Kroger stays true to its roots in service and innovation.
The Cincinnati superstar is the largest traditional supermarket company in the U.S. Although Kroger has served Americans since 1883, its essence is remarkably modern.
Kroger invests in innovation to:
🍎 Streamline processes
🍊 Increase efficiency
🍋 Differentiate its brand with personalization
🥝 Continuously improve the customer experience
Flip through this Kroger SWOT analysis to see what has kept the grocer so resilient and what competitive moves may lie ahead.
What would you add?
Coming soon: We’ll take a similar look at e-commerce powerhouses Shopify and Amazon.
Sources:
Ad Age, Chain Store Age, CNBC, CNET, eMarketer, Kroger, MarketWatch, PBS, Progressive Grocer, Retail Brew, Retail Dive, RetailWire, RIS News, Supermarket News, Supermarket Perimeter, Yahoo Finance
