1. Retailer Media

Buy Now, Pay Later … And Then Launch A Retail Media Network?

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Klarna is best known as a buy-now, pay-later (BNPL) service for ecommerce purchases. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, joining what has become a very crowded landscape. “There are plenty of them, and I see more and more popping up,” says Klarna’s CMO, David […]

The post Buy Now, Pay Later … And Then Launch A Retail Media Network? appeared first on AdExchanger.

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