1. Data & Insights

How Bayer Is Using Creative Analytics To Cure Its Data Divide

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Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to each other. Not only are these teams siloed internally, they even work with separate agencies, and the data generated by what should be complementary […]

The post How Bayer Is Using Creative Analytics To Cure Its Data Divide appeared first on AdExchanger.

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