden costs? The legal risks of using models trained on copyrighted material? We’ve got answers. Our senior editor Hana Yoo […]
< 1 min read
0
  1. Media & Marketing

Google’s Ad Network Biz Dips, But Search Brings Home The Bacon

By next year, Google will have three separate business lines – Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […]
< 1 min read
0
  1. Corporate Finance

The Big Story: MediaMath’s Bankruptcy Fallout

Get the inside baseball on MediaMath’s bankruptcy. Plus,what its demise means for the rest of ad tech. The post The Big Story: MediaMath’s Bankruptcy Fallout appeared first on AdExchanger. View Original Article Bankruptcy Data & Insights Podcasts Technology & Innovation AdExchanger Member since June 28, 2023 Loading + Follow Following News and views on data-driven […]
< 1 min read
0
  1. Agencies & Vendors

Publicis Is The Retailer’s Retailer

Publicis Groupe Chief Commerce Strategy Officer Jason Goldberg talks commerce trends, how he got into commerce and his podcast, “The Jason & Scot Show.” The post Publicis Is The Retailer’s Retailer appeared first on AdExchanger. View Original Article Agencies Data & Insights Podcasts Strategy AdExchanger Member since June 28, 2023 Loading + Follow Following News […]
< 1 min read
0
  1. Channel: Mass

What’s Behind Big Platform Partnerships?; Walmart’s Vizio Vision

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sky Bridges Standalone walled gardens are transforming into an interconnected network of fortresses. It’s not that walled gardens are opening up, exactly, but individual platforms are now actively partnering to allow one-to-one user targeting and other use cases among themselves – but […]
< 1 min read
0
  1. Data & Insights

An Industry In Conflict: It’s Time For Tough Questions And Hard Decisions

Arielle Garcia, UM’s former chief privacy and responsibility officer, explains why she decided to leave the large agency holding company model – a model that is rife with competing interests The post An Industry In Conflict: It’s Time For Tough Questions And Hard Decisions appeared first on AdExchanger. View Original Article Data & Insights AdExchanger […]
< 1 min read
0
  1. Technology & Innovation

The Big Story: Ad Tech Report Card

DSPs and SSPs are being graded by TAG TrustNet on whether they comply with a key transparency initiative: sharing log-file data. Find out who’s passing and who’s failing. Then, we count the ways CTV suppliers are embracing programmatic buying. The post The Big Story: Ad Tech Report Card appeared first on AdExchanger. View Original Article […]
< 1 min read
0
5
  1. Retailer Media

Buy Now, Pay Later … And Then Launch A Retail Media Network?

Klarna is best known as a buy-now, pay-later (BNPL) service for ecommerce purchases. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, joining what has become a very crowded landscape. “There are plenty of them, and I see more and more popping up,” says Klarna’s CMO, David […]
< 1 min read
0
  1. Technology & Innovation

Ad Tech’s Performance Review

TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands. The post Ad Tech’s Performance Review appeared first on AdExchanger. View Original Article Acquisition Data & Insights Marketing: Broadcast Marketing: Retail Media Omnichannel Technology & Innovation AdExchanger […]
< 1 min read
0
  1. Data & Insights

What Is A Data Broker?

The next wave of privacy regulation revolves around data brokers. And while the term “data broker” may have a negative connotation, its legal definition is fairly straightforward. The post What Is A Data Broker? appeared first on AdExchanger. View Original Article Data & Insights Government Legal & Criminal Vendors AdExchanger Member since June 28, 2023 […]
< 1 min read
0
  1. Media & Marketing

Why This TV Network Still Prefers Linear

INSP is an example of a TV network that’s more comfortable with linear because it has an older audience. But that doesn’t mean streaming is off the table. The post Why This TV Network Still Prefers Linear appeared first on AdExchanger. View Original Article Data & Insights Marketing: Broadcast Marketing: Digital Media Streaming AdExchanger Member […]
< 1 min read
0
  1. Data & Insights

How Bayer Is Using Creative Analytics To Cure Its Data Divide

Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to each other. Not only are these teams siloed internally, they even work with separate agencies, and the data generated by what should be complementary […]
< 1 min read
0
  1. Data & Insights

Amex Is Making A Statement With Closed-Loop Measurement

American Express doesn’t just issue credit cards; it’s also in the attribution business. Because Amex can see both sides of a transaction, it’s able to collect insights about buying behavior The post Amex Is Making A Statement With Closed-Loop Measurement appeared first on AdExchanger. View Original Article Data & Insights AdExchanger Member since June 28, […]
< 1 min read
0
  1. Channel: Mass

Ad Targeting And Measurement On Disney+ Gets An Upgrade

Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers. The post Ad Targeting And Measurement On Disney+ Gets An Upgrade appeared first on AdExchanger. View Original Article Data & Insights Streaming Target AdExchanger Member since June 28, 2023 Loading + Follow Following News and […]
< 1 min read
0
  1. Channel: Marketplace

Shopify Audiences Adds Criteo, Its First Open Web Ads Partner

Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into The post Shopify Audiences Adds Criteo, Its First Open Web Ads Partner appeared first on AdExchanger. View Original Article Editor's Choice Google Marketing: Retail Media […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Instacart Is An Advertising Company As Much As It Is A Grocery Delivery Service

Instacart’s S-1 makes more references to advertising than it does to “delivery,” “pickup” or “CPG.” The post Instacart Is An Advertising Company As Much As It Is A Grocery Delivery Service appeared first on AdExchanger. View Original Article BOPIS Data & Insights Delivery Instacart AdExchanger Member since June 28, 2023 Loading + Follow Following News […]
< 1 min read
0
  1. Data & Insights

SoCal Toyota Dealers Vroom With Interactive Video Ads

The Southern California and San Diego Toyota Dealers Associations took interactive video ads from PadSquad for a test drive, using them in video spots for the 2023 Toyota bZ4X, an The post SoCal Toyota Dealers Vroom With Interactive Video Ads appeared first on AdExchanger. View Original Article Data & Insights Marketing: Broadcast AdExchanger Member since […]
< 1 min read
0
Next